Customized Report Service – The sausage market in the United States
March 2020
Executive summary
Sausage sales (including hot-dogs) remained strong across the United States (US) at US$42.8 billion in 2018. At the retail level, the compound annual growth rate (CAGR) is expected to grow at a rate of 1.9% between 2019 and 2023 and a revenue reaching US$45.6 billion in 2023.
A growing number of Americans, especially the elderly, are turning to healthier sausage options including chicken and turkey sausages. Compared to pork or beef sausages, chicken does not contain trans-fat, which is one of the main factors triggering coronary heart disease. Also, to avoid the risk of being overweight or obese, more and more consumers are demanding organic hot dogs and sausages or products that are low in fat or sugar and even products containing meat alternatives (vegetarian and vegan).
In the US and globally, young consumers (34 years or less in age) are increasingly preferring chicken and turkey meats as they are perceived to be a source of animal protein with lower ecological footprints compared to pork and beef. This trend is also driving an increasing number of young consumers to buy sausage brands that are certified organic or have healthier animal husbandry practices.
Retail sales
Sausage sales remained strong across the U.S at US$42.8 billion in 2018. Sales have remained relatively stable at the retail level and are expected to grow by a Compound Annual Growth Rate (CAGR) of 1.9% between 2019 and 2023 to reach a revenue of US$45.6 billion. Sausages made from chicken, pork and beef dominate the U.S retail market. Chicken and turkey sausages have experienced the strongest growth between 2014 and 2019 partially due to growing consumer health awareness. A growing number of American consumers perceive chicken or turkey sausages as a healthier alternative to control their cholesterol levels compared to pork or beef sausage. This is expected to increase the demand for chicken sausages during the forecasted period.
| Variety of sausage | 2014 | 2018 | CAGR* % 2014-2018 | 2019 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|
| Beef | 12,145.5 | 13,002.4 | 1.7 | 13,410.2 | 14,469.5 | 1.9 |
| Chicken | 20,979.2 | 22,989.9 | 2.3 | 23,711.0 | 25,583.8 | 1.9 |
| Lamb | 171.4 | 180.1 | 1.2 | 185.8 | 200.5 | 1.9 |
| Other | 528.2 | 566.4 | 1.8 | 584.1 | 630.3 | 1.9 |
| Pork | 4,229.1 | 4,542.9 | 1.8 | 4,685.4 | 5,055.4 | 1.9 |
| Turkey | 1,337.8 | 1,473.7 | 2.4 | 1,520.0 | 1,640.0 | 1.9 |
| Total | 39,391.3 | 42,755.3 | 2.1 | 44,096.4 | 47,579.5 | 1.9 |
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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| Variety of sausage | 2014 | 2018 | CAGR* % 2014-2018 | 2019 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|
| Beef | 680.2 | 717.5 | 1.3 | 729.7 | 759.0 | 1.0 |
| Chicken | 1,170.5 | 1,268.9 | 2.0 | 1,290.4 | 1,342.1 | 1.0 |
| Lamb | 7.7 | 8.0 | 1.0 | 8.1 | 8.4 | 1.0 |
| Other | 13.5 | 14.3 | 1.5 | 14.6 | 15.2 | 1.0 |
| Pork | 698.1 | 740.7 | 1.5 | 753.3 | 783.5 | 1.0 |
| Turkey | 210.1 | 228.7 | 2.1 | 232.6 | 241.9 | 1.0 |
| Total | 2,780.0 | 2,978.2 | 1.7 | 3,028.7 | 3,150.1 | 1.0 |
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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Growing competition from vegan and alternative-protein sausages
Plant-based alternatives are in higher demand in the food market for popular products including sausages. Vegetarian and flexitarian-type sausages, are in growing demand within the retail sector in the U.S growing by a CAGR of 5.2% from 2019 to 2023 reaching a revenue of US$ 62 million.
| Variety of non-animal protein sausage | Segment | 2014 | 2018 | CAGR* % 2014-2018 | 2019 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Grain-based | Seitan | 19.4 | 23.8 | 5.2 | 25.0 | 30.5 | 5.1 |
| Single cell protein (fungi/algae) | Fungi (mycoprotein) | 2.1 | 2.9 | 8.5 | 3.2 | 4.3 | 7.7 |
| Soy based | Tofu | 5.2 | 5.8 | 2.9 | 6.0 | 6.8 | 3.0 |
| Vegetable/plant based proteins | Legume based | 6.3 | 8.0 | 6.4 | 8.6 | 11.1 | 6.5 |
| Pea based | 6.1 | 7.4 | 5.2 | 7.9 | 9.6 | 5.1 | |
| Total | 39.0 | 48.0 | 5.3 | 50.7 | 62.2 | 5.2 | |
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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The market for sausage products is highly fragmented in the U.S, with the majority of the market held by private label distributors or by regional companies. Between 2014 and 2018, one third of the new sausage products launched in the American market were private-label products from distributors.
| Top companies | Brand | 2014 | 2015 | 2016 | 2017 |
|---|---|---|---|---|---|
| Butterball, Llc | Butterball | 298.2 | 327.2 | 357.8 | 391.7 |
| Hillshire Brands Company[1] | Aidells | 110.1 | |||
| Ballpark | 349.1 | ||||
| Hillshire Farm | 623.1 | ||||
| Jimmy dean | 169.0 | ||||
| State fair | 15.9 | ||||
| Hormel Foods Corporation | Jennie-O | 226.9 | 216.8 | 235.0 | 255.3 |
| Johnsonville Sausage, LLC | Johnsonville | 312.3 | 322.5 | 331.7 | 343.2 |
| Old Wisconsin Inc. | Old Wisconsin | 135.8 | 144.1 | 152.1 | 161.4 |
| Others - including private labels | 34,895.0 | 35,503.5 | 36,017.2 | 36,769.9 | |
| Sigma Alimentos SA de CV | Bar-s | 368.6 | 375.0 | 373.5 | 374.3 |
| Smithfield Foods, Inc[2] | Farmland (Smithfield Foods Inc) | ||||
| The Kraft Heinz Co | Oscar Mayer | 623.4 | 644.9 | 641.7 | 642.4 |
| Tyson Foods, Inc. | Aidells | 112.2 | 111.0 | 110.5 | |
| Ballpark | 358.9 | 355.2 | 353.6 | ||
| Hillshire Farm | 635.0 | 628.6 | 625.7 | ||
| Jimmy dean | 169.6 | 167.9 | 167.1 | ||
| State fair | 16.2 | 16.0 | 15.9 | ||
| WH Group | Farmland (Smithfield Foods Inc) | 1,263.8 | 1,317.7 | 1,369.1 | 1,430.7 |
| Total | 39,391.3 | 40,143.4 | 40,756.8 | 41,641.6 | |
Source: GlobalData Intelligence, 2019 1: The Hillshire Brands Company was acquired by Tyson Foods on July 3, 2014. 2: On May 29, 2013, the WH group, then known as the Shuanghui Group or Shineway Group, announced the purchase of Smithfield Foods. |
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| Category | 2014 | 2015 | 2016 | 2017 | 2018 | Total | 2019 |
|---|---|---|---|---|---|---|---|
| Not private label | 181 | 98 | 190 | 152 | 152 | 832 | 59 |
| Private label | 55 | 47 | 66 | 37 | 61 | 288 | 22 |
| Total | 236 | 145 | 256 | 189 | 213 | 1,120 | 81 |
Source: Mintel, 2019 - Based on the number of new sausage products in the United States.
Foodservice
Sales of beef or pork hot dogs maintain the highest market share in the restaurant sector throughout the United States, particularly in airports, restaurants, hot dog stands and more particularly, in professional sporting events. Within the foodservice sector, the sausage market is expected to reach a revenue of US$ 8.2 billion in 2022.
| Variety of sausage | 2015 | 2018 | CAGR* % 2015-2018 | 2019 | 2022 | CAGR* % 2019-2022 |
|---|---|---|---|---|---|---|
| Beef | 3,173.2 | 3,504.1 | 3.4 | 3,611.8 | 3,949.6 | 4.1 |
| Pork | 2,366.4 | 2,581.7 | 2.9 | 2,649.1 | 2,863.8 | 3.5 |
| Turkey | 780.4 | 833.9 | 2.2 | 852.5 | 910.3 | 3.0 |
| Chicken | 350.1 | 379.3 | 2.7 | 388.8 | 418.8 | 3.4 |
| Lamb | 58.9 | 64.0 | 3.3 | 65.9 | 71.9 | 3.9 |
| Other | 24.0 | 25.9 | 2.6 | 26.5 | 28.3 | 3.0 |
| Goat | 4.1 | 4.5 | 3.1 | 4.7 | 5.0 | 3.6 |
| Total | 6,756.2 | 7,393.4 | 3.1 | 7,599.2 | 8,247.8 | 3.7 |
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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| Channel sector | Outlet type | 2015 | 2018 | CAGR* % 2015-2018 | 2019 | 2022 | CAGR* % 2019-2022 | |
|---|---|---|---|---|---|---|---|---|
| Cost operator | Education | 34.9 | 37.9 | 2.8 | 38.8 | 41.9 | 2.6 | |
| Military and civil defence | 4.6 | 4.9 | 2.0 | 4.9 | 5.2 | 1.9 | ||
| Welfare and services | 10.0 | 10.7 | 2.6 | 11.0 | 11.8 | 2.4 | ||
| Cost operator - total | 49.4 | 53.5 | 2.7 | 54.8 | 59.0 | 2.5 | ||
| Profit operator | Accommodation - total | 9.6 | 10.4 | 2.8 | 10.7 | 11.5 | 2.6 | |
| Leisure - total | 18.4 | 19.8 | 2.6 | 20.3 | 21.8 | 2.4 | ||
| Mobile operator - total | 1.7 | 1.9 | 2.7 | 1.9 | 2.1 | 2.5 | ||
| Pub, club and bar - total | 2.1 | 2.3 | 3.0 | 2.4 | 2.6 | 2.8 | ||
| Restaurant | Coffee and tea shop and other | 4.9 | 5.3 | 2.6 | 5.4 | 5.8 | 2.4 | |
| Full service restaurant | 47.2 | 51.2 | 2.8 | 52.5 | 56.6 | 2.6 | ||
| Ice cream parlour | 1.3 | 1.4 | 2.5 | 1.4 | 1.5 | 2.4 | ||
| Quick service restaurant | 177.7 | 192.8 | 2.8 | 197.7 | 213.2 | 2.6 | ||
| Restaurant - total | 231.0 | 250.6 | 2.8 | 257.0 | 277.2 | 2.5 | ||
| Retail | Baker | 0.5 | 0.5 | 2.5 | 0.6 | 0.6 | 2.3 | |
| Convenience store | 2.1 | 2.2 | 2.5 | 2.3 | 2.5 | 2.3 | ||
| Delicatessen | 1.7 | 1.8 | 2.4 | 1.8 | 2.0 | 2.2 | ||
| Department store and other | 0.5 | 0.5 | N/A | 0.5 | 0.5 | N/A | ||
| Service station forecourt | 9.8 | 10.6 | 2.6 | 10.8 | 11.6 | 2.4 | ||
| Supermarket and hypermarket | 7.4 | 8.0 | 2.5 | 8.2 | 8.8 | 2.3 | ||
| Retail - total | 22.0 | 23.7 | 2.5 | 24.2 | 26.0 | 2.4 | ||
| Travel - total | 3.3 | 3.6 | 2.6 | 3.7 | 3.9 | 2.4 | ||
| Workplace | Government department | 2.8 | 3.0 | 2.4 | 3.1 | 3.3 | 2.2 | |
| Industrial | 3.5 | 3.7 | 2.3 | 3.8 | 4.0 | 2.2 | ||
| Retail, financial and office based | 6.3 | 6.8 | 2.5 | 6.9 | 7.4 | 2.3 | ||
| Workplace - total | 12.6 | 13.5 | 2.4 | 13.8 | 14.7 | 2.2 | ||
| Profit operator - total | 300.7 | 325.8 | 2.7 | 334.0 | 359.8 | 2.5 | ||
| Chicken sausages - total | 350.10 | 379.29 | 2.7 | 388.83 | 418.82 | 3.4 | ||
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate N/A: Not available |
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| Channel sector | Outlet type | 2015 | 2018 | CAGR* % 2015-2018 | 2019 | 2022 | CAGR* % 2019-2022 | |
|---|---|---|---|---|---|---|---|---|
| Cost operator | Education | Further education | 2.9 | 3.1 | 2.4 | 3.2 | 3.4 | 2.4 |
| Secondary school | 40.5 | 43.4 | 2.3 | 44.4 | 47.5 | 2.3 | ||
| Tertiary education | 35.9 | 38.4 | 2.4 | 39.4 | 42.2 | 2.3 | ||
| Training centre | 0.8 | 0.9 | 2.3 | 0.9 | 1.0 | 2.3 | ||
| Education - total | 80.1 | 85.8 | 2.3 | 87.9 | 94.1 | 2.3 | ||
| Military and civil defence - total | 13.3 | 14.0 | 1.6 | 14.2 | 14.9 | 1.6 | ||
| Welfare and services | Other welfare and service | 4.3 | 4.6 | 2.4 | 4.7 | 5.0 | 2.4 | |
| Prison | 23.8 | 25.3 | 2.1 | 25.9 | 27.5 | 2.1 | ||
| Welfare meal | 0.9 | 1.0 | 1.9 | 1.0 | 1.1 | 1.9 | ||
| Welfare and services - total | 29.0 | 30.9 | 2.1 | 31.6 | 33.6 | 2.1 | ||
| Cost operator - total | 122.5 | 130.7 | 2.2 | 133.6 | 142.6 | 2.2 | ||
| Profit operator | Accommodation - total | 22.5 | 24.1 | 2.3 | 24.7 | 26.4 | 2.3 | |
| Leisure | Entertainment | 80.3 | 85.3 | 2.1 | 87.1 | 92.5 | 2.0 | |
| Venue | 12.4 | 13.3 | 2.4 | 13.6 | 14.5 | 2.3 | ||
| Visitor attraction | 5.4 | 5.8 | 2.3 | 5.9 | 6.3 | 2.3 | ||
| Leisure - total | 98.0 | 104.3 | 2.1 | 106.5 | 113.4 | 2.1 | ||
| Mobile operator - total | 5.1 | 5.4 | 2.2 | 5.6 | 5.9 | 2.2 | ||
| Pub, club and bar - total | 4.2 | 4.5 | 2.5 | 4.7 | 5.0 | 2.5 | ||
| Restaurant | Coffee and tea shop | 8.2 | 8.7 | 2.2 | 8.9 | 9.5 | 2.1 | |
| Full service restaurant | 74.2 | 79.5 | 2.3 | 81.3 | 87.0 | 2.3 | ||
| Ice cream parlour | 3.3 | 3.5 | 2.1 | 3.6 | 3.8 | 2.1 | ||
| Quick service restaurant and fast food | 362.9 | 388.6 | 2.3 | 397.6 | 425.2 | 2.3 | ||
| Restaurant - total | 448.7 | 480.4 | 2.3 | 491.4 | 525.6 | 2.3 | ||
| Retail | Baker | 1.5 | 1.6 | 2.0 | 1.6 | 1.7 | 2.0 | |
| Convenience store | 4.3 | 4.5 | 2.0 | 4.6 | 4.9 | 2.0 | ||
| Delicatessen | 4.9 | 5.2 | 1.9 | 5.3 | 5.6 | 1.9 | ||
| Department store | 0.5 | 0.6 | 1.9 | 0.6 | 0.6 | 1.9 | ||
| Garden and home improvement centres | 0.6 | 0.6 | 2.1 | 0.6 | 0.6 | 2.1 | ||
| Other retail | 0.8 | 0.9 | 2.1 | 0.9 | 0.9 | 2.1 | ||
| Service station forecourt | 20.1 | 21.5 | 2.1 | 21.9 | 23.3 | 2.1 | ||
| Supermarket and hypermarket | 10.9 | 11.5 | 2.0 | 11.8 | 12.5 | 2.0 | ||
| Retail - total | 43.6 | 46.3 | 2.1 | 47.3 | 50.3 | 2.1 | ||
| Travel - total | 8.5 | 9.0 | 2.1 | 9.2 | 9.8 | 2.1 | ||
| Workplace | Government department and local authority | 6.1 | 6.5 | 1.9 | 6.6 | 7.0 | 1.9 | |
| Industrial | 7.5 | 7.9 | 1.9 | 8.1 | 8.6 | 1.9 | ||
| Retail, financial and office based | 13.7 | 14.6 | 2.0 | 14.9 | 15.8 | 2.0 | ||
| Workplace - total | 27.4 | 29.0 | 1.9 | 29.6 | 31.3 | 2.0 | ||
| Profit operator - total | 657.9 | 703.1 | 2.2 | 718.9 | 767.7 | 2.2 | ||
| Turkey sausages - total | 780.3 | 833.8 | 2.2 | 852.5 | 910.2 | 2.2 | ||
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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Growing competition from vegan alternatives
According to the company Beyond Meat; their non-animal protein sourced sausage can be found in more than 4,000 grocery stores, restaurants and sports stadiums across the country. Consumers respond positively to this product and it is available in a growing number of restaurants, food service outlets and major professional sports stadiums and sports associations including Yankee Stadium, the Texas Rangers and Dodger Stadium.
