Market Opportunity - Mexico
In 2015, Mexico's agri-food and seafood imports were valued at $32.7 billion representing an increase at a compound annual growth rate of 8.1% from 2013 and 2015.
Video transcript
[Mexican themed music starts.]
[The video opens a view of a Mexican city. A red bar appears from the left. The title of the video appears on the bar.]
Text on screen: Canadian Agri-Food Trade Commissioners
Marie-Michelle Poulin: Mexico is a unique market.
[The text disappears and is replaced by new text. The red bar remains.]
Text on screen: Market Opportunity Mexico
It's got a very large population.
[The red bar, text and image disappear from the screen. They are replaced by a view of the Mexican parliament building.]
One hundred and twenty million consumers...
[Cut to a shot of Marie-Michelle Poulin. She is standing against a white background and speaking slightly off camera.]
...with a median age of about twenty seven years old.
[Cut to a shot of a plate of traditional Mexican food.]
Mexico imports about 43% of its basic food needs.
[Cut back to a shot of Marie-Michelle Poulin.]
It's actually the world's 7th largest importer...
[Cut to a shot of cooked shrimp hanging on the edge of a bowl of Mexican food.]
...of food and Canada is Mexico's second largest supplier of foods.
[Mexican themed music fades out.]
[Cut to a shot of Marie-Michelle Poulin.]
[Different Mexican themed music fades in.]
Text on screen: Marie-Michelle Poulin, Trade Commissioner
My name is Marie-Michelle Poulin. I work in the Canadian Embassy in Mexico City...
[Cut to a shot of a large Mexican city.]
...as a Trade Commissioner. My work, day in and day out...
[Cut to a shot of Marie-Michelle Poulin.]
..is to help Canadian companies be successful in the market.
[Cut to a shot of fresh, bright red hot peppers and fresh bright green lettuce.]
Text on screen: Know the Market
Traditionally Mexico has been a population...
[Cut to a shot of Marie-Michelle Poulin.]
...that consumed a lot of fresh foods.
[Cut to a shot of a modern Mexican family. The parents are at the kitchen table looking at papers while the two children are sitting on the sofa.]
However there's changing lifestyles. And increasingly there are double income families...
[Cut to a shot of a woman and her daughter walking out of the front door of their house.]
...which increases the purchasing power...
[Cut to a shot of Marie-Michelle Poulin.]
...but also limits the amount of time spent on preparing meals. As a result, Mexican families are increasingly looking at...
[Cut to a series of shot of a family shopping in a grocery store.]
...prepared meals or frozen meals that they can incorporate into their diet.
[Cut to a shot of Marie-Michelle Poulin.]
They're also for healthier alternatives.
[Cut to a shot of a variety of fresh produce.]
They're very well travelled.
[Cut to a shot of a large, pristine agricultural field.]
They know what is consumed in the United States and they are aware of what the health trends are.
[Cut to a shot of Marie-Michelle Poulin.]
So they're looking for health and wellness products in the broadest sense.
[Cut to a shot of a healthy, fresh salad with guacamole.]
They may be low sugar, low salt, low calorie, or high fiber, gluten-free, organic, natural.
[Cut to a shot of Marie-Michelle Poulin.]
All of these are very popular in Mexico right now.
[Cut to a shot of a large, official Mexican building.]
Opportunities exist...
[Cut to a shot of Marie-Michelle Poulin.]
...for value-added...
[Cut to a shot of a bottle of liquid with a straw in it.]
...food and beverage.
[Cut to a shot of someone cutting a sandwich.]
We're talking about cold-cuts, beef, lamb and pork.
[Cut to a shot of a glass full of ice and soda. The drink has a slice of lime in it.]
Also, carbonated beverages.
[Cut to a shot of two people enjoying a bottle of red wine.]
Wines, beers.
[Cut to a shot of two woman sharing a plate of food.]
[Cut to a shot of Marie-Michelle Poulin.]
And a whole range of products.
[Cut to an aerial shot of a large Mexican city.]
One of the biggest markets in Mexico is...
[Cut to a shot of pellets shaking their way down a conveyor belt.]
...food ingredients and animal feed.
[Cut to a shot of Marie-Michelle Poulin.]
There's a lot of opportunities...
[Cut to a shot of people making traditional tortillas.]
...for large volumes to be exported...
[Cut to a shot of Marie-Michelle Poulin.]
...from Canada to Mexico in this field.
[Cut to a satellite image of Mexico.]
Text on screen: Know the Regulations
With NAFTA, we have an advantage over many other countries. Mexico has trade agreements with...
[Cut to a shot of Marie-Michelle Poulin.]
...over 40 countries in the world but it's still negotiating more. So this advantage is eventually going to reduce.
[Cut to a shot of an elderly Mexican woman sitting on a bench on a sunny day.]
First and foremost, a Canadian exporter should really understand the market.
[Cut to a shot of Marie-Michelle Poulin.]
It's also important to understand the Mexican culture....
[Cut to a shot of a young Mexican man in a suit.]
Text on screen: Build your Relationships
[Cut to a shot of two people working at a computer.]
...and the business practices.
[Cut to a shot of Marie-Michelle Poulin.]
Mexico really focuses on strong personal relationships...
[Cut to a close up shot of two people talking.]
...and it's important to invest in those.
[Cut to a shot of Marie-Michelle Poulin.]
With your importer but also with your buyers...
[Cut to a shot of a young family having a fun day at the beach.]
...but also with the end consumer.
[Cut to a shot of Marie-Michelle Poulin.]
Don't hesitate to come and visit the market. Attend a trade show...
[Cut to a shot of a large Mexican city at sunset.]
Text on screen: Be Prepared
...visit some stores, meet with some buyers and importers.
[Cut to a shot of Marie-Michelle Poulin.]
Always remember to be flexible. When you're bringing a new product in a different market you have to listen to the experts and to the buyers.
[Cut to a shot of a large Mexican city.]
Mexico offers great opportunities for Canadian exporters so if you think that this is the right market for you...
[Cut to a shot of Marie-Michelle Poulin.]
...don't hesitate to get in touch with us on the phone or by email and we'll be happy...
[Cut to a shot of a roundabout in a Mexican city.]
...to help you with your market entry strategy.
Text on screen: Tradecommissioner.gc.ca
[The text on screen changes.]
Text on screen: Contact Us Today
[Cut to the animated Canada wordmark on a white background.]
Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)
[Mexican themed music fades out.]
[Fade to black.]
Report a problem on this page
- Date modified: