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Customized Report Service – Sugars and other sweetener trends in Europe

Trade overview

In 2018, European imports of sugars and sugar confectionery from the world totaled US$13.9 billion. Top European importers from the world were Germany, the United Kingdom and the Netherlands. In turn, top suppliers to Europe of sugar and confectionery products were domestic partners including Germany, France and the Netherlands.

Canada's imports to Europe totaled a 1.0% market value share when compared amongst suppliers from the world at a total of US$76.1 million in 2018.

Top 10 importers of sugars and sugar confectionery (HS: 1700) in Europe and their top suppliers, 2018 measured values in US$ millions
Country Total imports from the world Top suppliers and market value share (%) Canada's share (%)
1 2 3
Total - Europe 13,911.5 Germany: 15.3 France: 14.4 Netherlands: 10.4 1.0
1. Germany 1,826.0 Netherlands: 19.6 France: 16.9 Belgium: 14.8 1.3
2. United Kingdom 1,416.3 France: 17.9 Belgium: 13.2 Netherlands: 12.2 1.2
3. Netherlands 1,105.0 Belgium: 24.6 Germany: 24.5 France: 15.4 0.02
4. Italy 1,062.7 Germany: 28.0 France: 27.4 Netherlands: 10.0 0.2
5. Belgium 1,042.3 France: 32.3 Netherlands: 26.7 Germany: 18.4 0.2
6. France 1,021.8 Germany: 17.8 Belgium: 17.8 Netherlands: 14.6 1.2
7. Spain 909.4 France: 33.7 Portugal: 10.0 United Kingdom: 9.4 0.1
8. Poland 439.7 Germany: 30.4 France: 7.5 Czech Republic: 7.2 0.2
9. Russia 405.5 Belarus: 30.7 China: 10.0 Germany: 9.3 0.1
10. Ireland 400.0 United Kingdom: 44.2 Netherlands: 17.7 France: 13.0 0.3
Source: Global Trade Tracker: based on Eurostat statistics when possible, 2020

In 2018, European countries imported 18.7% of its sugars and sugar confectionery products supply from non-EU28 countries. Top European countries importing these sugar products from non-EU28 suppliers were the United Kingdom, totaling US$379.6 million, followed by Russia (US$238.3 million) and Germany (US$226.6 million). Top non-EU28 suppliers to all of Europe were Brazil at an export value of US$275.8 million, followed by Turkey (US$215.1) and Russia (US$202.2 million).

In 2018, Canada's sugars and sugar confectionery imports to Europe slightly improved to a 2.9% market value share, when considering the share amongst non-EU suppliers. Canada's import position as a supplier of these sugar products to Europe was highest within Germany (10.7%), the UK (4.3%), and Turkey (4.2%). Canada imported a total value of US$24.3 million to Germany, US$16.5 million to the UK, and US$4.2 million to Turkey in 2018.

Top 10 importers of sugars and sugar confectionery (HS: 1700) in Europe and their top non-EU28 suppliers in 2018, measured values in US$ millions
Country Total importsfromnon-EU28 countries Top non-EU28 suppliers and market value share (%) Canada's share (%)
1 2 3
Total - Europe 2,601.0 Brazil: 10.6 Turkey: 8.3 Russia: 7.8 2.9
1. United Kingdom 379.6 Belize: 13.9 United States: 9.0 Turkey: 9.0 4.3
2. Russia[1] 238.3 Belarus: 52.2 China: 16.6 Kazakhstan: 9.5 0.23
3. Germany 226.6 Switzerland: 27.1 Canada: 10.7 Turkey: 10.5 10.7
4. Netherlands 164.4 China: 12.4 United States: 12.2 Turkey: 9.0 0.15
5. Spain 163.5 Guatemala: 15.1 Mauritius: 13.3 Russia: 11.6 0.44
6. Italy 134.2 South Africa: 14.0 Swaziland: 10.1 India: 7.3 1.5
7. France 124.0 Switzerland: 10.8 Mauritius: 9.8 Brazil: 9.4 8.8
8. Portugal 121.8 Cuba: 35.5 South Africa: 17.2 Swaziland: 7.9 0.03
9. Azerbaijan[1] 120.6 Brazil: 51.9 Ukraine: 19.9 Russia: 19.5 0.0
10. Turkey[1] 101.9 Russia: 30.9 Brazil: 21.6 Ukraine: 11.6 4.2