Health and wellness
Several leading sausage products are being relaunched in the U.S market with new formulas featuring lower trans-fat and low sugar formulas. The market for reduced-fat sausage products are taking over the market for "natural" sausage products. Reduced fat sausage products are expected to increase by a CAGR of 3.1% between 2019 to 2022, reaching a revenue of US$8.6 billion. The popularity of protein-rich foods and the interest in natural and organic products stimulate sales of sausage products. The new products available are mostly reformulated favourite brands with a reduced fat content or an increased protein content.
Tips and advice
Using high quality meat, reducing salt and fat and using clean label ingredients, including those used for clean label preservation, can help improve consumer perceptions and rebrand sausages as a permissible indulgence.
| Product attribute | 2015 | 2018 | CAGR* % 2015-2018 | 2019 | 2022 | CAGR* % 2019-2022 |
|---|---|---|---|---|---|---|
| All natural | 955.0 | 876.6 | −2.8 | 855.8 | 754.6 | −4.1 |
| None | 32,335.8 | 34,338.3 | 2.0 | 35,380.5 | 37,433.8 | 1.9 |
| Reduced fat | 6,852.6 | 7,540.5 | 3.2 | 7,860.1 | 8,605.5 | 3.1 |
| Total | 40,143.4 | 42,755.3 | 2.1 | 44,096.4 | 46,793.8 | 2.0 |
Source: GlobalData Intelligence, 2019 *CAGR: Compound Annual Growth Rate |
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Reduced-fat product example
Turkey breakfast sausage patties
Source: Mintel, 2019| Company | Butterball |
|---|---|
| Brand | Butterball All Natural |
| Country of manufacture | United States |
| Store name | Walmart |
| Store type | Mass merchandise/hypermarket |
| Store address | Niles 60714 |
| Date published | May 2019 |
| Launch type | Relaunch |
| Price in local currency | 2.98 |
Butterball All Natural turkey breakfast sausage patties have been relaunched under a new brand, previously known as Butterball Everyday, and under a redesigned pack. The minimally processed turkey used for this sausage contains no added hormones, steroids, nitrates, nitrites and artificial ingredients. They are microwavable, ready in minutes and free from gluten.
Product launch analysis
From January 2014 to December 2018, Mintel identified 1,039 new sausage products in the US market. The majority of these new products are either an extension of the existing product range (408), or products relaunched on the market with new packaging (359).
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| Launch type | 2014 | 2015 | 2016 | 2017 | 2018 | Total | 2019 (January to June) |
|---|---|---|---|---|---|---|---|
| New variety/range extension | 108 | 64 | 82 | 55 | 99 | 408 | 35 |
| New packaging | 55 | 38 | 107 | 93 | 66 | 359 | 32 |
| New product | 54 | 31 | 54 | 31 | 31 | 201 | 9 |
| Relaunch | 16 | 9 | 12 | 9 | 16 | 62 | 5 |
| New formulation | 3 | 3 | 1 | 1 | 1 | 9 | 0 |
| Total | 236 | 145 | 256 | 189 | 213 | 1,039 | 81 |
Source: Mintel, 2019
Targeting American consumers
According to the National Hot Dog and Sausage Council: "dinner sausage sales reportedly peak during the summer months, with dollar sales accounting for nearly one-third of annual sales. Breakfast sausage sales peak during holiday months from November through January. Dinner sausage consumption is fairly uniform throughout various income levels, while lower income families consume the most breakfast sausage. Larger families eat the most breakfast and dinner sausage, as do younger families, with sausage consumption leveling off considerably for senior citizens."
| Consumer preference | Tips and advice |
|---|---|
| Perceptions of authenticity and traceability of ingredients are becoming increasingly important to American consumers. |
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| Provenance is also a key factor in connecting consumers to their food and increasing their confidence in a brand. |
|
During the revision period (2014 to 2018), new sausage products with no added flavours remain the main products launched in the American market between 2014 and 2018, new products in flavours such as honey and brown sugar, barbeque, maple, cajun, spicy and teriyaki have hit the market in the last few years.
