Customized Report Service – Organic dairy products in Japan
March 2020
Executive summary
The consumption of dairy products is on the rise in Japan, especially among consumers 35 and under who continue to adopt a more western diet. However, the Japanese dairy sector is not able to meet the increasing demand. Owing to the aging of the population, the number of dairy farms (and consequently milk production) has been declining for several decades. As a result, domestic production is inadequate to meet demand, making Japan one of the largest importers of dairy products in the world.
The Japanese organic industry is seeing opportunities for growth in the organic market as consumer interest increases. The concept of organic products is beginning to take hold in Japanese culture, but there are still obstacles on the Japanese organic market, such as underdeveloped distribution channels and poorly informed consumers.
The domestic cheese market is continuing its upward trend, stimulated by growing demand for snack products and ingredients, as well as by increasing concern among consumers about their health.
The consumption of natural cheese has increased in the last few years, surpassing the overall growth in cheese consumption in Japan.
Production
The consumption of dairy products is on the rise in Japan, especially among consumers 35 and under who continue to adopt a more western diet. In response to the growing consumer preference for fresh dairy products, many Japanese dairy and beverage companies have increased the use of fluid milk in their production of prepared coffee beverages and other milk-based beverages. Japanese convenience store chains are expanding the range of dairy products on their shelves.
Year | Japan | United States |
---|---|---|
2008 | 34.6 | 74.7 |
2018 | 36.4 | 61.0 |
Source: GlobalData Intelligence, 2019 1: Includes the following segments: butter and spreadable fats, cheese, cream, milk- and soy-based desserts, drinkable yogurt, flavoured milk, soy milk, soy beverages and yogurt. |
However, domestic raw milk production has been declining for more than two decades. The Japanese agricultural industry (and the dairy sector in particular) is composed of an aging labour force and is having difficulty recruiting young farmers. Even as domestic supply declines, Japanese demand for dairy products continues to rise, making the country increasingly dependent on imports. Traditionally, Japan's main suppliers of dairy products have been the United States, Australia, New Zealand and the European Union.
Month | 2009 | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|---|
January | 675.1 | 626.4 | 623.8 | 627.2 | 614.9 | 621.3 |
February | 618.2 | 572.5 | 572.8 | 595.3 | 566.5 | 569.1 |
March | 690.7 | 643.0 | 642.0 | 644.1 | 633.9 | 639.3 |
April | 675.1 | 626.8 | 625.0 | 630.4 | 616.3 | 623.8 |
May | 701.8 | 650.3 | 649.0 | 653.4 | 645.0 | 647.9 |
June | 669.0 | 618.9 | 624.7 | 626.3 | 614.3 | 620.9 |
July | 667.8 | 618.0 | 628.7 | 631.3 | 610.2 | 616.5 |
August | 652.5 | 600.0 | 608.5 | 610.4 | 600.5 | 606.8 |
September | 632.0 | 583.5 | 592.8 | 585.5 | 580.7 | 560.6 |
October | 646.1 | 598.1 | 603.3 | 600.8 | 600.7 | 596.5 |
November | 625.7 | 583.8 | 588.5 | 579.4 | 582.6 | 580.1 |
December | 655.6 | 613.3 | 620.2 | 609.9 | 610.9 | 609.8 |
Total | 7,909.5 | 7,334.5 | 7,379.2 | 7,393.7 | 7,275.5 | 7,292.5 |
Source Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF), Statistics on Milk and Dairy Products |
Cheese
While cheese may not be a staple of Japanese cuisine, demand for cheese in Japan is constant and increasing. There is a growing trend for wine and cheese in culinary experiences, particularly in Japan. A cheese plate is typically paired with wine and is a luxury experience involving high-quality, strong-tasting cheeses. In addition, cheese is increasingly recognized as a healthy, high-protein food, and is therefore increasingly being consumed as a snack. The Japanese are familiar with western foods and demand for unique artisanal cheeses has skyrocketed.

Description of above image
Year | Production in tons |
---|---|
1998 | 123,729 |
2000 | 124,804 |
2002 | 124,946 |
2004 | 119,496 |
2006 | 124,186 |
2008 | 116,877 |
2010 | 127,029 |
2012 | 133,326 |
2014 | 136,223 |
2016 | 145,632 |
2018 | 157,000 |
Local and artisanal cheese
The number of cheese factories has increased throughout the country and the Japanese artisanal cheese scene is experiencing exponential growth, particularly in Hokkaido province, where the climate and geography are ideal for raising dairy cattle. One of the best known cheeses in Japan is Sakura (cherry blossom), a Camembert-style cheese that is matured on top of cherry blossom leaves, then garnished with pickled cherry blossoms. Sakura has been recognized both in Japan and abroad, winning gold medals at the Mountain Cheese Olympics in Switzerland.
However, the prices of raw milk - the main ingredient in cheese-making - have increased, adversely affecting the profitability of certain local cheese producers and establishments.
Butter
As is the case for other dairy products, Japanese consumers appear to be developing a preference for fresh butter. This is particularly noticeable in the convenience store chains, which are expanding their range of butter and butter products as well as new dairy products-based confectionaries on a quarterly basis.

