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Market Snapshot – Organic Products in the European Union

With the Comprehensive Economic Trade Agreement (CETA) lowering trade barriers and an organic equivalency agreement in place, there is a large opportunity in exporting your organic agri-food and seafood products to the European Union (EU).

Video transcript

[Upbeat modern music starts.]

[Fade from black to a view of a field. Three bars appear on top. The title of the video appears on the bars.]

Text on screen: Market Snapshot for Canadian Agri-Food Exporters. Organics in the EU

[Dissolve to a large and busy farmers market in Europe.]

Voice of narrator: The market for organic products in the European Union has always been strong.

[The screen goes to white then dissolves to a time-lapse of the Berlin Cathedral.]

And it continues to grow at an average rate of $1.3 billion dollars per year.

[Screen goes to white, then dissolves to two farmers walking through a wheat field.]

Now Canadian producers and exporters of organic products have more reason to explore the EU market and capture that growth.

[Cut to a shot of grain going into the holding tank of a ship in port.]

[Cut to pan of the front of the EU building with flags on flagpoles waving in front.]

[Dissolve to animation of red maple leaves flying around.]

Canada has enjoyed an Organic Equivalency arrangement with the EU since 2011.

[Sliding in from the left and right are the Canada Organic logo, and the EU Organic Certification logo. In the middle of the screen, an equals sign appears.]

[Dissolve to an image of 4 granola bars side by side.]

In 2016, it expanded to include Certified Canadian Organic processed products containing organic ingredients from third countries.

[The Granola Bars slide over to the right and images of tomatoes, cucumbers, cherries, and blueberries slide in.]

That means both fresh and processed foods certified by the Canadian Food Inspection Agency, are now recognized as organic by the EU.

[An image of peach jam slides in. The logo for the Canada Food Inspection Agency appears on top.]

[All the images slide off the screen together to reveal a shot of the EU building with flags flying in front.]

[Dissolve to two famers inside a greenhouse shaking hands.]

This gives you a competitive advantage with improved access to the EU Market.

[Cut to time-lapse video of crowds of people walking in the city.]

Text on screen: CETA

The Canada European Union Comprehensive Economic and Trade Agreement, or CETA, will open trade.

[Flash to white which dissolves to an image of Prime Minister Trudeau signing the CETA.]

[Cut to aerial view of a docked ship with containers on board.]

Once in force, almost 94% of all Canadian agriculture products exported to the EU will be duty free.

Text on screen: 94% duty-free

[Video of ship loaded with large containers sailing in the ocean slides in.]

[An image of an airplane getting loaded up with cargo slides in.]

[An animated folded map on a white background slides in. It unfolds to reveal a map of Europe.]

Here's a quick snapshot of the EU market for Organics.

[Upbeat modern music continues.]

[Map dissolves to a white background.]

Text on Screen: Global Organic Market. $US80 billion in 2014.

[An animated baguette drops from above. It slices apart into sections, which relate to the percentage amounts for each country.

Text on screen: United States 43%, EU-28 38%, China 6%, Canada 4%, Switzerland 3%, Other 6%.

[Dissolve to white.]

Text on screen: Top EU Organic Markets

[An animated pie chart appears one colourful section at a time. The size of the pieces relates to the percentages for each country.]

Text on screen: Germany 33%, France 20%, United Kingdom 10%, Italy 9%, Sweden 6%, Austria 4%, Spain 4%, Netherlands 4%, Others 10%.

[Dissolve to white. A globe spins in the middle of the screen.]

Text on screen: EU Organic Markets $US26.5 billion in 2014. Represents 33% of worldwide sector sales.

[Dissolve to white.]

Text on screen: Market Share. Top 10 Packaged Organic Foods in the EU 2015

[Blue bar graphs appear one by one to represent the percentages for each product. At the end of each bar is an image of the product it relates to.]

Text on screen: Dairy 32%, Baked Goods 14%, Baby Food 9%, Chilled Processed Meat & Seafood 7%, Oils and Fats 6%, Confectionary 5%, Spreads 4%, Rice, Pasta and Noodles 4%, Shelf Stable Food Products 4%, Ready Meats 3%

[Dissolve to white.]

Text on screen: EU Market Growth 2010 – 2015 Top 3 organic Categories

[Three graphs appear one at a time. The graph starts small and curves larger to demonstrate growth in the product. An icon of the product also appears beside the name of the product. ]

Text on screen: Spreads 36%, Oils and Fats 48%, Rice, Pasta and Noodles 85%

[Dissolve to white, then dissolve to an animated image of the globe highlighting Europe with communication lines darting across the continent.]

Narrator: Common organic certifications and CETA now present exceptional opportunities in the EU for Canadian organic producers and exporters.

[Dissolve to spaghetti drying in a pasta factory.]

[Cut to sandwich board with menu in Europe. Dissolve to white. Dissolve to shot of hands putting a processed meat package into a cardboard envelope.]

Do you have questions about exporting your agriculture or food products?

[Cut to wider shot of same person putting processed meat into the cardboard envelope.]

[Cut to close up shot of the envelope going inside a larger box for shipping.]

[Cut to wide shot of the box being taped up. Dissolve to animated video of a man standing in a field with his back to camera. In the cloud-covered sky, there are drawings of pie and graph charts, light bulbs and math equations.]

Are you looking for more market intelligence?

[Dissolve to white, then dissolve to a field. Three bars appear on top of the field.]

Text on screen: Canadian Agri-Food Exporters. Contact Us Today.

Contact us today.

[Dissolve to the animated Canada word mark]

Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)

[Upbeat modern music fades out.]

[Fade to black.]

Market intelligence on the EU organic sector

Visit our Europe organic, natural and health foods sector market intelligence section to access reports that discuss opportunities and learn about sector trends.

Canada-European Union Comprehensive Economic and Trade Agreement (CETA)

Find out what CETA involves and what's in it for you by visiting the CETA for Agri-Food Exporters.

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