Customized Report Services – Granola and granola bars in the Canadian and American foodservice sector
Note: This report includes forecasting data that is based on baseline historical data.
Market snapshot
Granola and granola bars contain ingredients such as nuts & other seeds, and swelled/roasted cereals or other cereal products. In 2019, Canada exported a total of Can$159.8 million to the world in the nuts and other seeds category (HS:200819). The top five markets were the United States (US), the United Kingdom (UK), Taiwan, Australia and Japan. Most of Canada's export supply (97.5%) was destined for the US, with a compound annual growth rate (CAGR) of 6.2% between 2017 and 2019. Over the same period, exports to Taiwan increased at a CAGR of 914.8%, while exports to South Korea decreased by a CAGR −26.9%.
In 2019, Canada exported a total of Can$230.0 million to the world in swelled or roasted cereals or other cereal products. The top five markets were the US, France, the UK, New Zealand and Singapore. That year, 98.6% of Canada's export supply was destined for the US, with a CAGR of 6.5% between 2017 and 2019. Over the same period, exports to France increased at a CAGR of 377.0%, while exports to Hong Kong decreased by a CAGR of −38.2%.
In 2019, sales of granola and granola bars in the Canadian foodservice sector totalled approximately US$81.8 million. Granola and granola bar products in Canada grew at a CAGR of 3.5% between 2015 and 2019, and are expected to continue to grow at a CAGR of 8.6% from 2020 to 2024 (pre-COVID-19 estimates).
In 2019, sales of granola and granola bars in the American foodservice sector totalled approximately US$637.1 million. Granola and granola bar products grew at a CAGR of 2.1% between 2015 and 2019, and are expected to continue to grow at a CAGR of 8.6% from 2020 to 2024 (pre-COVID-19 estimates).
There were 422 new launches of granola and granola bar products in Canada between January 2016 and October 2020. In 2020, the top categories of granola and granola bar products offered were breakfast cereals, snacks, dairy, bakery and chocolate confectionery. The top claims (may contain more than one claim per package) were kosher, wholegrain, ethical and low/no/reduced allergen. The top five parent companies were PepsiCo, General Mills, Nature's Path Foods, George Weston and Loblaws. The top ingredients identified were rolled oats, natural "x" flavourings, white sugar, salt and honey.
There were 1,338 launches of granola and granola bar products in the US between January 2016 and October 2020. In 2020, the top categories of granola and granola bar products offered were breakfast cereals, snacks, dairy, bakery, and desserts & ice cream. The top claims (may contain more than one claim per package) were kosher, wholegrain, GMO free, low/no/reduced allergen and gluten free. The top five parent companies were General Mills, Aldi Group, PepsiCo, Quaker Oats and Aldi. The top ingredients identified were salt, natural "x" flavourings, honey, white sugar and rolled oats.
Trade overview
In 2019, Canada exported a total of Can$159.8 million to the world in the nuts and other seeds category (HS:200819). The top five markets were the US, the UK, Taiwan, Australia and Japan. That year, 97.5% of Canada's export supply was destined for the US, with a CAGR of 6.2% between 2017 and 2019. Over the same period, exports to the Taiwan increased at a CAGR of 914.8%, while exports to South Korea decreased by a CAGR of −26.9%.
HS code (200819): nuts and other seeds (including mixtures, prepared or preserved)
| Markets | 2017 | 2018 | 2019 | CAGR* % 2017-2019 |
|---|---|---|---|---|
| United States | 138,086,700 | 152,474,812 | 155,813,564 | 6.2 |
| United Kingdom | 167,818 | 180,172 | 1,010,664 | 145.4 |
| Taiwan | 5,413 | 3,829 | 557,426 | 914.8 |
| Australia | 100,469 | 756,825 | 476,660 | 117.8 |
| Japan | 212,317 | 122,521 | 382,092 | 34.2 |
| Saudi Arabia | 56,515 | 114,219 | 249,997 | 110.3 |
| South Korea | 456,950 | 893,201 | 244,180 | −26.9 |
| United Arab Emirates | 114,810 | 60,625 | 230,879 | 41.8 |
| Spain | 53,622 | 183,943 | 171,825 | 79.0 |
| Hong Kong | 156,128 | 160,797 | 130,630 | −8.5 |
| World | 139,813,042 | 155,780,701 | 159,766,408 | 6.9 |
| Source: Global Trade Tracker based on data from Statistic Canada, as of November 11, 2020 | ||||
In 2019, Canada exported a total of Can$230.0 million to the world in swelling or roasting cereals or cereal products. The top five markets were the US, France, UK, New Zealand and Singapore. That year, 98.6% of Canada's export supply was destined for the US, with a CAGR of 6.5% between 2017 and 2019. Over the same period, exports to France increased at a CAGR of 377.0%, while exports to Hong Kong decreased by a CAGR of −38.2%.
HS code (190410): swelling or roasting cereals or cereal products
| Markets | 2017 | 2018 | 2019 | CAGR* % 2017-2019 |
|---|---|---|---|---|
| United States | 202,637,786 | 195,168,444 | 229,904,426 | 6.5 |
| France | 34,158 | 175,542 | 777,219 | 377.0 |
| United Kingdom | 464,900 | 544,728 | 688,857 | 21.7 |
| New Zealand | 433,961 | 456,453 | 499,786 | 7.3 |
| Singapore | 198,450 | 280,061 | 447,870 | 50.2 |
| China | 661,340 | 538,836 | 349,241 | −27.3 |
| Hong Kong | 733,300 | 479,523 | 279,770 | −38.2 |
| Mexico | 44,459 | 27,375 | 122,753 | 66.2 |
| Jamaica | 49,920 | 43,300 | 55,750 | 5.7 |
| South Korea | 39,380 | 97,791 | 37,137 | −2.9 |
| World | 206,996,863 | 198,148,527 | 233,270,169 | 6.2 |
| Source: Global Trade Tracker based on data from Statistic Canada, as of November 11, 2020 | ||||
Sales of granola and granola bars in the foodservice industry
Canada
In 2019, sales of granola and granola bars in the Canadian foodservice sector totalled approximately US$81.8 million. Granola and granola bar products grew at a CAGR of 3.5% between 2015 and 2019, and are expected to continue to grow at CAGR of 8.6% from 2020 to 2024 (pre-COVID-19 estimates).
| Category | Channel | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Breakfast cereals | Accommodation | 9.2 | 10.6 | 3.6 | 6.9 | 12.6 | 16.1 |
| Leisure | 1.9 | 2.2 | 3.3 | 1.5 | 2.5 | 14.6 | |
| Mobile operator | 0.7 | 0.8 | 3.6 | 0.7 | 0.9 | 7.5 | |
| Restaurant | 49.8 | 57.1 | 3.5 | 48.8 | 63.9 | 7.0 | |
| Travel | 1.1 | 1.2 | 3.2 | 0.7 | 1.4 | 17.6 | |
| Workplace | 2.3 | 2.6 | 3.5 | 2.0 | 3.0 | 10.8 | |
| Subtotal - breakfast cereals | 64.9 | 74.6 | 3.5 | 60.6 | 84.3 | 8.6 | |
| Cereal bars | Accommodation | 0.6 | 0.7 | 3.3 | 0.4 | 0.8 | 15.8 |
| Leisure | 0.2 | 0.2 | 3.1 | 0.1 | 0.2 | 14.1 | |
| Mobile operator | 0.1 | 0.1 | 3.3 | 0.1 | 0.1 | 6.8 | |
| Restaurant | 4.0 | 4.6 | 3.2 | 3.9 | 5.0 | 6.8 | |
| Retail | 0.2 | 0.2 | 3.2 | 0.2 | 0.3 | 7.8 | |
| Travel | 0.1 | 0.1 | 3.0 | 0.1 | 0.1 | 17.2 | |
| Workplace | 0.2 | 0.2 | 3.2 | 0.2 | 0.2 | 10.0 | |
| Subtotal - cereal bars | 5.3 | 6.0 | 3.2 | 4.9 | 6.7 | 8.2 | |
| Energy bars | Accommodation | 0.2 | 0.2 | 3.7 | 0.2 | 0.3 | 16.3 |
| Leisure | 0.0 | 0.0 | 3.5 | 0.0 | 0.1 | 13.9 | |
| Mobile operator | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 7.6 | |
| Restaurant | 0.7 | 0.8 | 3.7 | 0.6 | 0.9 | 8.7 | |
| Retail | 0.1 | 0.1 | 3.6 | 0.1 | 0.1 | 8.7 | |
| Travel | 0.0 | 0.0 | 3.4 | 0.0 | 0.0 | 18.7 | |
| Workplace | 0.1 | 0.1 | 3.7 | 0.1 | 0.1 | 10.9 | |
| Subtotal - energy bars | 1.1 | 1.3 | 3.7 | 1.0 | 1.5 | 10.5 | |
| Total | 71.3 | 81.8 | 3.5 | 66.5 | 92.5 | 8.6 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the Canadian restaurant channel, coffee and tea shops recorded the highest sales of breakfast cereals at US$34.6 million in 2019, followed by full service food restaurants (US$15.4 million), and quick service and fast food restaurants (US$7.1 million). These top three outlets accounted for 76.6% of total sales of breakfast cereals in the foodservice sector. They grew at a CAGR of 3.4%, 3.4% and 4.3%, respectively, from 2015 to 2019, and are forecast to grow at a CAGR of 6.0 %, 9.5% and 6.7%, respectively, from 2020 to 2024 (pre-COVID-19 estimates).
| Category | Channel | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Breakfast cereals | Accommodation | 9.2 | 10.6 | 3.6 | 6.9 | 12.6 | 16.1 |
| Leisure | 1.9 | 2.2 | 3.3 | 1.5 | 2.5 | 14.6 | |
| Mobile operator | 0.7 | 0.8 | 3.6 | 0.7 | 0.9 | 7.5 | |
| Restaurant | 49.8 | 57.1 | 3.5 | 48.8 | 63.9 | 7.0 | |
| Travel | 1.1 | 1.2 | 3.2 | 0.7 | 1.4 | 17.6 | |
| Workplace | 2.3 | 2.6 | 3.5 | 2.0 | 3.0 | 10.8 | |
| Subtotal - breakfast cereals | 64.9 | 74.6 | 3.5 | 60.6 | 84.3 | 8.6 | |
| Cereal bars | Accommodation | 0.6 | 0.7 | 3.3 | 0.4 | 0.8 | 15.8 |
| Leisure | 0.2 | 0.2 | 3.1 | 0.1 | 0.2 | 14.1 | |
| Mobile operator | 0.1 | 0.1 | 3.3 | 0.1 | 0.1 | 6.8 | |
| Restaurant | 4.0 | 4.6 | 3.2 | 3.9 | 5.0 | 6.8 | |
| Retail | 0.2 | 0.2 | 3.2 | 0.2 | 0.3 | 7.8 | |
| Travel | 0.1 | 0.1 | 3.0 | 0.1 | 0.1 | 17.2 | |
| Workplace | 0.2 | 0.2 | 3.2 | 0.2 | 0.2 | 10.0 | |
| Subtotal - cereal bars | 5.3 | 6.0 | 3.2 | 4.9 | 6.7 | 8.2 | |
| Energy bars | Accommodation | 0.2 | 0.2 | 3.7 | 0.2 | 0.3 | 16.3 |
| Leisure | 0.0 | 0.0 | 3.5 | 0.0 | 0.1 | 13.9 | |
| Mobile operator | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 7.6 | |
| Restaurant | 0.7 | 0.8 | 3.7 | 0.6 | 0.9 | 8.7 | |
| Retail | 0.1 | 0.1 | 3.6 | 0.1 | 0.1 | 8.7 | |
| Travel | 0.0 | 0.0 | 3.4 | 0.0 | 0.0 | 18.7 | |
| Workplace | 0.1 | 0.1 | 3.7 | 0.1 | 0.1 | 10.9 | |
| Subtotal - energy bars | 1.1 | 1.3 | 3.7 | 1.0 | 1.5 | 10.5 | |
| Total | 71.3 | 81.8 | 3.5 | 66.5 | 92.5 | 8.6 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the Canadian restaurant channel, coffee and tea shops recorded the highest sales of cereal bars at US$2.7 million in 2019, followed by full-service food restaurants (US$1.2 million). These top two outlets accounted for 65.2% of total sales of cereal bars in the foodservice sector. Both outlets grew at a CAGR of 3.2%, and 3.1%, respectively, from 2015 to 2019, and are forecast to grow at a CAGR of 5.9% and 8.5%, respectively, from 2020 to 2024 (pre-COVID-19 estimates).
