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Customized Report Service – Canadian exports of poultry by country

September 2019

Summary

The total volume of Canadian poultry (chicken and mature chicken) exported in 2018 was 127.1 million kilograms, which represents a decrease of approximately 19.9 million kilograms from the previous year. The overall decrease of Canadian poultry exports between 2017 and 2018 was 13.6% for chicken and 13.1% for mature chicken.

The top 5 global export markets for Canadian chicken in 2018 were the United States (US), the Philippines, Taiwan, Jamaica and Cuba, respectively, while the top 5 export markets for mature chicken were the Democratic Republic of Congo (DROC), Hong Kong, Liberia, Ghana and Gabon.

Poultry sales in the top 3 Canadian export markets reached US$67.8 billion in 2018, with total volumes of 8.1 million kilograms. In the United States, the top category for poultry sales was raw packaged processed meat with sales of US$25.3 billion and volumes of 1.9 billion kilograms, while Taiwan topped sales of US$971.1 million in fresh poultry meat sold at retail counters and the Philippines recorded US$741.2 million in frozen poultry meat sales.

The top chicken wiener companies in the US introduced a total of seven products in 2016 and 2017, six of which were launched under the Oscar Mayer brand and the seventh under the Member's Mark brand.

Top categories of Canadian poultry exports

In the chicken category, bone in legs were the largest Canadian export with a total volume of 23.6 million kilograms in 2018 compared to 27.7 million kilograms exported in 2017. The second largest Canadian poultry exports in the chicken category were boneless breasts recording a total volume of 5.5 million kilograms in 2018, down from 9.7 million kilograms in 2017.

Canadian exports of further processed chicken amounted to 52.3 million kilograms in 2018, a decrease of 7 million kilograms from 2017, while exports of total parts declined to 35.8 million kilograms from 42.0 million kilograms during that same period.

The US was Canada's top destination for further processed chicken in 2018, 44.7 million kilograms crossed the boarder that year, while Taiwan was the top market for total chicken parts that period, with 12.4 million kilograms coming from Canada.

In 2018, Canada exported a total volume of 12.2 million kilograms in mature chicken, down from 14.0 million kilograms in 2017 - bone in parts accounted for 94.4% of that total in 2018, and 97.0% in 2017.

The Democratic Republic of Congo (DROC) topped the list for Canadian exports of mature chicken parts with 3.8 million kilograms or 33.3% of the grand total in 2018, while Hong Kong, Liberia, Ghana and Gabon combined for a total of 5.4 million kilograms that year.

Top five Canadian chicken part export destinations 2018, in millions of kilograms
Description of this image follows.
Description of above image
United States Philippines Taiwan Jamaica Cuba
Whole carcass 3.5 0.0 0.0 0.0 0.0
Bone in breasts 0.3 0.1 0.0 0.0 0.0
Bone in legs 2.0 5.6 11.2 0.0 1.0
Bone in parts 0.2 0.3 0.7 0.0 0.2
Bone in wings 0.2 0.2 0.0 0.0 0.0
Boneless breasts 5.3 0.0 0.1 0.0 0.0
Boneless parts 3.1 0.0 0.1 0.0 0.2

Source: Canadian Food Inspection Agency, Meat and Poultry Division, as compiled by Agriculture and Agri-Food Canada (AAFC)

Canadian exports of poultry

The top five Canadian export markets for chicken in 2018 were the United States (US), the Philippines, Taiwan, Jamaica and Cuba and accounted for 87.6% of the total chicken exported in that period. In contrast, the top five Canadian mature chicken export markets were the DROC, Hong Kong, Liberia, Ghana and Gabon, and combined for 78.9% of the total mature chicken exports in 2018.

The total volume of Canadian chicken exports to the US were 60.5 million kilograms in 2018, compared 69.8 million kilograms in 2017 while chicken exports to the Philippines and Taiwan amounted to 26.7 million kilograms and 13.3 million kilograms, respectively, in 2018.