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| Flavour | 2015 | 2016 | 2017 | 2018 | Total[1] | 2019 (January to June) |
|---|---|---|---|---|---|---|
| Unflavoured/plain | 45 | 55 | 27 | 46 | 173 | 11 |
| Smoke | 4 | 20 | 12 | 11 | 47 | 3 |
| Breakfast sausages | 9 | 11 | 12 | 9 | 41 | 2 |
| Sausage | 9 | 9 | 10 | 8 | 36 | 1 |
| Pepperoni and sausage | 3 | 7 | 5 | 5 | 20 | 1 |
| Maple/maple (syrup) | 4 | 4 | 6 | 6 | 20 | 0 |
| Italian | 0 | 1 | 5 | 9 | 15 | 5 |
| Hot | 8 | 3 | 2 | 1 | 14 | 1 |
| Sausage and Italian | 1 | 5 | 7 | 1 | 14 | 1 |
| Spice/spicy | 3 | 5 | 1 | 3 | 12 | 2 |
| Total | 145 | 256 | 189 | 213 | 803 | 81 |
| 1: This represents a sample of the 1,039 new sausage products launched in the United States between 2014 and 2018 | ||||||
Source: Mintel, 2019
Flavored product example
Apple maple chicken breakfast sausage
Source: Mintel, 2019| Company | Aldi |
|---|---|
| Brand | Never Any! |
| Store name | Aldi |
| Store type | Supermarket |
| Date published | February 2019 |
| Launch type | New packaging |
| Price in local currency | 2.99 |
Never Any! - Apple maple chicken breakfast sausage has been repackaged. The product contains chicken meat from chickens raised with no antibiotics or hormones and fed a vegetarian diet. The gluten-free product contains no nitrates or nitrites added, is fully cooked and is microwaveable. This United States Department of Agriculture (USDA) inspected product retails in an 8-ounce (oz.) pack featuring the Good Housekeeping logo and preparation instructions.
There are more and more options for people who may have allergies or intolerance, and companies are also turning to natural sources when it comes to ingredients. Product options such as chicken sausages that are gluten-free, additive-free and antibiotic-free are the kinds of products that young urbanite Americans are increasingly willing to pay a premium for.
| Claim | 2014 | 2015 | 2016 | 2017 | 2018 | Total | 2019 (January to June) |
|---|---|---|---|---|---|---|---|
| Microwaveable | 139 | 73 | 141 | 113 | 130 | 596 | 38 |
| Low/no/reduced allergen | 70 | 44 | 115 | 84 | 103 | 416 | 57 |
| No additives/preservatives | 61 | 64 | 99 | 84 | 104 | 412 | 44 |
| Gluten free | 65 | 41 | 112 | 81 | 100 | 399 | 56 |
| Ease of eat | 55 | 28 | 65 | 44 | 58 | 250 | 20 |
| All natural ingredients | 32 | 15 | 52 | 42 | 54 | 195 | 27 |
| Active on social networks | 31 | 17 | 59 | 42 | 40 | 189 | 16 |
| Ethical - environmentally friendly package | 48 | 22 | 45 | 30 | 45 | 190 | 14 |
| Ethical - recycling | 42 | 18 | 41 | 30 | 43 | 174 | 13 |
| Premium | 34 | 16 | 44 | 35 | 41 | 170 | 4 |
| Hormone free | 10 | 25 | 38 | 23 | 51 | 147 | 16 |
| Ethical - animal | 10 | 14 | 13 | 19 | 33 | 89 | 20 |
| Ethical - sustainable (habitat/resources) | 24 | 14 | 22 | 17 | 23 | 100 | 5 |
| Convenient packaging | 25 | 12 | 32 | 13 | 16 | 98 | 6 |
| Low/no/reduced fat | 19 | 15 | 26 | 23 | 16 | 99 | 4 |
| Total | 236 | 145 | 256 | 189 | 213 | 1,039 | 81 |
| Source: Mintel, 2019 | |||||||
Product example
Mild sweet Italian chicken sausage
Source: Mintel, 2019| Company | Applegate Farms |
|---|---|
| Brand | Applegate Organics |
| Country | United States |
| Store name | Whole Foods Market |
| Store type | Natural/health food Store |
| Store address | Seattle 98121 |
| Date published | July 2019 |
| Launch type | Relaunch |
| Price in local currency | 8.99 |
Applegate Organics Mild Sweet Italian Chicken Sausage has been relaunched with a new formulation and in a new packaging. These USDA organic certified sausages comprise hardwood smoked chicken meat with sweet Italian seasoning, and are made from chicken humanely raised on organic vegetarian feed not been administered antibiotics or animal by-products, on family farms with at least 18% more space than industry standard and environmental enrichments to promote natural behaviors and well-being. The fully-cooked product is ready to serve and contains no GMO, casing, gluten, casein, added nitrites or added nitrates. It retails in a 12-oz. pack containing four units.
