Language selection

Search

Customized Report Service – Market Overview – Non-alcoholic fermented and cold pressed juice trends in the United States and Europe

Note: This report includes forecasting data that is based on baseline historical data.

Market snapshot

In 2021, established global juice markets are expected to see slow growth, while India, Turkey, and Russia are predicted to see the highest growth over the next few years, with the United States and China being by far the largest global markets in terms of volume retail sales (Mintel, 2021). In 2020, retail sales of the American juice sector totaled US$18.2 billion, while sales of all teas & infusions totaled US$1.7 billion with expected compound annual growth rates (CAGRs) of −0.1% and −0.9%, respectively between 2019 and 2022. Throughout the European markets in 2020, sales of juices totaled US$17.0 billion, while sales of all European teas and infusions totaled US$8.9 billion with expected CAGRs of 1.3% and 3.0%, respectively (2019-2022).

Fermentation is a natural process that turns sugars into ethyl alcohol (non-alcoholic level) or ethanol (alcohol).Footnote 1 Fermented non-alcoholic beverages generally include kombucha & kefir juices, black teas, mineral or aerated waters, and carbonated soft drinks like ginger beer. Global imports of non-alcoholic fermented drinks, carbonated sodas, waters and black teas from the world, totaled a value of Can$29.2 billion in 2020. Top import global markets included Austria (16.5%), the United States (US) (8.1%), and Germany (7.6%). In 2020, Canada supplied approximately 1.7% of these fermented products to the world at a value of Can$502.5 million, with its main export markets being the US (94.8%), Europe (EU28 ~1.7%) with 1.0% to the United Kingdom (UK), and Mexico (0.9%).

Cold-pressed juices are made using a hydraulic press that extracts the juice from fruits and vegetables, over other methods such as centrifugal or single auger or without a pasteurization process that produces heat or oxygen that oxidizes the nutrients and helps to prolong the shelf life by killing bacteria. This type of cold-pressed juice technology (unlike other processes) uses a high-pressure compression technique that doesn't produce heat, getting the most juice (pulp) out of the produce as possible and maintaining its maximum nutrients available from each ingredient. The benefit to cold-pressed extraction is that it protects and preserves the nutrients from the fruits and vegetables, and all of its healthy attributes from the juice in that 100% of its vitamins, minerals, enzymes, and nutrients, remains fully intact.Footnote 2

The non-alcoholic cold pressed and fermented juice sectors are niche markets that have been growing in consumer interest over the last five years. According to Mintel, there were 466 (US) and 1,225 (Europe) new cold pressed juice products and 291 (US) and 532 (Europe) new fermented juice products launched in the grocery/specialty stores between the period of January 2016 and February 17, 2021.

Global market overview – imports

Global imports of non-alcoholic fermented drinks, carbonated sodas, waters and black teas from the world, totaled a value of Can$29.2 billion in 2020. Major import markets of fermented waters, sodas and drinks, nowhere else specified (n.e.s.) of HS:2202 were Austria (16.5%), the US (8.1%), and Germany (7.6%), which accounted for 82.9% of the total global market share. Top import markets of fermented black teas were Kenya (26.5%), Sri Lanka (16.9%), and India (11.1%), which accounted for the remaining 17.1% of the total global market share (mainly contained in ≥3kg packages).

In 2020, imports of non-alcoholic unfermented fruit or vegetable juices and green teas from the world, totaled a value of Can$18.9 billion. Major global import markets of unfermented fruit/vegetable juices were Brazil (17.3%), the Netherlands (8.3%), and Germany (7.0%), which accounted for 91.9% of the total market share. Top import markets of unfermented green teas were China (46.3%), Japan (14.0%), and Germany (5.2%), representing the remaining 8.1% of the total global market share.

Top global import markets - non-alcoholic fermented/unfermented juices and tea beverages, 2020 measured values in Can$ millions
Import description Volume Value Top import markets and value share %
1 2 3
Total imports - fermented (non-alcoholic) drinks and teas n/c* 29,245.7 Austria: 13.7 United States: 6.9 Germany: 6.8
2202 - Fermented waters, carbonated sodas and other non-alcoholic beverages, n.e.s[1] (excluding fruit or vegetable juices and milk) ('000,000 litres) 5,373.3 24,231.2 Austria: 16.5 United States: 8.1 Germany: 7.6
090230 - Fermented black tea (packings ≤3 kilograms) (tonnes) 147,473.2 1,573.5 Sri Lanka: 18.7 Poland: 13.3 United Kingdom: 9.6
090240 - Fermented black tea (packings ≥3 kilograms) (tonnes) 979,820.5 3,440.9 Kenya: 38.4 Sri Lanka: 16.1 India: 12.2
Subtotal - Fermented black tea (thousand tonnes) 1,127.3 5,014.5 Kenya: 26.5 Sri Lanka: 16.9 India: 11.1
Total imports - unfermented juices and teas n/c* 18,853.5 Brazil: 16.0 Netherlands: 7.7 Germany: 6.9
2009 - Unfermented fruit (including grape must) and vegetable juices, may contain sugar or sweeteners, not containing added spirit ('000,000 litres) 4,474.1 17,333.5 Brazil: 17.3 Netherlands: 8.3 Germany: 7.0
090210 - Unfermented green tea (packings ≤3 kilograms) (tonnes) 52,604.2 688.7 China: 27.4 Japan: 16.5 Germany: 7.3
090220 - Unfermented green tea (packings ≥3 kilograms) (tonnes) 189,580.2 831.3 China: 61.9 Japan: 12.0 Vietnam: 5.9
Subtotal - Unfermented green tea (thousand tonnes) 242.2 1,520.0 China: 46.3 Japan: 14.0 Germany: 5.2

Source: Global Trade Tracker, 2021

*n/c: not calculable

1: nowhere else specified

Canadian trade of fermented/unfermented juices and teas

In 2020, Canadian exports of non-alcoholic fermented drinks, carbonated sodas, waters and black teas to the world, totaled a value of Can$502.5 million in 2020. Exports in this niche market of fermented waters, sodas and drinks, nowhere else specified (n.e.s.) were the US (94.5%), the UK (1.1%), and Mexico (0.9%), which accounted for 92.3% of Canada's total export market share. Canada's top export markets of fermented black teas were the US (98.4%), Sweden (0.4%), and Morocco (0.3%), representing the remaining 7.7% of the total export market share (mainly contained in smaller ≤3 kilograms packages).

Canada's exports of non-alcoholic unfermented fruit or vegetable juices and green teas to the world, totaled a value of Can$193.2 million in 2020. Top export markets of unfermented fruit/vegetable juices were the US (75.3%), the Netherlands (10.6%), and China (3.4%), which accounted for 89.6% of the total market share. Canada mainly exported to the US of unfermented green teas at a categorical share of 98.2%, followed by Sweden at 0.5%, and Hong Kong at 0.2%, representing the remaining 10.4% of Canada's total export market share.

Canada's top export markets to the world - fermented/unfermented juices and tea beverages, 2020 measured values in Can$ millions
Export description Volume Value Top import markets and value share %
1 2 3
Total exports - fermented (non-alcoholic) drinks and teas n/c* 502.5 United States: 94.8 United Kingdom: 1.0 Mexico: 0.9
2202 - Fermented waters, carbonated sodas and other non-alcoholic beverages, n.e.s[1] (excluding fruit or vegetable juices and milk) ('000 litres) 293,463.3 463.7 United States: 94.5 United Kingdom: 1.1 Mexico: 0.9
090230 - Fermented black tea (packings ≤3 kilograms) (tonnes) 2,164.3 37.0 United States: 98.5 Sweden: 0.4 Morocco: 0.3
090240 - Fermented black tea (packings ≥3 kilograms) (kilograms) 189,637 1.3 United States: 96.5 Saint Pierre and Miquelon: 1.2 Germany: 0.6
Subtotal - Fermented black tea (tonnes) 2,354.0 38.8 United States: 98.4 Sweden: 0.4 Morocco: 0.3
Total exports - unfermented juices and teas n/c* 193.2 United States: 77.7 Netherlands: 9.5 China: 3.1
2009 - Unfermented fruit (including grape must) and vegetable juices, may contain sugar or sweeteners, not containing added spirit ('000 litres) 103,119.0 173.2 United States: 75.3 Netherlands: 10.6 China: 3.4
090210 - Unfermented green tea (packings ≤3 kilograms) (kilograms) 595,351 19.3 United States: 98.4 Sweden: 0.5 Hong Kong: 0.2
090220 - Unfermented green tea (packings ≥3 kilograms) (kilograms) 68,874 0.780 United States: 94.5 United Arab Emirates: 3.0 Qatar: 0.8
Subtotal - Unfermented green tea (tonnes) 664.2 20.1 United States: 98.2 Sweden: 0.5 Hong Kong: 0.2

Source: Global Trade Tracker, 2021

*n/c: not calculable

1: nowhere else specified

Furthermore in 2020, as reported by Statistics Canada (CATSNET), Canadian exports to the world of fermented non-alcoholic beverages, nowhere else specified and black teas totaled Can$493.8 million, registering a growth difference of 18.0% over 2019. Canada's top exporter was the US registering a growth of 16.8%, while the European market (EU28- including the UK) had a growth of 120.0% at Can$8.7 million in 2020. All top 10 export markets showed positive growth (2020/2019) at the exception of Saint Kitts and Nevis (−2.2%), however, those that had the highest growth included Thailand, the UK, South Korea, and the Czech Republic.

In 2020, Canadian exports to the world of unfermented juices and green teas totaled Can$146.7 million, registering a growth difference of 23.4% over 2019. Canada's top exporter was the US registering a growth of 14.8%, while the EU28 market had a growth of 42.4% at Can$30.3 million in 2020. All top 10 export markets showed positive growth (2020/2019) at the exception of France (−12.3%) and Ireland (−6.3%). Those markets that had the highest growth included Austria, China, and the United Arab Emirates (UAE).

Canada's top global export markets - fermented waters, carbonated sodas, teas and other non-alcoholic beverages, Can$ dollars, 2018-2020
Market 2018 2019 2020 Market share % in 2020 Growth difference % (2020/19)
Total - global exports 334,258,650 418,622,870 493,814,786 100.0 18.0
1. United States 316,452,190 401,217,757 468,596,186 94.9 16.8
2. United Kingdom 982,366 1,112,754 5,139,542 1.0 361.9
3. Mexico 5,328,016 4,162,422 4,283,497 0.9 2.9
4. South Korea 270,331 955,814 2,959,254 0.6 209.6
5. Czech Republic 2,373,532 1,344,605 2,872,164 0.6 113.6
6. Japan 390,031 1,420,850 2,069,569 0.4 45.7
7. Chile 807,458 445,317 598,286 0.1 34.4
8. Saint Kitts and Nevis 396,023 551,988 539,900 0.1 −2.2
9. Thailand 35,759 32,880 533,771 0.1 1,523.4
10. Trinidad and Tobago 153,153 332,832 503,926 0.1 51.4
Subtotal - top 10 exports 327,188,859 411,577,219 488,096,095 98.8 18.6
EU28* 4,618,918 3,945,745 8,679,082 1.8 120.0

Source: CATSNET - Statistics Canada, 2021

HS codes (090230, 090240, 2202): Fermented non-alcoholic beverages, nowhere else specified (that is, flavoured/aerated/(un)sweetened waters, beers - <0.05%) (excluding fruit and vegetable juices of HS:2009) and fermented black teas

*EU28: European Union (including United Kingdom)

Canada's top global export markets - unfermented non-alcoholic juice and tea drinks, 2018-2020 measured values in Can$ dollars
Market 2018 2019 2020 Market share % in 2020 Growth difference % (2020/19)
Total - global exports 116,320,628 118,916,182 146,725,794 100.0 23.4
1. United States 94,459,002 90,917,390 104,362,664 71.1 14.8
2. Netherlands 6,991,574 11,367,214 18,347,089 12.5 61.4
3. China 1,163,456 1,508,409 5,864,776 4.0 288.8
4. Germany 2,013,868 3,854,312 5,252,631 3.6 36.3
5. United Kingdom 1,895,956 2,500,540 2,544,317 1.7 1.8
6. Austria 108,316 262,735 1,299,609 0.9 394.7
7. United Arab Emirates 594,193 329,122 985,401 0.7 199.4
8. France 700,224 1,113,469 976,080 0.7 −12.3
9. Taiwan 467,959 812,419 921,296 0.6 13.4
10. Ireland 743,255 946,878 886,952 0.6 −6.3
Subtotal - top 10 exports 109,137,803 113,612,488 141,440,815 96.4 24.5
*EU28 13,586,578 21,302,077 30,332,276 20.7 42.4

Source: CATSNET - Statistics Canada, 2021

HS codes (090210, 090220, 2009): Unfermented/unsweetened fruit (include grape must) and vegetable juices, not containing spirit and green teas

EU28*: European Union (including United Kingdom)

United States

In 2020, Canada's largest export segment to the US in the other non-alcoholic fermented beverage category was waters (including mineral and aerated, containing sugar or sweetening/flavored matter) at Can$219.8 million, registering a CAGR of 17.7% (2016-2020). Other non-alcoholic beverages (excluding beer and juices of No 20.09) totaled Can$210.3 million, followed by non-alcoholic beer (HS: 220291) at Can$4.8 million in 2020. Non-alcoholic fermented beer has been growing at a 5-year CAGR of 349.2%. Meanwhile, fermented black tea in smaller packages totaled Can$33.3 million (≤3kg) and larger packages of Can$332,322 (≥3kg) in 2020.

