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Fourth Poultry Sustainability Value Chain Roundtable: Record of decision

January 31, 2019 – Ottawa, Ontario

Key decision points

  • Agriculture and Agri-Food Canada (AAFC) will provide PSVCRT members with a document that does a “cross walk” between the 2019 Federal Budget and the recommendations from the Agri-food EST.
  • AAFC will organize a follow up discussion between PSVCRT and government health portfolio departments to assess progress towards Salmonella Enteritidis (SE) reductions. This will include setting reduction targets and efforts required to meet these initiatives.


The Government and Industry Co-chairs welcomed participants to the fourth Poultry Sustainability Value Chain Roundtable (PSVCRT) meeting. They outlined the goals of the meeting and reviewed the May 23, 2018 Action Items.

Federal Government updates

PSVCRT members were provided with an update by Agriculture and Agri-Food Canada (AAFC) on trade negotiations, including the Canada-US-Mexico Agreement (CUSMA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

  • Canada will provide the US with new tariff rate quotas (TRQ) for chicken, eggs and egg products.
  • Global market access for turkey/turkey products will be equivalent to 3.5% of the previous year’s production.
  • Canada will continue to provide a minimum global access for broiler hatching eggs and chicks of 21.1% of the previous year of Canadian domestic production.
  • The definition of “specialty defined mixtures” will be aligned with Canada’s definition in its WTO schedule.
  • Canada will provide four, permanent CPTPP-wide TRQs covering chicken, turkey, eggs/egg products and hatching eggs/chicks.
  • Access to CPTPP will be phased in over a six-year period, followed by smaller growth of quota volume for 13 additional years.

Budget 2018 set in motion an ambitious regulatory reform agenda called the Agri-Food and Aquaculture Targeted Regulatory Review. Treasury Board identified agri-food and aquaculture as the first sectors for regulatory review and there is a specific focus on innovation, growth and competitiveness. Following multi-level stakeholder engagement sessions, a roadmap has been developed that will incorporate recommendations, as well as integration with the Economic Strategy Tables. Key messages that arose from Treasury Board’s engagement sessions included:

  • Regulations have not kept pace with change
  • Emphasis to improve domestic and global competitiveness
  • Opportunities to make the system more efficient, modern, consistent, predictable, and outcome-based

The Government Co-chair briefed PSVCRT on the outcomes of the Agri-Food Economic Strategy Table (EST) and the target of Canada achieving $85B in exports by 2025. The five EST recommendations were discussed and members were encouraged to think how they could contribute to the EST’s target. This initiative links with Treasury Board’s regulatory review and it will also help coordinate labour issues and international standards.

Industry members were interested in cohesiveness and coordination across government departments. Labelling of Canadian products (ingredient claims) was also raised as an issue.

  • Action Item 4-1

Invitation to be extended to the Food Processing Human Resources Council to attend an upcoming PSVCRT to discuss its work with regard to the assessment of labour issues in the poultry sector.

  • Action Item 4-2

AAFC will provide PSVCRT members, and all VCRTs, with a document that does a “cross walk” between the 2019 Federal Budget and the recommendations from the Agri-food EST.

Salmonella reduction activities

Health Canada and the Canadian Food Inspection Agency (CFIA) shared the Health Portfolio’s Salmonella Reduction Strategy and discussed strategic priorities in the National Salmonella Enteritidis (SE) Strategy. The purpose of this presentation was to raise awareness of the levels of Salmonella illness in Canada and its link to poultry handling and consumption. Industry members were interested in further discussions with the Government of Canada to address contamination across the poultry chain and identify potential solutions.

  • Action Item 4-3

AAFC will organize a follow up discussion between PSVCRT and government health portfolio departments to assess progress towards SE reductions. This will include setting reduction targets and efforts required to meet those initiatives.

  • Action Item 4-4

Health Canada will share the Government-Industry Task Group Report on the SE reduction targets.

  • Action Item 4-5

PSVCRT industry members to provide a list of pending/required approvals for drugs and feed additives necessary for SE control.

Antimicrobial Resistance (AMR) and Antimicrobial Use (AMU)

The Chair of the AMR-AMU Working Group provided a summary of activities in 2018, including helping coordinate efforts within the poultry sector by linking in the work of the Canadian Food Inspection Agency (CFIA), Public Health Agency of Canada (PHAC) and Health Canada to move the file forward as a joint government/industry initiative. Other key issues in its mandate include research/innovation, vaccines, stewardship, feed additives, surveillance and communications.

