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Seafood Value Chain Roundtable

The vision of the Seafood Value Chain Roundtable (SVCRT) is a prosperous and competitive Canadian seafood industry that is a world leader and the preferred supplier of high value seafood, domestically and internationally. It brings together leaders from across the seafood industry – harvesting, processing, further processing, retail, trade associations, wild capture, aquaculture, finfish, shellfish and more – with federal and provincial government representatives. The Roundtable provides an opportunity for information sharing, discussion and strategizing on a national level about its key priorities of competitiveness, trade, human resources and market access issues.

Key objectives:

Contact us

If you have any questions or would like more information, please email us at aafc.roundtable-tableronde.aac@canada.ca.

Working groups

Upcoming meeting

The next Roundtable meeting date is to be confirmed.

Meeting summary

Members

Co-chairs

Industry

Provincial governments

Federal government

Reports

Extracting Maximum Value from Canada’s Fisheries and Aquaculture Resources

This study investigates how Canada could maximize output per kilogram of Canadian fish and seafood, and sets out a road map to show how industry can move from where it is today to where it needs to be to maximize value.
Author: Gardner Pinfold Consultants Inc.
Date: September 2017

Canadian Fish and Seafood Industry Growth Targets

This study identifies realistic growth targets for the seafood sector to support strategic planning by:

  1. assessing growth opportunities and competitiveness considerations
  2. identifying market segments with the greatest potential and
  3. developing achievable 5 and 10 year growth targets

Author: GSGislason and Associates Ltd.
Date: March 2016

Opportunities and Challenges in the European Union

This presentation includes an overview of the European market and key opportunities and challenges in these markets.
Author: Phaff Export Marketing
Date: December 2015

National Marketing Alliance for Canadian Seafood: Governance Options

This paper provides three options for a governance structure for a national seafood alliance.
Author: Gardner Pinfold Consultants Inc.
Date: March 2015

Canada-Korea FTA Readiness and Export Opportunities in the Seafood Sector

This study assesses the readiness of Canada's fish and seafood industry to benefit from the Canada-Korea agreement and outlines notable import requirements, market potential, consumer preferences, and marketing and promotion approaches. The study also reviews market opportunities more broadly in the region, under the Trans-Pacific Partnership free trade agreement and in China.
Author: Gardner Pinfold Consultants Inc.
Date: March 2015

National Seafood Alliance Project

This project resulted in a presentation to be used by fish and seafood industry leaders to generate constructive discussion amongst their members regarding the merits of creating a national seafood alliance, and to gauge member support for the initiative.
Author: Sheil Commmunications
Date: November 2014

Canadian Seafood Benchmarking Study

This business-oriented study identifies the potential for improved seafood quality and international competitiveness.
Author: GSGislason & Associates Ltd.
Date: February 2013

Roundtable research reports are available by special request by writing to aafc.roundtable-tableronde.aac@canada.ca. The Industry Engagement Division reserves the right to withhold documents that contain sensitive or proprietary information.

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