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Sector Trend Analysis – Fish and Seafood Trends in Austria

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

Austria is a landlocked central European country. The result of that is that the country is not involved in fisheries and imports for most of its fish and seafood. Thus, the country's production is limited to aquaculture.

In 2019, Austria was the world's 34th largest importer of fish and seafood products and the 13th in the European Union (ranked 14th after excluding intra trade). The country's imports from the world were valued at US$619.8 million. Austria imports 94% of its seafood.

Fish and seafood products mainly come from other EU countries. Indeed, seven of the top 10 importers are EU members, with the non-EU members being Norway, Turkey and Viet-Nam.

In 2019, prepared/preserved tunas, smoked pacific salmon and prepared/preserved fish were the top three products imported by Austria.

In 2019, Canada was the 38th largest exporter of fish and seafood products to Austria, with a 0.2% market share. The three main products that Canada exported to Austria were live fish, smoked pacific salmon and smoked sea cucumber.

In 2015, the per capita consumption of fish and seafood was 13.4 kg. Consumption of fish and seafood was higher among older people while the younger population consumed below the EU's average. Austrian consumers do, however, opt for fish and seafood consumption as part of a healthy diet.

Tariffs on most fish and seafood Canadian exports have been eliminated with the implementation of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA). Exports are expected to increase as more products will no longer be subjected to tariffs within the EU market, including Austria.

Introduction

Austria is a landlocked country and heavily relies on imports for its consumption of fish and seafood products consumption. The fishery is limited to aquaculture production and the country has put a strategy in place to increase its aquaculture production with freshwater fish from 34% to 60% by 2020. The "Aquaculture 2020 - Austrian strategy to increase the national fish production" report emphasizes the importance of sustainability and the food quality as guiding principles for its production and consumption. The goal is to improve self-sufficiency by mainly increasing trout production and carp pond farming.

Austria has one of the lowest consumers of fishing and seafood products in the European Union. However, the consumption of fish and seafood products has been increasing during recent years and this trend is expected to continue in the years to come.

Europe's fish stock is threatened by overfishing, and the European Union, therefore, encourages its member states to support sustainable fishing practices and has been advocating catch limits for some species. Sustainability is at the core of Austria's aquaculture promotion and producers are embracing this by adhering to the various certification or labelling of fish products.

Trade overview

Austria imports 95% of its seafood from the world (USDA, 2018). In 2019, the top three imports were prepared/preserved tunas, smoked pacific salmon and prepared/preserved fish. During the 2015-2019 period, the three fastest growing imports in terms of value were smoked trout, which grew by a CAGR of 55.8%, fresh/chilled fillets of pacific salmon and frozen fillets of pacific salmon, at 11.8% and 9.8%, respectively. In terms of quantity, the fastest growing products were smoked trout (CAGR: 67.0%), smoked pacific salmon (5.8%) and frozen shrimps and prawns (5.7%).

In 2019, Germany was the largest supplier of fish and seafood to Austria, with imports valued at US$182.5 million, followed by the Netherlands (US$50.7 million) and Norway (US$48.0 million). Among Austria's ten largest suppliers, Turkey had the highest growth over the 2015-2019 period, with a CAGR of 85.3.%, followed by Viet-Nam (10.7%) and Norway (9.2%).

Direct fish and seafood exports to Austria are very low. Fish and seafood products mainly reach Austria by road or by water from other EU countries that have access to the World Ocean. Especially with sea freight, exports are often registered with the country where the product first enters the European Union through an importer. For Austria, this is often Germany and the Netherlands but not limited to these two countries.

Top ten Austrian fish and seafood imports from the world in US$ million, historical
HS6 code Description 2015 2016 2017 2018 2019 CAGR* % 2015 - 2019
160414 Prepared/preserved tunas, skipjack and atlantic bonito (excluding minced) 57.2 53.5 56.3 67.3 62.0 2.1
030541 Smoked pacific salmon (excluding offal) 42.4 50.1 61.2 60.2 60.8 9.5
160419 Prepared/preserved fish 37.0 38.2 37.2 43.9 41.9 3.1
030617 Frozen shrimps and prawns (excluding cold-water shrimps and prawns) 29.8 26.6 30.9 33.1 35.1 4.2
030543 Smoked trout (excluding offal) 5.0 22.5 21.8 28.4 29.3 55.8
160420 Prepared/preserved fish (excluding whole or in pieces) 15.7 18.6 21.7 23.7 22.7 9.7
030441 Fresh/chilled fillets of pacific salmon 13.1 15.8 16.9 19.8 20.4 11.8
160529 Prepared/preserved shrimps and prawns, in airtight containers (excluding smoked) 15.1 17.3 20.3 20.9 19.7 6.9
030214 Fresh/chilled atlantic salmon 17.6 22.2 17.5 20.8 19.2 2.3
030481 Frozen fillets of pacific salmon 11.3 12.5 14.2 20.4 16.4 9.8
Total from the world 507.1 562.0 592.3 628.2 619.8 5.1