Volumes of Canadian mature chicken exports were recorded to be 12.2 million kilograms in 2018, a decrease of 1.8 million kilograms from the previous year's total. The DROC was Canada top destination for mature chicken exports with 4.2 million kilograms in 2018, up from 3.1 million kilograms in 2017, while Hong Kong's Canadian exports, in the same category, plummeted to 1.9 million kilograms in 2018 from 5.1 million kilograms in 2017. Exports of Canadian mature chicken to Ghana also decreased 1.6 million kilograms in 2017 to 1.3 million kilograms in 2018.

Canadian exports of chicken – top five global markets 2018, in kilograms
Category United States Philippines Taiwan Jamaica Cuba Total
Whole carcass 3,466,896 280 25,379 3,888,308
Parts Bone in Breasts 265,375 77,600 47,200 23,994 534,254
Bone in legs 2,009,118 5,560,991 11,158,152 27,013 959,418 23,643,119
Bone in parts 184,236 259,995 744,325 27,000 167,958 1,929,135
Bone in wings 231,686 155,970 564,821
Boneless breasts 5,324,026 29,960 73,426 5,472,203
Boneless parts 3,128,931 25,000 121,518 168,628 3,628,589
Total parts 11,143,372 6,109,516 12,144,621 54,013 1,319,998 35,772,121
Others Bone in others 282,730 26,000 2,353,365 2,687,403
Boneless others 522,442 570,600 123,000 1,278,078
Mechanically separated meat 371,991 14,503,789 26,000 1,014,367 1,778,622 18,970,398
Total others 1,008,718 21,339,408 144,000 234,400 3,520,200 22,935,879
Further processed Chapter 16 bone in parts 166,132 170,651
Chapter 16 boneless parts 33,547,734 3,960 5,425 14,391 33,947,570
Chapter 16 others 1,812,800 55,433 8,401,225
Chapter 19 3,938,101 3,940,220
Chapter 21 5,222,457 73,925 5,862,698
Total further processed 44,687,224 3,690 79,350 69,824 52,322,364
Total chicken 60,474,575 21,213,865 12,293,902 3,526,474 3,168,443 114,998,673
Source: Canadian Food Inspection Agency, Meat and Poultry Division, as compiled by AAFC
Canadian exports of mature chicken – top five global markets 2018, in kilograms
Category Democratic Republic of Congo Hong Kong Liberia Ghana Gabon Total
Whole carcass 346,900 52,610 25,500 639,503
Parts Bone in parts 3,839,800 1,913,800 1,209,900 1,227,210 1,008,143 11,510,651
Boneless breasts 9,809
Total parts 3,839,800 1,913,800 1,209,900 1,227,210 1,008,143 11,520,461
Further processed Chapter 16 boneless parts 38,297
Total further processed 38,297
Total mature chicken 4,186,700 1,913,800 1,262,510 1,252,710 1,008,143 12,198,261
Source: Canadian Food Inspection Agency, Meat and Poultry Division, as compiled by AAFC

Note:

  1. Chapter 16 includes preparations of meat
  2. Chapter 19 includes stuffed products containing less than 20% poultry meat
  3. Chapter 21 includes food preparations containing less than 20% poultry meat

Data for chapters 16, 19 and 21 reflects the net weight of the products and not the content of poultry meat. Countries are ranked based on the year shown. Data includes quantities reported under the Import for re-export program (IREP).

Mature Chicken: Parts are reported under bone in parts or boneless breasts. Further processed are reported under chapter 16: boneless parts.

