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Customized Report Service – The sausage market in the United States

March 2020

Executive summary

Sausage sales (including hot-dogs) remained strong across the United States (US) at US$42.8 billion in 2018. At the retail level, the compound annual growth rate (CAGR) is expected to grow at a rate of 1.9% between 2019 and 2023 and a revenue reaching US$45.6 billion in 2023.

A growing number of Americans, especially the elderly, are turning to healthier sausage options including chicken and turkey sausages. Compared to pork or beef sausages, chicken does not contain trans-fat, which is one of the main factors triggering coronary heart disease. Also, to avoid the risk of being overweight or obese, more and more consumers are demanding organic hot dogs and sausages or products that are low in fat or sugar and even products containing meat alternatives (vegetarian and vegan).

In the US and globally, young consumers (34 years or less in age) are increasingly preferring chicken and turkey meats as they are perceived to be a source of animal protein with lower ecological footprints compared to pork and beef. This trend is also driving an increasing number of young consumers to buy sausage brands that are certified organic or have healthier animal husbandry practices.

Retail sales

Sausage sales remained strong across the U.S at US$42.8 billion in 2018. Sales have remained relatively stable at the retail level and are expected to grow by a Compound Annual Growth Rate (CAGR) of 1.9% between 2019 and 2023 to reach a revenue of US$45.6 billion. Sausages made from chicken, pork and beef dominate the U.S retail market. Chicken and turkey sausages have experienced the strongest growth between 2014 and 2019 partially due to growing consumer health awareness. A growing number of American consumers perceive chicken or turkey sausages as a healthier alternative to control their cholesterol levels compared to pork or beef sausage. This is expected to increase the demand for chicken sausages during the forecasted period.

Historical and forecast of the sausage market, retail sales in the United States, by variety of sausage, value in US$ million, from 2014 to 2023
Variety of sausage 2014 2018 CAGR* % 2014-2018 2019 2023 CAGR* % 2019-2023
Beef 12,145.5 13,002.4 1.7 13,410.2 14,469.5 1.9
Chicken 20,979.2 22,989.9 2.3 23,711.0 25,583.8 1.9
Lamb 171.4 180.1 1.2 185.8 200.5 1.9
Other 528.2 566.4 1.8 584.1 630.3 1.9
Pork 4,229.1 4,542.9 1.8 4,685.4 5,055.4 1.9
Turkey 1,337.8 1,473.7 2.4 1,520.0 1,640.0 1.9
Total 39,391.3 42,755.3 2.1 44,096.4 47,579.5 1.9

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

Historical and forecast of the sausage market, retail sales in the United States, by variety of sausage, quantity in millions of kilograms, from 2014 to 2023
Variety of sausage 2014 2018 CAGR* % 2014-2018 2019 2023 CAGR* % 2019-2023
Beef 680.2 717.5 1.3 729.7 759.0 1.0
Chicken 1,170.5 1,268.9 2.0 1,290.4 1,342.1 1.0
Lamb 7.7 8.0 1.0 8.1 8.4 1.0
Other 13.5 14.3 1.5 14.6 15.2 1.0
Pork 698.1 740.7 1.5 753.3 783.5 1.0
Turkey 210.1 228.7 2.1 232.6 241.9 1.0
Total 2,780.0 2,978.2 1.7 3,028.7 3,150.1 1.0

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

Growing competition from vegan and alternative-protein sausages

Plant-based alternatives are in higher demand in the food market for popular products including sausages. Vegetarian and flexitarian-type sausages, are in growing demand within the retail sector in the U.S growing by a CAGR of 5.2% from 2019 to 2023 reaching a revenue of US$ 62 million.

Historical and forecasts of retail value of non-animal protein sausages in the United States, by variety of non-animal protein sausage, in US$ million, 2014 to 2023
Variety of non-animal protein sausage Segment 2014 2018 CAGR* % 2014-2018 2019 2023 CAGR* % 2019-2023
Grain-based Seitan 19.4 23.8 5.2 25.0 30.5 5.1
Single cell protein (fungi/algae) Fungi (mycoprotein) 2.1 2.9 8.5 3.2 4.3 7.7
Soy based Tofu 5.2 5.8 2.9 6.0 6.8 3.0
Vegetable/plant based proteins Legume based 6.3 8.0 6.4 8.6 11.1 6.5
Pea based 6.1 7.4 5.2 7.9 9.6 5.1
Total 39.0 48.0 5.3 50.7 62.2 5.2

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

The market for sausage products is highly fragmented in the U.S, with the majority of the market held by private label distributors or by regional companies. Between 2014 and 2018, one third of the new sausage products launched in the American market were private-label products from distributors.