Source: Global Trade Tracker, 2020

*CAGR: Compound Annual Growth Rate

Top ten Austrian fish and seafood imports from the world in millions of kilograms, historical
HS6 code Description 2015 2016 2017 2018 2019 CAGR* % 2015 - 2019
160419 Prepared/preserved fish 10.4 9.5 9.8 11.1 10.0 −1.2
160414 Prepared or preserved tunas, skipjack and atlantic bonito (excluding minced) 10.0 9.6 9.6 10.2 9.8 −0.5
230120 Flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption 5.3 5.0 5.2 5.7 6.2 4.0
160412 Prepared/preserved herrings, whole or in pieces (excluding minced) 3.8 3.5 3.5 3.6 4.1 1.8
030191 Live trout 4.2 3.3 3.8 3.5 3.8 −2.3
160420 Prepared or preserved fish (excluding whole or in pieces) 2.9 3.3 3.5 3.6 3.5 4.8
030617 Frozen shrimps and prawns (excluding cold-water shrimps and prawns) 2.6 2.3 2.5 2.6 3.2 5.7
030541 Smoked pacific salmon (excluding offal) 2.5 2.8 3.0 2.8 3.1 5.8
030543 Smoked trout (excluding offal) .4 2.3 2.1 2.6 2.8 67.0
160419 Prepared or preserved fish 2.8 2.8 1.6 2.3 2.3 −5.0
Total from the world 80.1 83.3 83.3 84.9 86.8 2.0

Source: Global Trade Tracker, 2020

*CAGR: Compound Annual Growth Rate

Top ten suppliers of fish and seafood to Austria, in US$ millions, historical
Rank Country 2015 2016 2017 2018 2019 CAGR* % 2015-2019
1 Germany 170.5 166.7 167.4 171.7 182.5 1.7
2 Netherlands 46.8 46.4 50.0 54.8 50.7 2.0
3 Norway 33.7 45.5 45.9 49.4 48.0 9.2
4 Italy 33.5 33.7 38.1 40.5 41.2 5.3
5 Poland 26.8 34.5 39.5 42.6 36.7 8.2
6 Turkey 2.9 30.2 25.9 31.9 34.5 85.3
7 Viet-Nam 22.8 25.8 32.8 33.3 34.2 10.7
8 Denmark 34.0 29.4 30.2 26.1 24.4 −8.0
9 France 18.0 19.6 23.4 22.5 17.3 −1.1
10 Spain 12.2 12.3 13.5 15.9 15.5 6.1
38 Canada 1.4 1.5 1.6 1.4 1.5 1.9
Total from the world 507.1 562.0 592.3 628.2 619.8 5.1%

Source: Global Trade Tracker, 2020

*CAGR: Compound Annual Growth Rate

Austria's top ten fish and seafood suppliers by product type, in US$ millions, in 2019