Price analysis
| Varieties of products | Product name | Retailer | Price (USD) | Quantity in grams | Number of units | Pack type | Unit price (USD) | Brand name | Company name | Record date |
|---|---|---|---|---|---|---|---|---|---|---|
| Vienna - barbecue | Armour Barbecue flavored vienna sausage, 4.6 oz, 6 count | Walmart (WM) | 2.88 | 130 | 6 | Multi pack | 0.48 | Armour | Armour-Eckrich Meats LLC | 02 March 2019 |
| Italian - hot - turkey | Jennie-O turkey store lean hot italian sausage, 19.5 oz | Meijer (MJR) | 5.49 | 552 | 1 | Single pack | 5.49 | Jennie-O | Hormel Foods Corporation | 03 April 2019 |
| Turkey - breakfast | Jennie-O turkey store original turkey breakfast sausage Patties, 14 oz | Meijer (MJR) | 4.29 | 396 | 1 | Single pack | 4.29 | Jennie-O | Hormel Foods Corporation | 03 April 2019 |
| Chicken - andouille | Chicken andouille sausage | Igourmet (IGM) | 8.99 | 283 | 1 | Single pack | 8.99 | Trois Petits Cochons | 10 July 2019 | |
| Beef, pork and turkey; franks | Ball Park Franks - 8 count | CobornsDelivers(COBD) | 4.39 | 425 | 1 | Single pack | 4.39 | Ball Park | Ball Park | 30 May 2019 |
| Italian - hot | Coborns/cashwise hot italian sausage tray | CobornsDelivers(COBD) | 3.99 | 454 | 1 | Single pack | 3.99 | CobornsDelivers | 05 May 2019 | |
| Italian - mild | Coborns/cashwise mild italian sausage tray | CobornsDelivers(COBD) | 5.24 | 454 | 1 | Single pack | 5.24 | CobornsDelivers | 09 July 2019 | |
| Smoked - sausage | Coborns smoked sausage | CobornsDelivers(COBD) | 5.54 | 454 | 1 | Single pack | 5.54 | CobornsDelivers | 30 May 2019 | |
| Smoked - turkey | Hillshire farm turkey smoked sausage | CobornsDelivers(COBD) | 4.79 | 368 | 1 | Single pack | 4.79 | Hillshire Farm | Sara Lee Corporation | 09 July 2019 |
| Flame grilled; sweet and spicy sausage | Johnsonville flame grilled sweet & spicy sausage 14 oz | Meijer (MJR) | 4.99 | 396 | 1 | Single pack | 4.99 | Johnsville | 03 April 2019 | |
| Classic; cheese; hot dogs | Oscar Mayer cheese hot dogs - 10 count | CobornsDelivers(COBD) | 6.39 | 454 | 10 | Multi pack | 0.64 | Oscar Mayer | Kraft Foods Group, Inc. | 16 June 2019 |
| Hickory smoked; beef; hot dogs | Thousand Hills beef uncured beef hot dogs - 6/2 oz. | CobornsDelivers(COBD) | 9.49 | 340 | 1 | Single pack | 9.49 | Thousand Hills | 09 July 2019 | |
| Tangy - summer | Coborn's signature smokehouse tangy summer sausage | CobornsDelivers(COBD) | 9.49 | 794 | 1 | Single pack | 9.49 | CobornsDelivers | 09 July 2019 | |
| Natural - caprese; chicken sausage | Gilbert's all natural caprese chicken sausage | CobornsDelivers(COBD) | 6.79 | 283 | 1 | Single pack | 6.79 | Gilbert's | Gilbert's | 04 July 2019 |
| Smoked - sausage | Hillshire Farm smoked sausage | CobornsDelivers(COBD) | 4.79 | 397 | 1 | Single pack | 4.79 | Hillshire Farm | Sara Lee Corporation | 09 July 2019 |
| Smoked - turkey | Jennie-O smoked turkey sausage | CobornsDelivers(COBD) | 5.39 | 397 | 1 | Single pack | 5.39 | Jennie-O | Hormel Foods Corporation | 24 June 2019 |
| 50% less fat; original and premium; pork sausage | Jimmy Dean 50% less fat original pork sausage | CobornsDelivers(COBD) | 6.43 | 340 | 1 | Single pack | 6.43 | Jimmy Dean | Jimmy Dean | 09 July 2019 |
| Premium; hot; pork sausages | Jimmy Dean hot pork sausage | CobornsDelivers(COBD) | 6.14 | 454 | 1 | Single pack | 6.14 | Jimmy Dean | Jimmy Dean | 04 July 2019 |
| Beef; summer sausage | Schweigert beef summer sausage - smoke flavor added | CobornsDelivers(COBD) | 7.99 | 454 | 1 | Single pack | 7.99 | Schweigert | 09 July 2019 | |
| Natural; chicken breakfast sausage | Gilbert's early bird all natural maple brown sugar chicken breakfast sausage - 4 count | CobornsDelivers(COBD) | 6.79 | 283.5 | 1 | Single pack | 6.79 | Gilbert's | Gilbert's | 09 July 2019 |
| Source: GlobalData Intelligence, 2019 | ||||||||||
The United States' imports of sausage products increased by a CAGR of 15.3% from 2014 to 2018 to a total of Can$73.6 million. From 2014 to 2018, Canada increased its exports of sausage by more than Can$10 million reaching Can$29.3 million in 2018. The main world competitors are Italy, Denmark and Germany. The main states importing sausage products are New Jersey, Puerto Rico (cruise industry) and Pennsylvania. Considering the size of the American sausage market (including hot dogs), there are still growth opportunities for foreign competition and imports.
American imports
Top hot dog consuming cities (2018):
- Los Angeles
- New York
- Philadelphia
- Boston
- Chicago
- Phoenix
- Atlanta
- Detroit
- Washington, DC
- Tampa
Top sausage consuming cities (2018):
- Los Angeles
- Chicago
- New York
- Dallas/Ft. Worth
- New Orleans
- Houston
- Philadelphia
- Atlanta
- Boston
- San Francisco
Source: The National Hot Dog and Sausage Council
Under Canada-U.S. trade agreements, sausage products are not affected by customs tariffs. For more information, please visit: Canada Tariff Finder
Please refer to the Canadian Food Inspection Agency to fulfill exports requirement for sausage products. (United States of America - Export requirements for meat and poultry products)
| Countries | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
|---|---|---|---|---|---|---|
| United States - total | 41,678,883 | 50,927,966 | 57,579,181 | 63,687,960 | 73,607,893 | 15.3 |
| Canada | 18,375,572 | 24,605,034 | 24,745,609 | 27,787,051 | 29,326,095 | 12.4 |
| Italy | 3,665,622 | 4,462,515 | 8,262,327 | 12,295,270 | 15,005,702 | 42.2 |
| Denmark | 4,302,939 | 6,767,913 | 6,606,704 | 6,886,986 | 9,018,617 | 20.3 |
| Germany | 3,560,703 | 5,153,852 | 5,896,466 | 6,072,878 | 8,916,294 | 25.8 |
| Spain | 3,951,257 | 3,217,614 | 5,992,660 | 4,179,007 | 5,112,494 | 6.7 |
| Poland | 1,625,306 | 2,256,029 | 1,364,979 | 2,277,875 | 3,067,088 | 17.2 |
| Mexico | 5,162,973 | 3,336,026 | 3,508,984 | 2,671,784 | 1,003,817 | −33.6 |
| Netherlands | 742,512 | 760,440 | 612,984 | 584,690 | 859,343 | 3.7 |
| Lithuania | 27,465 | 422,652 | 720,559 | N/A | ||
| France | 282,232 | 344,800 | 230,345 | 374,240 | 386,420 | 8.2 |
Source: Global Trade Tracker, 2019 *CAGR: Compound Annual Growth Rate N/A: Not available |
||||||
| American states | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
|---|---|---|---|---|---|---|
| United States - total | 41,678,882 | 50,927,966 | 57,579,184 | 63,687,960 | 73,607,891 | 15.3 |
| New Jersey | 7,248,296 | 8,661,054 | 12,017,031 | 18,218,523 | 25,284,530 | 36.7 |
| Puerto Rico | 8,649,512 | 11,289,941 | 11,161,135 | 10,671,355 | 12,601,114 | 9.9 |
| Pennsylvania | 696,737 | 8,563,727 | 10,327,616 | 9,977,724 | 11,634,061 | 102.1 |
| Florida | 3,926,763 | 3,202,068 | 3,632,955 | 3,648,068 | 4,545,662 | 3.7 |
| Washington | 2,334,306 | 4,387,876 | 4,145,257 | 3,814,961 | 3,105,761 | 7.4 |
| New York | 3,935,816 | 2,170,879 | 2,388,525 | 3,814,443 | 3,091,066 | −5.9 |
| Connecticut | 93,413 | 897,104 | 2,539,954 | 2,508,583 | 2,638,502 | 130.5 |
| California | 3,971,383 | 2,652,499 | 2,493,970 | 2,039,494 | 2,429,546 | −11.6 |
| Illinois | 2,979,018 | 4,040,523 | 1,560,840 | 798,592 | 2,390,826 | −5.4 |
| Texas | 1,919,033 | 556,447 | 431,053 | 832,584 | 1,827,454 | −1.2 |
| Indiana | 32,908 | 259,233 | 316,814 | 4,277,926 | 1,582,929 | 163.4 |
| Michigan | 1,536,715 | 232,279 | 2,078,892 | 959,684 | 565,644 | −22.1 |
| Massachusetts | 386,430 | 504,515 | 486,732 | 325,129 | 484,583 | 5.8 |
| Alabama | 84,544 | 441,671 | 254,116 | 325,222 | 393,124 | 46.8 |
| Virginia | 80,490 | 250,015 | 250,118 | 404,587 | 288,542 | 37.6 |
| Arizona | 41,292 | 55,317 | 167,529 | 41.9 | ||
| Oklahoma | 906,307 | 820,934 | 1,475,300 | 258,438 | 127,433 | −38.8 |
| Missouri | 117,720 | N/A | ||||
| Maryland | 137,696 | 212,545 | 105,751 | N/A | ||
| South Dakota | 86,779 | N/A | ||||
| Oregon | 33,031 | 43,948 | 5,891 | 40,915 | 5.5 | |
| Arkansas | 37,497 | N/A | ||||
| Kentucky | 17,787 | N/A | ||||
| Minnesota | 93,474 | 14,043 | N/A | |||
| Wisconsin | 11,482 | N/A | ||||
| Delaware | 39,238 | 16,520 | 11,124 | N/A | ||
| Colorado | 9,412 | 4,068 | 3,767 | −20.5 | ||
| Ohio | 488,123 | 844,033 | 17,137 | 180,192 | 2,720 | −72.7 |
Source: Global Trade Tracker, 2019 *CAGR: Compound Annual Growth Rate N/A: Not available |
||||||
| American states | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
|---|---|---|---|---|---|---|
| Total | 18,375,572 | 24,605,035 | 24,745,610 | 27,787,051 | 29,326,095 | 12.4 |
| Pennsylvania | 157,248 | 7,775,639 | 9,227,169 | 8,961,491 | 10,417,921 | 185.3 |
| Washington | 2,334,306 | 4,387,876 | 4,145,257 | 3,814,961 | 3,105,761 | 7.4 |
| Puerto Rico | 4,055,182 | 4,260,919 | 3,942,742 | 3,542,824 | 2,406,372 | −12.2 |
| New Jersey | 1,769,314 | 1,300,632 | 1,132,293 | 1,261,641 | 2,376,360 | 7.7 |
| Illinois | 1,805,355 | 895,473 | 743,658 | 798,592 | 2,374,997 | 7.1 |
| California | 2,788,797 | 1,640,190 | 1,651,285 | 1,396,642 | 1,962,767 | −8.4 |
| New York | 2,205,313 | 1,763,981 | 1,544,705 | 1,481,881 | 1,750,280 | −5.6 |