Description of above image
Year | Production (tons) |
---|---|
1998 | 88,111 |
2000 | 79,925 |
2002 | 79,598 |
2004 | 80,555 |
2006 | 78,001 |
2008 | 71,898 |
2010 | 70,119 |
2012 | 70,118 |
2014 | 61,652 |
2016 | 63,583 |
2018 | 59,000* |
*: Estimate |
Source: MAFF, Statistics on Milk and Dairy Products
However, in the last few years, Japan has experienced occasional butter shortages, due largely to the decline in milk production on dairy farms outside Hokkaido. These farms are generally smaller than those in northern Japan, and are therefore more vulnerable to external forces that can impact production. Because they do not have sufficient land to graze their herds, many of these farms depend on imported feed. And if the yen weakens, feed costs can skyrocket, which affects the economic viability of dairy farms and sometimes leads to closures. Raw milk from dairy farms located outside Hokkaido is primarily consumed locally as fluid milk. To offset the shortages of this milk, raw milk from the prefecture is shipped to the affected areas. The butter shortages in 2014 and 2015 were due to the fact that the milk shipped from Hokkaido was mainly used for fluid milk rather than butter production.
Since the supply of raw milk is declining, butter manufacturers are concentrating their production on the more lucrative retail table butter market, while institutional users, such as confectionary companies, are turning to imported butter to meet their ingredient needs.
Dairy products market
Category | Sub-segment | 2016 | 2017 | 2018 | 2019 | CAGR* % 2016-2019 |
---|---|---|---|---|---|---|
Butter and spreadable fats | Margarine | 57.3 | 57.6 | 60.8 | 63.2 | 3.3 |
Other butter | 663.4 | 663.5 | 697.8 | 724.5 | 3.0 | |
Other spreadable fats | 170.2 | 170.0 | 179.1 | 185.8 | 3.0 | |
Butter and spreadable fats - Total | 890.9 | 891.1 | 937.8 | 973.5 | 3.0 | |
Cheese | Hard cheese (processed) | 162.0 | 164.6 | 177.1 | 187.6 | 5.0 |
Pre-packaged | 525.1 | 532.5 | 574.7 | 611.8 | 5.2 | |
Snacking cheese | 118.6 | 119.8 | 128.9 | 136.8 | 4.9 | |
Spreadable (natural) | 1,184.9 | 1,203.9 | 1,300.9 | 1,385.4 | 5.3 | |
Spreadable (processed) | 1,026.1 | 1,036.1 | 1,110.5 | 1,179.0 | 4.7 | |
Non-spreadable (natural) | 789.8 | 800.2 | 857.3 | 908.6 | 4.8 | |
Non-spreadable (processed) | 474.0 | 479.0 | 512.0 | 541.2 | 4.5 | |
Cheese - Total | 4,280.6 | 4,336.2 | 4,661.5 | 4,950.4 | 5.0 | |
Cream | Clotted cream | 5.0 | 4.9 | 5.1 | 5.2 | 1.5 |
Fresh cream | 134.0 | 131.8 | 136.7 | 140.7 | 1.6 | |
Fresh double cream | 62.2 | 61.3 | 63.8 | 65.6 | 1.8 | |
Other (cream) | 83.9 | 82.4 | 85.5 | 87.9 | 1.6 | |
Single cream | 102.8 | 101.0 | 104.8 | 107.7 | 1.6 | |
Sour cream | 128.8 | 126.7 | 131.5 | 135.4 | 1.7 | |
Whipped cream | 112.4 | 109.6 | 113.2 | 115.5 | 0.9 | |
Cream - Total | 629.0 | 617.5 | 640.6 | 658.0 | 1.5 | |
Milk | Flavoured milk drinks, chocolate only | 47.8 | 46.1 | 47.3 | 48.0 | 0.1 |
Fat-free fresh/pasteurized milk | 1,052.0 | 1,021.3 | 1,044.9 | 1,067.4 | 0.5 | |
Fat-free UHT* long life milk | 15.6 | 15.2 | 15.6 | 16.0 | 1.0 | |
Flavoured evaporated milk | 57.9 | 56.1 | 57.4 | 58.2 | 0.2 | |
Fresh/pasteurized whole milk | 1,060.8 | 1,038.1 | 1,072.8 | 1,097.4 | 1.1 | |
Long life whole milk/UHT milk | 15.6 | 15.1 | 15.5 | 15.9 | 0.7 | |
Flavoured milk drinks - other flavours | 576.2 | 559.5 | 573.4 | 583.4 | 0.4 | |
Evaporated milk - unflavoured | 58.1 | 56.2 | 57.5 | 58.4 | 0.2 | |
Fresh/pasteurized partly skimmed milk | 1 305.4 | 1 265.7 | 1 296.7 | 1 323.3 | 0.5 | |
Long life partly skimmed milk/UHT milk | 23.3 | 22.7 | 23.3 | 23.8 | 0.7 | |
Unflavoured powdered milk | 42.6 | 42.5 | 44.6 | 46.4 | 2.9 | |
Milk - Total | 4,255.3 | 4,138.5 | 4,248.9 | 4,338.1 | 0.6 | |
Source: GlobalData, 2019 *CAGR: Compound annual growth rate 1: Ultra-high temperature processed milk products |
Category | Sub-segment | 2020 | 2021 | 2022 | 2023 | CAGR* % 2020-2023 |
---|---|---|---|---|---|---|
Butter and spreadable fats | Margarine | 64.6 | 65.8 | 67.2 | 68.7 | 2.1 |
Other butter | 738.4 | 752.1 | 769.4 | 787.1 | 2.2 | |
Other spreadable fats | 190.5 | 194.7 | 199.4 | 204.5 | 2.4 | |
Butter and spreadable fats - Total | 993.5 | 1 012.6 | 1 036.1 | 1 060.3 | 2.2 | |
Cheese | Hard cheese (processed) | 199.4 | 207.4 | 215.0 | 219.8 | 3.3 |
Pre-packaged | 642.8 | 671.4 | 702.5 | 734.1 | 4.5 | |
Snacking cheese | 142.8 | 148.8 | 154.7 | 160.7 | 4.0 | |
Spreadable (natural) | 1,454.5 | 1,521.6 | 1,593.5 | 1,668.9 | 4.7 | |
Spreadable (processed) | 1,229.7 | 1,276.8 | 1,328.0 | 1,380.0 | 3.9 | |
Non-spreadable (natural) | 941.3 | 975.9 | 1,010.2 | 1,046.4 | 3.6 | |
Non-spreadable (processed) | 566.5 | 591.3 | 614.6 | 638.0 | 4.0 | |
Cheese - Total | 5 177.0 | 5 393.1 | 5 618.3 | 5 847.9 | 4.1 | |
Cream | Clotted cream | 5.3 | 5.4 | 5.5 | 5.6 | 1.6 |
Fresh cream | 142.7 | 144.6 | 147.0 | 149.5 | 1.6 | |
Fresh double cream | 66.9 | 69.0 | 69.2 | 70.4 | 1.7 | |
Other (cream) | 89.6 | 91.1 | 92.5 | 93.9 | 1.6 | |
Single cream | 109.7 | 111.6 | 113.6 | 115.8 | 1.8 | |
Sour cream | 137.7 | 139.6 | 141.6 | 143.8 | 1.5 | |
Whipped cream | 117.2 | 118.5 | 120.1 | 121.7 | 1.3 | |
Cream - Total | 669.1 | 678.6 | 689.5 | 700.7 | 1.6 | |
Milk | Flavoured milk drinks, chocolate only | 48.0 | 48.3 | 48.6 | 49.2 | 0.8 |
Fat-free fresh/pasteurized milk | 1,075.7 | 1,083.4 | 1,094.0 | 1,103.5 | 0.9 | |
Long life UHT[1] milk | 16.2 | 16.3 | 16.5 | 16.7 | 1.0 | |
Flavoured evaporated milk | 58.5 | 58.9 | 59.5 | 60.2 | 0.9 | |
Fresh/pasteurized whole milk | 1,113.0 | 1,125.3 | 1,139.3 | 1,154.0 | 1.2 | |
Long life whole milk/UHT milk | 16.0 | 16.1 | 16.3 | 16.5 | 1.0 | |
Flavoured milk drinks - other flavours | 585.4 | 588.4 | 594.5 | 602.4 | 1.0 | |
Evaporated milk - unflavoured | 58.7 | 59.2 | 59.7 | 60.3 | 0.9 | |
Fresh/pasteurized partly skimmed milk | 1,332.8 | 1,341.5 | 1,353.9 | 1,364.6 | 0.8 | |
Long life partly skimmed milk/UHT milk | 24.0 | 24.2 | 24.5 | 24.7 | 0.9 | |
Unflavoured powdered milk | 47.6 | 48.7 | 49.6 | 50.4 | 1.9 | |
Milk - Total | 4,410.1 | 4,456.2 | 4,502.4 | 1.0 | ||
Source: GlobalData, 2019 *CAGR: Compound annual growth rate 1: Ultra-high temperature processed milk products |
Organic products
Promising outlook
Organic milk and other dairy products such as organic butter and cheese are still hard to find in traditional supermarkets outside Tokyo or Osaka. Nationwide, the Japanese organic dairy products market is still limited and there are significant obstacles to its expansion, such as limited domestic supply, which can be explained by the need to obtain JAS Organic certification, which entails additional costs associated with farm accreditation, product grading and analyses.
However, the past is no guarantee of the future, and there is growing interest in organic products among young Japanese consumers. Retail sales of certified organic dairy products in Japan are less than 2.5% (2018), but the prospects for growth are numerous and promising. Since the variety of local organic food supplies is still limited, there may be opportunities for imported organic food products.
Food services
Food service enterprises, which range from family chains to trendy cafés and high-end restaurants, are a potential growth sector. There are many organic cafés and retail stores opening up in downtown Tokyo and Osaka. Several department stores and high-end food retailers are offering organic food products. This emerging trend of new cafés and retail stores may not yet be significant in terms of sales volume, but it has strong appeal to young consumers and is helping to promote the concept of "organic product" to this consumer segment.
Event
The 17th International Organic Expo 2018 (which was held from August 30 to September 1) is an international trade show specializing in organic agriculture, with a focus on promoting organic products. More than 180 exhibitors participated in the show, which received more than 14,000 visitors during this three-day period.
Supermarkets
There are currently no large supermarket chains with a focus on organic products in Japan similar to Whole Foods Market in the United States. From a marketing perspective, the lack of a large national chain specializing in organic products is considered a factor limiting expansion of the customer base. While there are small organic chains opening up in Japan, such as "Natural House," the number and scale of these chains as well as the range of products available in these stores have not yet reached a level equivalent to the American market. However, in 2016, two large supermarket chains took the first steps toward trying to build organic store models in Japan. Other chains have also shown interest in the organic products market.
AEON, the largest supermarket chain in Japan, created Bio c'Bon Japan Co., Ltd, as a joint venture with Marne & Finance Europe, and opened its first organic "Bio c'Bon" store in Tokyo in December 2016. The store sells a variety of organic foods ranging from fresh products to dried fruits and nuts, juices, dairy products, snacks, etc. Following the success of this banner, additional "Bio c'Bon" organic supermarkets are being rolled out. According to Akitery Imai, marketing director for Bio c'Bon, the goal is to open 50 stores by the end of 2020.
Life Corporation (a large national supermarket chain in Japan) has opened its first organic and natural foods store,"BIO-RAL", in downtown Osaka. The store sells a variety of natural and organic food products as well as conventional products. According to BIO-RAL, the goal is to target customers seeking to lead a healthy lifestyle.
Online retailers
Internet retail is also a growth area for organic products. Many local players in the organic products market, including those in the organic dairy products market, are focusing on online retailing to mitigate the impact of the high costs of traditional store distribution channels on profit margins, which are already affected by the higher costs of organic production.
The giants of Japanese e-commerce have recently (2014-2015) begun to offer organic dairy products. For example, the Rakuten e-commerce platform, which is one of the largest e-commerce sites in Japan and one of the largest in the world in terms of sales, is often called "the Amazon of Japan." These online platforms make it easy and convenient for Japanese consumers to buy imported dairy products such as cheese and butter.
Examples of organic products available on Rakuten
Organic mozzarella cheese

This USDA-certified organic mozzarella cheese (226 grams) sells for Can$23.56 (1,895 ¥). (The price includes the cost of home delivery in most major urban centres).
Natural butter

Butter from the city of Yokohama. This natural butter in a 200 gram format sells for Can$31.96 (2,571 ¥)*. (The price includes the cost of home delivery in most major urban centres).
Organic cheddar cheese

