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Market Development Program for Turkey and Chicken


The objective of the Market Development Program for Turkey and Chicken is to deliver on the Government of Canada’s commitment to provide full and fair compensation to supply-managed sectors for market access concessions made under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership.

The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.


The program will provide over $44 million to the sector over the next 10 years.

Applicants will submit a multi-year strategy (maximum 5 years) to Agriculture and Agri-Food Canada for approval. Funds are to be used for:

How the funds will be distributed

Funding will be distributed to national not-for-profit industry organizations working to improve the sector’s market position. Two funding packages have been created:

During the consultation process, Egg Farmers of Canada and the Canadian Hatching Egg Producers requested that their share of funding go towards the Poultry and Egg On-Farm Investment Program. Responding to stakeholder requests, $17.3 million of the previously announced $36.5 million for the Turkey Farmers of Canada has been re-allocated to turkey producers under the on-farm investment program.

Contact information

During the COVID-19 pandemic, you are encouraged to contact us by phone or email for more information on the Market Development Program for Turkey and Chicken.

Telephone: 1-877-246-4682
TDD/TTY: 613-773-2600


Agriculture and Agri-Food Canada
Market Development Program for Turkey and Chicken
1341 Baseline Road, T7-7-216
Ottawa, ON K1A 0C5

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