Almond flour and almond shell product launch analysis

Introduction

For the past ten years there has been a steady rise in the use of almond flour in product launches across the world. From 2008 to 2017, there were 2,363 products launched containing almond flour, and 3 products containing almond shell as an ingredient launched in the world. These launches occurred in the Asia Pacific region with a total of 1,019 almond flour launches. Japan saw the most launches with 570 products, followed by South Korea (183 products), and China (75 products).

The second-largest region to see the most launches of almond flour products was Europe with a total of 916 products. The leading countries within Europe were France (492), Spain (72), and Germany (68). The region also saw all the almond shell-containing product launches which occurred in France, Spain, and Denmark.

The third-largest region for almond flour-containing products was North America with 275 products. In the region, the United States saw the most product launches with a total of 230 products, followed by Canada with a total of 45 products. Most of which occurred within the last two years (2015 to 2016).

Categories and Sub-categories

Within the food category there were 2,310 products launched containing almond flour and almond shell, while there were 53 products launched in the drink category. The top subcategory for almond flour and almond shell products were bakery, desserts and ice cream, and snacks. In the drinks category the top subcategories were hot beverages (36), other beverages* (16), and ready-to-drink beverages (1).

Companies and Brands

The top companies to launch almond flour-containing products from 2008 to 2017 were Châteraisé with 83 products launches, FamilyMart (64), and Lotte Confectionery (54). The companies to launch almond shell-containing products were Patiprestige Bourgogne (under its Jean Michel Combaz brand), Løgismose Production (under its Løgismose brand), and Borges (under its Borges Junior Crecimiento y Desarrollo brand).

Claims

The top three claims used in product launches containing almond flour and almond shell were environmentally friendly packaging, low/no/reduced allergen, and gluten free. According to Mintel, the growing claims associated to almond flour and almond shell-containing products include the following: wholegrain, on-the-go, low/no/reduced trans-fat, all natural product, and added calcium (Mintel, January 2018).

Description of above image

Social Media	138
GMO Free	140
Premium	142
Kosher	181
Organic	190
No Additives/Preservatives	201
Seasonal	219
Gluten Free	262
Low/No/Reduced Allergen	295
Ethical - Environmentally Friendly Package	357
Source: Mintel, 2017.

Product examples

Almond flour

White Almond Flour

Company	Distributor	Brand	Category	Sub-Category	Country
Lemberona Handels	Lemberona Handels	Pearls of Samarkand Treasures of the Silk Road	Bakery	Baking Ingredients & Mixes	UK

Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Ocado	Internet/Mail Order	Aug 2017	New Product	US$8.02

Product Description

Pearls of Samarkand Treasures of the Silk Road White Almond Flour comprises finely ground organic almond flour from blanched almonds. It is suitable for vegans, is organic and fairtrade and described as superfood. The manufacturer is said to use only the best, light and mildly aromatic tasting organic fairtrade blanched almonds from three smallholder producer groups Turob Bobo, Dustkul Bogi und Turkiston Gulba for the product. Before grinding, the almonds are cleaned several times mechanically and electronically to ensure absence of shells, and the almonds are then packed immediately in handy resealable hermetically sealed bags. This product retails in a 150g pouch bearing the EU Green Leaf, Austria Bio Garantie and Fairtrade logos.

Ingredients

Organic almond flour from blanched almonds

Tiramisu

Company	Brand	Category	Sub-Category	Country
Urban Remedy	Urban Remedy	Desserts & Ice Cream	Chilled Desserts	USA

Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Whole Foods Market	Natural/Health Food Store	Nov 2017	New Product	US$6.50

Product Description

Urban Remedy Tiramisu is described as a decadent and rich raw cacao, coconut milk, date, vanilla, and espresso dessert. It is a gluten-free, non-GMO, vegan and dairy-free product, retailed in a recyclable 5.4-oz. pack made from 100% recycled plastic and paper, and bearing the USDA Organic logo. The founder of the company is said to utilize the wisdom of Chinese medicine to craft healing plant-based food that nourishes the body to naturally lower inflammation.

Ingredients

Almond milk (filtered water, almond), coconut milk (filtered water, shredded coconut), almond flour, date, coconut oil, cashew, coconut nectar, date syrup, vanilla extract, cacao powder, sunflower lecithin, Irish moss, espresso, Himalayan pink salt

Almond Tea with Hazelnut

Company	Distributor	Brand	Category	Sub-Category	Country	Country of Manufacture
Mayushan Foods	Fu Mai Trading	Greenmax	Hot Beverages	Tea	China	Taiwan

Import Status	Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Imported product	guang bai	Direct Selling	May 2014	New Variety/Range Extension	US$3.08

Product Description

Greenmax Zhen Guo Xing Ren Cha (Almond Tea with Hazelnut) is made with yam, hazelnut kernel, lily, almond and walnut. This lacto-vegetarian tea is said to be aromatic, rich and sweet. This instant and on-the-go product retails in a 90g pack containing three 30g sachets.

Ingredients

Almond powder, rock sugar, corn flour, walnut, Tremella fuciformis, milk powder, yam, hazelnut powder, lily, vanilla powder

Almond shell

Gourmet Macarons Assortment

Company	Brand	Category	Sub-Category	Country
Patiprestige Bourgogne	Jean Michel Combaz	Bakery	Sweet Biscuits/Cookies	France

Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Carrefour	Mass Merchandise/Hypermarket	Jul 2016	New Product	US$5.53

Product Description

This assortment comprises five varieties: coffee; caramel; chocolate; coconut; and pistachio. This product retails in a 135g easy to open pack, containing ten pieces, two of each variety, and features the PEFC logo.

Ingredients (On Pack)

Macaron shell (59.3%) (Sugar, almond powder (14.4%) (almond shell), water, egg white powder, emulsifier (E472a, E472b), glucose syrup (corn syrup, wheat syrup), skimmed milk powder, stabiliser (E412), colouring (E150c)), coffee filling (40.7%) (Cream (water, non-hydrogenated palm fat, buttermilk powder (milk), potato starch, emulsifier (E435)), thickener (E461, E415), acidity corrector (E331, E270), glucose-fructose syrup, sugar, coffee preparation (barley (gluten), chicory, coffee (0.57%)), starch (corn), gelling agent (E406))

Ice Cream Cake

Company	Brand	Category	Sub-Category	Country
Løgismose Production	Løgismose	Desserts & Ice Cream	Dairy Based Ice Cream & Frozen Yogurts	Denmark

Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Netto	Supermarket	Feb 2015	New Variety/Range Extension	US$8.76

Product Description

Løgismose Islagkage (Ice Cream Cake) comprises a dark chocolate coated ice cream cake made with cream, macaroon, caramel, passionfruit and raspberry. This product is made with organic Danish cream and retails in a 780ml pack containing six units.

Ingredients (On Pack)

Water, Danish cream (20%), dark chocolate (18%) (sugar, cocoa mass, cocoa butter, vegetable fat, milk fat, emulsifier (soy lecithin, polyglycerol polyricinoleate), natural vanilla flavour), macaroon slice (12%) (brown sugar, confectionery paste (apricot kernel, sugar, almond shell, corn starch), egg whites, dried glucose syrup, wheat starch), glucose syrup, sugar, caramel cream (4%) (glucose syrup, sweet condensed milk (skimmed milk, sugar), vegetable fat, emulsifier (mono- and diglycerides of fatty acids), salt, natural flavouring), passionfruit puree (4%) (passionfruit, sugar), lactose, milk protein, raspberry powder (0.9%), emulsifier (mono- and diglycerides of fatty acids), stabiliser (locust bean gum, guar gum)

Natural Snack Mix

Company	Brand	Category	Sub-Category	Country
Borges	Borges Junior Crecimiento y Desarrollo	Snacks	Snack Mixes	Spain

Store Name	Store Type	Date Published	Launch Type	Price in US Dollars
Alcampo	Mass Merchandise/Hypermarket	Dec 2011	New Product	US$1.50

Product Description

Borges Junior Crecimiento y Desarrollo Mezcla Natural de Frutos Secos (Natural Snack Mix) is source of phosphorous, vitamin B1, vitamin B9 and iron. Phosphorus aids children development and growth, vitamin B1 contributes to energy-yielding metabolism and normal function of the nervous system while vitamin B9 contributes to the overall health of blood vessels and normal cell division and iron is important for normal cognitive development of children. This product with nuts and dried pineapple contains energy, is free from preservatives and colouring, is suitable for coeliacs, and is retailed in a 50g pack.

Ingredients (On Pack)

Pistachio, sunflower seeds, walnut, dried pineapple, almond with almond shell, sugar, antioxidant (E330)

Resource

• Mintel, Global New Products Database (GNPD), 2017.

Almond Flour and Almond Shell Product Launch Analysis
Global Analysis Report

Prepared by: Ranna Bernard, Market Analyst

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