This United States Department of Agriculture (USDA)-certified organic cheddar cheese (226 grams) sells for Can$24.50 (1,971 ¥). (The price includes the cost of home delivery in most major urban centres).
Two other online organic food suppliers, Oisix and Radish-Boya, are rapidly expanding their business operations.
For example, Oisix (Oisix Daichi Inc.), established in 2000, had up to 110,000 subscribers and posted $200 million in sales in 2016. It recently teamed up with another organic food supplier and is accelerating its growth.
Radish Boya (Radishbo-ya Co., Ltd.), founded in 1988, works closely with a convenience store chain, a national supermarket chain and cooking schools, and is expanding its business outlets
Although these two companies focus primarily on fresh products grown in Japan, they are increasingly including imported food products and also provide a platform for imported organic food products.
Companies
Japan's main dairy processors include Meiji and Megmilk Snow Brand, which have been producing cheese since the early 1930s. Both companies produce natural cheeses such as Camembert and string cheese, as well as processed cheeses adapted to Japanese tastes.
Company | 2014 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|
Meiraku Group | 81.4 | 96.7 | 4.4% |
Organic Valley Family of Farms | 0.9 | 1.2 | 4.0% |
Other | 9.1 | 8.7 | −1.2% |
Private label | 4.1 | 4.8 | 4.4% |
Total | 95.5 | 111.4 | 3.9% |
Source: GlobalData, 2019 *CAGR: compound annual growth rate |
Brand owner | Brand | 2013 | 2014 | 2015 | 2016 | 2017 |
---|---|---|---|---|---|---|
CGC Group | CGC | 11.3 | 10.9 | 10.0 | 11.5 | 11.6 |
Calpis | Calpis | N/A | N/A | N/A | N/A | N/A |
Honey-Butter Products Co., Inc. | Downey's | N/A | N/A | N/A | N/A | N/A |
Koiwai Dairy Products Co., Ltd. | Koiwai | 7.0 | 6.8 | 6.3 | 7.5 | 7.6 |
Marinfood Co., Ltd | Marinfood | 18.5 | 17.9 | 16.3 | 18.9 | 18.9 |
Megmilk Snow Brand Co., Ltd. | Neo Soft | 63.9 | 61.2 | 56.2 | 65.0 | 65.0 |
Snow Brand | 181.5 | 174.1 | 157.8 | 182.0 | 181.6 | |
Snow Brand Hokkadio | 0.4 | 0.5 | 0.4 | 0.5 | 0.5 | |
Meiji Holdings Co., Ltd | Meiji | 93.7 | 91.2 | 82.6 | 96.2 | 96.8 |
Morinaga Milk Industry Co., Ltd. | Morinaga | 112.4 | 107.2 | 97.1 | 111.7 | 111.0 |
Other | Other | 19.4 | 13.5 | 10.8 | 13.1 | 13.8 |
Private label | Private label | 8.7 | 7.9 | 7.2 | 8.0 | 7.8 |
Yotsuba Milk Products Co., Ltd. | Yotsuba | 148.0 | 142.1 | 129.1 | 149.1 | 148.9 |
Butter - Total | 664.9 | 633.2 | 573.8 | 663.4 | 663.5 | |
Source: GlobalData Intelligence, 2019 N/A: data not available Note: Some of the companies listed above have products labelled "natural" or products whose ingredients are labelled "organic." However, their entire portfolio of products is not certified as organic. |
Brand owner | Brand | 2013 | 2014 | 2015 | 2016 | 2017 |
---|---|---|---|---|---|---|
Arla | Dofino | 1.4 | 1.4 | 1.3 | 1.5 | 1.6 |
Arthur Schuman, Inc. | Messana | 0.5 | 0.5 | 0.5 | 0.6 | 0.6 |
CGC Group | CGC | 48.5 | 47.7 | 44.1 | 52.0 | 52.9 |
Chesco Co., Ltd. | Chesco | 107.7 | 105.9 | 98.1 | 115.5 | 117.4 |
Fromageries Bel | Boursin | 30.6 | 30.2 | 28.0 | 33.0 | 33.6 |
Kiri | 92.4 | 91.1 | 84.7 | 99.9 | 101.9 | |
The Laughing Cow | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | |
Isigny Sainte Mère Coopérative | Isigny Ste Mère | 1.0 | 1.0 | 0.9 | 1.0 | 1.1 |
Kaptein BV | Royal Eyssen | 1.2 | 1.2 | 1.1 | 1.3 | 1.3 |
Koiwai Dairy Products Co., Ltd. | Koiwai | 53.0 | 52.3 | 48.7 | 57.5 | 58.7 |
Megmilk Snow Brand Co., Ltd. | Snow Brand - Other | 378.5 | 372.0 | 344.5 | 405.4 | 412.2 |
Meiji Holdings Co., Ltd. | Tokachi | 67.6 | 66.7 | 62.0 | 73.3 | 74.8 |
Mondelez International, Inc. | Kraft | 29.9 | 29.6 | 27.5 | 32.5 | 32.8 |
Philadelphia | 161.2 | 159.4 | 148.3 | 175.4 | 177.3 | |
NH Foods Ltd. | Rolf | 74.2 | 72.9 | 67.4 | 79.3 | 80.6 |
Other | Other | 403.9 | 411.7 | 361.0 | 409.1 | 401.9 |
Private label | Private label | 67.5 | 68.1 | 64.7 | 77.8 | 80.8 |
Rokko Butter Co., Ltd. | Q.B.B. | 114.9 | 114.4 | 107.3 | 127.6 | 131.1 |
Roussas Dairy SA | Roussas | 0.9 | 0.9 | 0.8 | 0.9 | 1.0 |
Saputo Inc. | Cheese Heads | 1.3 | 1.3 | 1.2 | 1.4 | 1.4 |
Savencia SA | Bresse | 0.9 | 0.9 | 0.8 | 1.0 | 1.0 |
Caprice des Dieux | 1.3 | 1.3 | 1.2 | 1.4 | 1.5 | |
Coeur de Lion | 0.9 | 0.9 | 0.8 | 1.0 | 1.0 | |
Fol Epi | 0.2 | 0.2 | 0.1 | 0.2 | 0.2 | |
Gerard | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | |
Tartare | 1.3 | 1.3 | 1.2 | 1.4 | 1.4 | |
Sodiaal International | Entremont | 1.0 | 1.0 | .9 | 1.1 | 1.1 |
Sonoma Creamery | Sonoma Jack | 1.8 | 1.8 | 1.6 | 1.9 | 2.0 |
Tillamook County Creamery Association | Tillamook | 1.7 | 1.6 | 1.5 | 1.8 | 1.8 |
Tokyo Dairy Co., Ltd. | Tokyo Dairy | 16.8 | 16.9 | 16.1 | 19.3 | 20.1 |
Uhrenholt A/S | Friendship | 5.6 | 5.5 | 5.1 | 6.0 | 6.2 |
Processed cheese - total | 1,667.9 | 1,660.3 | 1,521.9 | 1,780.7 | 1,799.6 | |
Source: GlobalData Intelligence, 2019 Note: Some of the companies listed above have products labelled "natural" or products whose ingredients are labelled "organic." However, their entire portfolio of products is not certified as organic. |
Brand owner | Brand | 2013 | 2014 | 2015 | 2016 | 2017 |
---|---|---|---|---|---|---|
Arla | Arla Dofino | 3.1 | 3.0 | 2.8 | 3.3 | 3.3 |
Castello | N/A | N/A | N/A | N/A | N/A | |
Beemster Cheese | Beemster | N/A | N/A | N/A | N/A | N/A |
BelGioioso Cheese Inc. | BelGioioso | 13.5 | 13.1 | 12.1 | 14.1 | 14.3 |
CGC Group | CGC | 2.7 | 2.6 | 2.4 | 2.8 | 2.9 |
Chesco Co., Ltd. | Chesco | 50.2 | 49.4 | 45.7 | 53.8 | 54.8 |
Fonterra | Anchor | 0.7 | 0.6 | 0.6 | 0.7 | 0.7 |
Igor Group | Igor Gorgonzola | N/A | N/A | N/A | N/A | N/A |
Koiwai Dairy Products Co., Ltd. | Koiwai | 3.1 | 3.0 | 2.8 | 3.4 | 3.4 |
Latticini Italia S.r.l. | Latbri | 1.5 | 1.4 | 1.3 | 1.5 | 1.6 |
Lawson, Inc. | Lawson Select | N/A | N/A | N/A | N/A | N/A |
Mastellone Hermanos SA | Finlandia | 0.4 | 0.4 | 0.3 | 0.4 | 0.4 |
Megmilk Snow Brand Co., Ltd. | Snow Brand - Others | 255.5 | 251.1 | 232.6 | 273.7 | 278.5 |
Snow Brand Hokkadio | 378.2 | 372.0 | 344.6 | 405.7 | 413.1 | |
Meiji Holdings Co., Ltd. | Meiji | 284.4 | 278.1 | 256.4 | 300.6 | 304.7 |
Tokachi | 73.5 | 72.6 | 67.5 | 79.7 | 81.4 | |
Mondelez International, Inc. | Kraft | 125.6 | 124.2 | 115.3 | 136.2 | 138.2 |
Philadelphia | 8.3 | 8.3 | 7.7 | 9.1 | 9.2 | |
NH Foods Ltd. | Rolf | 80.7 | 79.3 | 73.3 | 86.3 | 87.7 |
Nuova Castelli SpA | Castelli | 1.1 | 1.1 | 1.0 | 1.2 | 1.2 |
Organic Valley Family of Farms | Organic Valley | 0.5 | 0.5 | 0.4 | 0.5 | 0.5 |
Other | Other | 786.3 | 740.8 | 672.3 | 780.6 | 783.9 |
Private label | Private label | 94.4 | 95.3 | 90.5 | 108.8 | 113.0 |
Rokko Butter Co., Ltd | Q.B.B. | 160.6 | 160.0 | 150.0 | 178.4 | 183.5 |
Rondin Papillon | Papillon | 0.4 | 0.4 | 0.3 | 0.4 | 0.4 |
Roussas Dairy SA | Roussas | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 |
Royal FrieslandCampina N.V. | Frico | N/A | N/A | N/A | N/A | N/A |
Saputo Inc. | Frigo | 15.9 | 15.5 | 14.3 | 16.7 | 16.9 |
Savencia SA | Coeur de Lion | 3.2 | 3.1 | 2.9 | 3.3 | 3.4 |
Gerard | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | |
Tartare | 7.7 | 7.5 | 6.9 | 8.1 | 8.2 | |
Tokyo Dairy Co., Ltd. | Tokyo Dairy - Overall | 23.4 | 23.7 | 22.5 | 27.0 | 28.1 |
Uhrenholt A/S | Friendship | 2.5 | 2.4 | 2.2 | 2.6 | 2.6 |
Natural cheese - total | 2,378.1 | 2,310.1 | 2,129.6 | 2,499.9 | 2,536.6 | |
Source: GlobalData Intelligence, 2019 N/A: data not available Note: Some of the companies listed above have products labelled "natural" or products whose ingredients are labelled "organic." However, their entire portfolio of products is not certified as organic. |
Brand owner | Brand | 2013 | 2014 | 2015 | 2016 | 2017 |
---|---|---|---|---|---|---|
CGC Group | CGC | 3.8 | 3.6 | 3.3 | 3.8 | 3.9 |
Koiwai Dairy Products Co., Ltd. | Koiwai | 3.4 | 3.4 | 3.1 | 3.7 | 3.7 |
Koiwai Farm | N/A | N/A | N/A | N/A | N/A | |
Lawson, Inc. | Lawson Select | N/A | N/A | N/A | N/A | N/A |
Marinfood Co., Ltd | Marinfood | 5.5 | 5.3 | 4.9 | 5.6 | 5.6 |
Megmilk Snow Brand Co., Ltd. | Neo Soft | 7.1 | 6.8 | 6.2 | 7.2 | 7.2 |
Snow Brand | 41.5 | 38.3 | 34.7 | 39.1 | 38.1 | |
Snow Brand Hokkadio | 3.5 | 3.6 | 3.3 | 4.0 | 4.1 | |
Meiji Holdings Co., Ltd | Meiji | 57.4 | 55.9 | 50.7 | 58.9 | 59.3 |
Morinaga Milk Industry Co., Ltd. | Morinaga | 55.4 | 52.8 | 47.8 | 55.0 | 54.6 |
Other | Other | 40.1 | 36.2 | 32.4 | 38.0 | 38.5 |
Private label | Private label | 10.8 | 11.0 | 10.0 | 12.0 | 12.4 |
Unilever | Rama | N/A | N/A | N/A | N/A | N/A |
Margarine and spreadable fats - Total | 228.7 | 217.0 | 196.6 | 227.5 | 227.6 | |
Source: GlobalData Intelligence, 2019 N/A: data not available Note: Some of the companies listed above have products labelled "natural" or products whose ingredients are labelled "organic." However, their entire portfolio of products is not certified as organic. |
Exports and requirements
Standards
For organic dairy products, Japan currently has a voluntary standard for organically farmed products, including organic dairy products. Any organic dairy product, whether locally produced or imported, can be declared organic. If a company or a Japanese importer chooses to have its organic dairy products certified under the JAS, these products can bear the JAS organic logo. Imported products can bear the organic logos of the foreign countries in which the products are certified organic. Canadian companies wishing to use the JAC organic logo in Japan will have to collaborate with their Japanese importer to have their organic dairy products certified according to the JAS voluntary standard.
Equivalence
Canada has signed an organic equivalence arrangement with Japan (JCOEA). This means that, as long as the terms of the arrangement are met, products certified as organic in Japan or in Canada can be sold as organic in either country.
The production and distribution of organic foods in Japan are governed by the JAS (Japan Agricultural Standards) Law. In order for food products to be labelled and sold as organic in Japan they must hold JAS Organic certification and display the JAS Organic label (opposite) on each product.
The following Canadian organic products are covered under the JCOEA and must bear the Japanese Agricultural Standards (JAS) seal to be sold in Japan. These products may also use the "Canada Organic" logo in compliance with the Organic Products Regulations.
Canadian exporters may apply the JAS logo to their plants or plant-based processed products in one of two ways:
- Canadian exporters who have a contract with a JAS-certified importer may apply the JAS logo to their products directly for sale in either Japan or Canada. To view the list of JAS-certified importers, see Ministry of Agriculture, Forestry and Fisheries - Organic Foods.
- Canadian exporters who do not have a contract with a JAS-certified importer may not apply the JAS logo to their products prior to export. A JAS-certified importer must import the product, and that importer must apply the JAS logo to the product prior to sale within Japan.
Canadian organic products exported to Japan under the JCOEA must be accompanied by a valid organic certificate issued by a CFIA-accredited certification body. In addition, a document including the relevant information from Article 35 of the Enforcement Regulations for the Law Concerning Standardization and Proper Labelling of Agricultural and Forest Products - PDF (111 kb) has to accompany each shipment. This document has to be completed by the CFIA-accredited certification body.
Quotas
The quota system for dairy products is very complex, but dairy products (including organic products) are controlled by the MAFF and by the Agriculture & Livestock Industries Corporation (ALIC). According to their website, the MAFF and ALIC import a certain quantity of dairy products in accordance with the WTO (World Trade Organization) agreement and sell them on the market.
To account for the price differential between imported dairy products and domestic dairy products, ALIC buys the dairy products imported by the private sector and immediately sells them back, which allows ALIC to collect mark-ups which are paid into a fund for stability management measures in favour of producers of milk intended for processing.
In order to access Japan's quotas, exporters should contact the Japanese importers that hold an import licence issued by the Japanese government according to the principle of first come, first served.
The Canada Tariff Finder allows Canadian exporters to verify the tariffs applicable to a given product and focuses on countries with which Canada has concluded a free trade agreement, such as Japan.
HS Code | Most Favoured Nation[1] | 2019 | 2022 | 2025 | 2030 | 2033 | |
---|---|---|---|---|---|---|---|
(HS: 0406.10) - Fresh (unripened or uncured) cheese, including whey cheese, and curd | (HS: 0406.10.02.0) - A dry matter content, by weight, not exceeding 48%, chopped not exceeding 4 g per each, frozen, in immediate packing, of a content exceeding 5 kilograms (kg) | 22.4% | 19.6% | 15.4% | 11.2% | 4.2% | Free |
(HS:0406.10.09.0) - Fresh (unripened or uncured) cheese, including whey cheese, and curd - Other) | 29.8% | 26.0% | 20.4% | 14.9% | 5.5% | Free | |
(HS: 0406.20) - Cheese, grated or powdered, of all kinds | (HS: 0406.20.10.01) - Processed cheese | 40.0% | 35.0% | 27.5% | 20.0% | 7.5% | Free |
(HS: 0406.20.20.0) - Other | 26.3% | 23.0% | 18.0% | 13.1% | 4.9% | Free | |
(HS: 0406.40) - Blue-veined cheese and other cheese containing veins produced by "Penicillium roqueforti" | (HS: 0406.40.09.0) - Other | 29.8% | 27.0% | 23.0% | 18.9% | 14.9% | N/A |
Source: Canada Tariff Finder, 2019 1: Japan's Most Favoured Nation (MFN) tariff rates are generally applicable to imports from all countries that are Members of the World Trade Organization. The Comprehensive and Progressive Transpacific Partnership (CPTPP) entered into force on December 30, 2018. The preferential tariff information for the current year and for subsequent years is provided based on Japan's commitments under this agreement. Tariff preferences under CPTPP apply to goods imported from Canada that meet the rules of origin under this agreement. The MFN tariff rates of Japan apply to goods imported from Canada that do not meet the rules of origin (non-originating goods) under CPTPP. Year 1 for Japan starts December 30th, 2018 and ends March 31st, 2019, Year 2 starts April 1, 2019, and ends March 31, 2020, and the same for the following years. |
Japanese imports
Product | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
Cheese - Total | 1,312.3 | 1,341.8 | 1,294.5 | 1,507.3 | 1,676.3 | 6.3 |
Cheese (excluding fresh cheese, including whey cheese, curd, processed cheese, blue-veined cheese and other cheese containing veins produced by "Penicillium roqueforti", and grated or powdered cheese) (HS: 040690) | 755.8 | 734.1 | 723.4 | 880.7 | 966.3 | 6.3 |
Fresh (unripened or uncured) cheese, including whey cheese, and curd (HS: 040610) | 423.5 | 491.2 | 447.9 | 502.8 | 565.9 | 7.5 |
Cheese, grated or powdered, of all kinds (HS: 040620) | 73.4 | 64.6 | 63.1 | 61.1 | 68.9 | −1.6 |
Processed cheese, not grated or powdered (HS: 040630) | 44.8 | 35.2 | 44.1 | 47.3 | 57.2 | 6.3 |
Blue-veined cheese and other cheese containing veins produced by "Penicillium roqueforti" (HS: 040640) | 14.9 | 16.7 | 16.1 | 15.5 | 18.0 | 4.9 |
Butter - Total | 57.1 | 73.8 | 60.6 | 61.5 | 123.5 | 21.3 |
Butter (excluding dehydrated butter and ghee) (HS: 040510) | 54.1 | 70.9 | 58.1 | 58.1 | 119.5 | 21.9 |
Fats and oils derived from milk, and dehydrated butter and ghee (excluding natural butter, recombined butter and whey butter) (HS: 040590) | 2.9 | 3.0 | 2.5 | 3.4 | 4.0 | 8.4 |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate |
Country | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
World | 1,312.3 | 1,341.8 | 1,294.5 | 1,507.3 | 1,676.3 | 6.3 |
Australia | 390.2 | 425.5 | 381.3 | 412.0 | 460.2 | 4.2 |
New Zealand | 289.9 | 283.1 | 285.3 | 317.8 | 340.1 | 4.1 |
United States | 270.1 | 224.4 | 167.4 | 188.1 | 202.2 | −7.0 |
Netherlands | 38.3 | 74.6 | 86.3 | 126.4 | 142.8 | 38.9 |
Italy | 97.1 | 92.3 | 99.0 | 112.5 | 118.0 | 5.0 |
Denmark | 60.2 | 61.4 | 76.9 | 103.7 | 115.0 | 17.6 |
France | 83.2 | 76.7 | 84.3 | 92.2 | 108.6 | 6.9 |
Germany | 36.4 | 50.8 | 54.6 | 77.0 | 84.2 | 23.3 |
Ireland | 8.3 | 14.4 | 17.1 | 32.3 | 48.4 | 55.6 |
Argentina | 16.8 | 15.8 | 14.0 | 13.3 | 21.8 | 6.7 |
Switzerland | 9.0 | 9.2 | 9.5 | 10.2 | 12.4 | 8.2 |
Finland | 0.4 | 0.6 | 6.4 | 3.8 | 6.5 | 104.8 |
Belgium | 4.0 | 6.8 | 5.2 | 5.7 | 3.5 | −3.1 |
Estonia | 0.0 | 0.1 | 0.2 | 2.2 | 3.0 | N/C |
United Kingdom | 1.6 | 1.8 | 1.8 | 2.0 | 3.0 | 16.4 |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate N/C: non-calculable |
Country | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
World | 57.1 | 73.8 | 60.6 | 61.5 | 123.5 | 21.3 |
New Zealand | 27.3 | 47.0 | 26.9 | 28.8 | 66.8 | 25.1 |
Netherlands | 14.3 | 9.9 | 15.2 | 14.2 | 22.8 | 12.4 |
Germany | 4.2 | 7.8 | 9.2 | 7.0 | 12.6 | 32.1 |
France | 2.6 | 4.4 | 6.0 | 7.5 | 10.2 | 40.4 |
United States | 6.4 | 0.6 | 0.1 | 0.4 | 3.8 | −12.3 |
Argentina | 0.0 | 2.3 | 0.3 | 0.1 | 2.6 | N/C |
Switzerland | 0.0 | 0.4 | 1.5 | 0.4 | 2.0 | N/C |
Belgium | 0.2 | 0.1 | 0.1 | 1.7 | 1.1 | 54.2 |
Australia | 2.0 | 0.8 | 0.7 | 0.4 | 0.5 | −27.9 |
Denmark | 0.1 | 0.1 | 0.1 | 0.3 | 0.5 | 66.9 |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate N/C: non-calculable |
Quantity
Product | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
Cheese - Total | 231,950.0 | 249,285.2 | 257,584.0 | 272,771.6 | 285,700.5 | 5.3 |
Cheese (excluding fresh cheese, including whey cheese, curd, processed cheese, blue-veined cheese and other cheese containing veins produced by "Penicillium roqueforti", and grated or powdered cheese) (HS: 040690) | 133,240.8 | 137,851.9 | 15,1701.9 | 165,322.0 | 175,201.0 | 7.1 |
Fresh (unripened or uncured) cheese, including whey cheese, and curd (HS: 040610) | 84,104.1 | 98,941.0 | 92,565.0 | 94,104.1 | 96,600.9 | 3.5 |
Processed cheese, not grated or powdered (HS: 040630) | 6,233.1 | 5,499.9 | 7,001.0 | 7,309.9 | 7,313.9 | 4.1 |
Cheese, grated or powdered, of all kinds (HS: 040620) | 7,385.4 | 5,807.6 | 5,195.8 | 4,953.0 | 5,406.0 | −7.5 |
Blue-veined cheese and other cheese containing veins produced by "Penicillium roqueforti" (HS: 040640) | 986.6 | 1,184.8 | 1,120.3 | 1,082.6 | 1,178.8 | 4.5 |
Butter - Total | 11,251.3 | 16,096.6 | 12,479.2 | 8,167.5 | 15,531.8 | 8.4 |
Butter (excluding dehydrated butter and ghee) (HS: 040510) | 10,914.5 | 15,793.5 | 12,226.4 | 7,898.6 | 15,259.8 | 8.7 |
Fats and oils derived from milk, and dehydrated butter and ghee (excluding natural butter, recombined butter and whey butter) (HS: 040590) | 336.8 | 303.1 | 252.8 | 268.9 | 272.0 | −5.2 |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate |
Country | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
World | 231,950.0 | 249,285.2 | 257,584.0 | 272,771.6 | 285,700.5 | 5.3 |
Australia | 79,443.8 | 89,437.2 | 86,001.4 | 82,953.3 | 83,043.2 | 1.1 |
New Zealand | 55,459.2 | 57,118.1 | 61,294.5 | 62,633.9 | 62,214.1 | 2.9 |
United States | 51,002.8 | 37,043.3 | 28,925.6 | 31,616.4 | 33,256.1 | −10.1 |
Netherlands | 7,003.5 | 17,711.0 | 22,235.9 | 27,550.8 | 30,201.0 | 44.1 |
Denmark | 7,852.5 | 10,041.3 | 13,764.7 | 16,825.8 | 18,607.1 | 24.1 |
Germany | 6,867.8 | 12,018.5 | 14,262.2 | 16,181.2 | 18,173.6 | 27.5 |
France | 8,861.8 | 8,628.3 | 10,021.2 | 10,877.5 | 11,316.0 | 6.3 |
Italy | 8,275.9 | 8,383.4 | 9,045.1 | 10,313.8 | 10,104.0 | 5.1 |
Ireland | 1,462.2 | 2,858.5 | 4,109.5 | 6,834.7 | 9,474.8 | 59.5 |
Argentina | 3,212.9 | 3,372.5 | 3,607.3 | 2,640.1 | 4,534.5 | 9.0 |
Finland | 39.8 | 77.2 | 1,808.8 | 843.1 | 1,431.7 | 144.8 |
Switzerland | 541.5 | 507.5 | 536.5 | 578.8 | 739.4 | 8.1 |
Belgium | 708.9 | 1,405.2 | 1,056.6 | 1,033.1 | 710.7 | 0.1 |
Estonia | 0.0 | 24.0 | 60.0 | 503.8 | 696.4 | N/C |
Latvia | 0.0 | 21.9 | 241.8 | 219.9 | 307.8 | N/C |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate N/C: non-calculable |
Country | 2014 | 2015 | 2016 | 2017 | 2018 | CAGR* % 2014-2018 |
---|---|---|---|---|---|---|
World | 11,251.3 | 16,096.6 | 12,479.2 | 8,167.5 | 15,531.8 | 8.4 |
New Zealand | 6,103.2 | 11,312.9 | 6,110.5 | 4,108.0 | 9,021.2 | 10.3 |
Netherlands | 2,651.7 | 2,006.8 | 3,253.1 | 2,000.1 | 2,815.3 | 1.5 |
Germany | 636.7 | 1,328.4 | 1,808.4 | 860.6 | 1,401.0 | 21.8 |
France | 170.4 | 481.7 | 760.4 | 665.9 | 913.9 | 52.2 |
United States | 1,297.3 | 99.7 | 10.1 | 28.8 | 507.8 | −20.9 |
Argentina | 0.0 | 582.9 | 52.6 | 16.9 | 392.4 | N/C |
Switzerland | 0.0 | 73.6 | 279.3 | 47.0 | 210.0 | N/C |
Belgium | 26.3 | 26.2 | 27.3 | 287.4 | 106.2 | 41.8 |
Australia | 353.4 | 118.2 | 118.6 | 50.3 | 59.8 | −35.9 |
Denmark | 7.5 | 10.2 | 19.1 | 32.2 | 46.8 | 57.9 |
Source: Global Trade Tracker, 2019 *CAGR: Compound annual growth rate N/C: non-calculable |
Challenges
Cheese producers (PDF) in Australia, New Zealand and in European countries have established a quality image on the Japanese market with a wide variety of products. In order to compete with European and Oceanian products, artisanal cheese products and cheeses that have won competitions can attract upscale Japanese consumers.
Furthermore, under the Economic Partnership Agreement with the European Union (EU) (July 2018), Japan will eliminate customs duties on approximately 94% of all imports from the 28 countries of the economic block by 2035, which will allow Japanese consumers to enjoy less expensive European cheese products.
Retail price analysis
Butter
Name of main product | Retailer | Price (US dollars) | Quantity | Units | Type of packaging | Brand name | Reference date (2019) |
---|---|---|---|---|---|---|---|
Hotel Margarine - Spreadable; 1 kg (1 unit) | The Flying Pig (FP) | 5.38 | 1 | Kilogram | Individual pack | Hotel Margarine | May 26 |
Meiji - Hokkaido; 200 grams (4 units) | The Flying Pig (FP) | 16.33 | 200 | Grams | Multi-pack | Meiji | May 26 |
Meiji - Unsalted; Hokkaido; 200 grams (2 units) | The Flying Pig (FP) | 9.79 | 200 | Grams | Multi-pack | Meiji | May 26 |
Rama - Butter; 300 grams (1 unit) | Seiyu (SEU) | 1.51 | 300 | Grams | Individual pack | Rama | May 8 |
Snow Brand - 0% Fat; 160 grams (1 unit) | Seiyu (SEU) | 2.29 | 160 | Grams | Individual pack | Snow Brand | May 8 |
Koiwai Farm - Fermentation; Margarine; 180 grams (1 unit) | Seiyu (SEU) | 2.66 | 180 | Grams | Individual pack | Koiwai Farm | May 8 |
Meiji - Butter 50% Blend; 140 grams (1 unit) | Seiyu (SEU) | 2.66 | 140 | Grams | Individual pack | Meiji | May 8 |
Meiji - Garlic Soft; Tube; 90 grams (1 unit) | Seiyu (SEU) | 1.28 | 90 | Grams | Individual pack | Meiji | May 8 |
Meiji - Margarine; 200 grams (1 unit) | Seiyu (SEU) | 1.65 | 200 | Grams | Individual pack | Meiji | May 8 |
Meiji - Tube 1/3; 160 grams (1 unit) | Seiyu (SEU) | 2.32 | 160 | Grams | Individual pack | Meiji | May 8 |
Yotsuba - Salted; 150 grams (1 unit) | Seiyu (SEU) | 2.66 | 150 | Grams | Individual pack | Yotsuba | May 8 |
Meiji - Butter; 160 grams (3 units) | HiloMarket (YOYONEW) | 8.42 | 160 | Grams | Multi-pack | Meiji | February 24 |
Meiji - Butter; Unsalted; 200 grams (2 units) | HiloMarket (YOYONEW) | 9.46 | 200 | Grams | Multi-pack | Meiji | February 24 |
Meiji - Spreadable; 150 grams (1 unit) | Seiyu (SEU) | 2.75 | 150 | Grams | Individual pack | Meiji | May 26 |
Megmilk Snow Brand - Unsalted; Butter; 200 grams (1 unit) | Seiyu (SEU) | 3.98 | 200 | Grams | Individual pack | Megmilk Snow Brand | May 8 |
Meiji - Butter; 200 grams (1 unit) | Seiyu (SEU) | 3.68 | 200 | Grams | Individual pack | Meiji | May 8 |
Meiji - Unsalted; Butter; 200 grams (1 unit) | Seiyu (SEU) | 3.96 | 200 | Grams | Individual pack | Meiji | May 8 |
Nuttelex - Buttery Spread; Olive Oil; 1 kg (1 unit) | HiloMarket (YOYONEW) | 8.96 | 1 | Kilogram | Individual pack | Nuttelex | February 24 |
Seiyu - Butter; 300 grams (1 unit) | Seiyu (SEU) | 1.39 | 300 | Grams | Individual pack | Seiyu | May 8 |
Seiyu - Unsalted; Butter; 150 grams (1 unit) | Seiyu (SEU) | 2.95 | 150 | Grams | Individual pack | Seiyu | May 8 |
Meiji - Butter; Soft; 280 grams (1 unit) | Seiyu (SEU) | 1.56 | 280 | Grams | Individual pack | Meiji | May 26 |
Snow Brand Megumiruku - Hokkaido; Butter; 100 grams (1 unit) | Seiyu (SEU) | 3.61 | 100 | Grams | Individual pack | Snow Brand Megumiruku | May 26 |
Snow Brand Megumiruku - Milky; Soft; 140 grams (1 unit) | Seiyu (SEU) | 1.83 | 140 | Grams | Individual pack | Snow Brand Megumiruku | May 26 |
Yotsuba - Hokkaido Milk; Butter; 100 grams (1 unit) | Seiyu (SEU) | 2.57 | 100 | Grams | Individual pack | Yotsuba | May 26 |
Seiyu original - Hokkaido; Butter; 200 grams (1 unit) | Seiyu (SEU) | 3.04 | 200 | Grams | Individual pack | Seiyu original | May 26 |
Source: GlobalData Intelligence, 2019 |
Cheese
Name of main product | Retailer | Price (US dollars) | Quantity | Type of packaging | Brand name | Reference date (2019) |
---|---|---|---|---|---|---|
Boursin - Garlic & Herbs; 100 grams (1 unit) | Seiyu (SEU) | 4.43 | 100 | Individual pack | Boursin | May 8 |
Igor - Gorgonzola; 150 grams (1 unit) | Seiyu (SEU) | 5.35 | 150 | Individual pack | IGOR | May 8 |
Kiri - Cream & Cheese; 180 grams (1 unit) | Seiyu (SEU) | 3.68 | 180 | Individual pack | Kiri | May 8 |
Kraft - Cheese; 148 grams (1 unit) | Seiyu (SEU) | 2.29 | 148 | Individual pack | Kraft | May 8 |
Philadelphia - Cream & Cheese; 200 grams (1 unit) | Seiyu (SEU) | 3.96 | 200 | Individual pack | Philadelphia | May 8 |
Snow Brand - Camembert; 100 grams (1 unit) | Seiyu (SEU) | 2.68 | 100 | Individual pack | Snow Brand | May 8 |
Snow Brand - Cream & Cheese; 100 grams (1 unit) | Seiyu (SEU) | 2.08 | 100 | Individual pack | Snow Brand | May 8 |
Snow Brand - Low Fat; Cottage Cheese; 100 grams (1 unit) | Seiyu (SEU) | 2.18 | 100 | Individual pack | Snow Brand | May 8 |
Snow Brand - Mascarpone; 100 grams (1 unit) | Seiyu (SEU) | 2.08 | 100 | Individual pack | Snow Brand | May 8 |
Kraft - Melting; Slices; 75 grams (1 unit) | Seiyu (SEU) | 0.88 | 75 | Individual pack | Kraft | May 8 |
Kraft - Slices; 75 grams (1 unit) | Seiyu (SEU) | 0.88 | 75 | Individual pack | Kraft | May 8 |
Kraft - World Select; Cheddar; 119 grams (1 unit) | Seiyu (SEU) | 1.95 | 119 | Individual pack | Kraft | February 26 |
Snow Brand - 6P Cheese; 108 grams (1 unit) | Seiyu (SEU) | 1.75 | 108 | Individual pack | Snow Brand | May 8 |
Snow Brand - Baby Cheese; 4 Pieces; 48 grams (1 unit) | Seiyu (SEU) | 0.97 | 48 | Individual pack | Snow Brand | May 8 |
Snow Brand - Cottage Cheese; 200 grams (1 unit) | Seiyu (SEU) | 3.65 | 200 | Individual pack | Snow Brand | May 8 |
Snow Brand - Mild; Grated; 50 grams (1 unit) | Seiyu (SEU) | 2.38 | 50 | Individual pack | Snow Brand | May 8 |
Snow Brand - Pepper; 50 grams (1 unit) | Seiyu (SEU) | 1.39 | 50 | Individual pack | Snow Brand | May 8 |
Snow Brand - Salt; 6P; 108 grams (1 unit) | Seiyu (SEU) | 1.84 | 108 | Individual pack | Snow Brand | March 17 |
Snow Brand - Smoked; 50 grams (1 unit) | Seiyu (SEU) | 1.39 | 50 | Individual pack | Snow Brand | May 8 |
Snow Brand - String; 50 grams (1 unit) | Seiyu (SEU) | 1.39 | 50 | Individual pack | Snow Brand | May 8 |
Coeur de Lion - Mini Camembert; 25 grams (10 units) | The Flying Pig (FP) | 10.15 | 25 | Multi-pack | Coeur de lion | May 8 |
Friendship Dairies - Danablu Classic; 100 grams (1 unit) | Seiyu (SEU) | 4.61 | 100 | Individual pack | Friendship Dairies | May 8 |
Gerard - Cheese Blue; 125 grams (1 unit) | Seiyu (SEU) | 5.17 | 125 | Individual pack | Gerard | May 8 |
Sonoma Jack - Assorted; 907 grams (1 unit) | HiloMarket | 22.16 | 907 | Individual pack | Sonoma Jack | February 24 |
Bandon - Cheddar; Medium; 1.13 kg (1 unit) | HiloMarket | 18.25 | 1.13 | Individual pack | Bandon | February 24 |
BelGioissio - Natural; Mozzarella; 907 grams (1 unit) | HiloMarket | 26.34 | 907 | Individual pack | BelGioissio | February 24 |
BelGioissio - Provolone; Mild; 907 grams (1 unit) | HiloMarket | 18.29 | 907 | Individual pack | BelGioissio | February 24 |
BelGioissio - Ricotta Con Latte; Whole Milk; 453 grams (1 unit) | HiloMarket | 8.24 | 453 | Individual pack | BelGioissio | February 24 |
Coeur de Lion - Mini Camembert; 25 grams (10 units) | HiloMarket | 12.06 | 25 | Multi-pack | Coeur de lion | February 24 |
Coeur de Lion - Cow Milk; 200 grams (1 unit) | HiloMarket | 11.42 | 200 | Individual pack | Coeur de lion | February 24 |
Formaggio - Mozzarella; Marinated; 680 grams (1 unit) | HiloMarket | 24.52 | 680 | Individual pack | Formaggio | February 24 |
Isigny Ste Mère - 12 Months; French; Mimolette; 300 grams (1 unit) | HiloMarket | 17.11 | 300 | Individual pack | Isigny Ste Mère | February 24 |
Isigny Ste Mère - Camembert; 250 grams (2 units) | HiloMarket | 21.11 | 250 | Multi-pack | Isigny Ste Mère | February 24 |
Isigny Ste Mère - Signature; French Brie; 380 grams (1 unit) | HiloMarket | 17.52 | 380 | Individual pack | Isigny Ste Mère | February 24 |
Kirkland Signature - Cheddar; Sharp; White; 907 grams (1 unit) | HiloMarket | 11.24 | 907 | Individual pack | Kirkland Signature | February 24 |
Kirkland Signature - Grana Padano; Aged 18 Months; 700 grams (1 unit) | HiloMarket | 25.94 | 700 | Individual pack | Kirkland Signature | February 24 |
Kirkland Signature - Parmigiano Reggiano; Aged 24 Months; 750 grams (1 unit) | HiloMarket | 36.72 | 750 | Individual pack | Kirkland Signature | February 24 |
Kirkland Signature - Parmigiano Reggiano; Aged 36 Months; 750 grams (1 unit) | HiloMarket | 43.32 | 750 | Individual pack | Kirkland Signature | February 24 |
Meiji - Camembert; 100 grams (4 units) | HiloMarket | 16.33 | 100 | Multi-pack | Meiji | February 24 |
Murakawa - Gouda; 800 grams (1 unit) | HiloMarket | 17.65 | 800 | Individual pack | Murakawa | February 24 |
Philadelphia - Cream; 200 grams (3 units) | HiloMarket | 12.24 | 200 | Multi-pack | Philadelphia | February 24 |
Raskas - Cream & Cheese; 1.36 kg (1 unit) | HiloMarket | 15.06 | 1.36 | Individual pack | Raskas | February 24 |
Rolf - Processed; Slices; 1.3 kg (1 unit) | HiloMarket | 18.43 | 1.3 | Individual pack | Rolf | February 24 |
Strahl - Fondue; Original; Swiss; 200 grams (2 units) | HiloMarket | 12.51 | 200 | Multi-pack | Strahl | February 24 |
Tillamook - Natural; 907 grams (1 unit) | HiloMarket | 19.75 | 907 | Individual pack | Tillamook | February 24 |
Tillamook - Natural; Monterrey Jack; 1.13 kg (1 unit) | HiloMarket | 19.61 | 1.13 | Individual pack | Tillamook | February 24 |
Valembert - Camembert; 110 grams (2 units) | HiloMarket | 7.7 | 110 | Multi-pack | Valembert | December 13 |
Source: GlobalData Intelligence, 2019 |
Product launch analysis
Consumer preferences | Advice |
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In response to the growing interest of Japanese consumers for all dairy products, since 1998, an increasing number of new cheese and butter-based products have been launched on the Japanese market.
Category | 2014 | 2015 | 2016 | 2017 | 2018 | Total |
---|---|---|---|---|---|---|
Processed cheese | 36 | 27 | 27 | 43 | 51 | 184 |
Margarine and other blends | 7 | 12 | 8 | 10 | 27 | 64 |
Hard and semi-hard cheese | 10 | 2 | 8 | 8 | 10 | 38 |
Soft cheese for desserts | 8 | 0 | 6 | 10 | 12 | 36 |
Soft and semi-soft cheese | 8 | 1 | 5 | 3 | 9 | 26 |
Fresh cheese and cream cheese | 7 | 1 | 2 | 0 | 3 | 13 |
Butter | 1 | 4 | 2 | 2 | 4 | 13 |
Sample total | 77 | 47 | 58 | 76 | 116 | 374 |
Source: Mintel, 2019 |

Description of above image
Date Published | Number of Variants |
---|---|
1998 | 49 |
1999 | 50 |
2000 | 42 |
2001 | 24 |
2002 | 27 |
2003 | 25 |
2004 | 40 |
2005 | 40 |
2006 | 32 |
2007 | 35 |
2008 | 42 |
2009 | 72 |
2010 | 51 |
2011 | 78 |
2012 | 54 |
2013 | 71 |
2014 | 77 |
2015 | 47 |
2016 | 58 |
2017 | 76 |
2018 | 116 |
Total Sample | 1,106 |
Source: Mintel, 2019
Category | New variety/range extension | Relaunch | New packaging | New product | Total |
---|---|---|---|---|---|
Processed cheese | 98 | 39 | 37 | 10 | 184 |
Margarine and other blends | 14 | 40 | 8 | 2 | 64 |
Hard and semi-hard cheese | 17 | 12 | 6 | 3 | 38 |
Soft cheese for desserts | 18 | 9 | 1 | 8 | 36 |
Soft and semi-soft cheese | 13 | 4 | 9 | 0 | 26 |
Fresh cheese and cream cheese | 3 | 4 | 6 | 0 | 13 |
Butter | 3 | 2 | 6 | 2 | 13 |
Sample total | 166 | 110 | 73 | 25 | 374 |
Source: Mintel, 2019 |

Description of above image
Company | 2014 | 2015 | 2016 | 2017 | 2018 | Total Sample |
---|---|---|---|---|---|---|
Aeon | 11 | 7 | 10 | 10 | 17 | 55 |
Megmilk Snow Brand | 1 | 7 | 7 | 12 | 26 | 53 |
Meiji | 8 | 7 | 6 | 6 | 14 | 41 |
Rokko Butter | 0 | 0 | 0 | 20 | 11 | 31 |
Megmilk Snow | 19 | 6 | 1 | 0 | 0 | 26 |
Koiwai Dairy Products | 12 | 2 | 7 | 3 | 1 | 25 |
Seven & i Holdings | 7 | 1 | 6 | 5 | 5 | 24 |
Natori | 1 | 1 | 3 | 0 | 17 | 22 |
Morinaga Milk Industry | 5 | 6 | 4 | 0 | 2 | 17 |
Kraft Foods | 0 | 0 | 6 | 6 | 2 | 14 |
Lawson | 0 | 0 | 3 | 4 | 4 | 11 |
Hoko | 3 | 2 | 2 | 1 | 2 | 10 |
J-Oil Mills | 2 | 3 | 0 | 1 | 2 | 8 |
Bel | 0 | 1 | 1 | 2 | 3 | 7 |
Rokkō Butter | 0 | 0 | 0 | 3 | 3 | 6 |
Sous total | 69 | 42 | 55 | 68 | 103 | 337 |
Total Sample | 77 | 47 | 58 | 76 | 116 | 374 |
Source: Mintel, 2019
Companies | 2014 | 2015 | 2016 | 2017 | 2018 | Total |
---|---|---|---|---|---|---|
Aeon | 11 | 7 | 10 | 10 | 17 | 55 |
Megmilk Snow Brand | 1 | 7 | 7 | 12 | 26 | 53 |
Meiji | 8 | 7 | 6 | 6 | 14 | 41 |
Rokko Butter | 0 | 0 | 0 | 20 | 11 | 31 |
Megmilk Snow | 19 | 6 | 1 | 0 | 0 | 26 |
Koiwai Dairy Products | 12 | 2 | 7 | 3 | 1 | 25 |
Seven & i Holdings | 7 | 1 | 6 | 5 | 5 | 24 |
Natori | 1 | 1 | 3 | 0 | 17 | 22 |
Morinaga Milk Industry | 5 | 6 | 4 | 0 | 2 | 17 |
Kraft Foods | 0 | 0 | 6 | 6 | 2 | 14 |
Lawson | 0 | 0 | 3 | 4 | 4 | 11 |
Hoko | 3 | 2 | 2 | 1 | 2 | 10 |
J-Oil Mills | 2 | 3 | 0 | 1 | 2 | 8 |
Bel | 0 | 1 | 1 | 2 | 3 | 7 |
Rokkō Butter | 0 | 0 | 0 | 3 | 3 | 6 |
Sub-total | 69 | 42 | 55 | 68 | 103 | 337 |
Sample total | 77 | 47 | 58 | 76 | 116 | 374 |
Source: Mintel, 2019 |
Companies | Processed cheese | Margarine and other blends | Hard and semi-hard cheese | Soft cheese for desserts | Soft and semi-soft cheese | Fresh cheese and cream cheese | Butter | Total |
---|---|---|---|---|---|---|---|---|
Aeon | 22 | 8 | 15 | 0 | 4 | 2 | 4 | 55 |
Megmilk Snow Brand | 18 | 26 | 4 | 0 | 3 | 1 | 1 | 53 |
Meiji | 15 | 8 | 6 | 4 | 7 | 0 | 1 | 41 |
Rokko Butter | 15 | 0 | 2 | 12 | 2 | 0 | 0 | 31 |
Megmilk Snow | 16 | 5 | 0 | 2 | 3 | 0 | 0 | 26 |
Koiwai Dairy Products | 21 | 3 | 0 | 0 | 0 | 0 | 1 | 25 |
Seven & i Holdings | 13 | 1 | 5 | 0 | 3 | 1 | 1 | 24 |
Natori | 22 | 0 | 0 | 0 | 0 | 0 | 0 | 22 |
Morinaga Milk Industry | 7 | 0 | 2 | 0 | 2 | 5 | 1 | 17 |
Kraft Foods | 1 | 0 | 3 | 9 | 1 | 0 | 0 | 14 |
Lawson | 7 | 2 | 1 | 0 | 0 | 0 | 1 | 11 |
Hoko | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
J-Oil Mills | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 8 |
Bel | 6 | 0 | 0 | 0 | 0 | 1 | 0 | 7 |
Rokkō Butter | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 6 |
Sub-total | 176 | 61 | 38 | 30 | 25 | 10 | 10 | 350 |
Sample total | 184 | 64 | 38 | 36 | 26 | 13 | 13 | 374 |
Source: Mintel, 2019 |
The average understanding of Japanese consumers concerning the extent of the benefits of products claiming to be organic is still relatively low, especially outside the main urban centres. There is some confusion in the minds of Japanese consumers in terms of differentiating between products claiming to be organic and those claiming to be made with "natural" ingredients. During the reference period (2014-2018), to capture the attention of the Japanese consumer, the industry diversified the claims on the packaging of butter and cheese products in Japan (Graph 1). However, when it comes to stressing claims concerning the benefits and origin of their ingredients, the "natural" label is heavily used (Graph 2). With the increasing popularity of organic products, especially among young consumers (34 and under), it is expected that dairy products that claim to be organic or to contain organic ingredients will occupy an increasing market share on the Japanese market.