Canada's exports to the United States - fermented waters, carbonated sodas, teas and other non-alcoholic beverages; by commodity, Can$ dollars (2016-2020)
Export description 2016 2017 2018 2019 2020 CAGR* % 2016-2020
Total - exports to the United States 208,895,480 234,989,576 316,452,190 401,217,757 468,596,186 22.4
2202 - Fermented beverages, n.e.s.[1] (litres) 178,539,271 198,473,474 289,025,717 367,507,969 434,918,153 24.9
220210 - Waters including mineral and aerated, containing sugar or sweetening matter or flavoured 114,713,937 100,372,489 182,013,101 194,145,723 219,814,212 17.7
220290 - Non-alcoholic beverages n.e.s.[1], excluding fruit or vegetable juices of No 20.09 63,825,334 0 0 0 0 −100.0
220291 - Non-alcoholic beer, excluding fruit/vegetable juices of No 20.09 0 11,730 55,090 743,851 4,774,280 349.2
220299 - Non-alcoholic beverages, excluding non-alcoholic beer and fruit/vegetable juices of No 20.09 0 98,089,255 106,957,526 172,618,395 210,329,661 21.0
090230 - Fermented black tea (≤3 kilograms) 30,183,215 36,322,382 27,118,202 33,587,963 33,345,711 2.5
090240 - Fermented black tea (≥3 kilograms) 172,994 193,720 308,271 121,825 332,322 17.7

Source: CATSNET, Statistics Canada data, 2021

*CAGR: Compound Annual Growth Rate

1: nowhere else specified

In 2020, Canada's top export States within the US were California (Can$48.7 million), Pennsylvania (Can$42.6 million), and New York (Can$38.6 million). The top 10 Canadian export markets to the US totaled a market share of 68.0% (Can$318.6 million), growing at a CAGR of 22.3% between 2016 and 2020. The US States with the highest 5-year growth were Idaho (195.2%), Nebraska (73.1%), and Oregon (53.8%), reaching a combined export value of Can$11.6 million in 2020. Entering the market in 2018, North Dakota has registered a 3-year growth up to 2020 of a CAGR of 158.3% at Can$174,894 (ranking as 44th largest State).

Canada's exports to the United States - fermented waters, carbonated sodas, teas and other non-alcoholic beverages; by top 10 States, Can$ dollars (2018-2020)
Top US States 2018 2019 2020 Market share (%) in 2020 CAGR* % 2016-2020
Total - exports to the United States 316,452,190 401,217,757 468,596,186 100.0 22.4
1. California 25,157,386 40,917,589 48,727,173 10.4 38.1
2. Pennsylvania 50,763,039 38,839,359 42,645,476 9.1 36.1
3. New York 37,974,654 33,847,761 38,623,930 8.2 12.7
4. Illinois 22,110,234 43,969,739 36,777,008 7.8 21.4
5. Washington 23,774,054 28,114,713 29,806,350 6.4 3.5
6. New Jersey 11,431,211 20,650,350 27,860,214 5.9 27.3
7. Michigan 22,511,727 24,158,655 25,300,924 5.4 9.7
8. Florida 10,037,206 14,375,561 25,054,794 5.3 40.1
9. Ohio 10,428,462 19,637,328 23,659,319 5.0 35.7
10. Texas 12,956,319 19,398,761 20,187,371 4.3 26.1
Subtotal - top 10 exports 227,144,292 283,909,816 318,642,559 68.0 22.3

Source: CATSNET, Statistics Canada data, 2021

*CAGR: Compound Annual Growth Rate

Europe (EU28)

In 2020, Canada's largest export segment to the EU28 in the other non-alcoholic fermented beverage category was other non-alcoholic beverages (HS:220299 - excluding beer and juices of No 20.09) at Can$5.1 million, registering a CAGR of 35.4% (2016-2020). Waters (including mineral and aerated, containing sugar or sweetening/flavored matter) totaled Can$3.4 million. Exports of Canadian products such as non-alcoholic fermented beer and other non-alcoholic beverages, n.e.s. have remained at zero dollars since 2017 and 2016, respectively. Lastly, the small fermented black tea market in (≤3kg) packages totaled Can$212,823 million and only Can$486 (≥3kg) in 2020; both registering a 5-year decline by CAGRs of −12.9% and −60.4%, respectively (2016-2020).

Canada's exports to Europe - fermented waters, carbonated sodas, teas and other non-alcoholic beverages; by commodity type, measured in Can$ dollars (2016-2020)
Export description 2016 2017 2018 2019 2020 CAGR* % 2016-2020
Total - exports to Europe 3,359,326 3,774,409 4,618,918 3,945,745 8,679,082 26.8
2202 - Fermented beverages, n.e.s.[1] (litres) 2,969,399 3,558,883 4,299,651 3,464,489 8,465,773 29.9
220210 - Waters including mineral and aerated, containing sugar or sweetening matter or flavoured 588,300 776,057 1,566,300 1,609,393 3,376,915 54.8
220290 - Non-alcoholic beverages nes[1], excluding fruit or vegetable juices of No 20.09 2,381,099 0 0 0 0 −100.0
220291 - Non-alcoholic beer, excluding fruit/vegetable juices of No 20.09 0 733,375 0 0 2 −100.0
220299 - Non-alcoholic beverages, excluding non-alcoholic beer and fruit/vegetable juices of No 20.09 0 2,049,451 2,733,351 1,855,096 5,088,856 35.4
090230 - Fermented black tea (≤3 kilograms) 370,069 211,447 318,222 480,785 212,823 −12.9
090240 - Fermented black tea (≥3 kilograms) 19,858 4,079 1,045 471 486 −60.4

Source: CATSNET, Statistics Canada data, 2021

*CAGR: Compound Annual Growth Rate

1: nowhere else specified

In 2020, Europe's top export markets within the EU28 for non-alcoholic fermented beverages and teas were the UK (Can$5.1 million), the Czech Republic (Can$2.9 million), France (Can$324,670), Sweden (Can$165,189), and the Netherlands (Can$96,800). The ten markets listed account for almost a 100.0% of the total European market (Can$8.7 million), growing at a CAGR of 26.8% between 2016 and 2020. During this period, Spain registered the highest growth (394.8%), followed by the UK (83.2%). At the same time, several other European markets reported a decline in export growth from Canada including Germany, Ireland, Italy, Latvia, and the Netherlands.

Canada's exports to Europe - fermented waters, carbonated sodas, teas and other non-alcoholic beverages; by EU28 market, measured in Can$ dollars (2018-2020)
European market 2018 2019 2020 Market share (%) in 2020 CAGR* % 2016-2020
Total - exports to Europe 4,618,918 3,945,745 8,679,082 100.0 26.8
1. United Kingdom 982,366 1,112,754 5,139,542 59.2 83.2
2. Czech Republic 2,373,532 1,344,605 2,872,164 33.1 9.5
3. France 480,034 467,353 324,670 3.7 2.7
4. Sweden 267,691 396,106 165,189 1.9 0.0
5. Netherlands 39,532 348,579 96,800 1.1 −6.9
6. Spain 40,110 121,815 74,277 0.9 394.8
7. Latvia 3,454 5,516 2,509 0.03 −19.2
8. Germany 373,385 61,328 2,230 0.03 −69.9
9. Ireland 43,714 1,025 847 0.01 −60.0
10. Italy 3,966 12,491 847 0.01 −30.8
Subtotal - top 10 exports 4,607,784 3,871,572 8,679,075 100.0 26.8