Market share held by market leaders for sausage products in the United States, value inUS$ million, 2017
Top companies Brand 2014 2015 2016 2017
Butterball, Llc Butterball 298.2 327.2 357.8 391.7
Hillshire Brands Company[1] Aidells 110.1
Ballpark 349.1
Hillshire Farm 623.1
Jimmy dean 169.0
State fair 15.9
Hormel Foods Corporation Jennie-O 226.9 216.8 235.0 255.3
Johnsonville Sausage, LLC Johnsonville 312.3 322.5 331.7 343.2
Old Wisconsin Inc. Old Wisconsin 135.8 144.1 152.1 161.4
Others - including private labels 34,895.0 35,503.5 36,017.2 36,769.9
Sigma Alimentos SA de CV Bar-s 368.6 375.0 373.5 374.3
Smithfield Foods, Inc[2] Farmland (Smithfield Foods Inc)
The Kraft Heinz Co Oscar Mayer 623.4 644.9 641.7 642.4
Tyson Foods, Inc. Aidells 112.2 111.0 110.5
Ballpark 358.9 355.2 353.6
Hillshire Farm 635.0 628.6 625.7
Jimmy dean 169.6 167.9 167.1
State fair 16.2 16.0 15.9
WH Group Farmland (Smithfield Foods Inc) 1,263.8 1,317.7 1,369.1 1,430.7
Total 39,391.3 40,143.4 40,756.8 41,641.6

Source: GlobalData Intelligence, 2019

1: The Hillshire Brands Company was acquired by Tyson Foods on July 3, 2014.

2: On May 29, 2013, the WH group, then known as the Shuanghui Group or Shineway Group, announced the purchase of Smithfield Foods.

Level of penetration of private label, by new sausage product launched in the United States between January 2014 and December 2018
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Category 2014 2015 2016 2017 2018 Total 2019
Not private label 181 98 190 152 152 832 59
Private label 55 47 66 37 61 288 22
Total 236 145 256 189 213 1,120 81

Source: Mintel, 2019 - Based on the number of new sausage products in the United States.

Foodservice

Sales of beef or pork hot dogs maintain the highest market share in the restaurant sector throughout the United States, particularly in airports, restaurants, hot dog stands and more particularly, in professional sporting events. Within the foodservice sector, the sausage market is expected to reach a revenue of US$ 8.2 billion in 2022.

Historical and forecast of the sausage market, foodservice sales in the United States, by variety of sausage, value in US$ million, from 2015 to 2022
Variety of sausage 2015 2018 CAGR* % 2015-2018 2019 2022 CAGR* % 2019-2022
Beef 3,173.2 3,504.1 3.4 3,611.8 3,949.6 4.1
Pork 2,366.4 2,581.7 2.9 2,649.1 2,863.8 3.5
Turkey 780.4 833.9 2.2 852.5 910.3 3.0
Chicken 350.1 379.3 2.7 388.8 418.8 3.4
Lamb 58.9 64.0 3.3 65.9 71.9 3.9
Other 24.0 25.9 2.6 26.5 28.3 3.0
Goat 4.1 4.5 3.1 4.7 5.0 3.6
Total 6,756.2 7,393.4 3.1 7,599.2 8,247.8 3.7

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

Historical and forecast of the chicken sausage market, foodservice sales in the United States, by type of outlet, value in US$ million, from 2015 to 2022
Channel sector Outlet type 2015 2018 CAGR* % 2015-2018 2019 2022 CAGR* % 2019-2022
Cost operator Education 34.9 37.9 2.8 38.8 41.9 2.6
Military and civil defence 4.6 4.9 2.0 4.9 5.2 1.9
Welfare and services 10.0 10.7 2.6 11.0 11.8 2.4
Cost operator - total 49.4 53.5 2.7 54.8 59.0 2.5
Profit operator Accommodation - total 9.6 10.4 2.8 10.7 11.5 2.6
Leisure - total 18.4 19.8 2.6 20.3 21.8 2.4
Mobile operator - total 1.7 1.9 2.7 1.9 2.1 2.5
Pub, club and bar - total 2.1 2.3 3.0 2.4 2.6 2.8
Restaurant Coffee and tea shop and other 4.9 5.3 2.6 5.4 5.8 2.4
Full service restaurant 47.2 51.2 2.8 52.5 56.6 2.6
Ice cream parlour 1.3 1.4 2.5 1.4 1.5 2.4
Quick service restaurant 177.7 192.8 2.8 197.7 213.2 2.6
Restaurant - total 231.0 250.6 2.8 257.0 277.2 2.5
Retail Baker 0.5 0.5 2.5 0.6 0.6 2.3
Convenience store 2.1 2.2 2.5 2.3 2.5 2.3
Delicatessen 1.7 1.8 2.4 1.8 2.0 2.2
Department store and other 0.5 0.5 N/A 0.5 0.5 N/A
Service station forecourt 9.8 10.6 2.6 10.8 11.6 2.4
Supermarket and hypermarket 7.4 8.0 2.5 8.2 8.8 2.3
Retail - total 22.0 23.7 2.5 24.2 26.0 2.4
Travel - total 3.3 3.6 2.6 3.7 3.9 2.4
Workplace Government department 2.8 3.0 2.4 3.1 3.3 2.2
Industrial 3.5 3.7 2.3 3.8 4.0 2.2
Retail, financial and office based 6.3 6.8 2.5 6.9 7.4 2.3
Workplace - total 12.6 13.5 2.4 13.8 14.7 2.2
Profit operator - total 300.7 325.8 2.7 334.0 359.8 2.5
Chicken sausages - total 350.10 379.29 2.7 388.83 418.82 3.4

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

N/A: Not available

Historical and forecast of the turkey sausage market, foodservice sales in the United States, by type of outlet, value in US$ million, from 2015 to 2022
Channel sector Outlet type 2015 2018 CAGR* % 2015-2018 2019 2022 CAGR* % 2019-2022
Cost operator Education Further education 2.9 3.1 2.4 3.2 3.4 2.4
Secondary school 40.5 43.4 2.3 44.4 47.5 2.3
Tertiary education 35.9 38.4 2.4 39.4 42.2 2.3
Training centre 0.8 0.9 2.3 0.9 1.0 2.3
Education - total 80.1 85.8 2.3 87.9 94.1 2.3
Military and civil defence - total 13.3 14.0 1.6 14.2 14.9 1.6
Welfare and services Other welfare and service 4.3 4.6 2.4 4.7 5.0 2.4
Prison 23.8 25.3 2.1 25.9 27.5 2.1
Welfare meal 0.9 1.0 1.9 1.0 1.1 1.9
Welfare and services - total 29.0 30.9 2.1 31.6 33.6 2.1
Cost operator - total 122.5 130.7 2.2 133.6 142.6 2.2
Profit operator Accommodation - total 22.5 24.1 2.3 24.7 26.4 2.3
Leisure Entertainment 80.3 85.3 2.1 87.1 92.5 2.0
Venue 12.4 13.3 2.4 13.6 14.5 2.3
Visitor attraction 5.4 5.8 2.3 5.9 6.3 2.3
Leisure - total 98.0 104.3 2.1 106.5 113.4 2.1
Mobile operator - total 5.1 5.4 2.2 5.6 5.9 2.2
Pub, club and bar - total 4.2 4.5 2.5 4.7 5.0 2.5
Restaurant Coffee and tea shop 8.2 8.7 2.2 8.9 9.5 2.1
Full service restaurant 74.2 79.5 2.3 81.3 87.0 2.3
Ice cream parlour 3.3 3.5 2.1 3.6 3.8 2.1
Quick service restaurant and fast food 362.9 388.6 2.3 397.6 425.2 2.3
Restaurant - total 448.7 480.4 2.3 491.4 525.6 2.3
Retail Baker 1.5 1.6 2.0 1.6 1.7 2.0
Convenience store 4.3 4.5 2.0 4.6 4.9 2.0
Delicatessen 4.9 5.2 1.9 5.3 5.6 1.9
Department store 0.5 0.6 1.9 0.6 0.6 1.9
Garden and home improvement centres 0.6 0.6 2.1 0.6 0.6 2.1
Other retail 0.8 0.9 2.1 0.9 0.9 2.1
Service station forecourt 20.1 21.5 2.1 21.9 23.3 2.1
Supermarket and hypermarket 10.9 11.5 2.0 11.8 12.5 2.0
Retail - total 43.6 46.3 2.1 47.3 50.3 2.1
Travel - total 8.5 9.0 2.1 9.2 9.8 2.1
Workplace Government department and local authority 6.1 6.5 1.9 6.6 7.0 1.9
Industrial 7.5 7.9 1.9 8.1 8.6 1.9
Retail, financial and office based 13.7 14.6 2.0 14.9 15.8 2.0
Workplace - total 27.4 29.0 1.9 29.6 31.3 2.0
Profit operator - total 657.9 703.1 2.2 718.9 767.7 2.2
Turkey sausages - total 780.3 833.8 2.2 852.5 910.2 2.2

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

Growing competition from vegan alternatives

According to the company Beyond Meat; their non-animal protein sourced sausage can be found in more than 4,000 grocery stores, restaurants and sports stadiums across the country. Consumers respond positively to this product and it is available in a growing number of restaurants, food service outlets and major professional sports stadiums and sports associations including Yankee Stadium, the Texas Rangers and Dodger Stadium.

Health and wellness

Several leading sausage products are being relaunched in the U.S market with new formulas featuring lower trans-fat and low sugar formulas. The market for reduced-fat sausage products are taking over the market for "natural" sausage products. Reduced fat sausage products are expected to increase by a CAGR of 3.1% between 2019 to 2022, reaching a revenue of US$8.6 billion. The popularity of protein-rich foods and the interest in natural and organic products stimulate sales of sausage products. The new products available are mostly reformulated favourite brands with a reduced fat content or an increased protein content.

Tips and advice

Using high quality meat, reducing salt and fat and using clean label ingredients, including those used for clean label preservation, can help improve consumer perceptions and rebrand sausages as a permissible indulgence.

The Health and Wellness sector for sausage products by product attribute, retail sales value in US$ millions - fixed 2018 exchange rates
Product attribute 2015 2018 CAGR* % 2015-2018 2019 2022 CAGR* % 2019-2022
All natural 955.0 876.6 −2.8 855.8 754.6 −4.1
None 32,335.8 34,338.3 2.0 35,380.5 37,433.8 1.9
Reduced fat 6,852.6 7,540.5 3.2 7,860.1 8,605.5 3.1
Total 40,143.4 42,755.3 2.1 44,096.4 46,793.8 2.0

Source: GlobalData Intelligence, 2019

*CAGR: Compound Annual Growth Rate

Reduced-fat product example

Turkey breakfast sausage patties

Source: Mintel, 2019
Company Butterball
Brand Butterball All Natural
Country of manufacture United States
Store name Walmart
Store type Mass merchandise/hypermarket
Store address Niles 60714
Date published May 2019
Launch type Relaunch
Price in local currency 2.98

Butterball All Natural turkey breakfast sausage patties have been relaunched under a new brand, previously known as Butterball Everyday, and under a redesigned pack. The minimally processed turkey used for this sausage contains no added hormones, steroids, nitrates, nitrites and artificial ingredients. They are microwavable, ready in minutes and free from gluten.

Product launch analysis

From January 2014 to December 2018, Mintel identified 1,039 new sausage products in the US market. The majority of these new products are either an extension of the existing product range (408), or products relaunched on the market with new packaging (359).

Number of sausage products launched in the United States by launch type, January 2014 to December 2018
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Launch type 2014 2015 2016 2017 2018 Total 2019 (January to June)
New variety/range extension 108 64 82 55 99 408 35
New packaging 55 38 107 93 66 359 32
New product 54 31 54 31 31 201 9
Relaunch 16 9 12 9 16 62 5
New formulation 3 3 1 1 1 9 0
Total 236 145 256 189 213 1,039 81

Source: Mintel, 2019

Targeting American consumers

According to the National Hot Dog and Sausage Council: "dinner sausage sales reportedly peak during the summer months, with dollar sales accounting for nearly one-third of annual sales. Breakfast sausage sales peak during holiday months from November through January. Dinner sausage consumption is fairly uniform throughout various income levels, while lower income families consume the most breakfast sausage. Larger families eat the most breakfast and dinner sausage, as do younger families, with sausage consumption leveling off considerably for senior citizens."

Consumer preference and targeting tips and advice
Consumer preference Tips and advice
Perceptions of authenticity and traceability of ingredients are becoming increasingly important to American consumers.
  • Preferred clear label that display the origin of your ingredients, including the packaging of the products.
  • Preferred a description that describes your company's efforts to produce a clean-label product, such as the use of reliable and traceable ingredients
Provenance is also a key factor in connecting consumers to their food and increasing their confidence in a brand.
  • Highlighting the unique people and places involved in the manufacture of your product, such as farmers in your supply chain, can help to add authenticity and personal connections.

During the revision period (2014 to 2018), new sausage products with no added flavours remain the main products launched in the American market between 2014 and 2018, new products in flavours such as honey and brown sugar, barbeque, maple, cajun, spicy and teriyaki have hit the market in the last few years.

Type of sausage flavour according to the year of launch, 2014-2018
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Flavour 2015 2016 2017 2018 Total[1] 2019 (January to June)
Unflavoured/plain 45 55 27 46 173 11
Smoke 4 20 12 11 47 3
Breakfast sausages 9 11 12 9 41 2
Sausage 9 9 10 8 36 1
Pepperoni and sausage 3 7 5 5 20 1
Maple/maple (syrup) 4 4 6 6 20 0
Italian 0 1 5 9 15 5
Hot 8 3 2 1 14 1
Sausage and Italian 1 5 7 1 14 1
Spice/spicy 3 5 1 3 12 2
Total 145 256 189 213 803 81
1: This represents a sample of the 1,039 new sausage products launched in the United States between 2014 and 2018

Source: Mintel, 2019

Flavored product example

Apple maple chicken breakfast sausage

Source: Mintel, 2019
Company Aldi
Brand Never Any!
Store name Aldi
Store type Supermarket
Date published February 2019
Launch type New packaging
Price in local currency 2.99

Never Any! - Apple maple chicken breakfast sausage has been repackaged. The product contains chicken meat from chickens raised with no antibiotics or hormones and fed a vegetarian diet. The gluten-free product contains no nitrates or nitrites added, is fully cooked and is microwaveable. This United States Department of Agriculture (USDA) inspected product retails in an 8-ounce (oz.) pack featuring the Good Housekeeping logo and preparation instructions.

There are more and more options for people who may have allergies or intolerance, and companies are also turning to natural sources when it comes to ingredients. Product options such as chicken sausages that are gluten-free, additive-free and antibiotic-free are the kinds of products that young urbanite Americans are increasingly willing to pay a premium for.

Main claims on launched sausage product packaging in the United States, 2014 to 2018
Claim 2014 2015 2016 2017 2018 Total 2019 (January to June)
Microwaveable 139 73 141 113 130 596 38
Low/no/reduced allergen 70 44 115 84 103 416 57
No additives/preservatives 61 64 99 84 104 412 44
Gluten free 65 41 112 81 100 399 56
Ease of eat 55 28 65 44 58 250 20
All natural ingredients 32 15 52 42 54 195 27
Active on social networks 31 17 59 42 40 189 16
Ethical - environmentally friendly package 48 22 45 30 45 190 14
Ethical - recycling 42 18 41 30 43 174 13
Premium 34 16 44 35 41 170 4
Hormone free 10 25 38 23 51 147 16
Ethical - animal 10 14 13 19 33 89 20
Ethical - sustainable (habitat/resources) 24 14 22 17 23 100 5
Convenient packaging 25 12 32 13 16 98 6
Low/no/reduced fat 19 15 26 23 16 99 4
Total 236 145 256 189 213 1,039 81
Source: Mintel, 2019

Product example

Mild sweet Italian chicken sausage

Source: Mintel, 2019
Company Applegate Farms
Brand Applegate Organics
Country United States
Store name Whole Foods Market
Store type Natural/health food Store
Store address Seattle 98121
Date published July 2019
Launch type Relaunch
Price in local currency 8.99

Applegate Organics Mild Sweet Italian Chicken Sausage has been relaunched with a new formulation and in a new packaging. These USDA organic certified sausages comprise hardwood smoked chicken meat with sweet Italian seasoning, and are made from chicken humanely raised on organic vegetarian feed not been administered antibiotics or animal by-products, on family farms with at least 18% more space than industry standard and environmental enrichments to promote natural behaviors and well-being. The fully-cooked product is ready to serve and contains no GMO, casing, gluten, casein, added nitrites or added nitrates. It retails in a 12-oz. pack containing four units.

Price analysis

Examples of current prices of sausage products on the American market
Varieties of products Product name Retailer Price (USD) Quantity in grams Number of units Pack type Unit price (USD) Brand name Company name Record date
Vienna - barbecue Armour Barbecue flavored vienna sausage, 4.6 oz, 6 count Walmart (WM) 2.88 130 6 Multi pack 0.48 Armour Armour-Eckrich Meats LLC 02 March 2019
Italian - hot - turkey Jennie-O turkey store lean hot italian sausage, 19.5 oz Meijer (MJR) 5.49 552 1 Single pack 5.49 Jennie-O Hormel Foods Corporation 03 April 2019
Turkey - breakfast Jennie-O turkey store original turkey breakfast sausage Patties, 14 oz Meijer (MJR) 4.29 396 1 Single pack 4.29 Jennie-O Hormel Foods Corporation 03 April 2019
Chicken - andouille Chicken andouille sausage Igourmet (IGM) 8.99 283 1 Single pack 8.99 Trois Petits Cochons 10 July 2019
Beef, pork and turkey; franks Ball Park Franks - 8 count CobornsDelivers(COBD) 4.39 425 1 Single pack 4.39 Ball Park Ball Park 30 May 2019
Italian - hot Coborns/cashwise hot italian sausage tray CobornsDelivers(COBD) 3.99 454 1 Single pack 3.99 CobornsDelivers 05 May 2019
Italian - mild Coborns/cashwise mild italian sausage tray CobornsDelivers(COBD) 5.24 454 1 Single pack 5.24 CobornsDelivers 09 July 2019
Smoked - sausage Coborns smoked sausage CobornsDelivers(COBD) 5.54 454 1 Single pack 5.54 CobornsDelivers 30 May 2019
Smoked - turkey Hillshire farm turkey smoked sausage CobornsDelivers(COBD) 4.79 368 1 Single pack 4.79 Hillshire Farm Sara Lee Corporation 09 July 2019
Flame grilled; sweet and spicy sausage Johnsonville flame grilled sweet & spicy sausage 14 oz Meijer (MJR) 4.99 396 1 Single pack 4.99 Johnsville 03 April 2019
Classic; cheese; hot dogs Oscar Mayer cheese hot dogs - 10 count CobornsDelivers(COBD) 6.39 454 10 Multi pack 0.64 Oscar Mayer Kraft Foods Group, Inc. 16 June 2019
Hickory smoked; beef; hot dogs Thousand Hills beef uncured beef hot dogs - 6/2 oz. CobornsDelivers(COBD) 9.49 340 1 Single pack 9.49 Thousand Hills 09 July 2019
Tangy - summer Coborn's signature smokehouse tangy summer sausage CobornsDelivers(COBD) 9.49 794 1 Single pack 9.49 CobornsDelivers 09 July 2019
Natural - caprese; chicken sausage Gilbert's all natural caprese chicken sausage CobornsDelivers(COBD) 6.79 283 1 Single pack 6.79 Gilbert's Gilbert's 04 July 2019
Smoked - sausage Hillshire Farm smoked sausage CobornsDelivers(COBD) 4.79 397 1 Single pack 4.79 Hillshire Farm Sara Lee Corporation 09 July 2019
Smoked - turkey Jennie-O smoked turkey sausage CobornsDelivers(COBD) 5.39 397 1 Single pack 5.39 Jennie-O Hormel Foods Corporation 24 June 2019
50% less fat; original and premium; pork sausage Jimmy Dean 50% less fat original pork sausage CobornsDelivers(COBD) 6.43 340 1 Single pack 6.43 Jimmy Dean Jimmy Dean 09 July 2019
Premium; hot; pork sausages Jimmy Dean hot pork sausage CobornsDelivers(COBD) 6.14 454 1 Single pack 6.14 Jimmy Dean Jimmy Dean 04 July 2019
Beef; summer sausage Schweigert beef summer sausage - smoke flavor added CobornsDelivers(COBD) 7.99 454 1 Single pack 7.99 Schweigert 09 July 2019
Natural; chicken breakfast sausage Gilbert's early bird all natural maple brown sugar chicken breakfast sausage - 4 count CobornsDelivers(COBD) 6.79 283.5 1 Single pack 6.79 Gilbert's Gilbert's 09 July 2019
Source: GlobalData Intelligence, 2019

The United States' imports of sausage products increased by a CAGR of 15.3% from 2014 to 2018 to a total of Can$73.6 million. From 2014 to 2018, Canada increased its exports of sausage by more than Can$10 million reaching Can$29.3 million in 2018. The main world competitors are Italy, Denmark and Germany. The main states importing sausage products are New Jersey, Puerto Rico (cruise industry) and Pennsylvania. Considering the size of the American sausage market (including hot dogs), there are still growth opportunities for foreign competition and imports.

