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Commodity Innovation Series - Snapshot of Opportunities in China's Dried Peas Sector

August 2017

Commodity Innovation Series - Snapshot of Opportunities in China's Dried Peas Sector (PDF Version, 500KB) | Help with downloadable formats

China is Canada second-largest pulse export market after India

Canada is the #1 supplier of dried peas to China

Source: Global Trade Tracker (GTT), 2017

Dried peas in bulk

Volume sales (000' Tonnes)
Year Sales
Source: Euromonitor International, 2017
2011 367.5
2012 352.1
2013 454.1
2014 411.1
2025 433.0
2016 436.9
2017 439.6
2018 441.8
2019 443.7
2020 445.0
2021 445.9

Total volume sales are stable

Dried pea sales are expected to grow by 2.1% from 2016 to 2021

Canada accounted for 91% of China's total volume imports

Source: Euromonitor International, 2017

Dried peas as an ingredient

New product launches containing dried peas in the Asia Pacific region
Country Number of products launched
Source: Mintel, 2017
India 692
China 578
Australia 302
Japan 248
Thailand 132

China ranked second the number of new product launches containing dried peas in the Asia Pacific region

China's top companies and their brands by dried peas new products launches
Company (brand) Number of products launched
Source: Mintel, 2017
Koushuiwa Foods (Kou Shui Wa) 15
Wal-Mart (Great Value) 9
Heinz (Heinz) 9
Ganyuan Food (Kam Yuen) 8
Dingyi Foods (Shuita) 7

Health and wellness claims are growing for new products containing dried peas

Top claims:

  1. No additives/preservatives
  2. Time/speed
  3. Microwavable
  4. Halal
  5. Economy

Top 5 growing claims:

  1. Social media
  2. Low/no/reduced Fat
  3. Convenient packaging
  4. Low/no/reduced calorie
  5. Premium

Declining claims:

  1. Convenient packaging
  2. Pet – adult
  3. No animal ingredients
  4. Ease of use
  5. Babies & toddlers (0-4)

Flexible packages are the leading packaging type for products containing dried peas as an ingredient

Top packaging types:

  1. Flexible
  2. Flexible sachet
  3. Flexible stand-up pouch

Top packaging materials:

  1. Plastic unspecified
  2. Metallised film
  3. Multi laminate

Top packaging combinations:

  1. Flexible, plastic unspecified
  2. Flexible, metallised film
  3. Flexible sachet, plastic unspecified

China is rated excellent in innovative products

Top innovative pulse markets

Top pulse markets: Description of this image follows.
Description
Product innovation rating scale
Innovation Criteria India China Japan Thailand Vietnam South Korea Malaysia Philippines Singapore
Rating scale: Excellent (20-17), Very good (16-13), Good (12-9), Fair (8-5), Low (4-0)
Source: Global New Products Database (GNPD), 2017
Relaunch 8 5 7 10 7 2 6 6 2
New Product 13 16 13 12 14 19 16 16 20
Product Line Diveristy 12 12 8 8 7 10 5 5 5
Health & Wellness Claims 17 15 12 11 9 11 11 8 9

Factors for consideration:

Recommendations for entry:

How we can help

We offer multiple programs and services to help you achieve your international business goals, such as the Agri-Food Trade Service, AgriMarketing Program, and Canada Brand. International Trade Commissioners are also an excellent point of contact for export advice and can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions, and local business contacts.

Have we piqued your interest?

For more information on opportunities in Japan or to join our distribution list, contact Single Window at aafc.mas-sam.aac@canada.ca

Find out about our programs, services and tools to support your exporting efforts. Agri-Food Trade Services for Exporters

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