Source: CATSNET, Statistics Canada data, 2021

*CAGR: Compound Annual Growth Rate

Sector overview – retail sales of juice and teas in the United States and European markets

Established juice markets are expected to see slow growth, while India, Turkey, and Russia are predicted to see the highest CAGRs in the next five years, with the United States and China being by far the largest global markets in terms of volume retail sales. The US remains a high consumption juice market but is forecast to see negative growth, while retail value growth is expected in Latin American markets such as Mexico and Colombia. Within the Asia-Pacific (APAC) region, Japan, South Korea and Thailand are forecast to struggle for growth, while India is expected to be the fastest growing market. Most of the European markets are forecast to record negative or slow growth due to health concerns mainly related to sugar content, while Turkey and Russia are opportunity markets.Footnote 3

The United States

In 2018, the American juice sector (all chilled, ambient liquid and frozen formats: <100% real fruit/vegetable juice with added sweeteners, flavourings, colourings and/or vitamins, 25-99% fruit nectars, and 100% pure juices) based on retail sales totaled US$18.2 billion, representing a decreased CAGR of −0.1% (2014-2018). The juice sector in the US is expected to decline down to US$17.4 billion in 2022 at a CAGR of −0.1% (2019-2022).

The tea and tea infusions retail sales sector in America, including black teas (standard, red blends, instant), pure green and aroma teas, and infusions (rooibos, fruit, herbal and flower teas - excludes medicinal teas designed purely for specific ailments), totaled US$1.743 billion; representing a decreased CAGR of −0.2% (2014-2018). This sector is expected to decline down to US$1.729 billion in 2022 at a CAGR of −0.9% (2019-2022).

In volume terms, the American juice sector is expected to decline from 11.4 billion litres in 2018 to 10.5 billion litres by 2022, registering a negative CAGR during this period of −2.1% in the US. In 2018, juice drinks represented 40.7% in volume sales at 4.6 billion litres, followed by pure juices at 36.2% (4.1 billion litres) and nectars at 23.1% (2.6 billion litres). Similarly, the tea and tea infusion sector is expected to decline from 46 thousand tonnes in 2018 to 40.2 thousand tonnes by 2022, registering a negative CAGR during this period of −3.3% in the US. Teas accounted for 83.5% of volume sales at 38.4 thousand tonnes, whereby the tea infusions category consisted of the remaining 16.5% of volume sales (7.6 thousand tonnes) in 2018.

In America, the total population was approximately 327.1 million people in 2018 and is estimated to reach 334.8 million by 2022. The total market volume per capita consumption (PCC) in the juice market was 46.9 litres and tea and infusions market was 0.312 kilograms in 2018. Both sectors are expected to decrease to 42.0 litres and 0.288 kilograms, respectively by 2022 (Economist Intelligence Unit, Mintel).

Retail value sales in the United States - juices and tea infusions sectors, US$ billions, historical and forecast
Category 2014 2018 CAGR* (%) 2014-2018 2019 2022 CAGR* (%) 2019-2022
Total - sales 20.0 19.9 −0.1 19.7 19.2 −1.0
Juice 18.2 18.2 −0.1 18.0 17.4 −0.1
Tea and infusions 1.8 1.7 −0.2 1.7 1.7 −0.9

Source: Mintel (Statistics from Economist Intelligence Unit), 2021

*CAGR: Compound Annual Growth Rate

Europe

In 2018, the European juice sector totaled retail sales of approximately US$17.0 billion, representing a decreased CAGR of −4.7% (2014-2018). The juice sector in Europe is expected to decline down to US$16.8 billion in 2022 at a CAGR of −0.3% (2018-2022).

The tea and tea infusions retail sales sector in Europe, including black teas, pure green and aroma teas, and infusions, totaled US$8.9 billion; representing a decreased CAGR of −3.6% (2014-2018). This sector, however, is expected to increase in growth to US$9.6 billion in 2022 at a CAGR of 3.0% (2019-2022).

In volume terms, the European juice sector is expected to decline from 12.1 billion litres in 2018 to 11.6 billion litres by 2022, registering a CAGR decline during this period of −1.1% in Europe. Meanwhile, the European tea and tea infusion sector is expected to increase from 393.6 thousand tonnes in 2018 to 412.3 thousand tonnes by 2022, registering a growth during this period of 1.2%.

In Europe, the total population was approximately 674 million people in 2018 and is estimated to reach 680.1 million by 2022. The total average market volume per capita consumption (PCC) in the juice market was 24.9 litres and tea and infusions market was 1.274 kilograms in 2018. The juice sector is expected to decrease to 23.4 litres, while the tea and infusions sector is expected to increase to 1.373 kilograms by 2022 (Economist Intelligence Unit, Mintel).

Retail value sales in Europe - juice sector by market, US$ millions, historical and forecast
Market 2014 2018 CAGR* (%) 2014-2018 2019 2022 CAGR* (%) 2019-2022
Total - juice sales 20,600.3 17,025.2 −4.7 16,202.0 16,848.0 1.3
1. Russia 4,062.0 3,078.0 −6.7 3,145.0 3,472.0 3.4
2. Germany 3,144.1 2,912.9 −1.9 2,657.2 2,694.4 0.5
3. United Kingdom 3,224.6 2,404.3 −7.1 2,238.8 2,435.5 2.8
4. France 2,657.2 2,323.4 −3.3 2,222.7 2,139.0 −1.3
5. Poland 1,305.2 1,290.2 −0.3 1,220.5 1,363.6 3.8
6. Italy 1,073.0 890.2 −4.6 821.3 799.2 −0.9
7. Spain 766.0 697.9 −2.3 658.4 693.4 1.7
8. Turkey 1,019.5 659.5 −10.3 603.3 513.5 −5.2
9. Netherlands 602.7 416.0 −8.9 402.0 410.6 0.7
10. Sweden 497.6 425.8 −3.8 397.8 467.6 5.5
11. Switzerland 385.0 353.1 −2.1 353.1 359.8 0.6
12. Belgium 479.3 379.1 −5.7 348.7 328.7 −1.9
13. Austria 335.6 313.6 −1.7 298.1 303.1 0.6
14. Norway 388.0 272.8 −8.4 248.5 245.2 −0.4
15. Finland 283.6 232.1 −4.9 229.1 247.4 2.6
16. Denmark 208.8 211.5 0.3 194.9 203.4 1.4
17. Portugal 168.1 164.9 −0.5 162.6 171.6 1.8

Source of both tables: Mintel (Statistics from Economist Intelligence Unit), 2021