Source: Global Trade Tracker - based on Eurostat statistics when possible, 2020

1: Source is based on non-Eurostat statistics

Retail sales by category - top 5 European markets

In 2018, retail sales of sugar confectionery food products in the EU totaled US$18.3 billion. This food segment category consists of caramels and toffees, gums and jellies, hard boiled sweets, liquorice, lollipops, mints, medicated confectionery and other sugar confectionery products. Sugar confectionery products have been growing at a compound annual growth rate (CAGR) of 3.2% between 2014 and 2017 and is expected to grow at a CAGR of 3.6% from 2018-21 throughout Europe.

Top European markets for these sugarised or sugar free food products were Germany, the UK, Italy, Spain and France. In 2018, Germany had the largest sales at US$3.3 billion, followed by the UK at US$2.0 billion.

Sugar confectionery in the top 5 European markets, historical and forecast retail sales value in US$ millions - fixed 2018 exchange rates
Country 2014 2017 CAGR* % 2014-2017 2018 2021 CAGR* % 2018-2021
Total - Europe[1] 16,055.3 17,646.1 3.2 18,300.8 20,336.7 3.6
Germany 2,972.0 3,214.4 2.6 3,317.1 3,626.7 3.0
United Kingdom 1,767.0 1,929.9 3.0 2,016.1 2,248.3 3.7
Italy 1,396.5 1,480.2 2.0 1,511.4 1,629.5 2.5
Spain 1,051.1 1,130.8 2.5 1,172.0 1,271.7 2.8
France 1,059.1 1,125.2 2.0 1,153.6 1,250.2 2.7

Source: GlobalData Intelligence Center: Consumer, 2020

*CAGR: Compound Annual Growth Rate

1: GlobalData reports data on 24 European markets. See definition below.

In 2018, retail sales of health and wellness (HW) products that have possible added/reduced sugar as an ingredient claim and displaying either diabetic/dietetic or weight management consumer benefit attributes in the EU totaled US$9.1 billion.

The UK was the largest market within the HW (reduced sugar) packaged food category throughout Europe with retail sales of US$1.6 billion in 2018, followed by Germany at US$1.4 billion. The sales of these HW sugar products throughout the EU were mainly distributed from within the HW sugar confectionery, chocolate and gum category (63.3%), followed by HW bakery and cereal goods (31.0%) and the remaining 5.7% products were from within the HW ice cream, seasonings, dressings and sauces, and HW syrups and spreads categories.

Health and wellness (reduced sugar) packaged food products in the top 5 European markets, 2018 retail sales value in US$ millions - fixed 2018 exchange rates
Category United Kingdom Germany France Spain Sweden Total - Europe[1]
Health and wellness (HW) sugar confectionery, chocolate and gum 611.6 1,326.5 918.1 446.9 97.2 5,781.7
HW bakery goods/mixes/ingredients, bread, savory/sweet biscuits, cereals and cereal bars 857.6 79.8 147.1 400.0 430.5 2,835.7
HW syrups and spreads 55.9 2.0 4.3 268.6
HW ice cream 58.3 26.5 5.0 165.3
HW seasonings, dressings and sauces 13.4 87.2
Total - Health and Wellness diabetic/dietetic/weight management packaged food 1,583.5 1,406.3 1,065.1 875.4 550.4 9,138.4

Source: GlobalData Intelligence Center: Consumer, 2020

1: GlobalData reports data on 24 European markets. See definition below.

The UK was also, the largest market within the HW (reduced sugar) packaged food category throughout Europe with US$5.9 billion in 2018, followed by Germany at US4.3 billion. Notably, Belgium at US$891.5 million, Norway at US$877.0 million and Italy at US$837.1 million are also strong contenders in the retail sales of HW reduced sugar non-alcoholic beverage sector.

In 2018, HW diabetic/dietetic/weight management carbonates make up 79.9% of the non-alcoholic beverage market throughout the EU at US$18.8 billion. Other popular categories include HW iced / ready-to-drink (RTD) tea drinks (US$1.1 billion), HW squash/syrups (US$975.6 million) and HW still drinks (US$682.4 million).

