[Video opens with a clip of a plane taking off.]
[Upbeat rhythmic music starts, cut to a woman staring out a sunny plane window.]
Jerry: Why do you come to a place like SIAL?
[Cut to SIAL banner with plane flying by in sky above.]
You come here hoping to build a relationship...
[Cut to clip of business people walking in airport.]
...maybe find a good contact...
[Cut to European landmark.]
[Cut to European Skyline.]
…and then begin to work with them on building a market over in this part of the world.
[Screen quickly changes between clips of European waterways and buildings.]
Mike: Each country is a little bit different, so it’s nice to come to an event like SIAL because we can see all of them.
[Cut to fast changing images of posters for other European trade shows.]
[Cut to SIAL welcome banner across large entrance where many people enter the event.]
Text on screen: The Canada Pavilion: Gateway to new markets.
[Cut to Jerry Bigham standing outside SIAL trade show.]
Text on screen: Jerry Bigham. President, Kinnikinnick foods.
Jerry: Jerry Bigham, I’m the President and CEO of Kinnikinnick foods.
[Cut to Mike Cooke standing outside SIAL trade show.]
Text on screen: Mike Cooke. VP of Sales, Daiya Foods.
Mike: Mike Cooke from the Daiya Food company out of Vancouver, Canada.
[Cut to animation of planes traveling around the globe from space.]
[Cut to image of Canada booth in SIAL show.]
This is our second trip to SIAL. We love being here. At this SIAL we have already talked to people from various companies in the Middle East.
[Cut back to animation of planes traveling around the globe from space.]
[Cut to a plane landing animation.]
We’re going to start doing business in Israel because of being here. In Europe...
[Cut to clip of a windmill in Holland.]
[Cut to clip of buildings in Belgium.]
...we talked to people from Holland; Belgium. We also have business in the UK...
[Cut to clip of Gherkin building in London, UK.]
…and then we plan to spread to Spain, Italy, and France in the next few years.
[Cut to clip of leaning tower of Pisa in Italy.]
[Cut to clip of Eiffel tower in Paris, France.]
[Animation of small light beams traveling all around a globe slowly fades into the screen.]
[Cut to Jerry outside SIAL.]
Jerry: So you come to a show like this to get some feedback from Europeans…
[Cut to clip of attendees networking at the Canada pavilion inside SIAL.]
...how they approach business, how they want to do business…
[Cut to group of people taste testing a Canadian product at the pavilion.]
...what are they interested in?
[Cut to Mike outside SIAL.]
Mike: The interesting part is to get some feet on the ground and know some people here...
[Cut to clip of Canadian exporters talking with the French trade commissioner.]
…and the Trade Commissioners, when I was at SIAL two years ago...
[Cut to a Canadian exporter talking at the pavilion.]
… I met with each of them from each of the countries. And they know distributors, they know other people, they know contacts, so that we can kind of start learning it.
[Cut to a woman giving a presentation to a group of trade commissioners at SIAL.]
Jerry: I had some great meetings with literally 12-13 trade commissioners the other morning, I’m sure out of that we’ll get one, or two or three interested parties.
[Cut to time lapse of attendees approaching the Canada pavilion at SIAL.]
...You’ve got to spend a lot of time at it…
[Cut to Jerry outside.]
… but this is a first step to identifying some of the interest.
[Cut to Mike outside.]
Mike: A big thank you to the Canadian government and the program, to help us get here.
[Cut to a clip of the Eiffel tower at dusk. A blue banner crosses the screen.]
Text on banner: Learn More
[Text on banner changes.]
Text on banner: http://www.agr.gc.ca/CanadaPavilion
[Banner fades away.]
[Cut to Jerry outside SIAL.]
Jerry: I can tell you right now that if you sell maple syrup, this is a great place to be, because there sure are lots of people that are interested in maple syrup.
[Screen fades into the Canada wordmark. The upbeat, dance music fades out.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020)
[Screen fades to black.]