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Customized Report Service – Ingredient Analysis - Quercetin – in packaged food and drink products

Note: This report includes forecasting data that is based on baseline historical data.

Market snapshot

From January 2011 to November 2020, there were 167 quercetin-containing products launched worldwide, including 96 new products in the Asia-Pacific region. The top three markets in the world for products containing quercetin as an ingredient were Japan, the United States (USA), and Germany.

This market for quercetin-containing products increased substantially from 2011 to 2013, with the highest amount of new product launches being in 2013 with 34 new product launches worldwide. Since then, at least 14 products were introduced each year.

From January 2016 to November 2020, the three main food or drink subcategories for products containing quercetin in the top five global markets were cakes, pastries and sweet goods, meal replacements and other drinks, and chilled desserts.

During this same period, Japan saw the most quercetin-containing new product launches, with most being introduced from within two main food subcategories such as cakes, pastries and sweet goods (33), and chilled desserts (7). The USA and Germany launched more drink products that contained quercetin from within both the energy drink and the meal replacement and other drinks subcategories.

Product launch analysis

From January 2011 to November 2020, there were 167 quercetin-containing products launched worldwide, including 96 new products in the Asia-Pacific region. The top three markets in the world for products containing quercetin were Japan, the USA, and Germany.

New products containing quercetin from January 2011 to November 2020
Region Number of products launched Top market in the region
Asia-Pacific 96 Japan (93)
North America 45 United States (39)
Europe 19 Germany (9)
Latin America 7 Mexico (5)
Source: Mintel 2020

The market for quercetin-containing products increased substantially from 2011-2013, with the highest amount of new product launches being in 2013 with 34 new product launches. Since then, at least 14 products were introduced each year.

Number of new products launches with quercetin from January 2011 to November 2020
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Region 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Asia Pacific 0 0 22 16 5 5 10 14 11 13
North America 6 4 8 2 9 6 3 0 7 0
Europe 0 0 0 1 0 1 3 3 6 5
Latin America 0 0 4 0 0 2 0 0 0 1

Source: Mintel 2020

From January 2016 to November 2020, the three main food or drink subcategories for products containing quercetin as an ingredient within the top 5 global markets were:

  1. cakes, pastries and sweet goods
  2. meal replacements and other drinks, and
  3. chilled desserts
New packaged food and beverage containing quercetin, ranked by top 5 countries with associated categories and subcategories, January 2016 to November 2020
Market Category Sub-category Number of products
Japan Bakery Cakes, pastries and sweet goods 33
Sweet biscuits/cookies 3
Desserts and ice cream Chilled desserts 7
Frozen desserts 1
Soup Dry soup 4
Sugar and gum confectionery Medicated confectionery 3
United States Sports and energy drinks Energy drinks 6
Sports drinks 2
Other beverages Meal replacements and other drinks 3
Germany Other beverages Meal replacements and other drinks 8
Canada Sports and energy drinks Sports drinks 3
Other beverages Meal replacements and other drinks 2
Spain Other beverages Meal replacements and other drinks 3
Sports and energy drinks Sports drinks 1
Source: Mintel 2020

Top companies

From January 2016 to November 2020, Japan saw the most quercetin-containing new product launches, with most being introduced from two main food sub-categories such as cakes, pastries and sweet goods (33) and chilled desserts(7). The USA and Germany launched more drink products that contained quercetin from within both the energy drink and the meal replacement and other drinks sub-categories.

New product launches containing q uercetin , by major companies in top five markets, January 2016 to November 2020
Market Top companies Sub-category Number of products
Japan Lawson Cakes, pastries and sweet goods 32
Chilled desserts 6
Sweet biscuits/cookies 3
Frozen desserts 1
Nagatanien Dry soup 4
Mundipharma Medicated confectionery 2
United States Arizona Beverages Energy drinks 4
Controlled Labs Sports drinks 1
Kaged Muscle Meal replacements and other drinks 1
Germany Body Attack Meal replacements and other drinks 5
GN Laboratories Meal replacements and other drinks 1
Iovate Health Sciences Meal replacements and other drinks 1
Canada Biosteel Sports Supplements Sports drinks 3
Body Plus Meal replacements and other drinks 2
Spain GoldNutrition Meal replacements and other drinks 3
Source: Mintel 2020

Product claims

Within the positioning claim-category, 37 were food products and 20 were drinks. In the functional claim-category, 2 were food and 34 were drink products. Both the 'plus' and 'suitable for' categorical claims had more drink products launched compared to food products.

New quercetin-containing products by top five claims in major categories, January 2016 to November 2020
Claim Category Number of products
Positioning Bakery 28
Sports and energy drinks 12
Other beverages 8
Desserts and ice cream 6
Sugar and gum confectionery 3
Subtotal - positioning claim 57
Functional* Other beverages 19
Sports and energy drinks 14
Sugar and gum confectionery 2
Soup 1
Subtotal - functional 36
Plus Other beverages 13
Sports and energy drinks 4
Sugar and gum confectionery 2
Total - plus 19
Suitable for Sports and energy drinks 8
Other beverages 8
Subtotal - plus 16
Not specified Bakery 8
Desserts and ice cream 2
Soup 2
Snacks 1
Other beverages 1
Subtotal - not specified 14
Total 142

Source: Mintel, 2020

*Functional: Products claiming benefits beyond their nutritional value

Market sizes

Of the five countries with the most product launches containing quercetin from 2015-2019, Japan had the largest market for overall products. Germany had the fastest growing market in energy drinks (not necessarily containing quercetin).

