Language selection

Search

Customized Report Service – Product Launch Analysis – Seaweed as an ingredient in Japan and South Korea

Note: This report includes forecasting data that is based on baseline historical data.

Introduction

Many food products containing seaweed as an ingredient were launched on the Japanese and South Korean markets. According to Mintel, 5,996 food products containing seaweed were launched between January 2018 and February 2020 in Japan. During the same period, 1,886 products with seaweed as an ingredient were launched in the South Korean market.

Seaweed is used in a variety of food products, including bakery goods, snacks, noodles and ice cream or vegetables. Moreover, seaweed is becoming a popular food with various flavours in both Japan and South Korea. Many seaweed food extracts such as trehalose and carrageenan are used in the preparation of food products.

Sub-categories

A variety of food products with seaweed as an ingredientFootnote 1 were launched in both Japan and South Korea between January 2018 and February 2020. In Japan, the largest product launch category during this period occurred in the cakes, pastries & sweet goods sub-category with 1,291 products. This sub-category was followed by chilled desserts (641 products) and instant noodles (536 products). In South Korea, shelf-stable desserts was the leading sub-category with 189 products launched, followed by dairy based ice cream/frozen yogurt (132 products) and vegetables (125 products).

Top 20 sub-categories containing seaweed in Japan, January 2018 to February 2020
Sub-category Number of products
Cakes, pastries and sweet goods 1,291
Chilled desserts 641
Instant noodles 536
Dairy based ice cream and frozen yogurt 252
Potato snacks 252
Sweet biscuits/cookies 226
Prepared meals 224
Dry soup 185
Sandwiches/wraps 146
Other sauces and seasonings 124
Meal kits 121
Shelf-stable desserts 101
Bread and bread products 89
Non-individually wrapped chocolate pieces 85
Pastilles, gums, jellies and chews 82
Pasta sauces 81
Fish products 78
Rice snacks 76
Hors d'oeuvres/canapes 60
Spoonable yogurt 58
Source: Mintel, 2020
Top 20 sub-categories containing seaweed in South Korea, January 2018 to February 2020
Sub-category Number of products
Shelf-stable desserts 189
Dairy based ice cream and frozen yogurt 132
Vegetables 125
Instant noodles 121
Meal kits 97
Cakes, pastries and sweet goods 96
Meat products 77
Stocks 72
Flavoured milk 69
Fish products 66
Wet soup 58
Prepared meals 52
Plant based drinks (dairy alternatives) 48
Other sauces and seasonings 37
Processed cheese 35
Pastilles, gums, jellies and chews 31
Poultry products 30
Frozen desserts 30
Hors d'oeuvres/canapes 28
Water based ice lollies, pops and sorbets 28
Source: Mintel, 2020

Claims

Most food products with seaweed as an ingredient did not have any specified claim in both Japan and South Korea. For products with claims, the "microwaveable" claim was leading in both markets. In Japan, 714 food products launched were claimed "microwaveable", followed by "time/speed" (639 products) and "limited edition" (635 products). In South Korea, 269 products were claimed microwaveable, followed by "ease of use" (252 products) and "no additives/preservatives" (175 products)

Top 10 claims for products containing seaweed in Japan, January 2018 to February 2020
Claim Number of products
Not specified 2,016
Microwaveable 714
Time/speed 639
Limited edition 635
Ethical - environmentally friendly package 534
GMO free 490
Seasonal 452
Ease of use 386
No additives/preservatives 384
Source: Mintel, 2020
Top 10 claims for products containing seaweed in South Korea, January 2018 to January 2020
Claim Number of products
Not specified 646
Microwaveable 269
Ease of use 252
No additives/preservatives 175
Premium 168
Convenient packaging 140
Vitamin/mineral fortified 107
Ethical - environmentally friendly package 104
Economy 84
Cobranded 69
Other 275
Source: Mintel, 2020

Flavours

Between January 2018 and February 2020, 277 unflavoured/plain food products containing seaweed were launched in Japan, representing the most popular flavour. Chocolate and strawberry were the second and third favorite flavors launched that contained seaweed. In South Korea, chocolate was the leading flavor at 51 products, followed by peach (46 products) and spice/spicy (38 products).

Top 10 flavours of products containing seaweed in Japan, January 2018 to February 2020
Description of this image follows.
Description of above image
  • Unflavoured/plain: 277
  • Chocolate: 207
  • Strawberry: 202
  • Salt/salted: 93
  • Soy sauce/shoyu: 89
  • Cheese: 80
  • Matcha/maccha (green tea): 78
  • Flavours unavailable: 68
  • Caramel/caramelised: 61
  • Chestnut: 59

Source: Mintel, 2020

Top 10 flavours of products with seaweed as ingredient in South Korea January 2018 to February 2020
Description of this image follows.
Description of above image
  • Unflavoured/Plain: 268
  • Chocolate: 51
  • Peach: 46
  • Flavours unavailable: 38
  • Spice/spicy: 38
  • Roasted/toasted: 35
  • Strawberry: 32
  • Salt/salted: 25
  • Apple: 24
  • Mango: 23

Source: Mintel, 2020

Ingredient origin

In the Japanese Korean markets, most ingredients used in these launched products did not specified their origin and most of those that specified their origin, originated from the domestic market. In Japan, the two other leading regions where the ingredients originated from were China and America, whereas in South Korea they came from China and Brazil.

Top 10 ingredient origin for products containing seaweed in Japan, January 2018 to February 2020
Ingredient origin Number of products
Not specified 4,413
Domestic 1,025
Japanese 172
Chinese 88
American 73
Hokkaido 63
Thailand 52
Worcester 41
Wales 39
Canada 30
Source: Mintel, 2020
Top 10 ingredient origin for products containing seaweed in South Korea, January 2018 to February 2020
Ingredient origin Number of products
Not specified 1,704
Cheongyang 79
Korea 22
Chinese 10
Brazil 8
Glacial 7
Bologna 7
Japanese 5
Jeju 5
Swiss 5
Source: Mintel, 2020

Ingredient preparation

Powdered ingredient preparations was the leading ingredient preparation of food products containing seaweed launched in Japan with 3,600 products. The two other most important ingredient preparations were extracted (2,593 products) and processed (2,204 products). Powdered ingredient preparations were also leading in South Korea with 1,233 products launched, followed by mixed (1,038 products), and refined (1,029 products).

Top 10 ingredient preparation for products containing seaweed in Japan, January 2018 to February 2020
Ingredient preparation Number of products
Powdered 3,600
Extract 2,593
Processed 2,204
Neutral 1,588
Paste 1,161
Hydrolysed 1,040
Cream 944
Flakes 882
Fermented 873
Dry 853
Source: Mintel, 2020
Top 10 ingredient preparation for products containing seaweed in South Korea, January 2018 to February 2020
Ingredient preparation Number of products
Powdered 1,233
Mixed 1,038
Refined 1,029
Purified 1,014
Extract 614
Concentrate 601
Processed 477
Dry 344
Cream 332
Liquid 318
Other 138
Source: Mintel, 2020

Top companies

In Japan, FamilyMart (353 products), Seven I Holdings (350 products), and Lawson (280 products) were the top three companies that launched food products containing seaweed. The top three companies in South Korea were Emart (111 products), Lotte Shopping (79 products) and CJ CheilJedang (69 products).

Top 10 companies for as seaweed as ingredients in Japan, January 2018 to February 2020
Description of this image follows.
Description of above image
Company Number of products
FamilyMart 353
Seven & i Holdings 350
Lawson 280
Aeon 226
Bourbon 217
Ministop 199
Shikishima Baking 187
Ezaki Glico 163
Toyo Suisan Kaisha 155
Lotte 154

Source: Mintel, 2020

Top 10 companies for as seaweed as ingredients in South Korea, January 2018 to February 2020
Description of this image follows.
Description of above image
Company Sales
Emart 111
Lotte Shopping 79
CJ CheilJedang 69
Ottogi 58
Dongwon F&B 56
Lotte Confectionery 54
GS Retail 51
Hansalim 47
Paris Croissant 46
Pulmuone 46

Source: Mintel, 2020

Example of new products

Japan

Petit Creamy Chocolate Dessert
Company Ropia
Brand Ropia
Sub-category Chilled desserts
Market Japan
Store name Tokyu Store
Store type Supermarket
Date published January 2020
Launch type New variety/range extension
Price in US Dollars 1.19

Ropia Petit Creamy Chocolate Dessert is a dessert that contains trehalose from seaweed. This dessert is an extension of an existing product.

Ingredients (on pack): mostly dairy products, chocolate products, sugar, eggs, cocoa powder, wheat flour, gelatin, margarine, emulsified cooking oil, liqueur, starch, agar, trehalose, glycine, emulsifier, sorbitol, sodium hexametaphosphate, thickener (polysaccharide thickener), sodium caseinate, raising agent, flavouring, pH neutralizer, magnesium sulfate, potassium chloride, colouring (carotenoid)

Wakame Seaweed, Seafood Broth & Salt Ramen Noodles
Company Acecook
Brand Acecook Wakame
Sub-category Instant Noodles
Market Japan
Store name Maruetsu
Store type Supermarket
Date published February 2020
Launch type New variety/range extension
Price in US Dollars 0.96

The Wakame Seaweed, Seafood Broth & Salt Ramen Noodles is a new variety of a product. The wakame seaweed is commonly used in dishes in Korea and Japan.

Ingredients (on pack): deep fried noodles (wheat flour (domestic), vegetable oil, salt, soy sauce), soup (salt, bonito flake powder, soy sauce powder, seafood extract, starch, hydrolyzed protein, dextrin, spices, sugar, yeast extract, onion powder, vegetable oil), topping (wakame seaweed, corn, imitation crabs), processed starch, seasoning (contains amino acids), calcium carbonate, lye water, flavouring, carotenoid colour, antioxidant (vitamin E), acidifier, caramel colour, monascus colour, vitamin B2, vitamin B1

Mochi Rice Cake Matcha Green Tea Ice Cream
Company Lotte
Brand Lotte Yukimidaifuku
Sub-category Frozen Desserts
Market Japan
Store name Sanwa
Store type Supermarket
Date published February 2020
Launch type Relaunch
Price in US Dollars 1.46

The Mochi Rice Cake Matcha Green Tea Ice Cream is a relaunched product. This product contains trehalose from seaweed.

Ingredients (on pack): starch syrup, sugar, mochi sauce (sugar, hydrogenated starch syrup, azuki red beans, mochi rice powder, indigestible dextrin), mochi rice powder, vegetable oil, dairy, high fructose corn syrup, matcha green tea powder, starch, egg white powder (contains eggs), salt, sorbitol, trehalose, processed starch, emulsifier, stabiliser (polysaccharide thickener, agar), flavouring

South Korea

Assorted Fresh Seaweed
Company Jeongjin
Brand Jeongjin
Sub-category Vegetables
Market South Korea
Store name Lotte Mart
Store type Supermarket
Date published February 2020
Launch type New product
Price in US Dollars 1.66

This product cultivated in South Korea contains a mix of various types of seaweed.

Ingredients (on pack): assorted seaweed (95%) (sea string, seaweed stem, hijiki, kelp), salt (5%), sea salt (10%), refined salt (90%)

Seaweed & Wasabi Potato Chips
Company Emart24
Brand I'm e
Sub-category Potato Snacks
Market South Korea
Store name Emart24
Store type Convenience store
Date published December 2019
Launch type New variety/range extension
Price in US Dollars 1.27

This potato chips product, which is a new variety in South Korea, is seasoned with seaweed wasabi.

Ingredients (on pack):dried potato flake, palm olein oil (palm olein oil, antioxidant (butylated hydroxyanisole)), tapioca starch, seaweed wasabi seasoning (seaweed seasoning (seaweed flake (seaweed (100%)), soy sauce powder (soy sauce (soybean, water, salt), maltodextrin), onion powder, maltodextrin, D-tocopherol (mixed type)), artificial wasabi flavour), emulsifier (glycerin ester of fatty acid, soy lecithin), refined salt, sugar, chilli powder, flavour enhancer (monosodium L-glutamate)

Seasoned Wild Seaweed
Company Samhae Commercial
Brand The Hyundai
Sub-category Vegetables
Market South Korea
Store name Hyundai Department Store
Store type Department store
Date published October 2019
Launch type New variety/range extension
Price in US Dollars 11.73

This seasoned product is made with wild seaweed, brown rice oil and sesame oil.

Ingredients (on pack): wild seaweed (60.8%), brown rice oil (28.8%), sesame oil (7%), sea salt

Resources

Customized Report Service – Product Launch Analysis – Seaweed as an ingredient in Japan and South Korea
Global Analysis Report

Prepared by: Saidouba Camara

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020).

Photo credits
All photographs reproduced in this publication are used by permission of the rights holders.
All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada.

To join our distribution list or to suggest additional report topics or markets, please contact:

Agriculture and Agri-Food Canada, Global Analysis
1341 Baseline Rd, Tower 5, 3rd floor
Ottawa ON  K1A 0C5
Canada
Email: aafc.mas-sam.aac@canada.ca

The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein.

Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of agriculture and agri-food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document.

Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge.

Report a problem on this page
Please select all that apply:

Date modified: