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Third meeting of the Poultry Sustainability Value Chain Roundtable: Record of decision

May 23, 2018 – Gatineau, Quebec

Key decision points

  • A global scan about the poultry sector was presented which will inform the strategic vision for the roundtable. A presentation on public trust in the Canadian meat sector was also shared. These two reports will help the Public Trust Working Group provide information to the Public Trust Steering Committee as well as create messages for the poultry sector.
  • The PSVCRT’s working group on Antimicrobial Resistance (AMR) and Antimicrobial Use (AMU) will help co-ordinate the poultry sector by linking in the work of the Canadian Food Inspection Agency (CFIA), Public Health Agency of Canada (PHAC) and Health Canada and move the file forward as a joint government/industry initiative. There could be a discussion between the Poultry, Beef and Pork Roundtable Industry Co-chairs to explore the option of developing a joint letter outlining AMR and AMU priorities.

A full listing of action items / decisions may be found in Annex A.

Introductions

  • The Government and interim Industry Co-chairs welcomed participants to the third Poultry Sustainability Value Chain Roundtable (PSVCRT) meeting. They outlined the goals of the meeting and reviewed the November 14, 2017 Action Items.

Federal Government Updates

  • PSVCRT members were provided with an update by Agriculture and Agri-Food Canada (AAFC) on trade negotiations, including the North American Free Trade Agreement (NAFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the Canada-European Union Comprehensive Economic Trade Agreement (CETA) and China. NAFTA negotiations are still taking place but may be slowed due to upcoming American and Mexican elections. Government officials said that although six chapters of NAFTA are complete, the most significant barrier is agreement in the automotive sector.
  • Canadian Agricultural Partnership (CAP) application forms and guides for federal programs are now available on the AAFC website.
  • The PSVCRT government co-chair shared information from the April 27, 2018 All Chairs Forum meeting as well as key themes from the Economic Strategy Tables.
    • The All Chairs meeting summary and presentations were circulated to all members of the PSVCRT on May 22, 2018.
    • An interactive discussion was held between the All Chairs and Murad Al-Katib, chair of the Agri-Food Economic Strategy Table. Input from all value chain roundtables aligned with the overall themes identified by the Agri-Food Table and there were some cross-cutting points such as labour, regulations and innovation.
  • The 2018 federal budget announced a regulatory review with the aim to look at regulations that support science and innovation. Agriculture is one of three areas of focus so updates will be shared with the roundtable membership.
  • Health Canada provided updates on its Health Eating Strategy. Work has been completed on improving nutrition labelling, Front of Package labelling and banning industrial trans-fat by September 2018. Healthy eating recommendations and supporting resources, such as the Canada Food Guide, were released in spring 2018 and consultation will continue into 2019. Regulations around marketing unhealthy food and beverages to children have been initiated and public consultations will take place in fall 2018.

Antimicrobial Resistance and Antimicrobial Use

  • CFIA provided an update on its Pan Canadian Action Plan and noted the Action Plan is expected to be finalized in early 2019. PSVCRT members were asked to identify existing and upcoming initiatives associated with AMR for inclusion in the action plan and asked for input on how to better gather surveillance data for both AMR and AMU in the poultry sector. Industry members stated these changes could increase the cost of production for meat, which will then be passed onto the consumer. Industry members also expressed an urgency to move forward with government to identify alternatives and tools to manage AMR and AMU.
  • One of the objectives of the AMR-AMU Working Group was to co-ordinate the poultry sector by linking in the work of the CFIA, Public Health Agency of Canada (PHAC) and Health Canada to move the file forward as a joint government/industry initiative. Other key issues in this working group include research and innovation, vaccines, stewardship, feed additives, surveillance and communication.
  • AAFC agreed to facilitate a discussion between the Poultry, Beef and Pork Roundtable Industry Co-chairs to explore the possibility of developing a joint letter outlining AMR-AMU priorities. If a joint letter is not feasible, a poultry-only letter would be drafted.
  • PHAC shared an update on the Canadian Integrated Program for Antimicrobial Resistance Surveillance (CIPARS) in the poultry industry. AAFC will inform PSVCRT membership regarding consultation dates for the Canadian Integrated Program for Antimicrobial Resistance Surveillance.