Market size, packaged food and beverage for select countries and categories, retail value sales in US$ millions
Market Category 2015 2019 CAGR* % 2015-2019 2020 2024 CAGR* % 2020-2024
Japan Bakery and cereals 23,461.3 25,449.9 2.1 26,349.2 28,394.0 1.9
Confectionery 7,619.6 7,997.9 1.2 7,775.4 7,693.8 −0.3
Ice cream 4,620.1 5,041.1 2.2 4,698.5 4,945.2 1.3
Soups 2,058.6 2,519.3 5.2 2,641.9 3,033.7 3.5
Untied States Energy drinks 15,355.1 18,696.5 5.0 15,620.7 19,735.3 6.0
Sports drinks 7,956.4 9,567.6 4.7 8,327.4 10,143.3 5.1
Germany Energy drinks 2,928.7 3,771.7 6.5 3,329.0 4,529.1 8.0
Sports drinks 313.9 336.7 1.8 317.3 341.5 1.9
Canada Energy drinks 673.6 789.0 4.0 772.0 832.0 1.9
Sports drinks 357.4 448.1 5.8 463.0 536.0 3.7
Spain Energy drinks 369.3 455.2 5.4 412.2 493.0 4.6
Sports drinks 487.5 539.1 2.6 459.2 499.4 2.1

Source: GlobalData, 2020

*CAGR: Compound annual growth rate

Forecast period (2020-2024): pre-COVID-19 estimates

New product examples

Miso Soup with Onion
Source: Mintel, 2020
Company Nagatanien
Brand Nagatanien Tamanegi No Chikara
Category Soup
Market Japan
Store name Sokai Drug
Date published June 2018
Launch type New variety/range extension
Price in local currency JPY128.0
Price in US dollars 1.17

Nagatanien Tamanegi No Chikara Miso Soup with Onion is now available. The instant soup features sweet onion slices and contains 21milligrams quercetin, equivalent to half an onion, which is said to be good for the health. It retails in a 46.8 gram pack with 3 × 13.5 grams miso and 3 × 2.1 grams topping. Launched on March 12, 2018 with an RRP of 131 yen.

Wild Canadian Tart Cherry Juice
Source: Mintel, 2020
Company Urban Platter / iStoreDirect Trading
Brand Urban Platter
Category Juice drinks
Market India
Store name Amazon.in
Date published January 2020
Launch type New product
Price in local currency INR999.0
Price in US dollars 14.13

Urban Platter Wild Canadian Tart Cherry Juice is made from 100% pure cold-pressed wild tart cherries grown in Canada and contains the juice of at least 58 tart cherries per 100 millilitres. It is all natural without any added sugar, water or preservatives of any kind and is never from concentrate. According to the manufacturer, tart cherry juice contains one of the most powerful antioxidants that exists, namely quercetin, and is a natural source of melatonin, a hormone that helps regulate sleep-wake cycle. It is claimed to offer more than anthocyanins as it is loaded with three disease-fighting chemicals that may be beneficial for halting cell transformation. This premium quality product is suitable for vegetarians and retails in a 375ml pack.

Orange Lime Flavoured Electrolyte Drink
Source: Mintel, 2020
Company Amway Iberia
Brand XS Recharge
Category Sports and Energy Drinks
Market Spain
Date published October 2018
Launch type New product
Price in local currency €20.85
Price in US dollars 24.47

XS Recharge Orange Lime Flavoured Electrolyte Drink is claimed to provide users with energy for exercise. The instant powder with sugars and sweeteners is said to be developed with a balanced mixture of electrolyte carbon hydrates to replenish the electrolytes. It is also claimed to improve the absorption of water, enhance the resistance during special long exercise and help to maintain maximum performance.

Organic Gingermade Drink
Source: Mintel, 2020
Company JuiceDelivery
Brand Sol-ti SuperAde
Category Juice Drinks
Market United States
Store name Target
Date published October 2019
Launch type New product
Price in local currency $3.99
Price in Euros 3.65

Sol-ti SuperAde Organic Gingermade Drink is raw, vegan, non-GMO, cold pressed, light filtered and contains 27% juice. The product is made with the following ingredients: apple, which provides natural energy boost, digestive aid, vitamin A and K, potassium and quercetin; ginger for circulation and lung support, cleansing, arthritis support and digestive aid; and lemon, which is said to be alkalizing, cleansing and purifying. It is described as an alchemy of fresh ingredients with very real benefits for well-being, including energy, positivity and health. The product is made with UV Light Filtration System, which uses light rays to preserve liquid without pasteurizing, with minimally invasive effects, eliminating spoilers while boosting chlorophyll and antioxidant properties. It is free from gluten and retails in a recyclable and reusable 15.5 fluid ounce pack, featuring the 1% for Permaculture Planet for Fruit Tree Reforestation logo.

Energy Drink
Source: Mintel, 2020
Company The FRS Company
Brand FRS Healthy Energy
Category Sports and Energy Drinks
Market Canada
Store name Urban Fare
Date published February 2011
Launch type New product
Price in local currency Can$3.49
Price in US Dollars 3.48

FRS Healthy Energy Energy Drink is an all-natural non-carbonated drink, which contains only 90 calories. This apricot and nectarine flavoured product is formulated with Quercetin, which is a powerful all natural antioxidant. It contains no artificial sweeteners, colours or flavours, and retails in an 11.5 fluid ounce recyclable can. Also available are: Orange; Citrus Pomegranate; and Wild Berry. The Citrus Pomegranate and Wild Berry varieties are low in calories.

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Resources

Customized Report Service – Ingredient Analysis - Quercetin – in packaged food and drink products
Global Analysis Report

Prepared by: Zhiduo Wang, Market Analyst

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