[Video opens with a tractor harvesting a field at sunrise.]
[Rhythmic music begins to play.]
Will Stenason: A lot of companies get really focused on their domestic business…
[Cut to an aerial clip of a truck driving by farming fields.]
[Cut to a clip of a shipping crate yard.]
...and what they should realize is that there’s a lot of opportunities…
[Cut to a timelapse of a ship being loaded with crates.]
[Cut to close-up animation of shipping container being lifted through the air.]
...for good solid Canadian brands to expand their distribution in other countries.
[Cut to ship starting its voyage.]
[Cut to animation of small beams of light traveling all around the globe.]
Mathieu: There’s a really excellent opportunity here in Europe. We set ourselves apart...
[Cut to clip of man in Canoe in Banff National Park.]
...by the product coming from Canada...
[Cut to woman with arms raised on a river bank with a beautiful mountain in the background.]
...it’s a clean, a very natural, a very beautiful place where we have fresh clean water…
[Cut to aerial shot of farm fields with wind turbines in the distance.]
...and wide open spaces and...
[Cut to a family around a table in a log cabin enjoying cheese fondue.]
…really high quality standards.
[Cut to a panning clip of a grocery store aisle. A blue banner appears across the screen.]
Text on screen: The Canada Pavilion.
[Text on banner quickly changes.]
Text on screen: Why explore the European market?
[Banner fades away off the screen.]
[Cut to shot of Murray Ratuski outside SIAL, Paris trade show. Blue banner appears in bottom left corner of the screen.]
Text on screen: Murray Ratuski. President, Floating Leaf Fine Foods.
Murray: We’re a vast country but, you know, population we’re restricted...
[Cut to woman staring out sunny plane window.]
...so if you’re looking for growth, the world is your playground.
[Cut to animation of plane landing at sunset.]
[Cut to clip of Will Stenason outside the SIAL, Paris trade show. Blue banner re-appears at bottom of screen]
Text on screen: Will Stenason. President, WS Global Export Services
Will Stenason: It’s great for your trademark, it is incremental business, it’s great for learning.
[Cut to clip of bottles of product being placed into a box.]
[Cut to aerial time lapse of shipping container yard.]
It just gives you a different perspective that sometimes you don’t always see when you’re very focused on your domestic business.
[Cut to Mathieu Paré outside SIAL, Paris. Blue Banner returns to bottom corner of screen with text.]
Text on screen: Mathieu Paré. Director, Canadian Beef Centre of Excellence
Mathieu: This is an excellent market to consider and to focus on...
[Cut to clip of people visiting Canada's booth at SIAL.]
...and I think working with the Canadian Ag pavilion...
[Cut to time lapse of SIAL trade show.]
...has really made it easier for us to connect in this market.
[Cut to clip of plane flying over a wheat field.]
Text on banner: Learn More
[Text on banner changes, clip pans to follow plane as it goes overhead.]
Text on banner: http://www.agr.gc.ca/CanadaPavilion
[Cut back to Murray at SIAL.]
Murray: Europe is so close to us, they recognize Canada as being quality product, quality manufacturing, so I would certainly encourage it.
[Screen fades into the Canada wordmark. The uplifting, rhythmic music fades out.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020)
[Screen fades to black.]