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Market Overview - Saudi Arabia

March 2017

Market Overview - Saudi Arabia (PDF Version, 510KB) | Help with downloadable formats

Contents

Market snapshot

Production

Crop production and livestock in Saudi Arabia - Top ten crops (tonnes)
Top ten crops (tonnes) 2010 2011 2012 2013 2014
Dates 991,546 1,008,105 1,031,082 1,095,158 766,800
Watermelons 338,881 365,903 374,203 401,058 532,192
Wheat 1,349,389 1,184,454 854,256 660,145 500,000
Potatoes 398,993 404,679 405,680 390,259 445,028
Tomatoes 492,402 520,034 549,119 544,464 389,698
Fresh fruit 313,353 355,458 364,944 360,000 357,546
Sorghum 114,022 117,091 118,393 110,299 265,000
Onions 93,360 104,504 107,361 112,478 131,177
Cucumbers and gherkins 220,978 228,762 240,584 246,986 127,415
Fresh vegetables 159,551 131,137 115,490 114,860 114,230
Source: Food and Agriculture Organization – Statistics Division (FAOSTAT) Agricultural Production, December 2016.
Crop production and livestock in Saudi Arabia - Meat indigenous (tonnes)
Meat indigenous (tonnes) 2010 2011 2012 2013 2014
Chicken 576,819 576,270 572,270 52,000 618,130
Sheep 45,000 40,640 41,160 43,610 101,580
Cattle 39,662 42,283 49,683 100,000 54,183
Camel 37,610 22,112 22,552 569,000 42,460
Goat 720 2,174 2,174 50,683 29,246
Source: Food and Agriculture Organization – Statistics Division (FAOSTAT) Agricultural Production, December 2016.
Crop production and livestock in Saudi Arabia - Livestock (head)
Livestock (head) 2010 2011 2012 2013 2014
Chickens 148,200,000 175,900,000 179,000,000 181,500,000 183,000,000
Sheep 8,741,000 10,096,000 10,129,000 11,500,000 11,650,000
Pigeons, other birds 5,500,000 5,500,000 5,500,000 5,500,000 5,500,000
Goats 3,408,000 3,382,000 3,408,000 3,430,000 3,450,000
Cattle 393,324 426,204 486,503 456,371 354,276
Source: Food and Agriculture Organization – Statistics Division (FAOSTAT) Agricultural Production, December 2016.

Trade

Saudi Arabia's top agri-food and seafood imports from the world, 2015
Commodity Import value US$ millions Top suppliers & market share #1 Top suppliers & market share #2 Top suppliers & market share #3 Canada's share
Barley 1,470.0 Russia 38.7% Ukraine 24.3% Germany 12.6% 0.0%
Rice 1,452.1 India 78.7% Pakistan 6.1% United States 6.0% 0.0%
Frozen fowls 1,179.2 Brazil 74.5% France 23.4% Argentina 2.1% 0.0%
Cigarettes 1,140.6 Germany 72.2% Turkey 11.9% Switzerland 9.4% 0.0%
Food preparations 1,085.0 Ireland 41.2% Bahrain 7.7% Denmark 6.0% 0.2%
Live sheep 791.1 Sudan 66.7% Somalia 17.3% Jordan 12.4% 0.0%
Food preparations for infant use 652.8 Ireland 32.6% France 25.7% Spain 13.3% 0.0%
Frozen cuts and edible offal of fowls 559.6 Brazil 94.5% United States 2.5% United Arab Emirates 2.2% 0.0%
Maize 531.2 United States 44.0% Argentina 32.8% Brazil 20.0% 0.0%
Solid form milk and cream 408.0 United Arab Emirates 47.1% New Zealand 20.3% Oman 14.4% 0.0%
Source: Global Trade Tracker, 2016.

Retail sales

Historical agri-food retail sales in Saudi Arabia, in fixed US$ million (2012 to 2016)
Categories 2012 2013 2014 2015 2016E CAGR 2012-16 Market share
Packaged food 13,545.7 15,034.4 16,324.4 17,709.0 19,142.0 9.0% N/A
Baby food 646.4 754.4 789.3 892.8 1,007.9 11.7% 5.3%
Baked goods 3,557.2 3,922.7 4,247.8 4,594.4 4,949.2 8.6% 25.9%
Breakfast cereals 97.6 110.8 123.4 136.2 150.3 11.4% 0.8%
Confectionery 1,491.7 1,695.2 1,870.3 2,051.6 2,235.9 10.6% 11.7%
Dairy 3,065.0 3,427.8 3,706.2 4,012.7 4,314.8 8.9% 22.5%
Edible oils 443.7 520.7 597.2 655.3 713.5 12.6% 3.7%
Ice cream and frozen desserts 273.0 307.1 341.3 379.0 419.7 11.4% 2.2%
Processed fruit and vegetables 267.3 282.9 299.3 314.1 330.4 5.4% 1.7%
Processed meat and seafood 409.2 439.3 469.9 501.4 537.8 7.1% 2.8%
Ready meals 11.7 12.5 13.3 13.9 14.6 5.7% 0.1%
Rice, pasta and noodles 1,402.4 1,501.3 1,613.3 1,706.0 1,807.5 6.5% 9.4%
Sauces, dressings and condiments 464.0 492.5 523.9 553.3 585.4 6.0% 3.1%
Savoury snacks 871.3 958.0 1,059.0 1,162.1 1,270.9 9.9% 6.6%
Soup 36.4 37.7 38.5 39.8 41.3 3.2% 0.2%
Spreads 202.3 228.9 252.8 276.5 302.3 10.6% 1.6%
Sweet biscuits, snack bars and fruit snacks 306.5 342.7 378.9 420.0 460.5 10.7% 2.4%
Source: Euromonitor, 2016.
Compound Annual Growth Rate (CAGR)
Estimate (E)
Not applicable (N/A)
Forecast agri-food retail sales in Saudi Arabia, in fixed US$ million (2017 to 2021)
Categories 2017F 2018F 2019F 2020F 2021F CAGR 2017-20 Market share
Packaged food 20,737.9 22,515.0 24,427.0 26,526.5 28,824.3 8.6% N/A
Baby food 1,146.3 1,306.1 1,487.7 1,701.9 1,959.0 14.3% 6.8%
Baked goods 5,352.1 5,791.2 6,261.7 6,789.1 7,353.1 8.3% 25.5%
Breakfast cereals 165.7 182.8 201.5 221.9 244.5 10.2% 0.8%
Confectionery 2,427.4 2,631.9 2,851.6 3,085.0 3,339.0 8.3% 11.6%
Dairy 4,675.9 5,081.8 5,525.4 6,016.1 6,559.6 8.8% 22.8%
Edible oils 775.4 845.3 918.0 995.1 1,076.2 8.5% 3.7%
Ice cream and frozen desserts 460.0 502.7 546.2 589.7 635.0 8.4% 2.2%
Processed fruit and vegetables 350.8 373.0 397.5 424.7 452.8 6.6% 1.6%
Processed meat and seafood 580.1 627.7 678.1 737.4 800.2 8.4% 2.8%
Ready meals 15.4 16.2 16.9 17.7 18.6 4.8% 0.1%
Rice, pasta and noodles 1,922.5 2,056.4 2,203.3 2,359.3 2,534.0 7.1% 8.8%
Sauces, dressings and condiments 619.2 656.9 697.7 739.2 781.7 6.0% 2.7%
Savoury snacks 1,373.5 1,492.3 1,612.0 1,737.8 1,870.0 8.0% 6.5%
Soup 43.4 45.3 47.1 49.3 51.5 4.4% 0.2%
Spreads 328.2 357.6 388.0 420.9 456.7 8.6% 1.6%
Sweet biscuits, snack bars and fruit snacks 502.1 547.9 594.4 641.5 692.6 8.4% 2.4%
Source: Euromonitor, 2016.
Compound Annual Growth Rate (CAGR)
Forecast (F)
Not applicable (N/A)

Health and wellness (HW)

Historical HW products retail sales in Saudi Arabia, in fixed US$ million (2012 to 2016)
Categories 2012 2013 2014 2015 2016E CAGR 2011-16 Market share
Packaged food 2,260.4 2,564.0 2,769.7 3,057.4 3,354.3 15.5% N/A
Baby food 489.7 580.1 600.5 686.7 783.6 13.6% 23.4%
Baked goods 8.9 9.8 10.6 11.4 12.1 12.5% 0.4%
Breakfast cereals 97.6 110.8 123.4 136.2 150.3 11.9% 4.5%
Confectionery 123.1 138.0 152.5 168.6 183.2 11.4% 5.5%
Dairy 1,245.7 1,392.7 1,511.0 1,637.5 1,764.5 11.4% 52.6%
Edible oils 63.5 73.5 83.7 99.9 113.1 10.4% 3.4%
Ice cream and frozen desserts 0.6 0.7 0.8 0.9 1.0 10.5% 0.0%
Savoury snacks 90.4 97.0 106.6 116.4 126.9 9.1% 3.8%
Spreads 119.6 137.6 154.2 170.2 187.3 8.0% 5.6%
Sweet biscuits, snack bars and fruit snacks 19.6 22.2 24.6 27.4 30.2 8.8% 0.9%
Source: Euromonitor, 2016.
Compound Annual Growth Rate (CAGR)
Estimate (E)
Not applicable (N/A)
Forecast agri-food HW retail sales in Saudi Arabia, in fixed US$ million (2017 to 2021)
Categories 2017F 2018F 2019F 2020F 2021F CAGR 2017-20 Market share
Packaged food 3,595.5 3,868.4 4,159.9 4,486.6 4,857.6 7.8% -
Baby food 875.9 984.0 1,101.7 1,238.5 1,401.3 12.5% 28.8%
Baked goods 12.6 13.2 13.8 14.4 15.1 4.6% 0.3%
Breakfast cereals 160.8 172.3 184.4 197.1 210.9 7.0% 4.3%
Confectionery 192.2 202.0 212.3 223.1 234.5 5.1% 4.8%
Dairy 1,861.7 1,969.8 2,086.8 2,215.9 2,358.3 6.1% 48.5%
Edible oils 125.2 138.8 152.0 166.8 183.3 10.0% 3.8%
Ice cream and frozen desserts 1.1 1.1 1.2 1.3 1.3 4.3% 0.0%
Savoury snacks 133.2 139.6 145.6 152.1 158.9 4.5% 3.3%
Spreads 198.6 211.2 223.5 236.4 250.3 6.0% 5.2%
Sweet biscuits, snack bars and fruit snacks 32.1 34.2 36.4 38.9 41.6 6.7% 0.9%
Source: Euromonitor, 2016.
Compound Annual Growth Rate (CAGR)
Forecast (F)
Not applicable (N/A)

Consumer foodservice

New product launches

New products launches in Saudi Arabia from 2012 to 2016
Category New product New packaging New variety/range extension Relaunch New formulation Total
Bakery 326 128 233 13 12 712
Dairy 210 310 125 22 8 675
Sauces & seasonings 245 153 131 8 5 542
Juice drinks 186 196 103 7 0 492
Snacks 192 72 98 2 2 366
Total 2,159 1,527 1,246 89 67 5,088
Source: Mintel, 2016.
Note: Total is the overall total of products launched in the Saudi market during the review period.

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Resources

Market Overview Saudi Arabia
Global Analysis Report
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