Health and wellness (reduced sugar) non-alcoholic beverages in the top 5 European markets, 2018 retail sales value in US$ millions - fixed 2018 exchange rates
Category United Kingdom Germany Spain France Netherlands Total - Europe[1]
Health and wellness (HW) carbonates 4,821.6 3,579.1 2,478.4 1,057.3 780.6 18,813.7
HW iced/Ready-to-drink tea drinks 58.9 170.4 109.2 27.5 28.6 1,058.8
HW non-Ready-to-drink squash/syrup concentrates 532.3 82.9 30.5 108.0 975.6
HW nectars (added sweeteners, >25% juice) 22.7 226.9 418.1 6.8 757.5
HW still drinks (flavored Ready-to-drink, <25% juice) 125.3 74.1 15.2 118.8 53.4 682.4
HW sports drinks 280.8 95.5 67.8 0.1 4.1 500.3
HW flavored water 46.1 1.5 0.1 88.9 444.8
HW energy drinks 23.7 15.8 151.9
HW iced/Ready-to-drink coffee drinks 1.6 59.2 15.5 97.7
HW bulk/home and office delivery potable water 23.9 43.8
HW enhanced functional water 0.1 9.3
HW 100% pure fruit or vegetable juices 2.7 6.8
HW non-Ready-to-drink fruit powders 3.2
Total - HW diabetic/dietetic/weight management beverages 5,915.7 4,329.5 3,104.2 1,234.2 1,070.4 23,545.9

Source: GlobalData Intelligence Center: Consumer, 2020

1: GlobalData reports data on 24 European markets. See definition below.

Competitive landscape of health and wellness (reduced sugar) packaged food and beverage products

In 2018, top European markets in terms of retail sales value from within selected HW packaged food sectors that display diabetic/dietetic or weight management attribute health claims (reduced sugar) were the United Kingdom, Germany and France. Other top competitors within these EU markets, included Spain, Sweden, Poland, Czech Republic, and Turkey.

Among these European sales in 2018, 58.2% were from top confectionery companies such as Mars, Inc., Mondelez International, Inc., and Perfetti Van Melle SpA. Bakery and cereal companies represented 26.0% of the HW sales including Mondelez International, Inc., Cereal Partners Worldwide S.A, followed by syrups and spread companies at 2.6% (Agros - Nova, Whole Earth Foods) and ice cream companies at 1.8% (Unilever, Froneri International Ltd.). Notably, GlobalData, does not identify companies who produce reduced sugar products from within the HW seasonings, dressing and sauces sector.

In 2017, top European markets in the HW non-alcoholic beverage sector were the United Kingdom, Germany and Spain. Leading companies were Coca-Cola at 55.1% market value share (US$10.1 billion), PepsiCo at 19.7% share (US$3.6 billion), and Britvic at 3.6% share (US$664.6 million).

Top European companies for health and wellness (reduced sugar) packaged food products by retail sales, US$ millions and % share in 2018
Top 5 companies by category Top European[1] markets Retail sales in 2018 Market share % in 2018
Subtotal - confectionery Germany, France, United Kingdom 5,272.0 100.0
Mars, incorporated Germany, United Kingdom, France 2,283.6 43.3
Mondelez International, Inc. France, Spain, Turkey 1,031.6 19.6
Perfetti Van Melle SpA Italy, France, Turkey 673.3 12.8
Cloetta Ab Netherlands, Italy, Finland 260.5 4.9
Lofthouse of Fleetwood Ltd. Germany, Netherlands, Italy 134.6 2.6
Private label Germany, Spain, United Kingdom 285.1 5.4
Artisanal France 55.4 1.1
Others Germany, United Kingdom, Belgium 290.9 5.5
Subtotal - bakery and cereal United Kingdom, Sweden, Spain 2,359.0 100.0
Mondelez International, Inc. Austria, Germany 195.0 8.3
Cereal Partners Worldwide S.A. United Kingdom, Denmark 180.4 7.6
Pågengruppen AB Sweden, France 92.8 3.9
Polarbröd Ab Sweden 91.0 3.9
PepsiCo United Kingdom, Belgium 82.0 3.5
Artisanal Sweden, Spain, France 645.3 27.4
Private label United Kingdom, Spain, Germany 476.0 20.2
Others United Kingdom, Austria, Russia 294.8 12.5
Subtotal - syrups and spreads Poland, United Kingdom, Czech Republic 233.6 100.0
Agros-Nova Poland 66.1 28.3
Whole Earth Foods United Kingdom 23.0 9.8
The Hain Celestial Group Inc. United Kingdom, Ireland, Romania 14.3 6.1
Hamé S.R.O. Czech Republic 11.8 5.1
Orkla Group Norway, Sweden, Poland 10.6 4.5
Private label Poland, Greece, United Kingdom 48.9 20.9
Others Turkey, Czech Republic, United Kingdom 34.6 14.8
Subtotal - ice cream United Kingdom, Turkey, Spain 164.0 100.0
Unilever Turkey, Netherlands, Sweden 37.7 23.0
Froneri International Limited Spain 35.2 21.5
Oppo Brothers Ltd. United Kingdom 8.8 5.4
Perfect World Ice Cream Company Ltd. United Kingdom 7.7 4.7
Danone Group United Kingdom, Netherlands 7.1 4.4
Private label United Kingdom, Spain, Netherlands 33.3 20.3
Others Spain, Belgium, United Kingdom 15.2 9.3
Total - European health and wellness packaged food within selected categories United Kingdom, Germany, France 9,051.0[a] 100.0

Source: GlobalData Intelligence Center - Consumer, 2020

1: GlobalData reports data on 24 European markets. See definition below.

a: No trademark owners were identified from within the HW seasonings, dressings and sauces sector, which makes up the remaining European retail sales total value in 2018 (US$87.2 million) for the selected HW categories.

Top European companies for health and wellness (reduced sugar) non-alcoholic beverage products by retail sales, US$ millions and % share in 2017
Top 3 companies by category Top European[1] markets Retail sales in 2017 Market share % in 2017
Subtotal - Health and wellness (HW) carbonate drinks United Kingdom, Germany, Spain 16,454.0 100.0
Coca-Cola United Kingdom, Spain, Germany 10,038.2 61.0
PepsiCo United Kingdom, Germany, Norway 3,588.6 21.8
A G Barr United Kingdom 468.8 2.8
Others Germany, United Kingdom, Spain 1,778.6 10.8
Subtotal - HW squash/syrups and nectars United Kingdom, Spain, Netherlands 1,467.3 100.0
Britvic United Kingdom, France, Germany 233.3 15.9
Garcia Carrion Spain 194.3 13.2
Eckes-Granini Germany, Spain, Denmark 83.2 5.7
Others United Kingdom, Ireland, Sweden 569.1 38.8
Subtotal - HW iced ready-to-drink tea/coffee drinks Italy, Germany, Portugal 920.3 100.0
Unilever Portugal, Belgium, United Kingdom 318.5 34.6
San Benedetto Italy, Spain, Bulgaria 179.3 19.5
Nestle SA Spain, Germany, Greece 111.9 12.2
Others Germany, Spain, Italy 124.2 13.5
Subtotal - HW sports and energy drinks United Kingdom, Germany, Spain 590.3 100.0
Suntory Holdings Ltd. United Kingdom, Ireland 328.3 55.6
Coca-Cola Spain, Russia, United Kingdom 72.9 12.3
Red Bull GmbH Switzerland 53.0 9.0
Others Germany, United Kingdom, Sweden 43.1 7.3
Subtotal - HW still drinks and fruit powders Turkey, France, United Kingdom 514.8 100.0
Britvic France, United Kingdom, Netherlands 156.6 30.4
Erbak Uludag Turkey 137.3 26.7
Deutsche Sisi Werke United Kingdom 36.9 7.2
Others United Kingdom, France, Germany 92.8 18.0
Subtotal - HW flavored/enhanced functional/ bulk potable/packaged water Sweden, Finland, Germany 419.3 100.0
Carlsberg Group Sweden, Denmark 88.4 21.1
Spendrups Sweden 72.4 17.3
Heineken Netherlands 66.4 15.8
Others Sweden, Denmark, Netherlands 65.9 15.7
Subtotal - HW 100% juices Denmark, United Kingdom, Hungary 6.1 100.0
Royal Unibrew A/S Denmark 2.9 46.9
Coca-Cola United Kingdom 2.0 33.0
PepsiCo Hungary 1.0 17.0
B Fresh United Kingdom 0.2 3.5
Total - European HW beverages within selected categories United Kingdom, Germany, Spain 22,278.1 100.0

Source: GlobalData Intelligence Center - Consumer, 2020

1: GlobalData reports data on 24 European markets. See definition below.

Product launch and trend analysisof natural sweetener food ingredient (isomalto-oligosaccharide)

Isomaltooligosaccharide (IMO), more commonly known as isomalto-oligosaccharide, is a natural sweetener and fiber food ingredient added to foods which contains digestible saccharides and has a "relative sweetness level equal to approximately 60% of sucrose."Footnote 1 BioNeutra is the manufacturer of VitaFiber IMO, which is a food ingredient naturally found in honey, miso, sake, and soy sauce that has been approved for addition to food by Health Canada in 2009 as a novel food. It can be added at a higher level to a variety of foods as a natural sweetener such as sugar confectionery (hard/soft candies), baked goods and mixes, syrups and spreads (jams and toppings), frozen dairy desserts and mixes (ice cream), seasonings/dressings and sauces (condiments, salad dressings, gravies, sweet sauces), meat and nut products, processed fruits and vegetables, and beverages and beverage bases.Footnote 1

Mintel indicates that there were 233 new products containing IMO as an ingredient that were launched into the European retail market (including new variety/range extension, packaging, formulation or relaunched) between the period of January 2014 to December 2019. IMO products are a growing market, whereby among the 233 products launched throughout the last five years, over half (57.9%) were products newly introduced within the retail European market. In 2019, 59 new products were launched in comparison to 1 new product in 2014, 18 new products in 2015 and 12 new products in 2016. From January 2017 to December 2019, there has been a positive growth difference for new IMO product launches by 2.9% (from 15 to 59 new products).

Number of products containing isomalto-oligosaccharide - launched in Europe, total product item count (January 2014 to December 2019)
Description of this image follows.
Description of above image
Year Products containing isomalto-oligosaccharide
2014 15
2015 18
2016 15
2017 24
2018 51
2019 (January to December) 110
Total 233

Source: Mintel, 2020

The top European companies to launch new products from 2014-19, (including all launch types) were Barebells Functional Foods launching 135 products, Optimum Nutrition (19), and Nutramino (19). Top brands launched were Barebells, Quest Bar, Tyngre Barebells, and ON Optimum Nutrition.

Popular distribution channels for these products containing IMO were internet/mail orders (33.0%), supermarkets (24.9%), and mass merchandise/hypermarkets (14.6%). The largest sub-category was snack/cereal/energy bars by 87.6%, followed by meal replacers and other similar drinks at 4.3%, syrups (1.7%), hot cereals (1.3%), and dairy-based ice cream and frozen yogurt (1.3%).

Among these 233 European IMO products the top ingredient claims were soy derived (113), natural (77), source of dietary fibre (36), fat reduced (34), and sugar based (26). Top flavour blends were cookies and cream, chocolate, chocolate with brownie or coconut, and hazelnut and nougat/turron. These flavours were mostly from within flavour component groups such as sweet (147), seeds and nuts (75), fruit and vegetable (56), and from the bakery group (49).

These European products containing IMO most often came in a liquid, powder or cup/tub format type. The package types consisted of flexible, flexible stand-up pouches, tubs, bottles, cartons, and flexible stick-packs.

Product launch analysis containing isomalto-oligosaccharide in Europe, displaying by attribute type and product item count (January 2014 to December 2019)
Attribute type Top 10 attribute claims (product item count)
Launch Type New product (135), new variety/range extension (81), new packaging (7), relaunch (7), new formulation (3)
Top companies Barebells Functional Foods (27), Optimum Nutrition (19), Nutramino (12), Kettle and Barebells Functional Foods (11), Bringwell Norge (11), Prozis (10), Tripoint (9), Leader Foods (8), Fulfil Nutrition (7), Quest Nutrition (7)
Top brands launched Barebells (28), Quest Bar (18), Tyngre Barebells (15), ON Optimum Nutrition (14), Nutramino Nutre-Go (8), Multipower Protein Delight (8), Muscle Food (8), Prozis Diet (8), Fulfil (7), MaxSport Vibe Protein (6)
Store launch type Internet/mail order (77), supermarket (58), mass merchandise/hypermarket (34), drug store/pharmacy (30), specialist retailer (11), natural/health food store (9), convenience store (4), department store (2)
Sub-category Snack/cereal/energy bars (204), meal replacements and other drinks (10), syrups (4), hot cereals (3), dairy-based ice cream and frozen yogurt (3), baking ingredients and mixes (3), non-individually wrapped chocolate pieces (2), dressings and vinegar (1), sweet biscuits/crackers (1)
Claim High/added protein (211), no added sugar (85), low/reduced sugar (77), high/added fibre (69), low/no/reduced allergen (51), gluten free (48), on-the-go (22), no additives/preservatives (20), functional - weight and muscle gain (18), vegan/no animal ingredients (14)
Ingredient claim Soy derived (113), natural (77), palm derived (64), palm oil derived (59), from cows' milk (39), source of dietary fibre (36), fat reduced (34), source of vitamin E (32), vegetable based (31), sugar based (26)
Flavours (including blends) Cookies and cream (16), chocolate (10), chocolate and brownie (9), coconut and chocolate (7), hazelnut and nougat/turron (7), cookie dough (6), salt/salted and peanut/groundnut (6), strawberry and cream/crème/whipped cream (5), white chocolate and raspberry (5), unflavored/plain (5)
Flavour component group Sweet (147), seeds and nuts (75), fruit and vegetable (56), bakery (49), herbs and spices (22), dairy (9), beverage (2), savoury (1)
Format type Liquid (5), powder (5), cup/tub (3)
Package type Flexible (206), flexible stand-up pouch (8), tub (6), bottle (5), carton (5), flexible stick-pack (2)
Total sample size 233
Source: Mintel, 2020

According to Mintel, top European markets that have launched new products over the last five years include the United Kingdom (52), Germany (38), Norway (31), Finland (28), and Sweden (22). The top and largest sub-category for all these countries were snack/cereal/energy bars by a 87.6% share, representing a combined total throughout Europe of 204 new products launched out of the 233 total sample size.

Number of product launches containing isomalto-oligosaccharide in Europe, displaying by sub-category and product item count (January 2014 to December 2019)
Description of this image follows.
Description of above image
  • Snack/cereal/energy bars: 204 (87.6%)
  • Meal replacements and other drinks: 10 (4.3%)
  • Syrups: 4 (1.7%)
  • Hot cereals: 3 (1.3%)
  • Baking ingredients and mixes: 3 (1.3%)
  • Dairy-based ice cream and frozen yogurts: 3 (1.3%)
  • Non-individually wrapped chocolate pieces: 2 (0.9%)
  • Sweet biscuits/cookies: 1 (0.4%)
  • Dressings and vinegar: 1 (0.4%)
  • Table sauces: 1 (0.4%)
Number of product launches containing isomalto-oligosaccharide - top 10 European markets, displaying by sub-category and product item count (January 2014 to December 2019)
Top 10 European markets Sub-category (product item count) Product item launch count
1. United Kingdom Snack/cereal/energy bars (44), meal replacements and other drinks (5), hot cereals (3) 52
2. Germany Snack/cereal/energy bars (31), meal replacements and other drinks (3), non-individually wrapped chocolate pieces (2), sweet biscuits/cookies (1), baking ingredients and mixes (1) 38
3. Norway Snack/cereal/energy bars (28), syrups (2), baking ingredients and mixes (1) 31
4. Finland Snack/cereal/energy bars (28) 28
5. Sweden Snack/cereal/energy bars (18), dairy based ice cream and frozen yogurt (3), syrups (1) 22
6. Spain Snack/cereal/energy bars (15) 15
7. Czech Republic Snack/cereal/energy bars (5), meal replacements and other drinks (2) 7
8. Austria Snack/cereal/energy bars (5), syrups (1) 6
9. Netherlands Snack/cereal/energy bars (5) 5
10. Slovakia Snack/cereal/energy bars (4), dressings and vinegar (1) 5
Total sample size 233
Source: Mintel, 2020

Product examples

Cookies & Cream Flavour Protein Bar
Source: Mintel, 2020
Company Optimum Nutrition/Glanbia Nutritionals
Brand ON Optimum Nutrition Optimum
Sub-category Snack/cereal/energy bars
Country Manufactured in United Kingdom, not imported
Related claims High/added protein, no added sugar
Store name/type Internet/mail order
Launch type New product
Date published December 2019
Price in US dollars 25.65/box of 10 bars
Selected ingredients Milk protein blend, fructooligosaccharides, sweetener (sorbitol, erythritol, sucralose), isomalooligosaccharide, antioxidant

ON Optimum Nutrition Optimum Cookies & Cream Flavour Protein Bar is described as a cookies and cream flavour protein bar in a dark chocolate coating with a chocolate caramel flavour layer, soy crispies and almond pieces, with sweeteners. It provides 20-gram (g) protein, contains no added sugars, and retails in a 620g pack containing 10 62g individually wrapped units. Also, available in caramel cookie, chocolate caramel, chocolate peanut butter, rocky road and marshmallow crisp flavour protein bars.

Chocolate Flavour Protein Truffles
Source: Mintel, 2020
Company Body Attack Sports Nutrition
Brand Body Attack Sports Nutrition
Sub-category Non-individually wrapped chocolate pieces
Country Market Germany
Related claims High added protein, low/reduced sugar
Store name/type Müller, drug store/pharmacy
Launch type New variety/range extension
Date published September 2019
Price in US dollars 2.89
Selected ingredients Isomalto oligosaccharide syrup with tapioca starch, sweetener (sucralose)

The Eiweiß-Trüffel mit Vollmilchschokoladeüberzug (Chocolate Flavour Protein Truffles) are protein truffles with a whole milk chocolate coating that contain sugar and sweeteners, only 1.2g sugar per serving and 33% proteins. They retail in an 80g pack with eight portions.

Strawberry Flavoured Enriched Beverage
Source: Mintel, 2020
Company Saturo Foods
Brand Saturo
Sub-category Meal replacements and other drinks
Country Manufactured in Germany, not imported
Related claims Vitamin/mineral fortified, gluten free, low/no/reduced allergen, high/added protein, high satiety, low/no/reduced lactose
Store name/type Vitalabo.de, internet/mail order
Launch type New product
Date published September 2019
Price in US dollars 3.49
Selected ingredients Isomaltulose, isomaltooligosaccharides, sweetener (sucralose)

Saturo Strawberry Ausgewogene Trinkmahlzeit (Strawberry Flavoured Enriched Beverage) is a ready-to-drink meal with 17% of daily nutrition. This plant-based drink with sweetener is high in protein, contains 27 vitamins and minerals, and is free from gluten and lactose. According to the manufacturer, one bottle equals one meal, and appeases hunger for two to three hours. The nutritionally complete food retails in a 330-millilitre (ml) pack with spout for easy pouring. Also, available in vanilla and chocolate flavoured enriched/fortified beverages.

Crackers with Tomatoes and Italian Herbs
Source: Mintel, 2020
Company Royal Cake/Layfap
Brand Royal Cake
Sub-category Bakery/savoury biscuits/crackers
Country Market Belarus
Related claims No additives/preservatives, low/no/reduced carb, vegan/no animal ingredient
Store name/type Yevroopt, internet/mail order
Launch type New poduct
Date published October 2019
Price in US dollars 2.13
Selected ingredients Protein complex, isomaltooligosaccharides (dietary fibre)

The product contains pea, pumpkin and wheat protein, is low in carbohydrates and is suitable for fasting and for vegans. It is also free from sugar, colourings and preservatives, is said to help consumers keep fit with one cracker containing 20 calories, and retails in an 84g pack.

Definition

Europe
GlobalData reports food and beverage data on 24 to 25 European markets including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Romania, Russia, Slovak Republic, Spain, Sweden, Switzerland (beverages) Turkey, Ukraine, United Kingdom

Resources

Customized Report Service – Sugars and other sweetener trends in Europe
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

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