Language selection

Search

Strawberries With a Neat Hook (Video)

Dr. Andrew Jamieson from the Kentville Research and Development Centre has developed a new variety of strawberry, called the AAC Lila. It is a juicy, sweet, mid-season variety with one very special attribute that is pleasing to growers. View the video to learn more.

Video transcript

[An image and a maple leaf appear on screen. This is the title graphic for the video.]

[Light, electronic guitar music fades in.]

Text on screen: Strawberries With a Neat Hook

[The video opens on a shot of a quart of fresh strawberries.]

Narrator: Mmmmmm! Strawberries! They're a sure sign of summer.

[Cut to a pan shot of several quarts of fresh berries.]

Strawberries are Canada's fifth most important fruit crop.

[Cut to a different pan shot of several quarts of fresh berries.]

In 2014,

[Cut to a shot of AAFC researcher, Andrew Jamieson, walking through a strawberry field.]

...strawberries had a national farm gate value...

[The shot of Andrew Jamieson slides off the screen to the left. It reveals a white background with a graphic of a black and white strawberry. The strawberry begins to fill with colour.]

Text on screen: Farm Gate Value, $72 million

...of 72 million dollars...

[The text on screen disappears and the strawberry graphic moves to the bottom left of the screen. It is now on a scale. On the other side of the scale is a weight that weighs 18,516 tonnes.]

Text on screen: 18,516 tonnes

...and a marketed production of 18,516 metric tonnes.

[A shot of containers of fresh strawberries with a field full of people picking strawberries behind it slides on to the screen from the left.]

That's about 33 million quarts of berries.

[The shot of the fresh strawberries slides off the screen to the right. It reveals a grey map of Canada against a white background. Strawberries begin to appear on the map.]

If you line those up end to end they would stretch all the way from Vancouver to Halifax.

[Cut to a shot of Dr. Andrew Jamieson in a strawberry field. He is holding a clipboard and examining strawberries that he has just picked.]

The AAC Lila is the latest strawberry variety...

[Cut to a different shot of Dr. Andrew Jamieson recording data in a strawberry field.]

...to be released by Agriculture and Agri-Food Canada.

[Cut to a shot of Dr. Andrew Jamieson examining strawberry plants in a greenhouse.]

And it's the tenth strawberry variety developed by Dr. Andrew Jamieson and his team at the Kentville Research and Development Centre in Kentville, Nova Scotia.

[Fade to black.]

[Fade up from black to reveal a woman picking fresh strawberries.]

The AAC Lila is a large, mid-season variety. It's a very attractive, glossy berry...

[Cut to a close up shot of Dr. Andrew Jamieson holding a strawberry in his hand.]

...with a nice balance of sugar and acids. And it has an intense strawberry flavour.

[Cut to a shot of Dr. Andrew Jamieson gathering data in a strawberry field.]

But looks aren't everything when it comes to good strawberry breeding.

[Cut to a shot of Dr. Andrew Jamieson moving the leaves of a strawberry plant so he can examine the berries.]

And the AAC Lila has one more quality that strawberry growers really like.

[Cut to a shot of Dr. Andrew Jamieson in a strawberry field. He is holding a strawberry and speaking slightly off camera.]

Text on screen: Dr. Andrew Jamieson, Research Scientist, Agriculture and Agri-Food Canada

Dr. Andrew Jamieson: It's very easy to pick. The reason it's easy to pick...

[Cut to a close up shot of Dr. Andrew Jamieson pointing to the stem of a berry.]

...is because the stems have a curve in them and the stems are quite brittle...

[Cut back to the shot of Dr. Andrew Jamieson in a strawberry field and speaking slightly off camera.]

...so that when you pull on the berries...

[Cut to a close up shot of a woman picking fresh berries.]

...they break off very easily.

[Cut to a long shot of a strawberry field filled with workers during picking season.]

The cost of picking strawberries is one of the major costs of growing strawberries.

[Cut back to the shot of Dr. Andrew Jamieson in a strawberry field and speaking slightly off camera.]

So anything that helps with picking more rapidly is good for the growers.

[Cut to a shot of strawberry farm owner, Curtis Millen, walking through one of his strawberry fields during picking season.]

Narrator: Growers like Curtis Millen, of Millen Farms in Nova Scotia, know exactly what they want for their customers when it comes to a new berry variety.

[Cut to a shot of Curtis Millen standing next to a strawberry field and speaking to camera.]

Text on screen: Curtis Millen, Owner, Millen Farms

[Cut to a close up shot of someone pulling a fresh berry off the strawberry plant.]

Curtis Millen: We look for fruit that has flavour, that has size...

[Cut back to the shot of Curtis Millen speaking to camera.]

...that has colour, that has shape...

[Cut to a close up shot of a cluster of berries on the plant.]

[Cut back to the shot of Curtis Millen speaking to camera.]

...and certainly his last release, the Lila, is one that we believe probably has a lot of all.

[Cut to a shot of Dr. Andrew Jamieson examining berries in a field.]

Narrator: This strawberry season whether you pick them yourself...

[Cut to a shot of a young boy cutting strawberries in the kitchen with his mother.]

...or pick them up at your local grocery store...

[Cut to a close up shot of someone placing a strawberry in a container full of fresh strawberries.]

...you're going to love the new AAC Lila!

[Cross dissolve.]

Text on screen: Modern. Innovative. Growing. Discover other agricultural innovations at www.agr.gc.ca

[Cut to the animated Canada wordmark.]

Text on screen. Canada. (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2016)

[Light, electronic guitar music fades out.]

[Fade to black.]

Report a problem on this page
Please select all that apply:

Date modified: