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AgriMarketing Program: Annex A: How to complete the application form

Application deadline

AAFC will accept proposals as of December 1, 2020. There will be an intake period from December 1, 2020 to January 31, 2021. This call for proposals process allows for a comparative analysis of projects against clear criteria, strengthens the department's responsiveness to economic trends and industry needs, and ensures alignment to Government of Canada plans and priorities. The program will prioritize applications received within these dates.

Eligible applications received after January 31, 2021 will only be considered if sufficient funding remains

Eligibility criteria

Before you begin your application form, decide if your organization and activities meet the eligibility criteria detailed in Section 1.2 and Section 1.4 of the Applicant guide.

Important information regarding challenges with COVID-19

In response to the COVID-19 pandemic, the Government of Canada, as well as many provinces and territories, have established guidance on discretionary travel and public health orders restricting gatherings/events of different purposes and sizes in order to contain COVID-19 spread. These measures remain in effect until further notice.

AAFC will be considering COVID-19 restrictions during the review of project applications under the AgriMarketing Program.

As you plan your activities for 2021-22 (year 4) and 2022-23 (year 5), AAFC encourages you to:

Some examples of activities to consider include virtual tours and meeting platforms, market research and/or engaging in-market staff.

Contact the program if you would like to discuss your plans during the COVID-19 pandemic.

Application form instructions

PDF forms

If you have problems opening a PDF form in your Internet browser, you need to:

  • Use your computer. The forms may not open on mobile devices (iPads, tablets, mobile phones).
  • Make sure you have Adobe Reader 11 (or higher) already installed on your computer. If not, download Adobe Reader 11 or higher for free. Adobe has help for solving common issues.
  • You must save the file on your computer in a place you can remember.
  • Open the file on your computer using Adobe Reader 11 or higher.
  • If you can’t open the form with Adobe Reader 11 or higher, contact the program.
How to download and open a PDF form
  • Microsoft Windows Operating System computers using “Internet Explorer” or “Microsoft Edge” as your browser
    1. Right-click on the link you want to save
    2. Select “Save target as” or “Save link as”
    3. Choose the location on your computer where you would like to save the file
    4. Select “Save”
    5. Open Adobe Reader 11 or higher
    6. Select “File”
    7. Select “Open”
    8. Go to the location where you saved the file
    9. Select the PDF file
    10. Select “Open”
  • Microsoft Windows Operating System or Apple computers using “Chrome” or Firefox” as your browser
    1. Right-click on the link you want to save
    2. When the option menu appears, choose "Download link file" or "Download link file as"
    3. Choose the location on your computer where you would like to save the file. Your computer will start the download once you have selected a location.
    4. Open Adobe Reader 11 or higher
    5. Go to the location where you saved the file
    6. Select the PDF file
    7. Select “Open”

Form instructions

All mandatory fields must be completed and all questions must be answered in order for the form to be considered complete.

Ensure your application can be processed as quickly as possible

Fill in the form electronically (enter your answers into the fields)

Required fields with missing information and/or unbalanced values will generate an error message. Please correct errors to submit the form successfully. Once the form is submitted successfully, changes cannot be made using the online form.

Hand written and/or mailed or faxed forms will take longer to process.

If changes are required to an already submitted application, or you wish to withdraw an application, do not resubmit a new application form, please contact the program.

Applicants will receive an acknowledgement within one (1) business days for online applications. If you choose to submit your Project Application Form (PDF) by mail or fax, it could take longer to receive your confirmation.

To apply to the program, download and complete the Project Application Form (PDF).

The Project Application form has eight tabs. All required fields (*) on the form must be completed.

Applicant information

AAFC will use the information you provide in this section to establish your organization’s identity and assess its eligibility to the program.

Organization type

See Section 1.2 to determine if you are eligible to apply under this program.

Be specific when entering your information

Your organization knows your project the best so:

  • explain the project in a clear manner, using all available information
  • answer the questions (who, what, where, when, why, how, so what)
  • explain clearly what the overall project intends to achieve, and
  • provide the level of detail necessary to show how you established your budget
Legal name
Your organization’s legal name, as it appears in legal documents such as articles of incorporation, certificate of incorporation, etc.
Operating as (if used)
Enter the name under which your organization operates, if that name is different from its Legal Name.
Canada Revenue Agency (CRA) business number

A CRA business number is a nine-digit number that gives each registered business its own unique identifier. Visit CRA to register for a business number.

If you do not have a CRA Business Number, or do not wish to share it at this time, enter nine zero’s (that is 000000000).

Primary contact
Enter the contact information of the person in your organization who is responsible for responding to inquiries regarding this application.
Project contact
If your project is approved for funding, this is the person who will be liaising with AAFC during the project. This person can be the same as the Primary Contact.
Mailing address
Provide the complete mailing address of your organization’s headquarters.
Primary project location

The location where the project will take place other than your organizations headquarter, if applicable.

If you have multiple project locations, the primary location is the one with activities associated to the largest portion of the budget.

Organizational capacity

AAFC will use the information you provide in this section to understand more about your organization and to assess your ability to carry out this project.

How many employees work for your organization?

Include the number of all full-time and part-time employees on your organization’s payroll. Do not include contractors.

Describe your organization

Provide your organization’s mandate and priorities. Include a brief history of the organization including any significant changes in the past two years (for example, a significant increase/decrease of staff, changes to executive leadership, including the Board of Directors, a change in mandate, etc.).

Does the mandate of your organization focus directly on any of the following groups? Note: This question is for statistical purposes only, and will not affect the outcome of your assessment.
  • Individuals who are:
    • registered on a band list
    • registered as an Indian under the Indian Act living both on or off reserves
    • Métis
    • Inuit
  • or, Indigenous communities and governments such as:
    • band and tribal councils
    • governments of self-governing First Nations
    • local governments of Inuit communities
    • Métis organizations
Persons with disabilities

The Employment Equity Act defines persons with disabilities as persons who have a long-term or recurring physical, mental, sensory, psychiatric or learning impairment and who:

  1. consider themselves to be disadvantaged in employment by reason of that impairment, or
  2. believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment

Includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace

Visible minorities
The Employment Equity Act defines visible minorities as persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour
Individuals who are born female or who identify as female
Individuals aged 30 and under
Not applicable
Use this section if the mandate of your organization doesn't focus on any of the above-listed groups
Decline to identify
Use this section if the mandate of your organization might focus on one of the above groups, but you don't want to disclose that information at the time of your application
Previous funding

Please identify if you or your organization has previously received funding from AAFC. If yes, list the program(s) from which you’ve received funding.

Capacity to deliver this project

This long-form answer should answer the following questions:

  • How difficult or complex is the project? How will its related activities be achieved and monitored?
  • Has your organization managed projects on a similar scale to this project?
  • What management controls, human resources and technical capacity do you have to ensure this proposed project will be successful?
  • How will you ensure that you report regularly and accurately on the progress of the project against your work plan and budget forecasts?
  • What financial controls will you have in place to ensure proper financial management of the project?
  • How will you ensure that expenses submitted to AAFC are accurate and can be properly assessed to determine eligibility?
  • Has your organization previously received funding from the department? If so, can you briefly describe the past projects and their results?

Project information

AAFC will use the information in this section, in association with your project work plan and budget, to do a full assessment of your project.

Project title

Provide a short, descriptive project title that accurately reflects the activities and results of the project.

Project objective

Provide a concise summary of your project objective. How would you describe your project in an “elevator pitch” or on social media? This area should be completed once the proposal has been fully developed so that it can include a summary of the action items and desired outcomes.

The project objective is the "what" of the project. What will be accomplished through this project and also what will your organization be asked to report against once the project is completed.

In this section, in a concise manner, please describe the objective of the project you are proposing, summarize the actions that will be undertaken to complete the project and describe the outcome.

Note: if your project is chosen for funding, this summary may be published on Government of Canada websites.

Project purpose

Take into consideration COVID-19 restrictions

The project purpose is the "why" and the "how" of the "what" that was outlined in the previous section. This section is where you identify the industry needs or gaps your organization is trying to fill by taking on this proposed project (why) as well as how you are going to achieve this.

Include an overview that will lead into the work plan section and detail the actual activities in the next section of the application. Match your project to the program objective(s) which can be found in Section 1.1 of the AgriMarketing Applicant guide.

Your answer to this long-form question should answer:

  • how does this project align with the Program Objectives listed in Section 1.1. of the AgriMarketing Applicant Guide?
  • how do you plan to achieve the objectives of this project?
  • what is your long-term objective and how will undertaking this project contribute to achieving it?
  • does your project fill a market gap or need important to the industry and Canada?
  • how does your project aim to diversify into new and emerging markets?
  • what are the potential outcomes and how will they help build trust and confidence in the sector?
  • what could be the short and long term impacts on the industry if this project is not pursued?

Applications must demonstrate how the proposed project will address the industry/sector need, as well as provide clearly defined performance measures and targets.

Take into consideration COVID-19 restrictions

Environmental considerations

AAFC and AAFC projects must comply with the Impact Assessment Act (IAA). If a proposal is in relation to a “project” on federal land, then the IAA might apply. To help AAFC make this determination, indicate whether the proposal is a “project” on federal land.

  • A. Is your proposal a “project” on federal land?

    Under the IAA, federal land means:

    1. lands that belong to Her Majesty in right of Canada, or that Her Majesty in right of Canada has the power to dispose of, and all waters on and airspace above those lands, other than lands under the administration and control of the Commissioner of Yukon, the Northwest Territories or Nunavut;
    2. the following lands and areas:
      1. the internal waters of Canada, in any area of the sea not within a province
      2. the territorial sea of Canada, in any area of the sea not within a province
      3. the exclusive economic zone of Canada, and
      4. the continental shelf of Canada; and
    3. reserves, surrendered lands and any other lands that are set apart for the use and benefit of a band and that are subject to the Indian Act, and all waters on and airspace above those reserves or lands.

Under the IAA, a "project" means a physical activity (for example, construction, operation, installation, maintenance, decommissioning, demolition) carried out in relation to a human-made structure with a fixed location. Examples of projects include the construction or expansion of a building, excavation of a pond, installing a concrete pad or permanent irrigation system, or any other activity related to a permanent human-made work.

  1. Asks if the proposal is on federal land?
  2. Asks if the proposal relates to a “project”?

If the answer to 1 and 2 are yes, the proposal is related to a “project” and is taking place on federal land, further assessment is likely required by AAFC.

If the answer to 1 or 2 is no, it is likely the proposal does not require further assessment. Examples would be:

  • the proposal is not related to a “project”, and is not taking place on federal land.
  • the proposal is related to a “project”, but is not taking place on federal land.
  • the proposal is on federal land, but is not related to a “project”.

If you are unsure about the answers to 1 and 2, AAFC can provide assistance.

Project data collection

AAFC is committed to the fair and transparent distribution of program funds. AAFC will be using the following questions for reporting purposes only; answers will not directly affect the outcome of your project's assessment.

North American Industry Classification System (NAICS)

NAICS is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States.

For more information, visit North American Industry Classification System on Statistics Canada’s website.

AAFC has selected the NAICS identifiers that best suit this program for reporting purposes. To simplify the selection process, we have sorted the codes into the following four categories that we created:

  • agricultural production
  • food and beverage manufacturing
  • other manufacturing
  • other

AAFC recognizes that not all projects will fit perfectly into one identifier; if this is the case for your project, select the identifier that best defines the overall intent of your project, or the identifier that best defines the activity with the highest dollar value.

Harmonized System codes

The Harmonized Commodity Description and Coding System, generally referred to as "Harmonized System" or simply "HS," is a multipurpose international product terminology developed by the World Customs Organization. It comprises about 5,000 commodity groups; each is identified by a six digit code, arranged in a legal and logical structure that is supported by well-defined rules to achieve uniform classification of goods coming into or leaving Canada. As an exporter, you are responsible for the correct use of HS when declaring your goods.

For more information, visit Canadian Export Classification on Statistics Canada’s website.

Input all 6-digit HS codes relating to your project activities.

To add an HS code, press the + symbol.

To delete an HS code, press the x symbol.

You may enter up to 25 HS codes per project. If you will exceed this number, or if you think HS codes do not apply to your project, contact the AgriMarketing Program.

Select any of the following groups who will directly benefit from the intent of this project’s activities

Definitions are the same as the Organization Capacity section.

Official languages

AAFC is committed to enhancing the vitality of the official language minority communities (OLMCs), supporting and assisting their development, and promoting the full recognition and use of both English and French in Canadian society.

If approved, would your project activities reach an audience of both English-speaking and French-speaking individuals or groups?

OLMCs consist of Francophones outside Quebec and Anglophones in Quebec. These communities are often represented by provincial and regional organizations.

If approved, would your project activities specifically target an official language minority community (French-speaking people outside Quebec or English-speaking people in Quebec)?

When it is determined that projects under this program involve activities related to the development and transfer of knowledge and may have an impact on OLMCs or promote the use of English and French, AAFC will include appropriate linguistic commitments in agreements with your organization and ensure that additional expenses incurred as a result of these commitments are considered eligible for contribution funding.

Activities can include, but are not limited to:


  • project web pages and/or project social media account(s) produced and maintained in both official languages
  • project materials offered in both official languages (brochures, kits, handouts, newsletters, reports, etc.)
  • project-related advertisement in OLMC media (newspapers, radio, social media)

If funded, your organization may be required to publicly acknowledge AAFC's support for the project. In these cases, the department may request that such acknowledgments include text in both official languages.

Applicants are also encouraged to complete an OLMC self-identification section in the application form to help AAFC collect information on whether applicants are a member of an OLMC to tailor future communications activities.


In addition to the application form, other documents are required as part of a complete application package. The application form includes a checklist in the Project Information tab to track required documentation. Your application cannot be considered until the documentation listed below is attached to this form or submitted directly to AAFC. An incomplete package will not be processed until all documents are received. Further details on required attachments are included in the Additional documents section.

Work plan

In the work plan, you should include key milestones and indicate how you intend to measure performance and report on results.

Each activity must be clearly defined and articulated in each section of the application.

Take into consideration COVID-19 restrictions

The work plan will be assessed to determine if activities have been clearly planned and described, and if they are aligned with the project's goals, objectives and purpose.

Project application form – work plan instructions
At the top of the work plan tab, enter the start date for the project (first day that work on the first activity will take place) and the end date for the project (the last day that work on the last activity will take place).

Funding for each approved project should be undertaken and completed within one to two fiscal years. The fiscal year begins April 1 and concludes March 31.

To add an activity, press the + symbol.

To delete an activity, press the x symbol.

You may enter up to 50 activities/target markets per project.

Target Market by Country
For each activity, select the most appropriate target country from the list. You can choose from a menu of 31 country options or, if your target market does not appear on the menu, choose Other and then specify the country.
Start Date
Enter the date that the individual activity will start.
End Date
Enter the date that the individual activity will finish.
Provide a description of the activity which clearly outlines the activity that you would like to undertake. Your goal is to help the reviewers visualize what you want to do, so be specific. Keep in mind to answer the following questions (who, what, where, when, why, how).

Here are some things to include in your description:

  • Where and when will the project take place?
  • How long will it take to complete?
  • Your methods for delivering the project?
  • What difference will the project make?
  • Who will benefit? – a description of the participants
  • What makes the activity worth funding?

Your description should also provide assurances that your activity:

  • makes sense
  • is likely to be successful and will make a difference

Take into consideration COVID-19 restrictions


For each activity, indicate the primary goal for the target market – specifically, whether your proposed project will help:

  • address a market access issue
  • develop a new market
  • expand an existing market
  • maintain an existing market
Type of activity
For each activity, select the type of activity:
  • advertising and/or promotion
  • incoming mission
  • market research
  • outgoing mission
  • technical training
  • trade advocacy
  • trade shows
  • other

If you feel your project does not fall within any of the activity options presented, you have the opportunity to choose Other and to specify using a descriptor of your choice.

You can indicate as many Types of Activities as you feel are necessary to accurately reflect the scope of the project.

Expected results

Provide at least one performance measure for each of the expected results that applies to the Type of Activity. Enter a numeric value for each expected result that applies. For expected results that do not apply, enter n/a.

  • value of estimated sales (CAD$)
  • value of market impacted (CAD$)
  • estimated value of markets identified (CAD$)
  • size of reach/circulation/readership
  • # of website/social media views/hits
  • # of potential buyers reached
  • # of new leads
  • # of members using research or data
  • # of participants attended
  • # of issues advanced

The list of expected results will be repeated for each activity.

Project costs


If approved for funding, eligible project costs will normally be shared between you and AAFC as follows:

  • a maximum of 50% AAFC and a minimum of 50% Applicant

A more favourable cost share of a maximum of 70% AAFC and a minimum of 30% Applicant may be available for activities in new and emerging markets. The additional questionnaire on diversification in the "additional documents" section of Annex A will assist in assessing if the applicant is diversifying into new and emerging markets. 

Your portion can be comprised of other sources of funding including those from:

  • other federal government departments, agencies, and crown corporationsFootnote Footnote *
  • provincial/territorial governmentsFootnote Footnote *
  • municipal governmentFootnote Footnote *
  • industry and/or partners such as:
    • industry associations and networks
    • businesses
    • academic institutions

What is a cash contribution?

A cash contribution is an expense requiring a cash outlay, by either your organization or by a participant/contributor (such as a partner or other government), during the term of the contribution agreement (CA). Specifically, a cash contribution is an expenditure for an eligible project cost incurred by your organization, or another project participant.

AAFC will only reimburse cash contributions for eligible project costs that are incurred and paid for by your organization. A cash contribution made by another project participant should be reported as part of your sources of funding, and must be an eligible project cost.

Note: Any costs incurred before AAFC deems your application complete or after March 31, 2023 are ineligible for reimbursement, nor will they be considered as part of an applicant's cost-share.

Project application form - budget instructions

After selecting the Eligible cost items tab, activities entered in the Work plan will be visible.

Activity name

The name of the activity that is visible is the name of the activity that was entered in the work plan and has been carried over to this tab. To view the areas to input, select the Details button.

At any time, you can see all of the information you have entered for all of the activities by selecting the [Show all details] button. Similarly, to just see a list of cost items, select the [Hide all details] button.

Start date

The activity start date (the date that the individual activity will start.) will be carried over from the work plan.

End date

The activity end date (the date that the individual activity will finish) will be carried over from the work plan.

Name of cost item

Provide a name for the cost item that clearly indicates what it is.

Depending on the complexity of your application, this could be viewed as your "sub-activity".

If there is more than one cost category, or more than one cost item within each cost category, you would replicate the name of the cost item for each of the cost category entries under the “sub-activity” so that reviewers are able to determine the cost breakdown of each sub-activity.

Cost category

Select the corresponding cost category for the item


Within the description box, provide a breakdown of the cost item so that reviewers are able to determine what the individual cost components are, and be able to determine the reasonableness of the proposed budget.

For example, if your cost category is Travel, this is where you would identify the per diem and transportation cost breakdowns, or if you plan on claiming actuals, the meals, accommodations and transportation cost breakdowns.

Each cost must clearly outline how the value was calculated.

Explain how your project costs are estimated. This can be done by providing, who, what, where, when, why, how and for how long.

This could be illustrated as

  • “two economy flights Brandon – Ottawa, return” and on a separate line
  • “meals and accommodations for two people for four days (Aug 20-23)”
Cost category

From the drop-down list, select the cost category (as described below) for each particular budget item:

  • salaries and benefits
  • contracted services
  • travel
  • other direct project costs

Eligible cost items

Any costs incurred before AAFC deems your application complete or after March 31, 2023 are ineligible for reimbursement, nor will they be considered as part of an applicant's cost-share.

AAFC may allow eligible costs to be incurred after a complete funding proposal has been received by the Program, but prior to the signing of a CA if AAFC deems this necessary for the achievement of objectives under the project and if such costs are reasonable and required to carry out the eligible activities to which they relate.

In these cases, costs cannot be reimbursed until a signed CA between your organization and AAFC is in place, therefore these incurred costs are done solely at your risk without obligation of payment by AAFC.

The date of the receipt of a complete application or the proposed start date of the project, whichever is later, would be the "effective date."

You should not consider an application as submitted to the program until you receive the acknowledgement notice.

Take into consideration COVID-19 restrictions

The following tables demonstrate the eligible costs under this program and any limitations or instructions you need to know to help you complete your budget.

Administrative costs

Administrative costs are organizations’ fundamental operational expenses not directly related to undertaking the proposed project activities but necessary for the organization to manage activities outlined in the work plan and to administer the reporting requirements of the contribution agreement, including project management costs.

Administration costs will be calculated automatically at a flat rate of 10% based on the total activity costs in the budget. This flat rate will cover costs of project management and administrative staff salaries (managing and reporting), use of office accommodations, use of office equipment and use of office materials. The following list includes costs that would be covered in the flat rate. These costs cannot be charged under salaries and benefits or other direct project costs.

The costs include, but are not limited to the following:

Eligible cost items

Administrative costs means costs related to the administration of the contribution agreement, such as:

  • project management costs: management and administrative staff wages not working on outcome of projects, including those who negotiate service contracts, pay the invoices, manage the project budget, monitor and/or prepare the claims and any financial or progress/performance reports for the project
    • salaries, Mandatory Employment Related Costs (MERCs), and benefits and/or contract services
    • administrative office supplies and expenses:
      • basic telephone fees (including fax lines) and cell phones
      • hydro
      • materials and office supplies (for example, pens, pencils, paper, envelopes, cleaning supplies, subscriptions)
      • monthly internet fees
      • postage and courier fees
      • office equipment (for example, computers, printers, photocopiers)
      • office space (rent) and related utilities, maintenance and property taxes
  • audit fees
  • bank fees
  • insurance (fire, theft, liability)
  • legal fees
  • administrative information technology (IT) products and services, including maintenance
  • other overhead type expenditures relating to the organization's office
  • Do not include administration costs in your application; the application form will calculate it automatically at a ten percent flat rate. This flat rate has been developed to represent the cost of undertaking the administration functions of the contribution agreement
  • To ease administrative burden, these costs do not need to be detailed at the time of application and will not be negotiated or need to be validated when submitting a claim
  • You may also choose to not claim administrative costs, and opt-out of the flat rate
  • These costs will be funded at the approved program cost-share ratio

NOTE: You are still required to keep all documentation of these costs. If you are subject to an audit, you will need to supply the supporting documents at that time.

These administration costs will be subject to the cost-sharing ratio of the Program. Should your project be approved, the 10% flat rate will be applied to your actual eligible costs when you submit your financial reporting against your expenses.

Salaries and benefits

Eligible cost items

Salaries and benefits paid to, or on behalf of, staff to execute activities outlined in the project work plan. These costs do not include completing financial or performance reports for the project.

  • Includes Mandatory Employment Related Costs (MERCs), Employment Insurance (EI), Canada Pension Plan (CPP), Quebec Pension Plan (QPP), vacation pay and benefits
  • Benefits refer to payments an employer is required to make by virtue of company policy or collective agreement, such as contributions to a group pension plan.
  • Timesheets must be maintained for employees who work less than 100% of their time on the project. It is unlikely that an employee would work 100% of their time on the project and not have any other regular duties; therefore, if an applicant is successful, they should expect to complete timesheets for employees working on the project
  • For further clarification, salary and benefit costs do not include incentive amounts such as performance pay (for example, bonuses), or benefits that are considered perks, such as a gym membership or parking allowance.
  • Severances are not eligible
  • Benefit costs must not exceed 25% of the eligible salary costs for each employee who works on the project
  • These costs do not include those salary costs incurred for employees completing financial or performance reports for the project. Those costs are included as part of administration.

Contracted services

Eligible cost items

Professional or specialized services are eligible when a contract is entered into, such as:

  • inspection
  • consultant/expert services
  • installation/construction
  • financial auditing (required for the project)
  • environmental assessment
  • research
  • interpretation and translation services
  • project management to undertake activities
  • A formal contract should be in place with the contractor that includes payment terms and clearly details the deliverables
  • Recipients must use a fair and competitive or otherwise justifiable and generally accepted sound business process that results in competent and qualified contractors working on the project
  • Materials developed for domestic activities must be available in French and English


Eligible cost items

Travel costs directly related to the project, such as:

