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Customized Report Service – Frozen novelty desserts in North America

March 2020

Note: This is a customized report created for an industry client that was only interested in the provision of market intelligence within the frozen novelty/frozen dessert category - mostly related to ice creams, frozen yogurts, soft serve, sorbets and other similar categories. Thus, this report excludes any data related to frozen novelty desserts such as frozen baked goods, morning sweets, cakes, pastries and dough products.

Retail sales of frozen pudding desserts and ice cream

Canada

In 2018, retail sales of frozen novelty food products in Canada totaled approximately US$1.4 billion. This food segment category has been growing at a compound annual growth rate (CAGR) of 2.8% between 2014 and 2017 and is expected to grow at a CAGR of 3.2% from 2018 to 2021.

Take-home and bulk, dairy-based ice cream had the largest sales at US$828.8 million, followed by dairy-based, impulse - single served ice cream at US$306.3 million in 2017. Smaller segments included dairy-based & soy-based frozen pudding desserts, followed closely by artisanal ice cream products. All segments within the frozen novelty food category have been growing at a moderate CAGR (2014 to 2017).

Frozen pudding desserts and ice cream products in Canada, historical and forecast retail sales value in US$ millions - fixed 2018 exchange rates
Category Segment 2014 2017 CAGR* % 2014-2017 2018 2021 CAGR* % 2018-2021
Total - frozen novelty food products 1,241.6 1,347.8 2.8 1,390.0 1,529.5 3.2
Dairy-based and soy-based Frozen pudding desserts 27.8 30.9 3.5 32.0 35.6 3.6
Ice cream Ice cream 1,213.8 1,316.9 2.8 1,358.0 1,493.9 3.2
Artisanal Artisanal 26.1 28.2 2.7 29.1 31.9 3.1
Impulse - single serve Dairy-based 283.5 306.3 2.6 315.5 345.7 3.1
Water-based 54.9 57.7 1.7 58.9 62.6 2.1
Take-home and bulk Dairy-based 761.1 828.8 2.9 855.7 944.5 3.3
Water-based 88.2 95.8 2.8 98.9 109.1 3.3

Source: GlobalData Intelligence Center: Consumer, 2019

*CAGR: Compound Annual Growth Rate

United States

In 2018, retail sales of frozen novelty food products in the United States totaled approximately US$12.2 billion. This food segment category has been growing at a CAGR of 2.8% between 2014 and 2017 and is expected to grow at a CAGR of 4.0% from 2018 to 2021.

Much like Canadian consumption trends, Take-home and bulk, dairy-based ice cream had the largest sales at US$8.4 billion, followed by dairy-based, impulse - single served ice cream at US$1.7 billion in 2017. However, proportionately to Canadian sales, artisanal ice cream products are more popular in the US with a much larger and close proximity to the top aforementioned segments representing a retail sales value of US$1.2 billion. All segments within the frozen novelty food category have been growing at a moderate CAGR (2014 to 2017), whereby dairy-based & soy-based frozen pudding desserts are growing the slowest at a CAGR of 1.6% over the same period.

Frozen pudding desserts and ice cream products in the United States, historical and forecast retail sales value in US$ millions - fixed 2018 exchange rates
Category Segment 2014 2017 CAGR* % 2014-2017 2018 2021 CAGR* % 2018-2021
Total - frozen novelty food products 10,920.3 11,861.4 2.8 12,228.7 13,753.4 4.0
Dairy-based and soy-based Frozen pudding desserts 207.8 217.7 1.6 221.0 231.4 1.5
Ice cream Ice cream 10,712.5 11,643.7 2.8 12,007.7 13,522.0 4.0
Artisanal Artisanal 1,103.0 1,194.4 2.7 1,229.3 1,379.9 3.9
Impulse - single serve Dairy-based 1,589.1 1,717.3 2.6 1,767.0 1,980.7 3.9
Water-based 65.4 68.7 1.7 69.8 76.4 3.0
Take-home and bulk Dairy-based 7,696.2 8,382.2 2.9 8,651.5 9,758.0 4.1
Water-based 258.8 281.1 2.8 290.1 326.9 4.1