In terms of next steps, the Chair expressed a need to communicate the use of antibiotics to the general public and requested stronger linkages with the Public Trust Working Group the broader Public Trust Steering Committee.

PHAC shared an update on Canadian Integrated Program for Antimicrobial Resistance Surveillance (CIPARS) and provided a review of the broiler chicken and turkey sectors. PHAC will continue to monitor animal health due to the removal of Category I drugs from feed supplies. The upcoming Category II reduction could be a more difficult transition because there is a stockpiling of feed and it may take more time to see the effects of the elimination of Category II drugs.

CFIA provided an update on the development of a Pan Canadian Action Plan and shared some of the preliminary results and potential areas of focus. Communications was identified as the most important challenge and many stakeholders expressed the importance of keeping all parties aware of the progress. Several actions were identified, including an inventory of potential actions as the consultation moves forward. There will also be a workshop in May 2019 that will outline potential activities in CFIA’s One Health approach.

Integration with the Canadian Animal Health Products Regulatory Advisory Committee (CAHPRAC)

The CAHPRAC provides strategic policy advice on matters related to animal feed/health products (i.e. veterinary biologics, veterinary drugs). The committee (industry stakeholders and regulatory officials) meet twice a year to assess efficiency, capacity, responsiveness, cost effectiveness and timely availability of new or existing animal products.

Health Canada and CFIA officials explained how CAHPRAC addresses regulatory irritants through this industry-government committee and noted the poultry drug feed issue comes to this committee frequently. There are currently linkages to the PSVCRT’s AMR-AMU Working Group but it was recommended by industry members that there be an increase in activity with CAHPRAC to address time-sensitive issues such as vaccine issues and withdrawal times in poultry.

  • Action Item 4-6

Industry members will draft a letter for the Industry Co-chair to send to government agencies that will identify industry concerns (for example, application processing capacity and length of review time) concerning the review process for feed additives.

Global scan

In 2018, AAFC contracted Deloitte to prepare and present a global scan of the poultry sector in international markets. The Global Scan Working Group worked with Deloitte during the course of the contract to identify six countries and priorities for study so that a big picture vision and growth strategy could be presented to the PSVCRT in May 2018. The Global Scan Working Group wound down in summer 2018 and some members merged with the Public Trust Working Group.

It was determined that this working group would stay intact in 2019. Industry members saw value in staying abreast of international perspectives and trends. Repeating the global scan exercise in 1-2 years was also recommended so that a benchmarks can be planted and analysed.

The Terms of Reference will be updated to reflect time-limited activities for the working group, and a call for new members will be initiated in summer 2019.

  • Action Item 4-7

The Global Scan WG will continue to meet. It will discuss next areas of work including outlining parameters for next global scan.

Public trust

The Public Trust Working Group updated the PSVCRT on the activities related to building public trust with consumers. Building on the information in the global scan, this working group developed the “Poultry Story” as well as a Public Trust Action Plan.

  • The “Poultry Story” is a communications tool that identifies positive efforts across the poultry sector and helps to leverage the sector’s one strong voice. The next steps will be to outline a plan so stakeholders can use the messages when doing broader poultry outreach.
  • One of the tools from the 2018 Poultry Sector Public Trust Action Plan is an inventory of custom concerns facing the poultry sector, and the steps in place to address them. The Working Group will continue to consolidate this information so that recommendations can be shared at the next PSVCRT meeting.

Industry members requested AMR-AMU communications be added to the Public Trust Working Group’s activities as well as consumer pressures that are impacting the retail sector. AAFC will also ensure engagement between Public Trust Working Group and larger Public Trust Steering Committee to identify linkages with other meat-related roundtables.

  • Action Item 4-8

Public Trust WG will continue the inventory of public concerns as well as identify potential approaches for addressing concerns.

  • Action Item 4-9

The Public Trust WG will come up with ideas on how and where to use the Poultry Story.

  • Action Item 4-10

Public Trust Working Group will explore options to support retailers who are facing challenges in public perceptions.


Guest speaker, Michael LeBlanc, provided an engaging presentation about the emerging world of e-commerce. Topics from the presentation included:

  • Summarized the overall retail market and grocery sector as well as a provided a snapshot of e-commerce in Canada.
  • Shared a global scan of key markets such as South Korea, England and the US where online grocery trade and home delivery is more developed.
  • Explored the home meal delivery kit market in Canada and around the world.
  • Illustrated how delivery models are being created by Amazon/Whole Foods, Walmart, Loblaw, Ocado and Hema.
  • Outlined how e-commerce grocery will impact the future in Canada.
  • Discussed the impacts on the supply chain and packaging driven by double-digit percentages of retail moving online.

PSVCRT members appreciated the informative presentation and considered if traceability should be addressed considering the international trends.


The chair of the Research Coordination Working Group was unexpectedly unavailable to attend this meeting but an update on this working group will be provided at the next PSVCRT meeting.   

Young Leader

The young leader that was recommended from Egg Farmers of Canada shared insights on the PSVCRT:

  • Impressed by the depth of industry and government collaboration on a wide range of issues.
  • Jobs and labour issues are critical at the farm level.
  • Farmers want to invest in their farms and embrace innovation so they can maximize production and fortify food safety practices.
  • Land sustainability is important for the egg sector if the push for cage-free hens continues.
  • Public trust is huge for young farmers, especially when one picture/video can ruin the reputation of a whole sector.


The Co-chairs thanked the participants for attending the meeting and were pleased that progress was made on a number of strategic priorities.

The next PSVCRT meeting will be a conference call on May 13, 2019 and the next in-person meeting will be scheduled for winter 2020 in Ottawa, Ontario

Participant list


  • Roger Pelissero – Egg Farmers of Canada (EFC)
  • Marco Valicenti – Agriculture and Agri-Food Canada (AAFC)

Industry members

  • Peter Vale – Restaurants Canada (by phone)
  • Andrew Telfer – Retail Council of Canada
  • David Lefebvre – Retail Council of Canada (by phone)
  • Michael Laliberté – Chicken Farmers of Canada
  • Steve Leech – Chicken Farmers of Canada
  • Lucy McKee – Cargill (Primary Chicken) (by phone)
  • Phil Boyd – Turkey Farmers of Canada
  • Brian Ricker – Turkey Farmers of Canada
  • Glen Jennings – Egg Farmers of Canada
  • Ian McFall – Burnbrae Farms
  • Neil Newlands – Egg Farmers of Canada
  • Jackie Wepruk – National Farm Animal Care Council (by phone)
  • Robin Horel – Canadian Poultry and Egg Processors Council (CPEPC)
  • Gerry Kennie – Canadian Hatchery Federation (by phone)
  • Drew Black – Canadian Hatching Egg Producers (CHEP)
  • Melissa Dumont – Animal Nutrition Association of Canada

Industry observers

  • Erica Charlton – CPEPC
  • Nicolas Paillat – CPEPC
  • Margo Ladouceur – CPEPC
  • Viki Sikur – CHEP
  • Caroline Gonano – Turkey Farmers of Canada (by phone)
  • Malenka Georgiou – Turnkey Farmers of Canada (by phone)
  • Christine Anawati – Egg Farmers of Canada
  • Christine Power – Chicken Farmers of Canada

Annex B

Federal Government members

  • Martin Appelt – Canadian Food Inspection Agency (CFIA)
  • Jane MacDonald – CFIA
  • Donald Boucher – AAFC
  • Rebecca Irwin – Public Health Agency of Canada (PHAC) (by phone)
  • Brian Douglas – Farm Products Council of Canada (FPCC)
  • Susan Abel – Food and Consumer Products of Canada

Guests / Speakers

  • Denise MacGillivray – Health Canada
  • Mary Jane Ireland – Health Canada
  • Aline Dimitri – CFIA
  • Darlene Blair – CFIA
  • Matthew Guertin – AAFC
  • Michael LeBlanc – E-commerce consultant

Federal support

  • Rejean Gaumond – AAFC
  • Yves Le Moullec – AAFC
  • Shane Campbell – AAFC
  • Christine Moses – AAFC
  • Sylvie Brule – AAFC

Federal Government observers

  • Jane MacDonald – AAFC
  • Steve Welsh – FPCC
  • Carol Gendron – FPCC
  • Jake Eelman – AAFC (by phone)
  • Sujinder Bhachoo – CFIA
  • Bill Edwardson – FPCC
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