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Price Pooling Program: Step 3. How to apply

Step 3. How to apply

The marketing agency must make an application annually to Agriculture and Agri-Food Canada to participate in the Price Pooling Program. On average, the approval process takes eight weeks. It is recommended that completed application be submitted at least eight weeks prior to the date the agreement is required.

Note: No preprinted application form is available. Please present the following information in a letter format. Failure to provide information on all the areas outlined below may delay the evaluation of your application.

Any documents such as a business plan, annual reports, brochures or pamphlets would be appreciated in order to assist AAFC in assessing your organization.

The following areas must be detailed in your application:

Marketing agency information

Part of the assessment of your application will be an evaluation of the marketing agency's ability to administer the program. Therefore, include such things as:

Background information

Information must be provided concerning the marketing agency such as:

Guarantee request

The Marketing agency must estimate an average wholesale price for the entire crop year. Please outline the following.

List for each grade and/or variety of commodity, if applicable:

Marketing strategy

Describe your marketing program for the upcoming season. Detail how you will be selling your product and in what form. Any additional information that your marketing agency can supply in this regard will assist the Department in tailoring the guarantee to specific requirements.

Financial information

Please provide the following information:


Please add statements as follows, to a letter prepared on behalf of the marketing agency, signed by the authorized representative of the marketing agency, confirming that:

Please provide us with a letter from the marketing agency's lawyer indicating that the marketing agency is properly registered and can sue or be sued in its own name.

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