Source: GlobalData Intelligence Center: Consumer, 2019

*CAGR: Compound Annual Growth Rate

Competitive landscape of ice cream products

Canada

GlobalData Intelligence, reports on retail sales for 11 trademark owner companies located throughout Canada. In 2017, top Canadian ice cream companies and brands were Unilever (Breyers, Magnum, Popsicle) at 35.9% sales value, Nestlé - S.A. (Häagen-Dazs, Drumstick, Rolo) at 34.7%, and Chapman's ice cream brands at 10.4%. In 2017, artisanal owners represented 2.1% and private label owners had 13.0% market sales share.

Cookies & cream frozen dairy dessert

Launched in the Canadian market by Unilever in October, 2018.

Breyers Delights Cookies & Cream Frozen Dairy Dessert features 16 grams (g) of protein and 360 calories per pack. The kosher certified product retails in a 500 millilitres (ml) pack bearing the Dairy Farmers of Canada Quality Milk logo. Also, available in creamy chocolate and vanilla bean frozen dairy dessert flavours.

Rum Apple Pie ice cream

Launched in the Canadian market by Nestlé in April, 2018.

This product comprises a rum infused and apple flavoured ice cream with graham pie pieces. The kosher certified product is said to be made with 100% Canadian milk and retails in a 475ml pack bearing the Dairy Farmers of Canada Quality Milk logo. Also, available in matcha green tea and cookies and cream flavoured ice cream.

Top Canadian ice cream companies and their brands by retail sales, US$ millions and % share in 2017
Top 5 trademark owners Top brands Retail sales by brand Market share % in 2017
2015 2016 2017
Total - ice cream companies 1,247.6 1,282.9 1,316.9 100.0
Unilever Breyers 324.6 334.4 343.6 26.1
Magnum 37.1 38.1 39.1 3.0
Popsicle 34.4 35.2 36.1 2.7
Klondike 23.0 23.6 24.3 1.8
Ben & Jerry's 21.7 22.4 23.0 1.7
Fudgsicle 7.9 8.1 8.3 0.6
Subtotal - Unilever 448.7 461.8 474.4 35.9
Nestlé - S.A. Häagen-Dazs 169.2 176.4 183.4 13.9
Drumstick 134.8 138.8 142.7 10.8
Rolo 62.6 64.5 66.5 5.0
Parlour 20.3 21.0 21.6 1.6
Skinny Cow 12.5 13.0 13.4 1.0
Others: Del Monte, Sundae, Real Dairy, Crunch 29.3 30.5 31.6 2.4
Subtotal - Nestlé S.A. 428.7 444.2 459.2 34.7
Chapman's Chapman's 129.0 133.2 137.2 10.4
Loblaw Companies Limited President's Choice 16.6 17.7 18.7 1.4
Dunkin' Donuts Baskin-Robbins 4.9 5.0 5.2 0.4
Artisanal Artisanal 26.8 27.5 28.3 2.1
Private label Private label 154.8 163.1 171.4 13.0
Others Others 35.2 27.1 19.2 1.5
Subtotal - Top 5 companies (including artisanal, private, others) 1,244.4 1,279.6 1,313.6 99.4
Source: GlobalData Intelligence Center - Consumer, 2019

United States

GlobalData Intelligence, reports on retail sales for 33 trademark owner companies located throughout the US. In 2017, top American ice cream companies and brands were Unilever (Ben & Jerry's, Breyers, Popsicle) at 21.2% retail sales, Nestlé - S.A. (Häagen-Dazs, Drumstick, Edy's) at 15.0%, and Wells Enterprises Incorporation (Blue Bunny and Weight Watchers) at 7.5%. Artisanal owners represented 10.3% and private label owners had 14.6% market sales share in 2017.

Top American ice cream companies and their brands by retail sales, US$ millions and % share in 2017
Top 5 trademark owners Top brands Retail sales by brand Market share % in 2017
2015 2016 2017
Total - ice cream companies 11,016.93 11,335.13 11,643.73 100.0
Unilever Ben & Jerry's 514.4 536.2 557.8 4.8
Breyers 490.8 511.7 532.1 4.6
Popsicle 379.6 397.3 414.2 3.6
Talenti 241.1 253.9 266.6 2.3
Good Humor 232.6 243.1 253.0 2.2
Others: Klondike, Magnum, Fudgsicle 410.9 429.0 446.4 3.8
Subtotal - Unilever 2,269.4 2,371.2 2,470.2 21.2
Nestlé - S.A. Häagen-Dazs 441.3 460.8 480.0 4.1
Drumstick 316.3 329.1 341.8 2.9
Edy's 187.8 196.4 205.2 1.8
Skinny Cow 179.4 186.8 193.9 1.7
Outshine 168.8 174.5 180.1 1.5
Others: Nestlé - others, Dreyer's, Eskimo pie 318.0 332.0 345.7 3.0
Subtotal - Nestlé S.A. 1,611.5 1,679.6 1,746.5 15.0
Wells Enterprises, Inc. Blue Bunny 635.6 662.3 689.2 5.9
Weight Watchers 173.2 180.5 187.8 1.6
Subtotal - Wells Enterprises, Inc. 808.9 842.8 876.9 7.5
Blue Bell Creameries, L.P. Blue Bell 307.1 449.3 537.4 4.6
Dean Food Co. Mayfield 249.5 261.3 272.8 2.3
Country Fresh 37.5 39.0 40.4 0.3
Purity 28.5 29.6 30.6 0.3
TruMoo 3.0 3.2 3.3 0.03
Friendly's 2.0 2.1 2.1 0.02
Subtotal - Dean Food Co. 320.5 335.1 349.2 3.0
Artisanal Artisanal 1,132.9 1,164.1 1,194.4 10.3
Private label Private label 1,553.5 1,625.4 1,697.0 14.6
Others Others 1,375.5 1,119.7 664.3 5.7
Subtotal - Top 5 companies (including artisanal, private, others) 9,379.2 9,587.2 9,536.0 81.9
Source: GlobalData Intelligence Center - Consumer, 2019

Foodservice distribution of ice cream (on-trade)

In 2018, ice cream within the foodservice industry throughout Canada contributed to an on-trade value of US$243.8 million and US$11.7 billion throughout the United States. Foodservice profit operators selling ice cream products throughout North America represented on average 92.5% of the market sales, distributed mainly on average in the restaurant services (66.0%), slightly higher in Canada. Further distribution of profit operator foodservice sales differed by country, whereby other popular channels throughout North America were retail foodservice providers (US), leisure operators (US), and accommodation outlets (Canada). Meanwhile, in 2018, institutional non-profit cost operators held the remaining average market sales share throughout North America of 7.5% distributed in the educational services (4.2%), welfare and services (1.4%), healthcare services (1.2%), and the military and civil defense services at 1.0%.

Foodservice (on-trade) - ice cream in North America, historical retail sales value in US$ millions - fixed 2018 exchange rates
Category 2016 2017 2018 CAGR* % 2016-2018
Total foodservice- ice cream in Canada 232.8 238.0 243.8 2.3
Artisanal 4.4 4.5 4.6 2.4
Impulse - single serve 41.9 42.7 43.6 2.0
Take-home and bulk 186.4 190.7 195.5 2.4
Total foodservice- ice cream in the United States 11,246.4 11,488.9 11,749.9 2.2
Artisanal 587.0 599.6 613.3 2.2
Impulse - single serve 4,004.9 4,084.7 4,171.1 2.1
Take-home and bulk 6,654.6 6,804.6 6,965.5 2.3

Source: GlobalData Intelligence Center: Consumer, 2019

*CAGR: Compound Annual Growth Rate

Distribution channels for ice cream in North America, 2018 by outlet type in US$ millions and % share
Outlet Canada United States
Retail sales in 2018 Market share % in 2018 Retail sales in 2018 Market share % in 2018
Foodservice (profit operators) 231.4 94.9 10,579.0 90.1
Accommodation 20.6 8.4 822.3 7.0
Leisure 11.3 4.7 1,031.6 8.8
Mobile operator 1.8 0.8 55.3 0.5
Pub, club and bar 0.4 0.1 16.1 0.1
Restaurant 187.7 77.0 6,446.9 54.9
Retail foodservice providers 5.6 2.3 1,644.8 14.0
Travel 1.9 0.8 150.2 1.3
Workplace 2.0 0.8 411.9 3.5
Institutional (cost operators) 12.4 5.1 1,170.9 9.9
Education 7.0 2.9 636.3 5.4
Healthcare 2.8 1.2 141.3 1.2
Military and civil defense 1.3 0.5 121.4 1.0
Welfare and services 1.2 0.5 271.9 2.3
Total foodservice - ice cream 243.8 100.0 11,749.9 100.0

Source: GlobalData Intelligence Center – Consumer, 2019

*CAGR: Compound Annual Growth Rate

Product launch and trend analysis of frozen novelty desserts

Frozen dessert products

Mintel indicates that there were 3,886 new frozen dessert products launched into North American retail

stores (including new variety/range extension, packaging, formulation or relaunched). Canada represented 1,022 new products and the United States had 2,864 new products launched between the period of January 2014 and November 2019. In particularly, Canada domestically manufactured 322 of these frozen desserts and the United States manufactured 656 products, while the top three other manufacturers were Italy (65), France (16), and Germany (15).

Number of frozen dessert products launched in North America, (January 2014 to November 2019), total product item count (3,886)
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2014 2015 2016 2017 2018 2019 (January to November) Total
United States 484 477 502 467 505 429 2864
Canada 268 199 205 142 103 105 1022

Source: Mintel, 2019

The top two North American companies to launch new products over the last 5 years (2014 to November 2019) were Nestlé Dreyer's Ice Cream and Unilever, whereby top domestic Canadian frozen dessert manufacturers were Nestlé (15), Walmart (31) and Kroger (4). Top domestic American manufacturers of frozen desserts were H-E-B with 72 new launches, Wells Enterprises (26) and Target (17). Furthermore, top domestic Canadian manufactured brands launched were Irresistibles (28), Great Value (23) and Open Nature (1) and top American brands launched were So Delicious Dairy Free (18), PC President's Choice (15) and Market Pantry (15).

Most frozen desserts were distributed within supermarkets by 55.5%, mass merchandise/hypermarkets (21.4%), and natural/health food stores (11.0%). Only 1.0% of the frozen desserts were distributed from within convenience stores or drug store/pharmacies. The largest sub-category was dairy-based frozen products (mostly ice cream based) by 70.1%, followed by frozen desserts in general at 11.4%, water-based ice lollies, pops and sorbets (11.0%), and plant-based ice cream and frozen yogurt products (dairy alternatives) at 6.3%.

Among these 3,886 North American frozen dessert products the top ingredient claims were sugar-based products (3,649), natural (2,624), soy derived (1,806), coconut oil derived (1,372) and fat free products (903). Top frozen dessert flavour or blends were chocolate, vanilla/vanilla bourbon/vanilla Madagascar, strawberry, cookies & cream, and mango. Other popular added flavour components consisted of salted caramel/caramelised flavouring, fudge, cheesecake, peanut butter, dark/black chocolate and mint flavour.

These North American frozen dessert products most often came in a cup/tub format type (54.9%), followed by stick format (18.5%), sandwich or bar format (8.3%), and in a cone (3.1%). Top package types consisted of tub, flexible, carton, jar and tray packaging standards.

Product launch analysis of frozen desserts in North America, (January 2014 to November 2019) displaying by attribute type and product item count
Attribute type Top 10 attribute claims (product item count)
Launch Type New variety/range extension (1,799), new product (1,006), new packaging (816), relaunch (247), new formulation (18)
Top companies Nestlé Dreyer's Ice Cream (270), Unilever (199), Nestlé (176), Wells Enterprises (103), Ben & Jerry's (88), Kroger (88), H-E-B (88), Walmart (87), Target (78), Loblaws (77)
Top brands launched Great Value (60), Häagen-Dazs (55), So Delicious Dairy Free (55), Open Nature (50), Ben & Jerry's (48), Tillamook (47), Irresistibles (42), PC President's Choice (42), Talenti (41), Market Pantry (40)
Store launch type Supermarket (2,158), mass merchandise/hypermarket (832), natural/health food store (429), department store (130), club store (92), internet/mail order (47), specialist retailer (43), gourmet store (37), convenience store (20), drug store/pharmacy (18)
Sub-category Dairy-based frozen product (2,726), frozen desserts (444), water-based ice lollies, pops and sorbets (427), plant-based ice cream & frozen yogurt - dairy alternatives (243), shelf-stable desserts (18), dessert toppings (16), chilled desserts (12)
Ingredient claim Sugar-based (3,649), natural (2,624), soy derived (1,806), coconut oil derived (1,372), fat free (903), soybean oil derived (845), artificial (792), organic (647), vegetable based (500)
Flavours (including blends) Chocolate (255), vanilla/vanilla bourbon/vanilla Madagascar (236), strawberry (147), cookies & cream (75), mango (58), salted caramel (53), mint & chocolate (50), vanilla bean (48), coconut (48), raspberry (42)
Flavour component Chocolate (828), vanilla/vanilla bourbon/vanilla Madagascar (540), strawberry (300), caramel/ caramelised (275), fudge (232), cheesecake (159), peanut butter (153), dark/black chocolate (151), biscuit/cookie (141), mint (138)
Format type Cup/tub (2,132), stick (717), sandwich (180), bar (144), cone (122), complete desserts (42), push type (38), other (13)
Package type Tub (2,056), flexible (1,222), carton (214), jar (137), tray (116), flexible sachet (20), tube (18), flexible stand-up pouch (12), clam-pack (10), skinpack (7)
Total sample size 3,886
Source: Mintel, 2019

Product examples – Canada

Wild Blueberry Frozen Greek Yogurt
Source: Mintel, 2019
Company Wal-Mart
Brand Our Finest
Sub-category Dairy based ice cream and frozen yogurt
Country Manufactured in Canada, not imported
Related claims Kosher, low/no/reduced fat, premium
Store name/type Walmart, merchandise/hypermarket
Launch type New variety/range extension
Date published January 2014
Price in Canadian dollars 4.97

Our Finest Wild Blueberry Frozen Greek Yogurt is made with wild blueberry pieces and 100% Canadian milk. This frozen yogurt is made with finest, premium quality ingredients, and offers a rich and creamy indulgence that is low in fat and has 5g of protein per 125ml serving. The kosher certified product is comprised of natural flavours, and retails in a 1.5 litres (L) pack.

Avocado Lime Artisan Sorbet
Source: Mintel, 2019
Company Belly Ice Cream
Brand Belly
Sub-category Water-based ice lollies, pops & sorbets
Country Market Canada
Related claims All natural product
Store name/type Fortinos, supermarket
Launch type New product
Date published April 2019
Price in Canadian dollars 6.99

Belly Avocado Lime Artisan Sorbet is described as a luxury ice cream made with an obsession for detail and produced in small batches with scratch made ingredients. This 100% natural product is made with lime zest, lime juice and hass avocado, and retails in a 500ml pack bearing the Facebook, Instagram and Twitter logos. This artisan sorbet is available in blackberry lemon flavour and is also, available in several other ice cream flavours: vanilla bean, chocolate dipped strawberry, blueberry cheesecake, and salted caramel.