*CAGR: Compound Annual Growth Rate

Retail value sales in Europe - tea and infusions sector by market, US$ millions, historical and forecast
Market 2014 2018 CAGR* (%) 2014-2018 2019 2022 CAGR* (%) 2019-2022
Total - tea and infusion sales 10,339.4 8,911.6 −3.6 8,839.4 9,646.4 3.0
1. Russia 4,273.0 3,558.0 −4.5 3,631.0 4,004.0 3.3
2. Germany 1,655.6 1,489.3 −2.6 1,486.1 1,667.1 3.9
3. United Kingdom 1,096.0 859.6 −5.9 830.9 989.2 6.0
4. Turkey 998.3 787.6 −5.8 746.8 670.2 −3.5
5. France 620.7 614.0 −0.3 598.8 655.5 3.1
6. Poland 418.0 374.6 −2.7 354.0 376.0 2.0
7. Italy 352.5 350.2 −0.2 339.8 368.4 2.7
8. Spain 216.5 218.1 0.2 213.8 236.4 3.4
9. Netherlands 210.1 196.7 −1.6 189.8 196.7 1.2
10. Switzerland 88.4 88.4 0.0 89.4 96.5 2.6
11. Austria 95.3 85.8 −2.6 82.4 84.9 1.0
12. Sweden 80.1 67.2 −4.3 63.0 73.2 5.1
13. Belgium 63.3 61.1 −0.9 60.0 63.5 1.9
14. Norway 56.4 50.3 −2.8 48.2 53.1 3.3
15. Finland 39.8 42.0 1.3 41.8 47.6 4.5
16. Denmark 45.3 38.5 −4.0 34.1 31.4 −2.7
17. Portugal 30.0 30.2 0.1 29.7 32.7 3.2

Source of both tables: Mintel (Statistics from Economist Intelligence Unit), 2021

*CAGR: Compound Annual Growth Rate

Product launch and trend analysis – cold pressed and fermented juices (United States and Europe)

Global trends in the juice sector

In the Americas region, innovation efforts are focused on introducing healthier juice brands with natural sugar content and committing to cleaner labelling with more transparent recipes of origin on its packaging. Nutrient-rich, still niche recipes, with fortified vitamin/mineral claims have soared within the North American and Latin American regions in 2020. Since the COVID-19 pandemic, 93% of US consumers say that they intend to eat a more healthier diet and with this movement, 57% are buying more juice drinks as a healthier alternative to soda. Americans also, believe that juice drinks are a good way to get a full serving of fruit or vegetables, while drinking smoothies for vitamins.

Consumers in the Europe, Middle East and Africa (EMEA) regions were most concerned about the sugar content in juice products and also, catered towards brands with claims around immunity-supportive health benefits. These EMEA regions are proactively interested in concentrated brands that highlight quality in ecological, and high-credential ingredients in sustainable packaging type claims. In Europe alone, juice drinks remain a grocery staple with more than 8 in 10 adults reporting to drink any fruit or vegetable juice/drinks, smoothies, and/or coconut water. However, sugar content is a limited factor affecting the quantity and frequency of juice consumption with over half of all British, French or other European consumers looking towards juices with no added or naturally occurring sugar content.

Meanwhile, in the APAC region, flavor remains the key purchase driver in the juice sector - especially if made from local fruit suppliers introducing niche flavors like mangosteen, waxberry, and monk fruit or satsuma. Albeit, fortified with functional vitamins and minerals juice brands that take on a more holistic approach to consumer wellbeing have gained in popularity across the APAC region. Amongst Chinese consumers, 75-80% say they drink juice for its nutrition or for its vitamins with consumers interested in energy-boost drinks (43%) and those with ingredients that can help in digestion (71%). Australia and New Zealand often add probiotics and prebiotics to its juices for digestive and immunity support. Footnote 4

Selected regions : Mintel indicated that the number of new non-alcoholic juice/soda/tea/water/energy drinks etc., launched in the US was 5,133 (the largest single market), while 23,851 products were launched throughout Europe (including new variety/range extension, packaging, formulation or relaunched) between the period of January 2016 and February 15th, 2021. The top 10, largest European markets during this period was Germany (3,146), France (2,838), the UK (2,591), Poland (1,608), and Italy (1,590), followed by Spain (1,327), the Netherlands (1,190), Austria (899), Switzerland (756), and Denmark (679).

Launch count: non-alcoholic juice/soda/tea/water/energy drinks etc., in the United States and Europe, total new product item count (28,984); (January 2016 to February 15, 2021)
Description of this image follows.
Description of above image
Market 2016 2017 2018 2019 2020 2021 (February 1 to 15) Total
United States 1150 1062 999 950 864 108 5133
Germany 668 721 508 608 588 53 3146
France 751 634 561 499 368 25 2838
United Kingdom 580 650 475 424 410 52 2591
Poland 308 353 348 296 273 30 1608
Italy 356 332 265 321 284 32 1590

Source: Mintel, 2021

Between January 2020 to February 15, 2021, leading parent companies in the US that launched the most new non-alcoholic juice products (sample size: 972) included Nestlé/Nestlé Waters (10.4%), Coca-Cola (7.8%), PepsiCo (7.2%), AB Acquisition (3.6%), Ahold Delhaize (3.0%), and Kroger (3.0%). Top brands included Kroger with 21 new products, Lidl (18), Great Value (14), Signature Select (13), Good and Gather (13), Wegmans Food You Feel Good About (13), Poland Spring (13), Field + Farmer (11), Trader Joe's (11), and Vita Coco (10).

During the same period, leading parent companies throughout Europe that launched the most non-alcoholic juice products (sample size: 4,404) included The Coca-Cola Company (including European partners - 7.9%), Aldi Group/Aldi Süd/Nord (5.4%), Lidl (4.3%), PepsiCo (2.2%), Eckes-Granini (2.0%), and Innocent (1.9%). Top brands included Solevita with 103 new products, Innocent/Super Smoothie (84), DM Bio (37), Fanta (35), Fuze Tea (30), Sanpellegrino (29), Froosh (27), Obstland Sachsen Obst (24), Tesco (23), and Capri-Sun (23).

Leading competitors- non-alcoholic juice/soda/tea/water/energy drinks etc., in the United States and Europe; displaying number of new products launched by top markets (January 2016 to February 15, 2021)
Top markets Leading parent companies (product item count) Number of products in category
United States The Coca-Cola Company (327), Nestlé/nestlé waters (327), PepsiCo (342), Aldi Group/Aldi Nord (250), Kroger (158), Walmart (101), Dr Pepper Snapple Group (99), Gatorade (86), Starbucks Coffee (79), Suja Life (79), Ocean Spray (78), H-E-B (76), Wegmans Foods Markets (74), Giant Eagle (73), AB Acquisition (73) 5,133
Total - Europe The Coca-Cola Company (1,958), Aldi Group /Aldi Süd/Nord (1,177), Lidl (913), PepsiCo (681), Innocent (380), Eckes-Granini (365), Marks and Spencer (278), AMC Group (286), Maspex (274), REWE Group (241), Tesco (219), Pfanner (235), DM Drogerie Markt (230), Ahold Delhaize (222), Carrefour (194), Tropicana (203) 23,851
Germany Aldi Group/Aldi Süd/Nord (352), The Coca-Cola Company (including European partners - 191), REWE Group (174), Edeka Zentrale (142), Lidl (132) Voelkel (105) 3,146
France E.Leclerc (135), Scamark (132), Groupe Casino (127), PepsiCo (128), Les Mousquetaires (112), Tropicana (101), Carrefour (92), Antartic (91), Intermarché (90) 2,838
United Kingdom The Coca-Cola Company (including European partners - 331), Britvic/Soft Drinks (151), PepsiCo (148), Walmart (122), Asda (122), Marks and Spencer (93), Tesco (93) 2,591
Poland Jerónimo Martins (174), Maspex (168), MWS (166), Hortex Holding (90), Lidl (74), Fortuna (49), kilogramsH (37), Sokpol (36), Victoria Cymes (33), Hoop (31) Marwit (29) 1,608
Italy Conserve Italia (102), The Coca-Cola Company/HBC (71), La Doria (54), Spumador (54), Lidl (53), Fruttagel (40), Acqua Minerale San Benedetto (33), Groupe Lactalis (31) 1,590
Total sample size 28,984
Source: Mintel, 2021

American product launch/trends: cold pressed and fermented (non-alcoholic) juices

Mintel indicated that there were 466 new (non-alcoholic) cold pressed juice products and 291 fermented juice products launched (including new variety/range extension, packaging, formulation or relaunched) in the United States between the period of January 2016 and February 17th, 2021.

Launch count: cold-pressed and fermented juices (non-alcoholic) products launched in the United States, total product item count (757); (January 2016 to February 17, 2021)
Description of this image follows.
Description of above image
2016 2017 2018 2019 2020 2021 (February 1 to 17) Total
Cold pressed juice 123 103 83 91 60 6 466
Fermented juice 40 84 61 54 50 2 291

Source: Mintel, 2021

During the 5-year period (January 2016 to February 17, 2021): American non-alcoholic cold pressed juice drinks was the largest category launching 401 new juice products, followed by nutritional (45), water (8), ready-to-drink (RTDs- 6), carbonated (5), and sports and energy (1) cold pressed juice products. Between Q1-2020 and Q1-2021, juice drinks have been growing by +85.7%, while nutritional drinks and other cold pressed beverages declined by −50.0%. Top growing claims include no added sugar (+133.3%), free from added/artificial colorings (+100%), and Kosher (+16.7%). At the same time, declining claims by −100% include functional - energy, dairy free, antioxidant, functional - other, and premium. Additionally, the fastest growing cold pressed flavors (Q1-2019 to Q1-2021) included spice/spicy (+100%), apple (+42.9%), lemon (+20%), along with cabbage/kale, carrot and watermelon flavors. New ingredients included acerola and apple extract, annatto, micro-minerals, grapefruit extract, dill, senna, zinc citrate, ale, and distilled water.

During the 5-year period (January 2016 to February 17, 2021): American non-alcoholic nutritional fermented drinks was the largest category launching 266 new products, followed by juice drinks (13), carbonated (9), and water (3) fermented beverage products. Between Q1-2020 and Q1-2021, nutritional drinks and other beverages declined by −69.2%, while alcoholic beverages (2nd largest fermented drink category) declined by −33.3%. The top growing claim was 'ease of use' (+100%) and declining claims by −100% included prebiotic, seasonal, low/no/reduced calorie, functional - energy, and all natural product. The fastest growing fermented flavors (Q1-2019 to Q1-2021) included lemon (+100%), along with Hibiscus/Roselle, apple cider vinegar, watermelon, grape and pear flavors. Lastly, new ingredients included blackberry flavor, oats, sour cherry juice, cranberry powder, magnesium, dill, Bacillus coagulans Unique IS-2, Spirulina extract, malted rice, and white grape juice concentrate.

Non-alcoholic cold pressed juices in the United States, (January 2016 to February 17, 2021) displaying number of products by category (466)
Description of this image follows.
Description of above image
  • Juice Drink: 401
  • Nutritional: 45
  • Water: 8
  • Ready-to-drinks (RTDs): 6
  • Carbonated: 5
  • Sports and Energy: 1

Source: Mintel, 2021

Non-alcoholic fermented juices in the United States, (January 2016 to February 17, 2021) displaying number of products by category (291)
Description of this image follows.
Description of above image
  • Nutritional: 266
  • Juice Drink: 13
  • Carbonated: 9
  • Water: 3

Source: Mintel, 2021

From January 2020 to February 2021, top American non-alcoholic cold pressed drink companies included Wegmans Food Markets, Field and Farmer, Suja Life, So Good Brand, Pressed Juicery, and Starbucks Coffee. Top brands over the 5-year period included Evolution Fresh launching 55 new cold pressed products, followed by Whole Foods Market (16), BluePrint Organic (13), Wegmans Food You Feel Good About (12), and Urban Remedy (11).

From January 2020 to February 2021, top American non-alcoholic fermented drink companies included KeVita, GT's Living Foods, Bear's Fruit, Wegmans Food Markets, 0 Proof Drinks, and Bionade. Top brands over the

5-year period included Health Ade (new launch including a ginger fizz bubby beverage - Health-Ade Booch pop) launching 13 new fermented products, followed by KeVita (12), Suja Organic (10), Wegmans Organic (10), and Revive Kombucha (9).

American top brands - non-alcoholic cold pressed and fermented juices, (January 2016 to February 17, 2021) displaying number of products by commodity type
Commodity Top 20 brands launched (product item count) Number of products in category
Cold pressed juices Evolution Fresh (55), Whole Foods Market (16), BluePrint Organic (13), Wegmans Food You Feel Good About (12), Urban Remedy (11), Field + Farmer (11), So Good So You (10), Daily Greens (10), Health Ade (10), Ripe Craft Juice (10), Pressed Juicery (9), Kor Shots (9), Oojoo (9), Suja Organic (8), Red Jacket (7), Columbia Gorge Organic (7), Revive Kombucha (7), Garden of Flavor (6), Saratoga Juice Bar (6), 7-Select GO! Smart (6) 466
Non-alcoholic fermented juices Health-Ade (13), KeVita (12), Suja Organic (10), Wegmans Organic (10), Revive Kombucha (9), GT's Synergy Enlightened (9), Cide Road (7), KeVita Master Brew Kombucha (7), Humm (6), BluePrint Organic (6), Bear's Fruit (6), GT's Living Foods Aqua Kefir (5), Organic Brew Dr. Kombucha (5), GT's Living Foods (5), Pilot Kombucha (5), Suja Fermented Botanicals (4), Capital Kombucha (4), Shaktea Kombucha (4), H-E-B Central Market (4) 291
Total sample size 757
Source: Mintel, 2021

European product launch/trends: cold pressed and fermented (non-alcoholic) juices

Mintel indicated that there were 1,225 new (non-alcoholic) cold pressed juice products and 532 fermented juice products launched (including new variety/range extension, packaging, formulation or relaunched) throughout Europe between the period of January 2016 and February 17th, 2021.

