[Video opens with time lapse of SIAL Paris being set up. Upbeat dance music begins to play]
[A blue banner with white text crosses the screen.]
Text on banner: The Canada Pavilion: The Pavilion Experience
[Cut to time lapse of showroom in SIAL trade show now full of attendees.]
Jean-François Émond: The Canada Pavilion is very well organized.
[Cut to image of Canada pavilion inside trade show.]
Chad Jakeman: The pavilion looks great, and that helps bring in visitors.
[Cut to image of Canadian Pavilion desk.]
Will Stenason: The Canadian pavilion was really well run. It was terrific.
[Screen transitions to blue and then into a shot of Will Stenason outside SIAL.]
[A blue banner crosses the bottom left corner of the screen with text.]
Text on screen: Will Stenason. President, WS Global Export Services.
Will: My name is Will Stenason. I am with a company called WS Global.
[Cut to clip of Chad Jakeman ouside SIAL the text on the banner changes.]
Text on screen: Chad Jakeman. President, Jakeman's Maple Products.
Chad: Hello my name is Chad Jakeman, I am with Jakeman's maple products.
[Cut to clip of Jean-François Émond outside SIAL. Text on banner changes]
Text on screen: Jean-François Émond. President, L'Ail de l'Ile
Jean-François: Hello, my name is Jean-François Émond, from a company called L’ail de l’Île.
[Cut to clip of plane taking off.]
We’re a young company, we’re exploring new markets…
[A photo of Jean-François and his team at Sial slides over the bottom half of the screen.]
…and of course, we have a lot to learn about those markets.
[A photo of people busily walking around in the Japan Foodex trade show slides across the right half of the screen.]
The Pavilion program offers a good platform for our business development.
[A clip of a woman giving a presentation at one of the trade shows slides across the left side of the screen. A clip of Jean-François holding some of his product slides across the right side of the screen.]
We see our colleagues at the Pavilion…
[The screen quickly changes to three panels of photos. Each photo is a Canadian exporter at the Pavilion.]
…we talk, we exchange samples of our products…
[The panels change again to photos of people taste testing the foods at the Canadian Pavilion, and networking with trade commissioners.]
…then we give each other tips and tricks in those new markets, and we share contacts. It’s really great.
[Cut back to panel with Jean-François talking outside SIAL.]
The organization itself, well, we’re spoiled, the team is terrific.
[Screen slides and changes to a clip of Will outside SIAL on one side of the screen, and a clip from a presentation about the Trans-Pacific Partnership on the other half.]
Will Stenason: It’s wonderful to have the support of the Canadian government to help us...
[Panels slide again, the left side of the screen becomes an image of japan and an image of the Foodex Japan trade show banner. The right side becomes a clip of Will holding his granola bar product.]
...establish our brands in foreign markets...
[Cut to clip of maple leaf shaped bottle being filled with syrup.]
We’ve got some really unique products in Canada.
[Cut back to Chad outside SIAL on half the screen, the other half is a clip of bread with a Canadian flag sitting on top..]
Chad Jakeman: Canadian food is viewed as a really healthy food and really well-prepared. We have a good name in the world...
[The panel of Chad slides away and is replaced by a clip of a couple examining a bottle in a grocery store.]
...and it makes it easier for us to sell our product.
[Clip of couple slides away and is replaced by a photo of Chad, smiling and holding his products.]
[Panels quickly change again in slideshow format, the photos shown are of various Canadian exporters showcasing their products at the Canadian Pavilion.]
Will Stenason: To have a platform like this, it’s a wonderful opportunity for us to show off what we have in Canada, around the world.
[Cut back to Chad outside SIAL.]
Chad Jakeman: I think that this is a great program for any Canadian company looking to export.
[Cut to Jean-François outside SIAL.]
Jean-François Émond: It’s really fantastic.
[Cut to clip of plane flying over a wheat field.]
Text on banner: Learn More
[Text on banner changes, clip pans to follow plane as it goes overhead.]
Text on banner: http://www.agr.gc.ca/CanadaPavilion
[Cut back to Will outside SIAL.]
Will: I look forward to coming back and participating in future shows.
[Screen fades into the Canada wordmark. The upbeat, dance music fades out.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020)
[Screen fades to black.]