| Channel | Outlet | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Accommodation | Bed and breakfast | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 14.5 |
| Caravan park | 0.0 | 0.0 | 3.3 | 0.0 | 0.0 | 12.3 | |
| Guest house | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 11.5 | |
| Holiday park | 0.0 | 0.0 | 3.3 | 0.0 | 0.0 | 15.9 | |
| Hostel | 0.0 | 0.0 | 3.3 | 0.0 | 0.0 | 12.9 | |
| Hotel and motel | 0.5 | 0.6 | 3.3 | 0.4 | 0.7 | 16.2 | |
| Others | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 15.0 | |
| Leisure | Entertainment | 0.1 | 0.1 | 3.1 | 0.1 | 0.1 | 13.8 |
| Venue | 0.0 | 0.1 | 3.2 | 0.0 | 0.1 | 14.8 | |
| Visitor attraction | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 13.2 | |
| Mobile operator | Other mobile operators | 0.0 | 0.0 | 3.3 | 0.0 | 0.1 | 6.5 |
| Vans | 0.0 | 0.0 | 3.4 | 0.0 | 0.0 | 7.4 | |
| Restaurant | Coffee and tea shops | 2.4 | 2.7 | 3.2 | 2.4 | 3.0 | 5.9 |
| Full service restaurant | 1.1 | 1.2 | 3.1 | 0.9 | 1.3 | 8.5 | |
| Ice cream parlour | 0.1 | 0.1 | 3.0 | 0.1 | 0.1 | 17.7 | |
| Quick service restaurant and fast food | 0.5 | 0.5 | 3.8 | 0.5 | 0.6 | 6.5 | |
| Retail | Baker | 0.0 | 0.0 | 3.3 | 0.0 | 0.1 | 7.4 |
| Convenience store | 0.0 | 0.0 | 3.1 | 0.0 | 0.0 | 6.4 | |
| Delicatessen | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 7.4 | |
| Garden and home improvement centres | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 9.1 | |
| Other retail | 0.0 | 0.0 | 3.1 | 0.0 | 0.0 | 9.1 | |
| Service station forecourt | 0.0 | 0.0 | 3.1 | 0.0 | 0.0 | 6.4 | |
| Supermarket and hypermarket | 0.1 | 0.1 | 3.1 | 0.1 | 0.1 | 9.2 | |
| Travel | Air | 0.1 | 0.1 | 3.0 | 0.0 | 0.1 | 17.4 |
| Coach | 0.0 | 0.0 | 2.8 | 0.0 | 0.0 | 12.6 | |
| Rail | 0.0 | 0.0 | 3.0 | 0.0 | 0.0 | 17.5 | |
| Sea | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 17.2 | |
| Workplace | Government department and local authority | 0.0 | 0.0 | 3.1 | 0.0 | 0.0 | 7.8 |
| Industrial | 0.1 | 0.1 | 3.2 | 0.1 | 0.1 | 9.3 | |
| Retail, financial and office based | 0.0 | 0.0 | 3.5 | 0.0 | 0.1 | 14.2 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the Canadian restaurant channel, full service restaurants recorded the highest sales of energy bars at US$0.6 million in 2019, followed by quick service and fast food restaurants (US$0.2 million). These top two outlets accounted for 59.5% of total sales of energy bars in the foodservice sector. Both outlets grew at a CAGR of 3.4% and 4.3%, respectively, from 2015 to 2019, and are forecast to grow at a CAGR of 9.5% and 6.7%, respectively, from 2020 to 2024 (pre-COVID-19 estimates).
| Channel | Outlet | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Accommodation | Caravan park | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 12.6 |
| Holiday park | 0.0 | 0.0 | 3.8 | 0.0 | 0.0 | 17.0 | |
| Hotel and motel | 0.2 | 0.2 | 3.7 | 0.1 | 0.3 | 16.4 | |
| Others | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 15.2 | |
| Leisure | Entertainment | 0.0 | 0.0 | 3.5 | 0.0 | 0.0 | 14.0 |
| Visitor attraction | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 13.2 | |
| Mobile operator | Other mobile operators | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 7.5 |
| Vans | 0.0 | 0.0 | 3.9 | 0.0 | 0.0 | 7.7 | |
| Restaurant | Full service restaurant | 0.5 | 0.6 | 3.4 | 0.4 | 0.6 | 9.5 |
| Quick service restaurant and fast food | 0.2 | 0.2 | 4.3 | 0.2 | 0.2 | 6.7 | |
| Retail | Baker | 0.0 | 0.0 | 3.8 | 0.0 | 0.0 | 7.6 |
| Convenience store | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 7.5 | |
| Delicatessen | 0.0 | 0.0 | 3.7 | 0.0 | 0.0 | 8.5 | |
| Garden and home improvement centres | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 9.3 | |
| Other retail | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 9.1 | |
| Service station forecourt | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 7.5 | |
| Supermarket and hypermarket | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 10.3 | |
| Travel | Air | 0.0 | 0.0 | 3.4 | 0.0 | 0.0 | 18.8 |
| Coach | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 12.9 | |
| Rail | 0.0 | 0.0 | 3.4 | 0.0 | 0.0 | 19.0 | |
| Sea | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 18.0 | |
| Workplace | Government department and local authority | 0.0 | 0.0 | 3.6 | 0.0 | 0.0 | 9.0 |
| Industrial | 0.0 | 0.0 | 3.6 | 0.0 | 0.1 | 10.3 | |
| Retail, financial and office based | 0.0 | 0.0 | 4.0 | 0.0 | 0.0 | 14.4 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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United States
In 2019, sales of granola and granola bars in the US foodservice sector totalled approximately US$637.1 million. Granola and granola bar products grew at a CAGR of 2.1% between 2015 and 2019 and are expected to continue to grow at a CAGR of 8.6% from 2020 to 2024 (pre-COVID-19 estimates).
| Category | Channel | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Breakfast cereals | Accommodation | 44.7 | 48.2 | 1.9 | 25.8 | 43.6 | 14.0 |
| Leisure | 32.1 | 34.3 | 1.7 | 19.0 | 30.6 | 12.7 | |
| Mobile operator | 2.5 | 2.6 | 1.8 | 1.9 | 2.6 | 7.2 | |
| Restaurant | 368.2 | 395.4 | 1.8 | 274.4 | 354.6 | 6.6 | |
| Travel | 14.1 | 15.0 | 1.7 | 7.5 | 13.1 | 15.0 | |
| Workplace | 59.1 | 62.7 | 1.5 | 37.8 | 55.9 | 10.3 | |
| Subtotal - breakfast cereals | 520.6 | 558.3 | 1.8 | 366.4 | 500.4 | 8.1 | |
| Cereal bars | Accommodation | 1.2 | 1.3 | 2.8 | 0.7 | 1.2 | 15.0 |
| Leisure | 1.3 | 1.5 | 2.7 | 0.8 | 1.4 | 14.0 | |
| Mobile operator | 0.1 | 0.1 | 2.7 | 0.1 | 0.1 | 8.6 | |
| Restaurant | 15.7 | 17.5 | 2.7 | 12.3 | 16.8 | 8.1 | |
| Retail | 6.5 | 7.2 | 2.6 | 5.1 | 7.2 | 9.0 | |
| Travel | 0.7 | 0.7 | 2.6 | 0.4 | 0.7 | 16.4 | |
| Workplace | 2.5 | 2.7 | 2.4 | 1.7 | 2.6 | 11.5 | |
| Subtotal - cereal bars | 28.0 | 31.0 | 2.6 | 21.1 | 30.0 | 9.3 | |
| Energy bars | Accommodation | 2.0 | 2.6 | 6.8 | 1.4 | 2.8 | 18.3 |
| Leisure | 1.5 | 1.9 | 6.6 | 1.1 | 2.1 | 16.6 | |
| Mobile operator | 0.2 | 0.2 | 6.7 | 0.2 | 0.3 | 11.7 | |
| Restaurant | 15.1 | 19.6 | 6.8 | 13.8 | 21.6 | 11.9 | |
| Retail | 11.9 | 15.4 | 6.6 | 11.3 | 17.8 | 12.1 | |
| Travel | 1.6 | 2.1 | 6.7 | 1.1 | 2.2 | 19.8 | |
| Workplace | 4.6 | 5.9 | 6.4 | 3.7 | 6.4 | 14.8 | |
| Subtotal - energy bars | 36.9 | 47.8 | 6.7 | 32.6 | 53.2 | 13.1 | |
| Total | 585.4 | 637.1 | 2.1 | 420.0 | 583.7 | 8.6 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the American restaurant channel, coffee and tea shops recorded the highest sales of breakfast cereals at US$185.4 million in 2019, followed by full service food restaurants (US$110.0 million) and quick service and fast food restaurants (US$99.9 million). These top three outlets accounted for 70.8% of total sales of breakfast cereals in the foodservice sector. They grew at a CAGR of 1.7%, 1.9% and 1.9%, respectively, from 2015 to 2019, and are forecast to grow at a CAGR of 5.8%, 8.7% and 6.1%, respectively, from 2020 to 2024 (pre-COVID-19 estimates).
| Channel | Outlet | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Accommodation | Bed and breakfast | 1.0 | 1.1 | 1.9 | 0.6 | 1.0 | 13.2 |
| Caravan park | 0.4 | 0.5 | 1.7 | 0.3 | 0.4 | 12.2 | |
| Guest house | 1.7 | 1.8 | 2.0 | 1.1 | 1.6 | 11.0 | |
| Holiday park | 2.2 | 2.4 | 2.0 | 1.2 | 2.1 | 14.0 | |
| Hostel | 0.2 | 0.2 | 2.0 | 0.1 | 0.2 | 11.9 | |
| Hotel and motel | 38.7 | 41.8 | 1.9 | 22.3 | 37.9 | 14.2 | |
| Others | 0.4 | 0.5 | 1.7 | 0.2 | 0.4 | 14.0 | |
| Leisure | Entertainment | 16.6 | 17.7 | 1.6 | 9.9 | 15.5 | 11.9 |
| Venue | 12.7 | 13.7 | 1.9 | 7.4 | 12.4 | 14.0 | |
| Visitor attraction | 2.8 | 3.0 | 1.9 | 1.7 | 2.6 | 12.1 | |
| Mobile operator | Other mobile operators | 0.8 | 0.8 | 1.8 | 0.6 | 0.8 | 7.2 |
| Vans | 1.7 | 1.8 | 1.8 | 1.3 | 1.8 | 7.2 | |
| Restaurant | Coffee and tea shop | 173.2 | 185.4 | 1.7 | 134.1 | 167.8 | 5.8 |
| Full service restaurant | 102.2 | 110.0 | 1.9 | 69.7 | 97.4 | 8.7 | |
| Quick service restaurant and fast food | 92.8 | 99.9 | 1.9 | 70.6 | 89.4 | 6.1 | |
| Travel | Air | 10.7 | 11.3 | 1.6 | 5.6 | 9.8 | 15.0 |
| Coach | 0.5 | 0.5 | 2.0 | 0.3 | 0.5 | 12.9 | |
| Rail | 0.1 | 0.2 | 1.9 | 0.1 | 0.1 | 15.3 | |
| Sea | 2.8 | 3.0 | 2.0 | 1.5 | 2.7 | 15.3 | |
| Workplace | Government department and local authority | 13.2 | 14.0 | 1.5 | 9.3 | 12.8 | 8.3 |
| Industrial | 16.3 | 17.2 | 1.4 | 10.9 | 15.5 | 9.2 | |
| Retail, financial and office based | 29.6 | 31.5 | 1.5 | 17.6 | 27.6 | 11.9 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the American restaurant channel, coffee and tea shops recorded the highest sales of cereal bars at US$8.1 million in 2019, followed by full service food restaurants (US$4.8 million) and quick service and fast food restaurants (US$4.4 million). These top three outlets accounted for 55.5% of total sales of cereal bars in the foodservice sector. They grew at a CAGR of 2.6%, 2.8% and 2.8%, respectively from 2015 to 2019, and are forecast to grow at a CAGR of 7.1 %, 10.2% and 7.5%, respectively from 2020 to 2024 (pre-COVID-19 estimates).
| Channel | Outlet | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR*% 2020-2024 |
|---|---|---|---|---|---|---|---|
| Accommodation | Bed and breakfast | 0.0 | 0.0 | 2.8 | 0.0 | 0.0 | 14.7 |
| Caravan park | 0.0 | 0.0 | 2.6 | 0.0 | 0.0 | 13.1 | |
| Guest house | 0.0 | 0.0 | 2.9 | 0.0 | 0.0 | 12.5 | |
| Holiday park | 0.1 | 0.1 | 2.9 | 0.0 | 0.1 | 15.6 | |
| Hostel | 0.0 | 0.0 | 2.9 | 0.0 | 0.0 | 13.5 | |
| Hotel and motel | 1.0 | 1.1 | 2.8 | 0.6 | 1.1 | 15.1 | |
| Others | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 14.9 | |
| Leisure | Entertainment | 0.7 | 0.8 | 2.5 | 0.4 | 0.7 | 13.4 |
| Venue | 0.5 | 0.6 | 2.8 | 0.3 | 0.6 | 14.8 | |
| Visitor attraction | 0.1 | 0.1 | 2.8 | 0.1 | 0.1 | 13.6 | |
| Mobile operator | Other mobile operators | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 8.6 |
| Vans | 0.1 | 0.1 | 2.7 | 0.1 | 0.1 | 8.6 | |
| Restaurant | Coffee and tea shop | 7.3 | 8.1 | 2.6 | 6.0 | 7.8 | 7.1 |
| Full service restaurant | 4.3 | 4.8 | 2.8 | 3.1 | 4.6 | 10.2 | |
| Ice cream parlour | 0.2 | 0.2 | 2.6 | 0.1 | 0.2 | 16.8 | |
| Quick service restaurant and fast food | 3.9 | 4.4 | 2.8 | 3.1 | 4.2 | 7.5 | |
| Retail | Baker | 0.2 | 0.2 | 2.5 | 0.2 | 0.2 | 8.4 |
| Convenience store | 0.8 | 0.9 | 2.5 | 0.6 | 0.9 | 8.6 | |
| Delicatessen | 0.3 | 0.3 | 2.4 | 0.2 | 0.3 | 9.1 | |
| Garden and home improvement centres | 0.1 | 0.1 | 2.5 | 0.0 | 0.1 | 10.6 | |
| Other retail | 0.1 | 0.1 | 2.6 | 0.1 | 0.1 | 10.6 | |
| Service station forecourt | 3.8 | 4.2 | 2.6 | 3.1 | 4.3 | 8.6 | |
| Supermarket and hypermarket | 1.2 | 1.4 | 2.5 | 0.9 | 1.3 | 10.5 | |
| Travel | Air | 0.4 | 0.5 | 2.5 | 0.2 | 0.5 | 16.4 |
| Coach | 0.0 | 0.0 | 2.9 | 0.0 | 0.0 | 13.8 | |
| Rail | 0.0 | 0.0 | 2.8 | 0.0 | 0.0 | 16.8 | |
| Sea | 0.2 | 0.2 | 2.9 | 0.1 | 0.2 | 16.8 | |
| Workplace | Government department and local authority | 0.6 | 0.6 | 2.4 | 0.4 | 0.6 | 9.5 |
| Industrial | 0.7 | 0.8 | 2.3 | 0.5 | 0.7 | 10.4 | |
| Retail, financial and office based | 1.2 | 1.4 | 2.5 | 0.8 | 1.3 | 13.3 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Within the American restaurant channel, full service food restaurants recorded the highest sales of energy bars at US$10.3 million in 2019, followed by quick service and fast food restaurants (US$9.3 million). These top two outlets accounted for 41.1% of total sales of energy bars in the foodservice sector. Both outlets grew well at a CAGR of 6.8% and 6.8%, respectively, from 2015 to 2019, and are forecast to grow at a CAGR of 10.3% and 10.5%, respectively, from 2020 to 2024 (pre-COVID-19 estimates).
| Channel | Outlet | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Accommodation | Caravan park | 0.0 | 0.0 | 6.7 | 0.0 | 0.0 | 16.7 |
| Holiday park | 0.1 | 0.1 | 6.9 | 0.1 | 0.1 | 18.8 | |
| Hotel and motel | 1.8 | 2.4 | 6.8 | 1.3 | 2.6 | 18.3 | |
| Others | 0.0 | 0.0 | 6.7 | 0.0 | 0.0 | 18.5 | |
| Leisure | Entertainment | 1.3 | 1.7 | 6.5 | 1.0 | 1.8 | 16.5 |
| Visitor attraction | 0.2 | 0.3 | 6.8 | 0.2 | 0.3 | 16.8 | |
| Mobile operator | Other mobile operators | 0.1 | 0.1 | 6.7 | 0.1 | 0.1 | 11.7 |
| Vans | 0.1 | 0.2 | 6.7 | 0.1 | 0.2 | 11.8 | |
| Restaurant | Full service restaurant | 7.9 | 10.3 | 6.8 | 6.8 | 11.3 | 13.3 |
| Quick service restaurant and fast food | 7.2 | 9.3 | 6.8 | 6.9 | 10.3 | 10.5 | |
| Retail | Baker | 0.3 | 0.4 | 6.6 | 0.3 | 0.5 | 11.6 |
| Convenience store | 1.5 | 1.9 | 6.5 | 1.4 | 2.2 | 11.7 | |
| Delicatessen | 0.6 | 0.7 | 6.4 | 0.5 | 0.8 | 12.3 | |
| Garden and home improvement centres | 0.1 | 0.1 | 6.5 | 0.1 | 0.1 | 13.8 | |
| Other retail | 0.1 | 0.2 | 6.6 | 0.1 | 0.2 | 13.8 | |
| Service station forecourt | 7.0 | 9.1 | 6.6 | 6.8 | 10.6 | 11.7 | |
| Supermarket and hypermarket | 2.3 | 3.0 | 6.6 | 2.0 | 3.3 | 13.7 | |
| Travel | Air | 0.8 | 1.1 | 6.5 | 0.5 | 1.1 | 19.8 |
| Coach | 0.0 | 0.0 | 6.9 | 0.0 | 0.1 | 16.9 | |
| Rail | 0.0 | 0.0 | 6.8 | 0.0 | 0.0 | 20.6 | |
| Sea | 0.7 | 0.9 | 6.9 | 0.5 | 1.0 | 20.0 | |
| Workplace | Government department and local authority | 1.0 | 1.3 | 6.4 | 0.9 | 1.5 | 12.7 |
| Industrial | 1.3 | 1.6 | 6.4 | 1.1 | 1.8 | 13.6 | |
| Retail, financial and office based | 2.3 | 2.9 | 6.5 | 1.7 | 3.2 | 16.5 | |
Source: GlobalData Intelligence Center: Foodservice, 2020 *CAGR: Compound Annual Growth Rate Forecast period (2020-2024): pre-COVID-19 estimates |
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Product launch and trend analysis - food products that contain granola in North America
According to Mintel's Global New Products Database (GNPD), there were 422 new launches of granola and granola bar products in Canada between January 2016 and October 2020. In 2020, the top categories of granola and granola bar products offered were breakfast cereals, snacks, dairy, bakery and chocolate confectionery. The top claims (may contain more than one claim per package) were kosher, wholegrain, ethical and low/no/reduced allergen. The top five parent companies were PepsiCo, General Mills, Nature's Path Foods, George Weston and Loblaws. The top ingredients identified were rolled oats, natural "x" flavourings, white sugar, salt and honey.
| Product attributes | Yearly launch count | ||||
|---|---|---|---|---|---|
| 2016 | 2017 | 2018 | 2019 | 2020 (January-October) | |
| Yearly product launches | 102 | 80 | 77 | 100 | 63 |
| Top five categories | |||||
| Breakfast cereals | 50 | 42 | 33 | 53 | 28 |
| Snacks | 45 | 37 | 32 | 43 | 29 |
| Dairy | 2 | 0 | 7 | 1 | 3 |
| Bakery | 2 | 1 | 4 | 2 | 3 |
| Chocolate confectionery | 3 | 0 | 1 | 0 | 0 |
| Top five claims | |||||
| Kosher | 50 | 50 | 51 | 52 | 38 |
| Wholegrain | 46 | 43 | 44 | 56 | 33 |
| Ethical - environmentally friendly package | 43 | 34 | 43 | 39 | 32 |
| Ethical - recycling | 41 | 34 | 41 | 39 | 29 |
| Low/no/reduced allergen | 27 | 37 | 33 | 38 | 26 |
| Imported status | |||||
| Imported | 21 | 31 | 24 | 33 | 22 |
| Not imported | 34 | 17 | 21 | 34 | 21 |
| Top five companies (parent) | |||||
| PepsiCo | 13 | 7 | 8 | 15 | 2 |
| General Mills | 10 | 10 | 4 | 12 | 7 |
| Nature's Path Foods | 3 | 15 | 10 | 4 | 2 |
| George Weston | 3 | 8 | 11 | 0 | 2 |
| Loblaws | 3 | 8 | 11 | 0 | 2 |
| Top five launch types | |||||
| New packaging | 39 | 36 | 25 | 31 | 33 |
| New variety / range extension | 23 | 29 | 33 | 36 | 9 |
| New product | 34 | 7 | 15 | 22 | 13 |
| Relaunch | 4 | 7 | 4 | 11 | 8 |
| New formulation | 2 | 1 | 0 | 0 | 0 |
| Top five flavours (including blend) | |||||
| Chocolate | 10 | 7 | 10 | 5 | 8 |
| Unflavoured/plain | 5 | 3 | 5 | 4 | 4 |
| Honey | 6 | 1 | 3 | 2 | 4 |
| Berry | 2 | 6 | 4 | 0 | 1 |
| S'mores | 3 | 1 | 3 | 1 | 0 |
| Top five ingredients | |||||
| Rolled oats | 65 | 52 | 54 | 57 | 30 |
| Natural x flavourings | 63 | 36 | 41 | 59 | 40 |
| White sugar | 60 | 44 | 44 | 57 | 32 |
| Salt | 63 | 37 | 40 | 55 | 40 |
| Honey | 60 | 30 | 38 | 48 | 26 |
| Source: Mintel, 2020 | |||||
According to Mintel's Global New Products Database (GNPD), there were 1,338 launches of granola and granola bar products in the US between January 2016 and October 2020. In 2020, the top categories of granola and granola bar products offered were breakfast cereals, snacks, dairy, bakery, and desserts and ice cream. The top claims (may contain more than one claim per package) were kosher, wholegrain, GMO free, low/no/reduced allergen and gluten free. The top five parent companies were General Mills, Aldi Group, PepsiCo, Quaker Oats and Aldi. The top ingredients identified were salt, natural "x" flavourings, honey, white sugar and rolled oats.
| Product attributes | Yearly launch count | ||||
|---|---|---|---|---|---|
| 2016 | 2017 | 2018 | 2019 | 2020 (January-October) | |
| Yearly product launches | 288 | 303 | 217 | 265 | 265 |
| Top five categories | |||||
| Breakfast cereals | 132 | 164 | 116 | 153 | 166 |
| Snacks | 135 | 126 | 87 | 92 | 77 |
| Dairy | 12 | 6 | 6 | 5 | 8 |
| Bakery | 2 | 5 | 3 | 3 | 7 |
| Desserts and ice cream | 2 | 0 | 4 | 9 | 3 |
| Top five claims | |||||
| Kosher | 163 | 180 | 139 | 189 | 130 |
| Wholegrain | 151 | 179 | 119 | 115 | 127 |
| GMO free | 123 | 125 | 100 | 136 | 159 |
| Low/no/reduced allergen | 92 | 71 | 77 | 106 | 146 |
| Gluten free | 81 | 63 | 76 | 98 | 121 |
| Imported status | |||||
| Not imported | 53 | 38 | 31 | 47 | 53 |
| Imported | 57 | 48 | 35 | 38 | 27 |
| Top five companies (parent) | |||||
| General Mills | 34 | 32 | 32 | 35 | 26 |
| Aldi Group | 28 | 18 | 1 | 10 | 17 |
| PepsiCo | 13 | 15 | 13 | 15 | 6 |
| Quaker Oats | 12 | 14 | 13 | 14 | 6 |
| Aldi | 21 | 10 | 0 | 9 | 15 |
| Top five launch types | |||||
| New variety / range extension | 110 | 75 | 86 | 98 | 107 |
| New packaging | 86 | 117 | 55 | 86 | 67 |
| New product | 67 | 76 | 54 | 64 | 75 |
| Relaunch | 23 | 29 | 19 | 17 | 16 |
| New formulation | 2 | 6 | 3 | 0 | 0 |
| Top five flavours (including blend) | |||||
| Chocolate | 23 | 23 | 15 | 18 | 20 |
| Honey | 18 | 21 | 12 | 15 | 7 |
| Chocolate and peanut butter | 9 | 9 | 10 | 8 | 6 |
| Unflavoured/plain | 9 | 3 | 8 | 7 | 7 |
| Peanut butter | 6 | 7 | 6 | 5 | 4 |
| Top five ingredients | |||||
| Salt | 173 | 178 | 123 | 142 | 120 |
| Natural x flavourings | 160 | 167 | 112 | 143 | 131 |
| Honey | 148 | 165 | 91 | 139 | 92 |
| White sugar | 148 | 164 | 96 | 124 | 99 |
| Rolled oats | 144 | 160 | 90 | 102 | 105 |
| Source: Mintel, 2020 | |||||
Product examples – Canada
Apple Fruit Crumble Granola Bars
Source: Mintel 2020| Company | PepsiCo |
|---|---|
| Brand | Quaker Chewy |
| Sub-category | Snack / Cereal / Energy Bars |
| Store name | Real Canadian Superstore |
| Store type | Supermarket |
| Date published | October 2019 |
| Launch type | New packaging |
| Price in local currency | $1.66 |
Quaker Chewy Apple Fruit Crumble Granola Bars have been repackaged. The product is said to be made with 100% Canadian oats and real fruit, is free from artificial flavours and colours, and has been produced in a peanut-free facility. It contains 10 grams of wholegrain per portion, and retails in a 156-gram recyclable pack containing six 26-gram units.
Dark Chocolate Granola Bars
Source: Mintel 2020| Company | General Mills |
|---|---|
| Brand | Nature Valley Sweet & Salty |
| Sub-category | Snack / Cereal / Energy Bars |
| Import status | Imported product |
| Store name | Walmart |
| Date published | July 2019 |
| Launch type | New packaging |
| Price in local currency | $2.47 |
Nature Valley Sweet & Salty Dark Chocolate Granola Bars have been repackaged in a newly designed pack. The chewy nut granola bars dipped in chocolate coating are made with wholegrains and chocolate chunks, and contain no artificial colours or flavours. The product retails in a recyclable 175-gram pack containing 5 35-gram units.
Apple Chia Crumble Premium Organic Granola
Source: Mintel 2020| Company | Nature's Path Foods |
|---|---|
| Brand | Nature's Path Organic Love Crunch |
| Sub-category | Cold Cereals |
| Market | Canada |
| Import status | Imported product |
| Store name | Metro |
| Date published | April 2018 |
| Launch type | New variety/range extension |
| Price in local currency | $4.99 |
Nature's Path Organic Love Crunch Apple Chia Crumble Premium Organic Granola is wholegrain and made with pecans, green apples, chia and cinnamon. It is low in sodium; free from cholesterol, GMOs, chemical herbicides and pesticides, synthetic preservatives and additives' contains 0 grams transfat; is a source of omega 3 polyunsaturates; and is suitable for vegans. This kosher-certified product retails in a 325-gram pack featuring the Twitter and Facebook logos. The manufacturer claims that for every purchase, it will donate an equal amount to food banks in food or cash through its Bite4Bite program.
Product examples – United States
Dried Cranberries Granola Snack Clusters
Source: Mintel 2020| Company | Ocean Spray Cranberries |
|---|---|
| Brand | Ocean Spray Craisins |
| Sub-category | Snack / Cereal / Energy Bars |
| Store name | Meijer |
| Date published | October 2018 |
| Launch type | New packaging |
| Price in local currency | $3.99 |
Ocean Spray Craisins Dried Cranberries Granola Snack Clusters have been repackaged with a new look. These clusters are made with sweetened dried cranberries and wholegrain rolled oats, and are said to combine crunchy granola with sweet chewy cranberries for a wholesome snack. They are made with real fruit and are free from artificial flavours, preservatives and colours. This product is said to be perfect for snacking and retails in a 5-ounce resealable pack bearing the Facebook, Pinterest and Twitter logos. According to the manufacturer, 100% of the profits go to the farmers.
Oats, Honey, Raisins & Almonds Granola
Source: Mintel 2020| Company | Quaker Oats |
|---|---|
| Brand | Quaker Simply Granola |
| Sub-category | Cold Cereals |
| Store name | Meijer |
| Date published | September 2019 |
| Launch type | New packaging |
| Price in local currency | $4.59 |
Quaker Simply Granola Oats, Honey, Raisins & Almonds Granola is now available in newly designed packaging. This 100% wholegrain product is said to feature the great taste of real almonds and honey, have a satisfying crunch, and contains 5 g of total fat and 32 g or more of wholegrains per serving. The kosher certified granola is made with genuine whole grain Quaker oats which provide a good source of fiber and energy to keep one going, and is free from artificial flavours and added colours. It retails in an updated 28 oz. recyclable pack featuring the Facebook and Twitter logos. According to the manufacturer, diets rich in whole grain foods and other plant foods and low in saturated fat and cholesterol may help reduce the risk of heart disease.
Chocolate Almond Sea Salt Chewy Granola Bars
Source: Mintel 2020| Company | Kashi |
|---|---|
| Brand | Kashi |
| Sub-category | Snack / Cereal / Energy Bars |
| Store name | Lunds & Byerlys |
| Date published | November 2019 |
| Launch type | New packaging |
| Price in local currency | $3.00 |
Kashi Chocolate Almond Sea Salt Chewy Granola Bars have been repackaged. This kosher product is described as sweet and salty, with 4 grams of fibre and 13 grams of whole grains per serving, and is non-GMO, and vegan. This product is said to not only taste good, but does good too by increasing the amount of responsibly sourced cocoa and paying a premium on the chocolate which will help the cocoa farmers implement responsible agricultural practices, thereby improving livelihoods and keeping the soil healthy for future generations. The product retails in a partially recyclable 7.4-ounce pack made with certified 100% recycled paperboard, containing 6 1.2-ounce units and bearing the Non-GMO Project Verified logos.
Conclusion
Although, the impact of COVID-19 on global trade is significant, trade data shows that Canadian agriculture has been resilient to the pandemic crisis. For the first nine months of 2020 (January to September), Canadian agri-food and seafood exports increased by 8.2%, reaching Can$54.9 billion compared with Can$50.7 billion for the same period last year. Facing significant uncertainty caused by the pandemic, sales in the Canadian bakery industry are expected to fully recover to pre-pandemic growth in the second quarter of 2021 that will be supported by an economic rebound in the foodservice industry, along with a robust increase in domestic and export demand (Export Development Canada, Farm Credit Canada, 2020).
Consumers are looking for healthy and nutritional values from baked products without compromising the sensory attributes (Mintel, 2020). This trend may continue to rise during these tough economic times; as consumers continue to adjust their eating habits at home and have more time to prepare balanced, wholesome, guilt-free (sugar-free, natural and better-for-you claim) meals. However, for those affected by economic difficulties (even with government support packages in effect), there will be a need for low-priced, larger bulk pack-sized products that provide high value-for-money (GlobalData, 2020).
Due to global logistics being disrupted by the availability of staff, ingredients and materials, some firms are switching production to alternative categories and are struggling to keep up with demand to meet consumer preferences. Direct-to-consumer (D2C) delivery options facilitated by online technology and service partners are becoming key in this new global pandemic. Surveys find that many Canadian and American consumers have adopted new digital and contactless food shopping habits and will continue these purchasing habits after the pandemic (McKinsey, 2020).
Furthermore, reported changes in consumer views are changing, often on a weekly basis, due to the uncertainties about the outcome of the COVID-19 situation. The "new normal" is still unknown at this point; however, surveys are showing that both Canadian and American consumers are being mindful of their spending and saving habits (McKinsey, 2020), and are often taking a simpler outlook of what they need and refraining from buying non-essential products. Staple foods that are showing increases in retail sales value are in food categories such as frozen alternatives, pasta and noodles, syrups and spreads, soups, bakery items and pulses. Non-essential foods that are decreasing in sales at the moment includingde soft and hot non-alcoholic drinks, alcoholic beverages such as beer/cider/wine and spirits, baby milks, meat, confectionery (especially chocolate), certain dairy, and oils and fats. Overall, the top two key factors currently influencing consumer buying habits are familiarity (59%) and time and money constraints (58%), while impacts on health and well-being (58%) are still top of mind (GlobalData, 2020).
For more information
The Canadian Trade Commissioner Service:
International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
More agri-food market intelligence:
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More on Canada's agriculture and agri-food sectors:
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Resources
- Export Development Canada, Spiking COVID-19 cases threaten Canada's recovery. November 2020.
- Farm Credit Canada. Fall 2020 bakery outlook – moving back to normal. October 2020.
- Global Trade Tracker. 2020.
- GlobalData. Consumer Intelligence. Covid-19 Consumer Bulletin – April 20, 2020.
- GlobalData. Global Consumer Markets webinar, April 28, 2020.
- GlobalData. Intelligence Center: Foodservice. 2020.
- McKinsey. Survey: Canadian consumer sentiment during the coronavirus crisis. September 2020.
- McKinsey. Survey: US consumer sentiment during the coronavirus crisis. November 2020.
- Mintel: GNDP products. 2021.
- Mintel. Patent insights: innovation in bakery products. September, 2020.
Customized Report Services – Granola and granola bars in the Canadian and American foodservice sector
Global Analysis Report
Prepared by: Zhiduo Wang, Market Analyst
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