Launch count: cold pressed and fermented juice (non-alcoholic) products launched in Europe, total product item count (1,757); (January 2016 to February 17, 2021)
Description of this image follows.
Description of above image
2016 2017 2018 2019 2020 2021 (February 1 to 17) Total
Cold pressed juice 213 284 274 225 203 26 1225
Fermented juice 79 79 90 150 121 13 532

Source: Mintel, 2021

During the 5-year period (January 2016 to February 17, 2021): European non-alcoholic cold pressed juice drinks was the largest category launching 1,181 new juice products, followed by nutritional (21), carbonated (11), RTDs (7), sports and energy (3), and water (2) cold pressed juice products. Between Q1-2020 and Q1-2021, juice drinks have been declining in growth by −38.9%, along with RTDs by −100%. Top growing claims include vitamin/mineral fortified (+150%), free from added/artificial additives (+133.3%) or preservatives (+100%), ethical - sustainable (+60%), and vegetarian (+50%). At the same time, declining claims by −100% include low/no/reduced lactose, GMO free, cobranded, seasonal, and functional - skin, nails and hair. Additionally, the fastest growing cold pressed flavors (Q1-2019 to Q1-2021) included carrot (+66.7%), mango (+40%), strawberry (+300%), along with pineapple, celery, chilli pepper (cayenne) flavors. New ingredients included instant coffee, pomegranate powder, erythritol, beetroot powder, acerola extract, stevia, lucuma powder, black cherry, Siberian ginseng, and rose.

During the 5-year period (January 2016 to February 17, 2021): European non-alcoholic nutritional fermented drinks was the largest category launching 253 new products, followed by juice drinks (145), carbonated (127), sports and energy (4), hot beverages (2) and RTDs (1) fermented beverage products. Between Q1-2020 and Q1-2021, nutritional drinks and other beverages declined by −61.9%, carbonated soft drinks (−72.7%), and juice drinks (−40%), while alcoholic beverages (largest fermented drink category) declined by −42.9%. The top growing claims by +100% were ethical - environmentally friendly product/sustainable (habitat/resources), seasonal, and ethical - human. Meanwhile, declining claims by −100% included cobranded, premium, low/no/reduced lactose, dairy free, and functional - energy. The fastest growing fermented flavors (Q1-2019 to Q1-2021) included unflavored/plain (+133.3%), cherry (+200%), and pomegranate (+50%), along with fruit, vinegar, and celery added flavorings. Lastly, new ingredients included lactose, natural milk flavor, Sybilla or Simcoe or Amarillo hops, carnation, jasmine tea, Sichuan pepper, Kaffir lime, and Jasmine green tea.

Non-alcoholic cold pressed juices in Europe, (January 2016 to February 17, 2021) displaying number of products by category (1,225)
Description of this image follows.
Description of above image
  • Juice Drink: 1,181
  • Nutritional: 21
  • Carbonated: 11
  • Ready-to-drinks (RTDs): 7
  • Sports and Energy: 3
  • Water: 2

Source: Mintel, 2021

Non-alcoholic fermented juices in the Europe, (January 2016 to February 17, 2021) displaying number of products by category (532)
Description of this image follows.
Description of above image
  • Nutritional: 253
  • Juice Drink: 145
  • Carbonated: 127
  • Sports and Energy: 4
  • Hot Beverages: 2
  • Ready-to-drinks (RTDs): 1

Source: Mintel, 2021

From January 2020 to February 2021, top European non-alcoholic cold pressed drink companies included Fruity Line, Ahold Delhaize, Lidl, McCarter, Coop Norge, and Life Health Foods. Top brands over the 5-year period included AH launching 34 new cold pressed products, followed by Limeñita Fresh and Cool (28), Coldpress (27), Body and Future (19), and Hacendado (17).

From January 2020 to February 2021, top European non-alcoholic fermented drink companies included Fentimans (UK - carbonated soft drinks), Soulfresh (UK - nutritional drinks), Remedy Drinks (UK - nutritional drinks), Hansa Borg Bryggerier (Norway - alcoholic beverages), and Biogroupe (France - nutritional and carbonated drinks). Top brands over the 5-year period included Fentimans launching 69 new fermented products, followed by Captain Kombucha (34), DM Bio (21), Biotta (21), and Karma Kombucha (19).

European top brands - non-alcoholic cold pressed and fermented juices, (January 2016 to February 17, 2021) displaying number of products by commodity type
Commodity Top 20 brands launched (product item count) Number of products in category
Cold pressed juices AH (34), Limeñita Fresh and Cool (28), Coldpress (27), Body and Future (19), Hacendado (17), LiveFresh (15), Palæo (13), Lundberg (12), Rio Fresh (12), Juiceriet (12), Ugo (12), Moju (12), Wow (11), I'm Fruity (11), Coop (11), Be Green! (11), Nina's Savse (11), GutBio (11), Herrljunga (10), Spar Enjoy. (10) 1,225
Non-alcoholic fermented juices Fentimans (69), Captain Kombucha (34), DM Bio (21), Biotta (21), Karma Kombucha (19), Lo Bros (12), Voelkel (11), Bionade (11), Carpe Diem (9), KefirSan Bio (7), Pfanner Bio (7), Alnavit (7), Remedy (6), So Kombucha (6), Oh My Gutness (6), Bongiorno (5), Chupa Chups (5), Dennree (5), Solevita Bio Organic (5), Humm (4) 532
Total sample size 1,757
Source: Mintel, 2021

Product examples

Green Energy Machine Cold Pressed Vegetable Juice
Source: Mintel, 2021
Company Arden's Garden
Brand Arden's Garden
Sub-category Juice drinks, cold pressed
Country Market – United States
Ingredients Cucumber, celery, apple juice, spinach, ale, ginger
Claims Kosher, gluten free, low/no/reduced allergen, ethical – recycling/environmentally friendly package, ease of use, vegan/no animal ingredients, GMO free, functional – energy
Store name Publix supermarket, Coconut Creek 33073
Launch type New product
Date published February 2021
Price in US dollars 3.79 / 3.14 Euros

This cold pressed vegetable juice is vegan friendly and contains no GMO or gluten. This kosher certified, cold pressure HPP processed product includes 100% juice with over 2 pounds produce per bottle.

Ginger Fizz Bubbly Beverage
Source: Mintel, 2021
Company Health-Ade
Brand Health-Ade Booch Pop
Sub-category Nutritional drinks and other beverages, Kombucha and other fermented drinks
Country Manufactured in the United States, not imported
Ingredients Kombucha culture and filtered water, black/green tea, carbonation, cold pressed ginger and lemon juice, cranberry powder, seaweed derived calcium/magnesium
Claims Organic, probiotic, plant based; Lemon flavor: vitamin/mineral fortified, functional – digestive, prebiotic
Store name Brooklyn Fare supermarket, New York 10014
Launch type New product
Date published October 2020
Price in US dollars 2.49 / 2.14 Euros

This cold pressed/fermented beverage is said to blend kombucha with belly loving botanicals, herbs and minerals, made with real fruit and plant-based probiotics, and contains acids from fermentation and 5% juice. Also, available in lemon + lime bubbly flavour - a prebiotic, digestive blend with added vitamins and minerals.