American imports

Top hot dog consuming cities (2018):

Top sausage consuming cities (2018):

Source: The National Hot Dog and Sausage Council

Under Canada-U.S. trade agreements, sausage products are not affected by customs tariffs. For more information, please visit: Canada Tariff Finder

Please refer to the Canadian Food Inspection Agency to fulfill exports requirement for sausage products. (United States of America - Export requirements for meat and poultry products)

American imports of sausage products, value in Canadian dollars, by country (HS: 160100) - 2014 to 2018
Countries 2014 2015 2016 2017 2018 CAGR* % 2014-2018
United States - total 41,678,883 50,927,966 57,579,181 63,687,960 73,607,893 15.3
Canada 18,375,572 24,605,034 24,745,609 27,787,051 29,326,095 12.4
Italy 3,665,622 4,462,515 8,262,327 12,295,270 15,005,702 42.2
Denmark 4,302,939 6,767,913 6,606,704 6,886,986 9,018,617 20.3
Germany 3,560,703 5,153,852 5,896,466 6,072,878 8,916,294 25.8
Spain 3,951,257 3,217,614 5,992,660 4,179,007 5,112,494 6.7
Poland 1,625,306 2,256,029 1,364,979 2,277,875 3,067,088 17.2
Mexico 5,162,973 3,336,026 3,508,984 2,671,784 1,003,817 −33.6
Netherlands 742,512 760,440 612,984 584,690 859,343 3.7
Lithuania 27,465 422,652 720,559 N/A
France 282,232 344,800 230,345 374,240 386,420 8.2

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

N/A: Not available

American imports of sausage products from the world, value in Canadian dollars, by state (HS: 160100) - 2014 to 2018
American states 2014 2015 2016 2017 2018 CAGR* % 2014-2018
United States - total 41,678,882 50,927,966 57,579,184 63,687,960 73,607,891 15.3
New Jersey 7,248,296 8,661,054 12,017,031 18,218,523 25,284,530 36.7
Puerto Rico 8,649,512 11,289,941 11,161,135 10,671,355 12,601,114 9.9
Pennsylvania 696,737 8,563,727 10,327,616 9,977,724 11,634,061 102.1
Florida 3,926,763 3,202,068 3,632,955 3,648,068 4,545,662 3.7
Washington 2,334,306 4,387,876 4,145,257 3,814,961 3,105,761 7.4
New York 3,935,816 2,170,879 2,388,525 3,814,443 3,091,066 −5.9
Connecticut 93,413 897,104 2,539,954 2,508,583 2,638,502 130.5
California 3,971,383 2,652,499 2,493,970 2,039,494 2,429,546 −11.6
Illinois 2,979,018 4,040,523 1,560,840 798,592 2,390,826 −5.4
Texas 1,919,033 556,447 431,053 832,584 1,827,454 −1.2
Indiana 32,908 259,233 316,814 4,277,926 1,582,929 163.4
Michigan 1,536,715 232,279 2,078,892 959,684 565,644 −22.1
Massachusetts 386,430 504,515 486,732 325,129 484,583 5.8
Alabama 84,544 441,671 254,116 325,222 393,124 46.8
Virginia 80,490 250,015 250,118 404,587 288,542 37.6
Arizona 41,292 55,317 167,529 41.9
Oklahoma 906,307 820,934 1,475,300 258,438 127,433 −38.8
Missouri 117,720 N/A
Maryland 137,696 212,545 105,751 N/A
South Dakota 86,779 N/A
Oregon 33,031 43,948 5,891 40,915 5.5
Arkansas 37,497 N/A
Kentucky 17,787 N/A
Minnesota 93,474 14,043 N/A
Wisconsin 11,482 N/A
Delaware 39,238 16,520 11,124 N/A
Colorado 9,412 4,068 3,767 −20.5
Ohio 488,123 844,033 17,137 180,192 2,720 −72.7

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

N/A: Not available

American imports of sausage products from Canada, value in Canadian dollars, by state (HS: 160100) - 2014 to 2018
American states 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 18,375,572 24,605,035 24,745,610 27,787,051 29,326,095 12.4
Pennsylvania 157,248 7,775,639 9,227,169 8,961,491 10,417,921 185.3
Washington 2,334,306 4,387,876 4,145,257 3,814,961 3,105,761 7.4
Puerto Rico 4,055,182 4,260,919 3,942,742 3,542,824 2,406,372 −12.2
New Jersey 1,769,314 1,300,632 1,132,293 1,261,641 2,376,360 7.7
Illinois 1,805,355 895,473 743,658 798,592 2,374,997 7.1
California 2,788,797 1,640,190 1,651,285 1,396,642 1,962,767 −8.4
New York 2,205,313 1,763,981 1,544,705 1,481,881 1,750,280 −5.6
Indiana 32,908 259,233 316,814 4,245,796 1,582,929 163.4
Texas 410,764 376,950 334,508 254,701 990,269 24.6
Michigan 1,066,543 232,279 173,776 152,335 500,391 −17.2
Massachusetts 386,430 504,515 486,732 325,129 484,583 5.8
Alabama 84,544 441,671 254,116 325,222 393,124 46.8
Connecticut 93,413 204,245 156,744 200,060 282,780 31.9
Virginia 80,490 215,177 179,983 135,678 189,087 23.8
Florida 879,292 164,123 27,383 101,377 146,541 −36.1
Arizona 41,292 55,317 146,116 37.2
Maryland 137,696 212,545 105,751 N/A
Oregon 33,031 43,948 5,891 40,915 5.5
Arkansas 37,497 N/A
Minnesota 93,474 14,043 N/A
Delaware 39,238 16,520 11,124 N/A
Colorado 9,412 4,068 3,767 −20.5
Ohio 4,299 17,137 180,192 2,720 −10.8

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

N/A: Not available

Examples of new sausage products

Italian style chicken sausage
Source: Mintel, 2019
Company Dietz & Watson
Brand Dietz & Watson Originals
Country United States
Store name Giant Eagle
Store type Supermarket
Store address Erie 16509
Date published May 2019
Launch type New variety/range extension
Price in local currency 4.49

Dietz & Watson Originals italian style chicken sausage is made with chicken never administered antibiotics or animal by-products and vegetarian grain-fed. This USDA inspected product contains no added hormones, nitrates, nitrites, gluten, Monosodium glutamate (MSG), pork or artificial ingredients. It is minimally processed and fully cooked and retails in a 10-oz. pack featuring heating instructions

Organic andouille chicken sausage
Source: Mintel, 2019
Company Whole Foods Market
Brand Whole Foods Market
Country United States
Store name Whole Foods Market
Store type Natural/health food store
Store address Seattle 98121
Date published May 2019
Launch type New variety/range extension
Price in local currency 6.99

The Original Brat Hans organic andouille chicken sausage is said to be made from organic chicken raised without the use of antibiotics and fed a 100% organic vegetarian diet with no animal by-products. This USDA inspected and USDA Organic certified fully cooked product is suitable for home freezing, contains no gluten, added nitrates or nitrites, and retails in a 12-oz. recyclable pack, featuring the Global Animal Partnership Step 3 certification logo and heating instructions.

Sweet Italian style chicken sausage
Source: Mintel, 2019
Company BJ's Wholesale Club / BJWC
Brand Wellsley Farms
Country United States
Store name BJ’s Wholesale Club
Store type Club Store
Store address Hollywood, FL 33020
Date published April 2019
Launch type New variety/range extension
Price in local currency 9.99

Wellsley Farms sweet italian style chicken sausage contains no artificial ingredients, MSG, nitrites or gluten. This USDA inspected product is fully cooked and retails in a 32-oz. pack containing 10 links and featuring heating instructions.

Organic sweet apple & honey chicken sausage
Source: Mintel, 2019
Company Bilinski's
Brand Bilinski's
Country United States
Store name Dierbergs Markets
Store type Supermarket
Store address Des Peres 63131
Date published April 2019
Launch type New packaging
Price in local currency 9.99

Bilinski's Organic Sweet Apple & Honey Chicken Sausage has been repackaged and is now available in a redesigned 12-oz. pack featuring the USDA Organic, Facebook, Twitter, Pinterest, Instagram, and Global Animal Partnership Step 3 logos, and cooking instructions. The USDA inspected fully cooked product is said to be from free range chickens raised with no antibiotics and are made from simple ingredients that have been sourced and grown with integrity. These 100% natural, heat and serve sausages have no casing, have been minimally processed with no artificial ingredients and are free from GMO, gluten and nitrates or nitrites except for those naturally occurring in sea salt. The manufacturer claims to support responsible farming.

Resources

Customized Report Service – The sausage market in the United States
Global Analysis Report

Prepared by: François Thériault, Market Analyst

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020).

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