Global scan

  • In early 2018, AAFC contracted Deloitte to prepare and present a global scan of the poultry sector in international markets. The Global Scan Working Group worked with Deloitte during the course of the contract to identify six countries and priorities for study so that a big picture vision and growth strategy could be presented to the PSVCRT.
  • Deloitte presented its findings on this global scan report that compared the poultry sectors in six countries -- China, France, Germany, Netherlands, Japan and United Kingdom. The report analyzed individual country poultry profiles, demographics, consumer trends, retail and foodservice trends, animal welfare and environmental footprint/public health.
  • Members had a discussion on themes or gaps that need further attention by the poultry sector in Canada (e-commerce, maintaining social license) and asked the Global Scan Working Group to identify the top ten priorities for the PSVCRT to focus on going forward. These priorities will be shared with the Public Trust Working Group and the PSVCRT for follow-up. In addition, AAFC agreed to add a presentation on e-commerce in Canada at the February 2019 PSVCRT meeting. This presentation will note the trends in Canada and a comparison between trends in Canada and other markets.
  • It is expected the Global Scan Working Group will wind down and possibly merge with the Public Trust Working Group by fall 2018.

Public trust

  • David Smith from Orion Global Business Sustainability Consultants presented a 2018 research report called Public Trust in the Canadian Meat Sectors. While this presentation focussed on the poultry sector, the report included analysis of the whole meat sector, including beef and pork. It also aligned with the industry-led Public Trust Steering Committee messages and themes. Industry members were pleased with the information in the report.
  • The Public Trust Working Group updated the PSVCRT on the activities that the poultry sector is doing to build public trust. Building on the information in the global scan and the Orion presentation, this working group will now develop a public trust enhancement action plan and share with the PSVCRT for review and approval. AAFC will ensure engagement between Public Trust Working Group and larger Public Trust Steering Committee to identify linkages (including weaknesses) with other meat-related roundtables.
  • A new chair for the Public Trust Working Group was identified and it is possible the Global Scan Working Group and the Public Trust Working Group will merge into one working group.

Research

  • The Research Coordination Working Group presented the results of a survey it did on the development of a research database. Survey engagement was excellent as 58 surveys were completed in spring 2018. There was a discussion on the pros (reduces duplication, one research depository) and cons (costly, heavy maintenance) of preparing a database. It was agreed that the working group will continue to identify research priorities and recommendations and share the results at the February 14, 2019 PSVCRT meeting. The approval of the Poultry Research Cluster proposal will also be shared with PSVCRT members, when available.

Conclusion

  • The co-chairs thanked the participants for attending the meeting and were pleased that progress was made on a number of strategic priorities.
  • The next PSVCRT meeting is winter 2019 in Ottawa, Ontario.

Annex A: Action items and recommendations

Meeting / Item Number Action Items Responsibility Timelines
3-1 AAFC to provide update to the PSVCRT membership regarding the finalization of the MOU between AAFC and CFIA under the Canadian Agriculture Partnership allowing for new/innovative assurance systems (for example, Animal Care Assessment Frameworks). AAFC Summer 2018
3-2 AAFC to inform the PSVCRT membership of developments regarding the approval of the Poultry Research Cluster proposal. AAFC Summer 2018
3-3 Given the importance of labour, AAFC committed to inform the PSVCRT when further details have been determined with regard to the start and frequency of meetings between Employment and Social Development Canada and the Industry Co-Chairs of the Value Chain Roundtables. AAFC Fall 2018
3-4 The AMR-AMU Working Group will work with AAFC and CFIA to determine best way to advance identified priorities and activities considering ongoing government initiatives and engagement. AMR-AMU
Working Group
Fall 2018
3-5 Building on the previous Action Item 2-7, the Industry Co-Chair will review the draft letter to federal departments, on behalf of industry PSVCRT members. AAFC will facilitate discussions between the Poultry, Beef and Pork Roundtable Industry Co-Chairs to explore the possibility of developing a joint letter outlining AMR/AMU priorities. Should a joint letter not be feasible, a poultry-only letter will be drafted. Industry Co-chair Fall 2018
3-6 AAFC will inform PSVCRT membership with regard to the consultation dates for the Canadian Integrated Program for Antimicrobial Resistance Surveillance. AAFC Fall 2018
3-7 The Global Scan Working Group will review the Global Scan report and identify the top ten priorities for the PSVCRT to focus on going forward. These priorities will be shared with the PSVCRT and the Public Trust Working Group for follow-up. Global Scan
Working Group
Summer 2018
3-8 Building on the information in the global scan and the Orion presentation, the Public Trust Working Group will develop a public trust enhancement action plan (the "poultry story") and share with the PSVCRT for review and approval. AAFC will ensure engagement between Public Trust Working Group and larger Public Trust Steering Committee to identify linkages (including weaknesses) with other meat-related roundtables. Public Trust
Working Group
Fall 2018
3-9 AAFC will make a presentation at an upcoming PSVCRT meeting on e-commerce in Canada. This presentation will note the trends in Canada and a comparison between trends in Canada and other markets. AAFC February 2019
3-10 Research Coordination Working Group to present database recommendations at the Feb 2019 PSVCRT meeting. Research Coordination
Working Group
February 2019

Annex B: Participants

Co-chairs

  • Phil Boyd, Turkey Farmers of Canada (Interim)
  • Marco Valicenti, AAFC

Industry members

  • Peter Vale, Restaurants Canada
  • Marc Fortin, Retail Council of Canada
  • David Lefebvre, Retail Council of Canada
  • Michael Laliberté, Chicken Farmers of Canada
  • Steve Leech, Chicken Farmers of Canada
  • Nick de Graaf, Chicken Farmers of Canada
  • Lucy McKee, Cargill (Primary Chicken) (by phone)
  • Joël Cormier, Exceldor Foods (Primary Chicken) (by phone)
  • Brian Ricker, Turkey Farmers of Canada
  • Glen Jennings, Egg Farmers of Canada
  • Ian McFall, Burnbrae Farms (Egg Grading and Processing)
  • Jackie Wepruk, National Farm Animal Care Council
  • Bruce Roberts, Canadian Poultry Research Council
  • Robin Horel, Canadian Poultry and Egg Processors Council (CPEPC)
  • Robert Devalk, Further Poultry Processors Association of Canada
  • Gerry Kennie, Canadian Hatchery Federation (by phone)
  • Drew Black, Canadian Hatching Egg Producers (CHEP)
  • Melissa Dumont, Animal Nutrition Association of Canada

Industry observers

  • Myrna Grahn, Public Trust Steering Committee
  • Erica Charlton, CPEPC
  • Nicolas Paillat, CPEPC
  • Sateesh Singh, Turkey Farmers of Canada
  • Viki Sikur, CHEP

Federal government members

  • Martin Appelt, Canadian Food Inspection Agency (CFIA)
  • Amy Snow, CFIA
  • Donald Boucher, AAFC
  • Moussa Sory Diarra, AAFC (by phone)
  • Agnes Agunos, Public Health Agency of Canada (PHAC)
  • Steven Sternthal, PHAC (by phone)
  • Nathalie Durand, Farm Products Council of Canada

Guests / Speakers

  • Alfred Aziz, Health Canada
  • Daniel Leclair / Sam Mohajer, CFIA
  • David Smith, Orion
  • Heather Mak, Deloitte
  • Doug Forsyth, AAFC

Federal support

  • Rejean Gaumond, AAFC
  • Yves Le Moullec, AAFC
  • Shane Campbell, AAFC
  • Christine Moses, AAFC
  • Sylvie Brule / Tori Babcock, AAFC

Federal government observers

  • Agei-Divine Eben, AAFC
  • Jane MacDonald, AAFC
  • Steve Welsh, Farm Products Council of Canada
  • Jason Baillargeon / Erin Scullion, AAFC
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