[Upbeat modern music starts.]
[Fade from black to a view of a field. Three bars appear on top. The title of
the video appears on the bars.]
Text on screen: Market Snapshot for Canadian Agri-Food Exporters. Organics in
[Dissolve to a large and busy farmers market in Europe.]
Voice of narrator: The market for organic products in the European Union has
always been strong.
[The screen goes to white then dissolves to a time-lapse of the Berlin
And it continues to grow at an average rate of $1.3 billion dollars per year.
[Screen goes to white, then dissolves to two farmers walking through a wheat
Now Canadian producers and exporters of organic products have more reason to
explore the EU market and capture that growth.
[Cut to a shot of grain going into the holding tank of a ship in port.]
[Cut to pan of the front of the EU building with flags on flagpoles waving in
[Dissolve to animation of red maple leaves flying around.]
Canada has enjoyed an Organic Equivalency arrangement with the EU since 2011.
[Sliding in from the left and right are the Canada Organic logo, and the EU
Organic Certification logo. In the middle of the screen, an equals sign
[Dissolve to an image of 4 granola bars side by side.]
In 2016, it expanded to include Certified Canadian Organic processed products
containing organic ingredients from third countries.
[The Granola Bars slide over to the right and images of tomatoes, cucumbers,
cherries, and blueberries slide in.]
That means both fresh and processed foods certified by the Canadian Food
Inspection Agency, are now recognized as organic by the EU.
[An image of peach jam slides in. The logo for the Canada Food Inspection
Agency appears on top.]
[All the images slide off the screen together to reveal a shot of the EU
building with flags flying in front.]
[Dissolve to two famers inside a greenhouse shaking hands.]
This gives you a competitive advantage with improved access to the EU Market.
[Cut to time-lapse video of crowds of people walking in the city.]
Text on screen: CETA
The Canada European Union Comprehensive Economic and Trade Agreement, or
CETA, will open trade.
[Flash to white which dissolves to an image of Prime Minister Trudeau signing
[Cut to aerial view of a docked ship with containers on board.]
Once in force, almost 94% of all Canadian agriculture products exported to
the EU will be duty free.
Text on screen: 94% duty-free
[Video of ship loaded with large containers sailing in the ocean slides in.]
[An image of an airplane getting loaded up with cargo slides in.]
[An animated folded map on a white background slides in. It unfolds to reveal
a map of Europe.]
Here's a quick snapshot of the EU market for Organics.
[Upbeat modern music continues.]
[Map dissolves to a white background.]
Text on Screen: Global Organic Market. $US80 billion in 2014.
[An animated baguette drops from above. It slices apart into sections, which
relate to the percentage amounts for each country.
Text on screen: United States 43%, EU-28 38%, China 6%, Canada 4%, Switzerland 3%,
[Dissolve to white.]
Text on screen: Top EU Organic Markets
[An animated pie chart appears one colourful section at a time. The size of
the pieces relates to the percentages for each country.]
Text on screen: Germany 33%, France 20%, United Kingdom 10%, Italy 9%, Sweden 6%, Austria
4%, Spain 4%, Netherlands 4%, Others 10%.
[Dissolve to white. A globe spins in the middle of the screen.]
Text on screen: EU Organic Markets $US26.5 billion in 2014. Represents 33% of
worldwide sector sales.
[Dissolve to white.]
Text on screen: Market Share. Top 10 Packaged Organic Foods in the EU 2015
[Blue bar graphs appear one by one to represent the percentages for each
product. At the end of each bar is an image of the product it relates to.]
Text on screen: Dairy 32%, Baked Goods 14%, Baby Food 9%, Chilled Processed
Meat & Seafood 7%, Oils and Fats 6%, Confectionary 5%, Spreads 4%, Rice,
Pasta and Noodles 4%, Shelf Stable Food Products 4%, Ready Meats 3%
[Dissolve to white.]
Text on screen: EU Market Growth 2010 – 2015 Top 3 organic Categories
[Three graphs appear one at a time. The graph starts small and curves larger
to demonstrate growth in the product. An icon of the product also appears beside
the name of the product. ]
Text on screen: Spreads 36%, Oils and Fats 48%, Rice, Pasta and Noodles 85%
[Dissolve to white, then dissolve to an animated image of the globe
highlighting Europe with communication lines darting across the continent.]
Narrator: Common organic certifications and CETA now present exceptional
opportunities in the EU for Canadian organic producers and exporters.
[Dissolve to spaghetti drying in a pasta factory.]
[Cut to sandwich board with menu in Europe. Dissolve to white. Dissolve to
shot of hands putting a processed meat package into a cardboard envelope.]
Do you have questions about exporting your agriculture or food products?
[Cut to wider shot of same person putting processed meat into the cardboard
[Cut to close up shot of the envelope going inside a larger box for
[Cut to wide shot of the box being taped up. Dissolve to animated video of a
man standing in a field with his back to camera. In the cloud-covered sky, there
are drawings of pie and graph charts, light bulbs and math equations.]
Are you looking for more market intelligence?
[Dissolve to white, then dissolve to a field. Three bars appear on top of the
Text on screen: Canadian Agri-Food Exporters. Contact Us Today. firstname.lastname@example.org
Contact us today.
[Dissolve to the animated Canada word mark]
Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by
the Minister of Agriculture and Agri-Food (2017)
[Upbeat modern music fades out.]
[Fade to black.]