Canadian exports of chicken – top five global markets 2017, in kilograms
Category United States Philippines Taiwan South Africa Jamaica Total
Whole carcass 3,075,588 271 26,514 3,272,364
Parts Bone in Breasts 102,782 52,000 23,400 53,000 263,630
Bone in legs 2,123,498 4,788,130 12,452,283 3,785,993 26,000 27,713,613
Bone in parts 58,456 76,980 645,020 261,942 1,550,653
Bone in wings 207,552 364,271
Boneless breasts 9,293,566 182,360 790 82,464 9,683,635
Boneless parts 1,911,174 208,075 54,712 2,437,923
Total parts 13,697,028 5,307,545 13,176,205 4,183,399 26,000 42,013,725
Others Bone in others 276,012 23,000 2,849,845 3,148,900
Boneless others 279,929 918,100 70,500 170,525 1,518,598
Mechanically separated meat 452,777 20,421,308 50,500 63,875 670,355 23,798,237
Total others 1,008,718 21,339,408 144,000 234,400 3,520,200 28,465,735
Further processed Chapter 16 bone in parts 231,731 478,131
Chapter 16 boneless parts 34,582,386 39,837 35,010,359
Chapter 16 others 2,735,053 27,013 8,421,556
Chapter 19 3,517,634 7,085 3,529,734
Chapter 21 10,993,476 176 77,800 11,818,346
Total further processed 52,060,280 47,097 104,813 59,258,126
Total mature chicken 69,841,614 26,694,051 13,320,477 4,444,313 3,651,013 133,009,949
Source: Canadian Food Inspection Agency, Meat and Poultry Division, as compiled by AAFC
Canadian exports of mature chicken – top five global markets 2017, in kilograms
Category Hong Kong Democratic Republic of Congo Ghana Gabon Benin Total
Whole carcass 106 130,700 79,540 401,174
Parts Bone in parts 5,101,600 2,969,300 1,536,990 1,518,260 901,100 13,613,629
Boneless breasts 17,690
Total parts 5,101,600 2,969,300 1,536,990 1,518,260 901,100 13,631,319
Total mature chicken 5,101,706 3,100,000 1,616,530 1,518,260 901,100 14,032,493
Source: Canadian Food Inspection Agency, Meat and Poultry Division, as compiled by AAFC

Sales of chicken products in the top three Canadian export markets

The top 3 Canadian poultry export markets (data unavailable for Jamaica and Cuba) recorded combined retail sales of US$67.8 billion in 2018, an increase of US$2.0 billion from the previous year's sales. In 2018, poultry retail sales in the United States accounted for US$64.3 billion, while poultry sales in Taiwan and the Philippines were US$1.9 billion and US$1.7, respectively.

Total volume sales in the US, the Philippines and Taiwan in 2018 were 8.1 billion kilograms, a slight increase from 7.9 billion in 2017. The US recorded 7.6 billion kilograms of poultry sales in 2018, while the Philippines and Taiwan accounted for 285.0 million kilograms and 222.4 million kilograms in the same period.

Of noteworthy mention in 2018 are sales of chilled raw packaged processed meat in the US with total sales amounting to US$25.3 billion and in the Philippines sales of US$741.2 million for the frozen meat segment. In contrast, Taiwanese consumers prefer fresh meat from the counter with total sales amounting to US$971.1 million or 51.9% of total poultry sales for Taiwan.