Cold Pressed Lemon Vinegar Drink
Source: Mintel, 2021
Company Grillo's Pickles
Brand Grillo's
Sub-category Nutritional drinks and other beverages, Kombucha and other fermented drinks
Country Market – Unites States
Ingredients Cold pressed cucumber and lemon juice, distilled vinegar, organic Agave syrup
Claims Functional – digestive/other, Kosher, sugar free, low/no/reduced fat, vegan/no animal ingredients
Store name Whole Foods Market, natural health food store, New York 10003
Launch type New product
Date published September 2020
Price in US dollars 4.39 / 3.71 Euros

This cold pressed/fermented juice helps to restore electrolytes and contains vinegar, which is said to have been shown to stimulate a reflex that can help reduce muscle cramps, claimed to help with acid reflux, digestion, and to break down mucus with its acidity. It is recommended for use before/after fitness training workouts. The kosher certified product contains 25 calories and 5 grams sugar per bottle, is free from fat, and suitable for vegans. Also, available in a cold-pressed pickle vinegar drink.

Chilled AF Juice
Source: Mintel, 2021
Company Exalt
Brand Exalt – Chilled AF
Sub-category Juice drinks, cold pressed
Country Manufactured in the United Kingdom, not imported
Ingredients Orange, mango waters, pineapple, ginger, lime juice, Cannabidiol (5%)
Claims All natural product, functional – brain and nervous/ immune system, ethical – environmentally friendly package/product, recycling/sustainable
Store name Planet Organic, natural/health food store, London N1O3HS
Launch type New product
Date published February 2021
Price in US dollars 6.84 / 5.63 Euros / €4.99

This cold pressed drink is made by hand in Hackney, and is supercharged with a 15milligrams dose of CBD oil. This fruit juice contains pineapple, mango, orange, basil, 121 calories, 2 grams protein, 24 grams carbs and 1 gram fat. It is all natural and is claimed to maintain mental function, provide immune support, and feature high vitamin C content, which contributes to normal psychological function and normal function of the immune system.

E-Lyte Organic Fresh Raw Juice Watermelon, Coconut Water and Lemon Juice
Source: Mintel, 2021
Company Rawlution
Brand Rawlution
Sub-category Juice drinks, cold pressed
Country Market – Germany
Ingredients Watermelon and lemon juice, coconut water, organic Agave syrup
Claims No additives/preservatives, organic, vegetarian, gluten free, low/no/reduced allergen, ethical – environmentally friendly package/sustainable, vegan/no animal ingredients, carbon neutral, free from added/artificial additives
Store name REWE supermarket, Stuttgart 70174
Launch type New product
Date published December 2020
Price in US dollars 3.34 / €2.79

This 100% cold pressed and high pressure processed juice is suitable for vegans, and is free from additives and gluten. It retails in a 250 millilitres carbon neutral and plastic-free pack made from plant-based raw materials, and featuring the EU Green Leaf and Bio logos and the V-Label seal by the European Vegetarian Union.

Handmade Raspberry Lemonade
Source: Mintel, 2021
Company AiLaike Natural Beverages
Brand AiLaike
Sub-category Carbonated soft drinks, cold pressed
Country Market – Germany
Ingredients Waters, raspberry & blackcurrant juice, unrefined natural raw sugar, carbonic acid
Claims No additives/preservatives, organic, ethical – human, vegan/no animal ingredients, free from added/artificial additives
Store name REWE supermarket, Stuttgart 70180
Launch type New product
Date published April 2020
Price in US dollars 1.87 / €1.73

This organic product features a refreshing low-sweet soft drink with raspberry flavour, made from cold pressed direct juice. It has a fruit content of 9%, is free from additives, and is vegan friendly. Also, available in a handmade cold pressed blackcurrant Spritzer.

Raspberry Flavoured Ice Tea
Source: Mintel, 2021
Company Kaufland Warenhandel - Hoogesteger
Brand K to Go
Sub-category Ready-to-drinks (RTDs), RTD (iced) tea, cold pressed
Country Market – Germany
Ingredients Green tea waters, raspberry juice, Agave syrup
Claims Ethical – environmentally friendly package, on-the-go
Store name Kaufland mass merchandise/hypermarket, Delmenhorst 27751
Launch type New product
Date published September 2020
Price in US dollars 2.37 / €1.99

This refreshing RTD drink comprises green tea with raspberry and features 11% fruit content. It is made with high pressure, is cold pressed but not heated, and retails in a 500 millilitre reusable bottle.

Naturally Fermented Living Green Tea with Ginger & Lemon
Source: Mintel, 2021
Company Asteriscos e Reticências
Brand The Gutsy Captain Kombucha
Sub-category Nutritional drinks, Kombucha and other fermented beverages
Country Market – Hungary
Ingredients Water filtered by reverse osmosis, organic cane juice, carbon dioxide, green tea, kombucha cultures, organic ginger and lemon flavor, bacillus coagulans
Claims No additives/preservatives, all natural product, low/no/reduced calorie, organic, vegetarian, gluten free, low/no/reduced allergen, vegan/no animal ingredients, free from added/artificial preservatives
Store name Dm-drogerie markt, drugstore, Budapest 1024
Launch type New product
Date published February 2021
Price in US dollars 3.04 / 2.52 Euros / HUF899.00

This nutritional drink is described as a 100% authentic kombucha made of naturally-fermented living green tea. It is said to be made close to an original Chinese recipe with only high-quality, 100% natural ingredients such as green tea fermented with organic raw cane sugar, and the manufacturer's own culture of live bacteria and yeast. The organic and vegan, lightly carbonated product is low in calories, and free from artificial ingredients, gluten, concentrates and preservatives. Also, available in zero sugar watermelon and mint flavour (market - Portugal)

Lemonade Assortment
Source: Mintel, 2021
Company Kerská Limonádovna
Brand Fermentáda
Sub-category Carbonated soft drinks, fermented
Country Market – Czech Republic
Ingredients Lemon juice from concentrate, beet sugar
Claims All natural product
Store name Kosik.cz internet/mail order
Launch type New product
Date published July 2020
Price in US dollars 5.86 / 5.23 Euros / CZK139.90

This fermented carbonated beverage comprises of the following flavours: Classic, Bitter, Ginger and Cherry. The 100% natural product is described as a top-fermented non-alcoholic lemonade made with Sicilian lemon and champagne yeast.

For more information

The Canadian Trade Commissioner Service:

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

More agri-food market intelligence:

International agri-food market intelligence
Discover global agriculture and food opportunities, the complete library of Global Analysis reports, market trends and forecasts, and information on Canada's free trade agreements.

Agri-food market intelligence service
Canadian agri-food and seafood businesses can take advantage of a customized service of reports and analysis, and join our email subscription service to have the latest reports delivered directly to their inbox.

More on Canada's agriculture and agri-food sectors:

Canada's agriculture sectors
Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.

Resources

Customized Report Service – Market Overview – Non-alcoholic fermented and cold pressed juice trends in the United States and Europe
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2021).

Photo credits
All photographs reproduced in this publication are used by permission of the rights holders.
All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada.

To join our distribution list or to suggest additional report topics or markets, please contact:

Agriculture and Agri-Food Canada, Global Analysis
1341 Baseline Rd, Tower 5, 3rd floor
Ottawa ON  K1A 0C5
Canada
Email: aafc.mas-sam.aac@canada.ca

The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein.

Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of agriculture and agri-food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document.

Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge.

Report a problem on this page
Please select all that apply:

Date modified: