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Commodity Innovation Series – Snapshot of Opportunities in Spain's Pulse Sector

August 2017

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Spain is the second-largest consumer of pulses in the European Union (EU).

Market trends

Pulses trade

Historic and forecast retail sales

Spain's pulses volume sales in 2016
Pulse Percentage of Spain's pulses volume sales
Beans 22%
Peas 3%
Other pulses (including chick peas, cow peas, lentils, etc.) 75%

Retail made up 62% of pulse sales in Spain, followed by institutions with 20%, and food services with 18%.

Frozen shelf-stable peas are expected to see a 4% period growth in volume sales and 2.2% in retail sales from 2017-2021.

Pulses used as an ingredient

Top companies launching the most value-added products and their top brands in Spain
Company name Company brand Number of products launched
Lidl Vitasia 180
Carrefour Carrefour 130
Dia Dia 107
Grupo Eroski Eroski 101
El Corte Inglés Aliada 93

Companies are expected to put greater emphasis on the health benefits in pulse consumption

Top 5 growing claims:

  1. Vitamin/Mineral Fortified
  2. Dairy Free
  3. Added Calcium
  4. Low/No/Reduced Fat
  5. High/Added Fiber

Top 5 declining claims:

  1. Low/No/Reduced Glycemic
  2. Diabetic
  3. High Satiety
  4. Low/No/Reduced Carb
  5. Other (Functional)

Packaged pulse options are rising in demand

Top package type:

  1. Flexible
  2. Tray
  3. Jar
  4. Carton
  5. Tub

Top packaged materials:

  1. Plastic
  2. Glass plain
  3. Polypropylene plastic
  4. Metal steel
  5. Multi layer board

Top innovative markets for pulses in Europe

Over 81% of product launches were new products, varieties, and ranges.

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Product innovation rating scale
Innovation criteria United Kingdom France Germany Spain Netherlands Italy Poland Ireland Austria Czech Republic
Relaunch 6 5 3 3 2 2 1 1 1 1
New product 16 15 17 17 16 16 18 19 16 19
Product line diversity 16 16 16 16 16 13 13 11 14 2
Health and wellness claims 20 20 20 20 20 20 18 19 17 18
Rating scale: Excellent (20-17), Very Good (16-13), Good (12-9), Fair (8-5), Low (4-0)

Factors for consideration:

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How we can help

We offer multiple programs and services to help you achieve your international business goals, such as the Agri-Food Trade Service, AgriMarketing Program, and Canada Brand. International Trade Commissioners are also an excellent point of contact for export advice and can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions, and local business contacts.

Have we piqued your interest?

For more information on opportunities in Spain or to join our distribution list, make suggestions, or request more information, contact Single Window at aafc.mas-sam.aac@canada.ca.

Find out about our programs, services and tools to support Agri-Food Trade Services for Exporters.

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Commodity Innovation Series – Snapshot of Opportunities in Spain's Pulse Sector (PDF Version, 278 KB)

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