United States poultry sales value (millions of US dollars) and volume (millions of kilograms), 2018
Segment Sub-segment 2017 value 2018 value 2017 volume 2018 volume
Chicken-ambient meat total 3,638.7 3,718.7 285.2 288.0
Chicken-chilled raw packaged meat – processed Chicken-burgers and grills 608.6 614.4 168.2 169.7
Chicken-coated portions 68.8 70.1 18.9 19.2
Chicken-meatballs 1,637.6 1,667.9 450.5 455.7
Chicken-sausages 22,391.0 22,989.9 1,247.9 1,268.9
Chicken-chilled raw packaged meat – processed total 24,706.0 25,342.2 1,885.5 1,913.4
Chicken-chilled raw packaged meat – whole cuts total 4,059.4 4,173.4 1,180.8 1,204.7
Chicken-cooked meats – counter total 6,117.3 6,363.4 361.6 367.1
Chicken-cooked meats – packaged total 2,356.9 2,503.2 199.4 206.8
Chicken-fresh meat – counter total 7,085.0 7,282.5 2,158.0 2,200.8
Chicken-frozen meat Chicken-frozen processed meat 10,522.2 10,942.7 972.5 1,002.5
Chicken-frozen whole cuts of meat 3,900.7 3,969.4 401.4 406.5
Chicken-frozen meat total 14,422.9 14,912.1 1,373.9 1,409.0
Total 62,386.4 64,295.7 7,444.4 7,589.8
Source: GlobalData, 2019
Taiwan poultry sales value (millions of US dollars) and volume (millions of kilograms), 2018
Segment Sub-segment 2017 value 2018 value 2017 volume 2018 volume
Chicken-ambient meat total 35.3 35.9 5.7 5.8
Chicken-chilled raw packaged meat – processed Chicken-burgers and grills 28.4 28.9 3.1 3.2
Chicken-coated portions 10.1 10.2 1.1 1.1
Chicken-meatballs 38.4 39.2 3.9 3.9
Chicken-sausages 32.5 33.2 4.0 4.1
Chicken-chilled raw packaged meat – processed total 109.3 111.5 12.1 12.2
Chicken-chilled raw packaged meat – whole cuts total 433.1 441.6 43.5 44.1
Chicken-cooked meats – counter total 39.7 40.3 5.5 5.5
Chicken-cooked meats – packaged total 106.0 107.9 8.8 8.9
Chicken-fresh meat – counter total 950.8 971.1 127.1 129.0
Chicken-frozen meat Chicken-frozen processed meat 64.9 66.1 6.6 6.7
Chicken-frozen whole cuts of meat 93.5 95.1 10.1 10.3
Chicken-frozen meat total 158.4 161.3 16.7 16.9
Total 1,832.6 1,869.6 219.4 222.4
Source: GlobalData, 2019
Philippines poultry sales value (millions of US dollars) and volume (millions of kilograms), 2018
Segment Sub-segment 2017 value 2018 value 2017 volume 2018 volume
Chicken-ambient meat total 27.6 29.4 7.2 7.4
Chicken-chilled raw packaged meat – processed Chicken-burgers and grills 45.9 48.7 9.9 10.3
Chicken-coated portions 7.4 7.8 9.9 10.3
Chicken-meatballs 20.9 22.2 5.1 5.3
Chicken-sausages 64.1 69.1 15.4 16.0
Chicken-chilled raw packaged meat – processed total 138.4 147.9 31.9 33.1
Chicken-chilled raw packaged meat – whole cuts total 204.2 217.3 29.3 30.4
Chicken-cooked meats – counter total 37.5 39.4 8.9 9.3
Chicken-cooked meats – packaged total 22.7 24.3 5.1 5.2
Chicken-fresh meat – counter total 422.5 448.1 122.5 123.3
Chicken-frozen meat Chicken-frozen processed meat 429.7 458.0 43.4 44.5
Chicken-frozen whole cuts of meat 267.7 283.2 30.2 31.1
Chicken-frozen meat total 697.5 741.2 73.5 75.7
Total 1,550.2 1,647.5 278.4 284.5
Source: GlobalData, 2019

Chicken wieners - product launches

A total of seven new chicken wiener products were launched under variying categories in the United States; three in 2016 and four in 2017 - no data available for the Philippines, Taiwan, Jamaica or Cuba.

Kraft Heinz's Oscar Mayer brand launched five products in the new packaging category and one product in the new product category while Member's Mark launched one product in the new variety/range extension category.

Chicken wiener product launches in the United States, 2016 and 2017
Launch Type 2016 2017 Total
New packaging 1 4 5
New product 1 0 1
New variety/range extension 1 0 1
Total sample 3 4 7
Source: GlobaData, 2019

Resources

Customized Report Service – Canadian exports of poultry by country
Global Analysis Report

Prepared by: André Ajaltouny

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2019).

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