Description of above image
Claim | Number of variants |
---|---|
Convenient packaging | 37 |
Limited Edition | 32 |
High-end products | 28 |
Economical (low price) | 23 |
Easy to eat | 20 |
Low/nil/calorie reduced | 19 |
No additives/preservatives | 16 |
Low/no/low fat | 14 |
Low/no/reduced transformer | 14 |
Low/no/low cholesterol | 14 |
Total Sample | 374 |
Source: Mintel, 2019
*: Some products may claim multiple benefits and/or functionalities.

Description of above image
Ingredient claim | Number of variants |
---|---|
Natural | 244 |
Vegetable-based | 106 |
Sugar-based | 54 |
Soy derivative | 31 |
Origin (geographical appellation) | 30 |
Others | 14 |
Source: Mintel, 2019
*: Some products may claim multiple benefits and/or functionalities.
Perceptions
Japanese consumers are concerned about the value of products in terms of price and quality. Products must meet or exceed consumer expectations. Consumers are willing to pay more for high-end products provided that the value and quality meet their expectations relative to the price.
In comparison to the U.S. market, the trend for organic and natural foods has not until quite recently generated much enthusiasm on the part of the average Japanese consumer, partly because of their strong confidence in domestic products and perception of their quality. Consequently, until quite recently, they were less inclined to pay more for foods certified as organic. However, the organic products market is evolving quickly and Japanese consumers (particularly young consumers 34 and under) are increasingly aware of the benefits related to organic foods and are therefore increasingly willing to pay more for foods certified as organic.

