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Commodity Innovation Series - Snapshot of Opportunities in China's Oilseed Sector

February 2017

Commodity Innovation Series - Snapshot of Opportunities in China's Oilseed Sector (PDF Version, 640KB) | Help with downloadable formats

World leader in oilseed consumption

Market trends

Oilseed trade

Historic and forecast retail sales

From 2011 to 2015, oilseeds product sales grew at a rate of 3%

Oilseed products sales are expected to increase to US$17.4 billion by 2020 with a growth rate of 5%.

Retail sales (US$ millions):

Oilseed as ingredient

New products using oilseed as ingredient is on the rise

China's top companies to launch oilseed products with their leading brands from 2010 to 2015
Company Brand Number of product lanuches
Dingy Foods Master Kong Noodles 189
Want Want Want Want 64
Nestlé Nestlé Protect Plus 47
Dingjin Foods Master Kong Drinks 40
Inner Mongolia Yili Industrial Group Cofco Fu Lin Men 34
Cofco Yili 34

Leading manufactures are reformulating and promoting products with reduced trans-fat

Top 5 growing claims:

  1. Organic
  2. Low/No/Reduced Lactose
  3. High/Added Fiber
  4. Premium
  5. Ease of Use

Top 5 declining claims:

  1. Seniors (aged 55+)
  2. Low/No/Reduced Calorie
  3. Female
  4. Immune System (Functional)
  5. Added Calcium

Consumers are switching from unpackaged oil to packaged oil

Top package type:

  1. Flexible
  2. Bottle
  3. Tub
  4. Flexible sachet
  5. Can

Top packaged materials:

  1. Metallised Film
  2. Plastic unspecified
  3. Polypropylene plastic
  4. Metal steel
  5. Multi laminate

Top innovative markets for oilseed in Asia Pacific

Short Description: Description of this image follows.
Description
Product innovation rating scale
Innovation Criteria South Korea Australia China Thailand Vietnam India Taiwan Singapore Malaysia Japan
Relaunch 3 5 5 7 9 7 4 6 8 8
New product 18 16 16 14 12 14 17 16 13 13
Product line diversity 17 16 16 16 14 15 15 15 14 16
Health & wellness claims 19 20 19 19 20 19 19 18 20 17
Rating scale: Excellent (20-17), Very good (16-13), Good (12-9), Fair (8-5), Low (4-0)

China is the 4th most innovative market to launch products containing oilseed.

Factors of consideration

Recommendation for entry

How can we help

We offer multiple programs and services to help you achieve your international business goals, such as the Agri-Food Trade Service, AgriMarketing Program, and Canada Brand.

International Trade Commissioners are also an excellent point of contact for export advice and can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions, and local business contacts.

Have we piqued your interest?

For more information on opportunities in China or to join our distribution list, make suggestions, or request more information, contact the single window at aafc.mas-sam.aac@canada.ca

Find out about our programs, services and tools to support your exporting efforts. Exporting from Canada

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