| Indiana | 32,908 | 259,233 | 316,814 | 4,245,796 | 1,582,929 | 163.4 |
| Texas | 410,764 | 376,950 | 334,508 | 254,701 | 990,269 | 24.6 |
| Michigan | 1,066,543 | 232,279 | 173,776 | 152,335 | 500,391 | −17.2 |
| Massachusetts | 386,430 | 504,515 | 486,732 | 325,129 | 484,583 | 5.8 |
| Alabama | 84,544 | 441,671 | 254,116 | 325,222 | 393,124 | 46.8 |
| Connecticut | 93,413 | 204,245 | 156,744 | 200,060 | 282,780 | 31.9 |
| Virginia | 80,490 | 215,177 | 179,983 | 135,678 | 189,087 | 23.8 |
| Florida | 879,292 | 164,123 | 27,383 | 101,377 | 146,541 | −36.1 |
| Arizona | 41,292 | 55,317 | 146,116 | 37.2 | ||
| Maryland | 137,696 | 212,545 | 105,751 | N/A | ||
| Oregon | 33,031 | 43,948 | 5,891 | 40,915 | 5.5 | |
| Arkansas | 37,497 | N/A | ||||
| Minnesota | 93,474 | 14,043 | N/A | |||
| Delaware | 39,238 | 16,520 | 11,124 | N/A | ||
| Colorado | 9,412 | 4,068 | 3,767 | −20.5 | ||
| Ohio | 4,299 | 17,137 | 180,192 | 2,720 | −10.8 | |
Source: Global Trade Tracker, 2019 *CAGR: Compound Annual Growth Rate N/A: Not available |
||||||
Examples of new sausage products
Italian style chicken sausage
Source: Mintel, 2019| Company | Dietz & Watson |
|---|---|
| Brand | Dietz & Watson Originals |
| Country | United States |
| Store name | Giant Eagle |
| Store type | Supermarket |
| Store address | Erie 16509 |
| Date published | May 2019 |
| Launch type | New variety/range extension |
| Price in local currency | 4.49 |
Dietz & Watson Originals italian style chicken sausage is made with chicken never administered antibiotics or animal by-products and vegetarian grain-fed. This USDA inspected product contains no added hormones, nitrates, nitrites, gluten, Monosodium glutamate (MSG), pork or artificial ingredients. It is minimally processed and fully cooked and retails in a 10-oz. pack featuring heating instructions
Organic andouille chicken sausage
Source: Mintel, 2019| Company | Whole Foods Market |
|---|---|
| Brand | Whole Foods Market |
| Country | United States |
| Store name | Whole Foods Market |
| Store type | Natural/health food store |
| Store address | Seattle 98121 |
| Date published | May 2019 |
| Launch type | New variety/range extension |
| Price in local currency | 6.99 |
The Original Brat Hans organic andouille chicken sausage is said to be made from organic chicken raised without the use of antibiotics and fed a 100% organic vegetarian diet with no animal by-products. This USDA inspected and USDA Organic certified fully cooked product is suitable for home freezing, contains no gluten, added nitrates or nitrites, and retails in a 12-oz. recyclable pack, featuring the Global Animal Partnership Step 3 certification logo and heating instructions.
Sweet Italian style chicken sausage
Source: Mintel, 2019| Company | BJ's Wholesale Club / BJWC |
|---|---|
| Brand | Wellsley Farms |
| Country | United States |
| Store name | BJ’s Wholesale Club |
| Store type | Club Store |
| Store address | Hollywood, FL 33020 |
| Date published | April 2019 |
| Launch type | New variety/range extension |
| Price in local currency | 9.99 |
Wellsley Farms sweet italian style chicken sausage contains no artificial ingredients, MSG, nitrites or gluten. This USDA inspected product is fully cooked and retails in a 32-oz. pack containing 10 links and featuring heating instructions.
Organic sweet apple & honey chicken sausage
Source: Mintel, 2019| Company | Bilinski's |
|---|---|
| Brand | Bilinski's |
| Country | United States |
| Store name | Dierbergs Markets |
| Store type | Supermarket |
| Store address | Des Peres 63131 |
| Date published | April 2019 |
| Launch type | New packaging |
| Price in local currency | 9.99 |
Bilinski's Organic Sweet Apple & Honey Chicken Sausage has been repackaged and is now available in a redesigned 12-oz. pack featuring the USDA Organic, Facebook, Twitter, Pinterest, Instagram, and Global Animal Partnership Step 3 logos, and cooking instructions. The USDA inspected fully cooked product is said to be from free range chickens raised with no antibiotics and are made from simple ingredients that have been sourced and grown with integrity. These 100% natural, heat and serve sausages have no casing, have been minimally processed with no artificial ingredients and are free from GMO, gluten and nitrates or nitrites except for those naturally occurring in sea salt. The manufacturer claims to support responsible farming.
Resources
Customized Report Service – The sausage market in the United States
Global Analysis Report
Prepared by: François Thériault, Market Analyst
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