1. Germany
HS6 code Top products from Germany 2019
160419 Prepared/preserved fish, whole or in pieces 28.9
030541 Smoked pacific salmon (excluding offal) 14.4
150420 Fats and oils of fish and their fractions, whether or not refined (excluding liver oils and chemically modified) 11.0
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 10.7
160412 Prepared/preserved herrings, whole or in pieces (excluding minced) 10.5
2. Netherlands
HS6 Code Top products from the Netherlands 2019
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 17.8
160529 Shrimps and prawns, prepared or preserved, in airtight containers (excluding smoked) 2.8
160419 Prepared/preserved fish, whole or in pieces 2.8
030617 Frozen shrimps and prawns, even smoked, whether in shell or not (excluding cold-water shrimps and prawns) 2.1
030449 Fresh/chilled fillets of fish, n.e.s.[1] 1.7
1: nowhere else specified
3. Norway
HS6 Code Top products from Norway 2019
030214 Fresh/chilled atlantic salmon "salmo salar" and danube salmon "hucho hucho" 13.3
030541 Smoked pacific salmon (excluding offal) 12.4
030441 Fresh/chilled fillets of pacific salmon 10.4
030481 Frozen fillets of pacific salmon 2.4
160420 Prepared/preserved fish (excluding whole or in pieces) 1.6
4. Italy
HS6 Code Top products from Italy 2019
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 15.1
030191 Live trout 9.4
030442 Fresh/chilled fillets of trout 2.1
030211 Fresh/chilled trout 1.0
030743 Cuttle fish and squid, frozen, with or without shell 1.0
5. Poland
HS6 Code Top products from Poland 2019
030541 Smoked pacific salmon (excluding offal) 18.1
160419 Prepared/preserved fish, whole or in piece 2.8
030481 Frozen fillets of pacific salmon 2.8
160412 Prepared/preserved herrings, whole or in pieces (excluding minced) 2.4
160411 Prepared/preserved salmon, whole or in pieces (excluding minced) 2.3
6. Turkey
HS6 Code Top products from Turkey 2019
030543 Smoked trout (excluding offal) 23.5
160419 Prepared/preserved fish, whole or in pieces 3.5
030489 Frozen fish fillets, n.e.s.[1] 2.6
030314 Frozen trout 1.8
030482 Frozen fillets of trout 0.6
1: nowhere else specified
7. Viet-Nam
HS6 Code Top Products fron Viet-Nam 2019
160529 Shrimps and prawns, prepared/preserved, in airtight containers (excluding smoked) 8.6
030617 Frozen shrimps and prawns, even smoked, whether in shell or not (excluding cold-water shrimps and prawns) 8.3
160521 Shrimps and prawns, prepared/preserved, not in airtight containers (excluding smoked) 6.0
030462 Frozen fillets of catfish 5.5
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 2.4
8. Denmark
HS6 Code Top products from Denmark 2019
030191 Live trout 3.5
230120 Flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption 3.2
160419 Prepared/preserved fish, whole or in pieces 2.4
030432 Fresh/chilled fillets of catfish 1.7
030444 Fresh/chilled fillets of fish 1.1
9. France
HS6 Code Top products from France 2019
030541 Smoked pacific salmon(excluding offal) 2.8
160529 Prepared/preserved shrimps and prawns, in airtight containers (excluding smoked) 2.5
160554 Prepared/preserved cuttlefish and squid, (excluding smoked) 1.8
160521 Prepared/preserved, shrimps and prawns, not in airtight containers (excluding smoked) 1.3
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 1.0
10. Spain
HS6 Code Top products from Spain 2019
160414 Prepared/preserved tunas, skipjack and atlantic bonito, whole or in pieces (excluding minced) 3.6
030743 Cuttlefish and squid, frozen, with or without shell 1.1
160521 Prepared/preserved shrimps and prawns, not in airtight containers (excluding smoked) 1.0
030617 Frozen shrimps and prawns, even smoked, whether in shell or not (excluding cold-water shrimps and prawns) 1.0
160420 Prepared/preserved fish (excluding whole or in pieces) 1.0
Austria's fish and seafood imports from the world in 2019, by means of transport
Transport type Value in US$ millions
Road 37.8
Maritime 11.9
Rail 1.1
Air 0.2
Mail, active mode of transport unknown 0.0
Total from the world 51.0
Source: Global Trade Tracker, 2020

Canada's performance

In 2019, Canada was the 38th largest supplier of fish and seafood to Austria. Canada's fish and seafood exports were valued at US$145,298 (these numbers do not fully account for all the Canadian seafood products transhipment through other EU countries). Live fish, smoked salmon and sea cucumbers were the top three products that Canada exported to Austria. In 2019, the market share of Canadian fish and seafood products was 0.2%.

Canada's direct fish and seafood exports to Austria are very low, however, many Austrian retailers and specialists shops have Canadian fish and seafood in their portfolio, which is often done through importers/distributors in Europe. For example, niche products such as live lobsters, are often bought through an additional importer/distributor in Europe.

Canada's exports of fish and seafood to Austria in 2019
HS6 Code Description Value in US$
030199 Live fish 68,107.9
030541 Smoked pacific salmon (excluding offal) 38,423.1
030819 Smoked sea cucumbers 34,999.4
051191 Products of fish or crustaceans, unfit for human consumption 3,767.7
Total from Canada 145,298.1
Source: Global Trade Tracker, 2020

Retail market

In 2019, the category that recorded the highest retail sales was fresh fish and seafood (sold over the counter), with sales valued at US$431.6 million and a CAGR of 4.5% over the 2015-2019 period. This category was followed by processed (US$288.3 million) and whole cuts (US$223.0 million) chilled raw packaged fish and seafood products. Whole cuts and processed chilled raw packaged fish and seafood were the categories that grew the fastest over the 2015-2019 period with a CAGR of 5.4% and 5.0% respectively, and are forecast to lead the way into 2024.

In terms of volume sales, the three largest categories in 2019 were fresh fish and seafood (counter) at 32.0 million kilograms (Mkg), ambient fish and seafood (9.0 Mkg), and whole cuts chilled raw packaged fish and seafood (7.4Mkg). The latter category grew the most over the 2015-2019 period with a CAGR of 3.1% and is expected to remain the fastest growing category over the 2020-2024 period.

Retail sales of fish and seafood in Austria by category in $US million, historic and forecast
Category 2015 2019 CAGR* % 2015-2019 2020 2024 CAGR* % 2020-2024
Ambient fish and seafood 144.5 163.8 3.2 169.2 190.6 3.0
Chilled raw packaged fish and seafood - processed 237.2 288.3 5.0 301.0 362.4 4.7
Chilled raw packaged fish and seafood - whole cuts 180.7 223.0 5.4 233.8 285.9 5.2
Dried fish and seafood 91.5 108.9 4.5 113.6 134.9 4.4
Fresh fish and seafood (counter) 362.6 431.6 4.5 449.8 533.3 4.4
Frozen fish and seafood 113.1 128.0 3.1 132.1 148.8 3.0

Source: Global Data Intelligence, 2020

CAGR: Compound Annual Growth Rate

Retail sales of fish and seafood in Austria by category, historic and forecast, in million kilograms (Mkg)
Category 2015 2019 CAGR* % 2015-2019 2020 2024 CAGR* % 2020-2024
Ambient fish and seafood 8.4 9.0 1.6 9.1 9.5 1.1
Chilled raw packaged fish and seafood - processed 5.6 6.3 2.8 6.4 7.2 2.8
Chilled raw packaged fish and seafood - whole cuts 6.6 7.4 3.1 7.7 8.7 3.1
Dried fish and seafood 3.9 4.3 2.5 4.4 4.8 2.4
Fresh fish and seafood (counter) 29.0 32.0 2.5 32.7 35.9 2.4
Frozen fish and seafood 4.4 4.7 1.6 4.8 5.0 1.1

Source: Global Data Intelligence, 2020

CAGR: Compound Annual Growth Rate

Consumer trends

Despite the country having no direct access to the sea, fish and seafood products are very popular among the population in Austria. There is a growing number of restaurants specialized in international cuisine, notably from Asia and Mediterranean countries (World Wildlife Fund).

Fish and seafood products are growing in popularity among consumers due to the perceived health benefits. Per capita consumption of fish and seafood products was 13.4 kg in 2015, a significant increase from the previous years (EUMOFA, 2018). Prepared fish meals are becoming a product of choices for many consumers, especially those who do not know how to cook fish. Sustainability, quality and organic foods are very important to consumers and this encourages producers to use certification labels such as the AMA Seal of quality, (only avalailbe for Austian products) or the Certified Sustainable Seafood MSC logo. Fish consumption is higher among the older segment of the Austrian population (55+ years. Among other factors that incite fish consumption are the appearance, the cost, the origin and the quality labels (EUMOFA, 2018) as well as the importance of organic food both in production and consumption.

Foodservice and distribution channels

In 2018, revenues from fish and seafood across various distribution channels in Austria were valued at US$3.1 billion. Combined revenues across all the channels increased by a CAGR of 4.4% over the 2015-2018 period.

The off-trade retail channel was the most important distribution channel for fish and seafood products in Austria. In 2018, distribution through this channel was valued at US$1.3 billion. The outlets of this channel experienced a CAGR of 4.5% during the 2015-2018 period. Hypermarkets and supermarkets were the most important channels, accounting for more than half of the total revenues of the off-trade retail channel, with revenues valued at US$720.4 million, followed by food & drinks specialists (US$320.6 million) and convenience stores (US$195.7 million). Cash & carries & warehouse clubs were the fastest growing outlets with a CAGR of 8.7% from 2015 to 2018, followed by "Dollar stores"/variety stores & general merchandise retailers (9.3%) and convenience stores (5.3%).

In 2018, revenues within the foodservice (profit operators) sector were valued at US$236.8 million. The restaurant outlet led the way with on-trade sales of US$152.4 million, followed by accommodation outlets (US$56.1 million) and on-trade retail outlets (US$10.7 million). All the outlets in this sector grew well. All channels grew by a CAGR of 3.7% between 2015-2018. The fastest growing channels were mobile operators with a CAGR of 4.1% while leisure, retail and workplace outlets all experienced a CAGR of 3.8%.

Outlets from the institutional channel (cost operator) also grew well over the 2015-2018 period, by a CAGR of 3.9%. In 2018, healthcare was the most important outlet with revenues valued at US$8.2 million, followed by educational (US$6.8 million) and welfare and related services (US$1.4 million). Educational institutions were the fastest growing sector of the institutional channel with a CAGR of 4.0%.

Distribution channels of fish and seafood in Austria by outlet type, in US$ millions
Channel 2015 2016 2017 2018 CAGR* % 2015-2018
Institutional (cost operator) 15.6 16.3 16.9 17.6 3.9
Education 6.0 6.3 6.5 6.8 4.0
Healthcare 7.3 7.6 7.9 8.2 3.9
Military and civil defence 1.1 1.1 1.1 1.2 3.7
Welfare and services 1.2 1.3 1.3 1.4 3.9
Foodservice (profit operator) 212.4 220.2 228.3 236.8 3.7
Accommodation 50.3 52.1 54.1 56.1 3.7
Leisure 6.2 6.4 6.6 6.9 3.8
Mobile operator .3 .3 .3 .3 4.1
Pub, club and bar .9 .9 .9 1.0 3.6
Restaurant 136.8 141.8 147.0 152.4 3.7
Retail 9.6 9.9 10.3 10.7 3.8
Travel 4.1 4.3 4.4 4.6 3.7
Workplace 4.3 4.4 4.6 4.8 3.8
Off-trade retail (separate from food service) 1,129.6 1,182.5 1,232.0 1,290.6 4.5
Cash and carries and warehouse clubs 28.1 30.7 33.3 36.1 8.7
Convenience stores 167.8 177.0 185.9 195.7 5.3
Food and drinks specialists 277.2 291.4 304.8 320.6 5.0
Hypermarkets and supermarkets 636.5 666.9 691.3 720.4 4.2
Others 6.7 1.9 .7 .4 −60.4
"Dollar stores", variety stores and general merchandise retailers 13.3 14.6 16.0 17.4 9.3
Total - Fish and seafood by outlet 2,715.3 2,837.9 2,954.5 3,089.9 4.4

Source: Global Data Intelligence, 2020

CAGR: Compound Annual Growth Rate

Competition

In 2018, Garnelen, which is owned by Elfin Feinkost Gmbh, was the brand with the biggest retail sales in Austria at US$55.6 million with a market share of 4.3%. Friedrich Kaiser Gmbh's brand FriedricHS6 had the second largest sales at US$35.3 million with a market share of 2.7%. Vier Diamanten was the third largest brand in terms of sales with US$25.2 million and a 2.0% market share. Moreover, Princes Limited was the only trademark owner to feature two brands among the top fish and seafood brands in 2018 with Vier Diamanten and Diamanten.

Top fish and seafood brands in Austria by retail sales, US$ millions and % share in 2018
Trademark owner Brand Retail sales ($US million) Market share % in 2018
2016 2017 2018
Appel Feinkost Gmbh Appel 9.4 9.7 10.3 0.8
Bolton Group S.p.A. Rio Mare 15.1 15.7 16.4 1.3
Elfin Feinkost Gmbh Garnelen 50.2 52.7 55.6 4.3
Fisch Feinkost Gmbh Norda 12.0 12.4 13.0 1.0
Friedrich Kaiser Gmbh FriedricHS6 31.9 33.4 35.3 2.7
Glatz Gmbh & Co Kg Delamaris 1.1 1.2 1.3 0.1
Larsen Danish Seafood Gmbh Larsen 13.2 13.7 14.6 1.1
Pinhais & Ca Lda Nuri 1.3 1.3 1.4 0.1
Princes Limited Diamanten 10.5 10.9 11.5 0.9
Vier Diamanten 23.0 23.9 25.2 2.0
Others Others 681.0 707.5 739.1 57.3
Private label Private Label 333.9 349.6 366.9 28.4
Total - Fish and seafood 1,182.5 1,232.0 1,290.6 100.0
Source: Global Data Intelligence, 2020

New product launches

Several manufactured products containing fish or seafood were launched in the Austrian market between 2015 and 2019, according to Mintel. The "fish products" category includes fresh, frozen, dried, preserved, smoked, or canned fish, shellfish and seaweed products. The majority of the products during this period were of new variety/range extension launch types.

Ethical considerations are very important when it comes to fish and seafood consumption trends, which explains why the two leading claims of new product launches were "ethical - sustainable" ( 51.7%) and "ethical - environmentally friendly" (50.2%). The top packaging types were skinpack, flexible, tray and carton, whereby most products were available chilled or frozen in supermarkets.

Product launch analysis of fish and seafood products, 2015 to 2019 by attribute type, item count
Attribute Launch count
Top claim
Ethical - sustainable (habitat/resources) 243
Ethical - environmentally friendly product 236
Premium 92
Ease of use 73
Top package type
Skinpack 105
Flexible 104
Tray 98
Can 62
Carton 41
Storage
Chilled 195
Frozen 193
Shelf stable 82
Top launch type
New variety/range extension 259
New packaging 91
New product 89
Relaunch 26
New formulation 5
Top companies
Lidl 51
Iglo 33
Spar 32
Hofer 31
Billa 26
Top stores
Supermarket 336
Mass merchandise/hypermarket 90
Direct selling 21
Gourmet store 18
Drug store/pharmacy 3
Top flavours
Unflavoured/plain 230
Smoke 64
Smoke (beechwood) 12
Cocktail sauce 8
Garlic 6
Total sample size 470
Source: Mintel, 2020

Example of new products

Baked Fish Fingers
Company Hofer
Brand Almare Seafood
Category Processed fish, meat and egg
Sub-category Fish products
Market Austria
Manufacturing country Germany
Store name Hofer
Store type Supermarket
Date published November 2019
Launch type New variety/range extension
Price in US dollars 2.19

The Baked Fish Fingers are a new range of fish products from Almare. These frozen fish fingers packed in a carton that features the Certified Sustainable Seafood MSC logo. This products contains among other things, Alaska pollack fillets, wheat flour, rapeseed oil or potato starch.

Mussels in Garlic Butter
Company Billa
Brand Billa
Category Processed fish, meat and egg
Sub-category Fish products
Market Austria
Manufacturing country Austria
Store name Hofer
Store type Supermarket
Date published July 2019
Launch type New packaging
Price in US dollars 2.80

The repackaged Miesmuscheln in Knoblauchbutter (Mussels in Garlic Butter) from Billa is made mussels (Mytilus chilensis), salt parsley and has is flavoured with butter and garlic powder. This product has a Certified Sustainable Seafood MSC logo.

Tuna Carpaccio
Company Merkur Warenhandels
Brand Merkur Selektion
Category Processed fish, meat and egg
Sub-category Fish products
Market Austria
Manufacturing country Poland
Store name Merkur - Ihr Markt
Store type Supermarket
Date published December 2019
Launch type New variety/range extension
Price in US dollars 4.95

Merkur Selektion's Tuna Carpaccio is an new variety of a prodcut. The product is made with smoked tuna, vinaigrette, beechwood smoke falvour and parmigiano reggiano. The skinpack package features the MSC logo.

Conclusion

Although being one of the smallest fish and seafood markets in the European Union in terms of consumption, Austria in seeing a rise in the consumption of seafood products during recent years. Despite the lower consumption, their almost detal dependability on imports still makes Austria an attractive market. Fish products are positively associated with a healthy diet, sustainability and quality plays an important role in consumers' decisions when choosing fish products. Austria imports most of its fish and seafood products because it is a landlocked country. However, the country is trying to promote aquaculture to be more self-sufficient.

Canada has a very good reputation on fish and seafood in Austria. With the implementation of CETA and the elimination of tariffs on most fish and seafood products, Canada's fish producers have more opportunities to exports into the Austrian market, especially taken into account that Canada is well-positioned with many of the fish products that Austria imports such as atlantic salmon, frozen or fillets of pacific salmon. See the guide on National Treatment and Market Access for Goods to review key provisions of the Agreement, including those related to fish and seafood products.

For more information

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found on the International agri-food market intelligence page, arranged by region.

For additional information on Seafood Expo Global, please contact:

Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and agri-food Canada
ben.berry@canada.ca

Resources

Sector Trend Analysis – Fish and Seafood Trends in Austria
Global Analysis Report

Prepared by: Saidouba Camara

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020).

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