Sticky Toffee Pudding Small Batch Gelato Frozen Dessert
Source: Mintel, 2019
Company Fiasco Gelato
Brand Fiasco Winter Collection
Sub-category Dairy based ice cream and frozen yogurt
Country Manufactured in Canada, not imported
Related claims Seasonal, gluten free*, low/no/reduced allergen
Store name/type IGA, supermarket
Launch type New product
Date published December 2017
Price in Canadian dollars 9.59

Fiasco Winter Collection Sticky Toffee Pudding Small Batch Gelato Frozen Dessert is made with ingredients that are never outsourced and quality milk from Canadian dairy farmers. This product retails in a reusable 562ml pack featuring the Certified B Corporation, Impact Conscious, Facebook, Instagram and Twitter logos.

*: Also, available in other gluten free, low allergen flavours: Classic eggnog, chocolate peppermint.

Product examples – United States

Caramel Pecan Ice Cream
Source: Mintel, 2019
Company High Road Craft Ice Cream & Sorbet
Brand High Road
Sub-category Dairy based ice cream and frozen yogurt
Country Market United States
Related claims Gluten free, low/no/reduced allergen, hormone free
Store name/type Wegmans, supermarket store
Launch type New variety/range extension
Date published August 2019
Price in US dollars 4.99

High Road Caramel Pecan Ice Cream is described as praline pecans and caramel in rich brown butter caramel ice cream. The vat pasteurized product is said to be made with ingredients all made in house and contains 16% butterfat. It is claimed to be a luxury ice cream made by chefs and retails in a 1 pint pack featuring the Instagram logo.

Acai Superfruit Bites
Source: Mintel, 2019
Company Sambazon
Brand Sambazon
Sub-category Water-based frozen ice lollies, pops and sorbets
Country Manufactured in United States, not imported
Related claims Kosher, organic, gluten free, antioxidant, low/no/reduced allergen, GMO and dairy free
Store name/type Costco Club Store
Launch type New variety/range extension
Date published September 2019
Price in US dollars 12.99

This product comprises of an exotic and refreshing flavor of acai berry sorbet dipped in rich artisan dark chocolate. According to the manufacturer, açai is a delicious purple berry that grows on the banks of the Amazon, which has been long treasured by natives for its restorative powers, and is widely considered to be one of the healthiest foods on the planet. It features following benefits: naturally sugar free; packed with antioxidants; full of omegas; and loads of trace minerals and nutrients. This United States Department of Agriculture (USDA) Organic kosher certified sorbet contains 50 calories and 4 grams sugar, and is free from dairy and gluten. The pack contains 24 24g wrapped bites and is said to have a smooth and creamy texture.

Hand Made Fruit Sorbet in Natural Fruit Shells
Source: Mintel, 2019
Company Island Way Products
Brand Island Way
Sub-category Dairy based ice cream and frozen yogurt
Country Manufactured in South Africa by Dynamic Commodities, market United States
Related claims Kosher, Halal, gluten/hormone/GMO free, low/no/reduced allergen
Store name/type Costco Club Store
Launch type New packaging
Date published January 2018
Price in US dollars 10.99

Island Way Hand Made Fruit Sorbet in Natural Fruit Shells have been repackaged. This product includes twelve units with four flavors: heavenly coconuts; ruby red berry; zesty pomegranates; and passionate mangoes. The kosher and halal certified sorbets are free from gluten and GMO and contain a touch of rBST-free cream for a smooth and decadent finish. It is also stated that each fruit shell reduces the need for unnecessary packaging and waste towards sustainability, as it is biodegradable and a great source of nutrition for plants.

Resources

Customized Report Service – Frozen novelty desserts in North America
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

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