Description of above image
Response category | Total | % of total |
---|---|---|
Higher quality | 235 | 34% |
Fresher | 489 | 70% |
Healthier/more nutritious | 164 | 23% |
Safer (food control) | 278 | 40% |
Benefits for local farmers/local economy | 410 | 59% |
Improved worker safety | 78 | 11% |
Promotes fair trade practices | 75 | 11% |
Improved traceability | 65 | 9% |
Cheaper | 183 | 26% |
Lower carbon footprint | 62 | 9% |
Better for the environment | 120 | 17% |
None of the above | 50 | 7% |
Total | 700 | 100% |
Source: GlobalData 2017 Q4 Consumer Survey - JAPAN - Question List *This survey of 700 individuals in Japan was conducted during the fourth quarter of 2017. The respondents may have associated several categories with the question asked.

Description of above image
Response categories | Total | % of total |
---|---|---|
Healthy food | 301 | 43% |
Natural food | 397 | 57% |
Local product | 86 | 12% |
Fresh | 110 | 16% |
Sustainable (environment) | 36 | 5% |
Safe (food control) | 251 | 36% |
Better quality | 131 | 19% |
Fewer or no additives | 312 | 45% |
Better tasting | 51 | 7% |
Fewer or no added pesticides/ chemicals | 316 | 45% |
Better for the environment | 151 | 22% |
More expensive | 175 | 25% |
None of the above | 65 | 9% |
Total | 700 | 100% |
Source: GlobalData 2017 Q4 Consumer Survey - JAPAN - Question List *This survey of 700 individuals in Japan was conducted during the fourth quarter of 2017. The respondents may have associated several categories with the question asked.

Description of above image
Response categories | Total | % of total |
---|---|---|
Organic | 201 | 29% |
Fresh product | 216 | 31% |
Natural | 214 | 31% |
Low/no meat | 49 | 7% |
Dairy-free products | 26 | 4% |
Gluten-free | 51 | 7% |
Made on-site/local source | 86 | 12% |
Made in-house | 104 | 15% |
Low fat | 191 | 27% |
Low in calories | 190 | 27% |
Low in carbohydrates | 113 | 16% |
Low in sugar | 163 | 23% |
High protein | 95 | 14% |
Balanced diet | 407 | 58% |
None of the above | 69 | 10% |
Total | 700 | 100% |
Source: GlobalData 2017 Q4 Consumer Survey - JAPAN - Question List *This survey of 700 individuals in Japan was conducted during the fourth quarter of 2017. The respondents may have associated several categories with the question asked.
Examples of organic dairy products
Margarine for Butter Lovers

Company | J-Oil Mills |
---|---|
Brand | Rama |
Importer | Not imported |
Store type | Supermarket |
Store address | Suginamiku, Tokyo 167-0022 |
Launch date | May 2019 |
Launch type | New packaging |
Price in yen | 171.00 |
Price in US dollars | 1.54 |
Rama Margarine has been repackaged. This upscale margarine contains butter and milk powder from Hokkaido and is described as rich and delicious just like butter. This product, which is low in trans fats, is also suitable for the preparation of gratins, sautéed vegetables, baked potatoes and orange cake. It is sold in retail outlets in a recyclable 160-g container with a recipe suggestion and QR codes. Launched in March 2019.
Raisin & Butter

Company | Koiwai Dairy Products |
---|---|
Brand | Koiwai |
Importer | Not imported |
Store name | Sain E yoshiya |
Store address | Takada 171-0033 |
Store type | Supermarket |
Launch date | May 2019 |
Launch type | New packaging |
Price in yen | 257.00 |
Price in US dollars | 2.30 |
Koiwai Raisin & Butter has been repackaged. This product boasts that it has kept its original flavour since 1972 and contains butter from Koiwai and California raisins. It contains 43% milk fat and is sold in retail outlets in a 75-gram package. Launched on March 1, 2019 with an Manufacturer Suggested Retail Price (MSRP) of 259 yen.
Olive oil and butter flavoured spread

Company | Unilever |
---|---|
Brand | Rama |
Importer | Not imported |
Store name | Seiyu |
Store type | Supermarket |
Launch date | April 2019 |
Launch type | New packaging |
Price in yen | 213.00 |
Price in US dollars | 1.91 |
Rama olive oil and butter flavoured spread has been repackaged with a new design. This product includes a mixture of 30% butter flavour and fruity olive oil, and is described as having a pleasant flavour, which makes it suitable for use in roasting, cooking and baking. It is sold in retail outlets in a 140-gram package with a QR code and suggested recipe. The manufacturer is endeavouring to reduce the trans fats in its margarine blends. Launched in March 2019.
Butter flavoured spread

Company | Megmilk Snow Brand |
---|---|
Brand | Yukijirushi Megmilk |
Store type | Supermarket |
Store name | Life |
Launch date | October 2018 |
Launch type | Market relaunch |
Price in yen | 189.00 |
Price in US dollars | 1.66 |
Yukijirushi Megmilk sweet butter-flavoured spread has been relaunched. This product is low in calories, cholesterol and trans fats, does not contain any partially hydrogenated oils and has a rich butter flavour that enhances the taste of all types of bread. This product is sold in retail outlets in a 300-gram package with a QR code.
Grated Gouda, Red Cheddar and Steppen cheeses

Company | Aeon |
---|---|
Brand | Topvalu |
Store name | Aeon |
Store type | Supermarket |
Launch date | January 2019 |
Launch type | New variety/range extension |
Price in yen | 213.00 |
Price in US dollars | 1.96 |
Topvalu grated Gouda, Red Cheddar & Steppen cheeses have been added to the product line. This natural cheese is ready to use and can be added to salads or used to season hot dishes before serving. Steppen cheese is described as a mild cheese that melts particularly well when heated. It is sold in retail outlets in a 100-gram package.
Red Cheddar Cheese

Company | Lawson |
---|---|
Brand | Lawson Select |
Importer | New Zealand |
Store name | Lawson |
Store type | Convenience store |
Launch date | December 2018 |
Launch type | New variety/range extension |
Price in yen | 198.00 |
Price in US dollars | 1.75 |
Lawson Select Red Cheddar Cheese is now available. The product is sold in retail outlets in a 45-gram package.
For more information
International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found on the International agri-food market intelligence page, arranged by region.
For additional information on FoodEx 2020, please contact
Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and Agri-food Canada
ben.berry@canada.ca
Resources
- Global Trade Tracker, 2019
- Mintel Global New Products Database, 2019
- GlobalData, 2019
- MAFF (Department of Agriculture, Forestry and Fisheries) - Statistics on Milk and Dairy Products, 2019
Customized Report Service – Organic dairy products in Japan
Global Analysis Report
Prepared by: François Thériault, Market Analyst
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