Customized Report Service – Ingredient Analysis - Quercetin – in packaged food and drink products

Product launch analysis

From January 2011 to November 2020, there were 167 quercetin-containing products launched worldwide, including 96 new products in the Asia-Pacific region. The top three markets in the world for products containing quercetin were Japan, the USA, and Germany.

The market for quercetin-containing products increased substantially from 2011-2013, with the highest amount of new product launches being in 2013 with 34 new product launches. Since then, at least 14 products were introduced each year.

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Region	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020
Asia Pacific	0	0	22	16	5	5	10	14	11	13
North America	6	4	8	2	9	6	3	0	7	0
Europe	0	0	0	1	0	1	3	3	6	5
Latin America	0	0	4	0	0	2	0	0	0	1

Source: Mintel 2020

From January 2016 to November 2020, the three main food or drink subcategories for products containing quercetin as an ingredient within the top 5 global markets were:

1. cakes, pastries and sweet goods
2. meal replacements and other drinks, and
3. chilled desserts

Top companies

From January 2016 to November 2020, Japan saw the most quercetin-containing new product launches, with most being introduced from two main food sub-categories such as cakes, pastries and sweet goods (33) and chilled desserts(7). The USA and Germany launched more drink products that contained quercetin from within both the energy drink and the meal replacement and other drinks sub-categories.

Product claims

Within the positioning claim-category, 37 were food products and 20 were drinks. In the functional claim-category, 2 were food and 34 were drink products. Both the 'plus' and 'suitable for' categorical claims had more drink products launched compared to food products.

Market sizes

Of the five countries with the most product launches containing quercetin from 2015-2019, Japan had the largest market for overall products. Germany had the fastest growing market in energy drinks (not necessarily containing quercetin).

New product examples

Miso Soup with Onion

Source: Mintel, 2020

Company	Nagatanien
Brand	Nagatanien Tamanegi No Chikara
Category	Soup
Market	Japan
Store name	Sokai Drug
Date published	June 2018
Launch type	New variety/range extension
Price in local currency	JPY128.0
Price in US dollars	1.17

Nagatanien Tamanegi No Chikara Miso Soup with Onion is now available. The instant soup features sweet onion slices and contains 21milligrams quercetin, equivalent to half an onion, which is said to be good for the health. It retails in a 46.8 gram pack with 3 × 13.5 grams miso and 3 × 2.1 grams topping. Launched on March 12, 2018 with an RRP of 131 yen.

Wild Canadian Tart Cherry Juice

Source: Mintel, 2020

Company	Urban Platter / iStoreDirect Trading
Brand	Urban Platter
Category	Juice drinks
Market	India
Store name	Amazon.in
Date published	January 2020
Launch type	New product
Price in local currency	INR999.0
Price in US dollars	14.13

Urban Platter Wild Canadian Tart Cherry Juice is made from 100% pure cold-pressed wild tart cherries grown in Canada and contains the juice of at least 58 tart cherries per 100 millilitres. It is all natural without any added sugar, water or preservatives of any kind and is never from concentrate. According to the manufacturer, tart cherry juice contains one of the most powerful antioxidants that exists, namely quercetin, and is a natural source of melatonin, a hormone that helps regulate sleep-wake cycle. It is claimed to offer more than anthocyanins as it is loaded with three disease-fighting chemicals that may be beneficial for halting cell transformation. This premium quality product is suitable for vegetarians and retails in a 375ml pack.

Orange Lime Flavoured Electrolyte Drink

Source: Mintel, 2020

Company	Amway Iberia
Brand	XS Recharge
Category	Sports and Energy Drinks
Market	Spain
Date published	October 2018
Launch type	New product
Price in local currency	€20.85
Price in US dollars	24.47

XS Recharge Orange Lime Flavoured Electrolyte Drink is claimed to provide users with energy for exercise. The instant powder with sugars and sweeteners is said to be developed with a balanced mixture of electrolyte carbon hydrates to replenish the electrolytes. It is also claimed to improve the absorption of water, enhance the resistance during special long exercise and help to maintain maximum performance.

Organic Gingermade Drink

Source: Mintel, 2020

Company	JuiceDelivery
Brand	Sol-ti SuperAde
Category	Juice Drinks
Market	United States
Store name	Target
Date published	October 2019
Launch type	New product
Price in local currency	$3.99
Price in Euros	3.65

Sol-ti SuperAde Organic Gingermade Drink is raw, vegan, non-GMO, cold pressed, light filtered and contains 27% juice. The product is made with the following ingredients: apple, which provides natural energy boost, digestive aid, vitamin A and K, potassium and quercetin; ginger for circulation and lung support, cleansing, arthritis support and digestive aid; and lemon, which is said to be alkalizing, cleansing and purifying. It is described as an alchemy of fresh ingredients with very real benefits for well-being, including energy, positivity and health. The product is made with UV Light Filtration System, which uses light rays to preserve liquid without pasteurizing, with minimally invasive effects, eliminating spoilers while boosting chlorophyll and antioxidant properties. It is free from gluten and retails in a recyclable and reusable 15.5 fluid ounce pack, featuring the 1% for Permaculture Planet for Fruit Tree Reforestation logo.

Energy Drink

Source: Mintel, 2020

Company	The FRS Company
Brand	FRS Healthy Energy
Category	Sports and Energy Drinks
Market	Canada
Store name	Urban Fare
Date published	February 2011
Launch type	New product
Price in local currency	Can$3.49
Price in US Dollars	3.48

FRS Healthy Energy Energy Drink is an all-natural non-carbonated drink, which contains only 90 calories. This apricot and nectarine flavoured product is formulated with Quercetin, which is a powerful all natural antioxidant. It contains no artificial sweeteners, colours or flavours, and retails in an 11.5 fluid ounce recyclable can. Also available are: Orange; Citrus Pomegranate; and Wild Berry. The Citrus Pomegranate and Wild Berry varieties are low in calories.

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Customized Report Service – Ingredient Analysis - Quercetin – in packaged food and drink products
Global Analysis Report

Prepared by: Zhiduo Wang, Market Analyst

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