  • per diems (accommodations, meals, incidentals and local transportation)
  • transportation, such as air, rail and ground transportation
  • When travel is approved, claimants have an option to claim for these expenses using one of the following options:
    1. claim the established per diem, or
    2. claim actual expenses incurred which are less than the established per diem
  • The per diems will contribute to covering the costs for daily accommodation, meals, local or in-city transportation (buses, taxis, vehicle rentals, etc.), ground transportation, including parking, to and from the public carrier terminal, entry documents, including passports and visas, insurance (all types), vaccinations and incidentals (personal phone calls, laundry, gratuities, currency exchange fees, etc.) for individual travel
  • If using option (a), per diems can be claimed for every day on travel status follows as:
    1. travel within Canada:
      • day trip with no overnight stay: $70 CAD/day
      • multi-day trip with overnight stays: $300 CAD/day
    2. travel outside Canada:
      • day trip with no overnight stay: $100 CAD/day
      • multi-day trip with overnight stays: $425 CAD/day
        Note: For multi-day trips, day of departure and day of return is eligible for the overnight per diem rate
  • The recipient may claim cost for air, rail and ground transportation (to an out-of-city destination i.e. more than 50km (100km roundtrip) outside of the city) for individual travel as follows:
    1. private vehicle: kilometric rates ($0.55/km) as well as costs for parking at the destination.  Private vehicle is not to be used if more expensive than rental, rail or air
    2. rental vehicle: the cost for a mid-size vehicle (or the cost of a larger vehicle, based upon factors such as, but not limited to, safety, the needs of the traveler, and the bulk or weight of goods transported), gas, and parking at the destination
  • air: economy airfare rate only for all travel (not Business or First Class). Bookings should be made during the effective dates of the Contribution Agreement, as outlined in the Details on eligible cost items section above. Seat selection and baggage costs are eligible.  If a higher class is purchased, proof of the flight’s economy rate must be obtained for reimbursement purposes
  • Alcohol, entertainment, and gifts are ineligible

Other direct project costs

Eligible cost items

Other costs for project-related deliverables such as:

  • shipping of product samples and marketing materials
  • conference fees and registration fees
  • translation
  • marketing costs related to production of materials, documents/marketing plans
  • meeting room or booth space rentals, including audio-visual equipment rentals
  • costs related to trade show displays (panels, booths, banners, stands, etc.)
  • costs of product samples used in events to promote the sector (but not the promotion of a single brand)
  • purchase of existing market research information
  • advertising costs related to print and electronic media, billboards and posters
  • Hospitality is ineligible. The cost of entertainment and gifts (for example, meals and beverages, banquets, sightseeing tours, prizes and promotional articles to be given away as gifts) cannot be claimed to AAFC or be part of the industry contribution towards project costs
  • The value of product samples purchased from a member and claimed to AAFC should be the member's production cost, not the retail price

Ineligible project costs include, but are not limited to:

  • costs not specifically required for the project
  • funding under the AgriMarketing Program is not available for attending within the Canada Pavilion flagship tradeshows. Visit Canada Pavilion Program for more information about trade shows.

(Please note: Consideration may be given to those who wish to exhibit within a sector hall).

  • costs of hospitality, alcohol, entertainment and gifts
  • the refundable portion of the GST, HST, value-added taxes, or other items for which a refund or rebate is eligible
  • banking charges and fees, such as interest and credit card fees
  • business cards, seasonal greeting cards and subscriptions to publications
  • memberships in trade and professional organizations
  • retail listing fees and slotting charges
  • normal costs of establishing a commercial operation
  • legal fees associated with the incorporation of an organization
  • the purchase of land or buildings
  • costs being reimbursed under an existing federal, provincial, territorial, or municipal program
  • costs towards ongoing/regular communication with members, such as website and database maintenance, annual general meetings, and value chain roundtables

Ineligible costs cannot be counted as cash contributions towards the project. The applicant and partners cannot include them in their share

Sources of funding

Please see section 1.3 of the AgriMarketing Applicant guide for information on cost-sharing, sources of funding, and government funding stacking limits.

This is where you will indicate how you plan on funding your share of the project.

Under the Sources for funding tab, enter your share of the cash funding which will come from:

  • applicant directly (your organization)
  • other federal government departments, agencies, and crown corporations
  • provincial/territorial government departments, agencies, and crown corporations
  • municipal governments
  • industry/partners (your members, industry partners, sponsors, etc.)

Within each funding type, provide the name of the funding source. To add another funding source to the selected funding type, select the + symbol. You can add as many funding sources as you need. To delete a funding source, select the x symbol, all information for that funding source will be deleted.

In the description box, provide the necessary level of detail to indicate what activity and/or cost the specific funding is tied to.

Budget summary

The Budget Summary tab auto-calculates all the financial information you entered in the Project Costs and Sources of Funding tabs and provides an ongoing high-level overview of your project's budget.

This is where you will see that the administration costs have been added to the overall budget. The administration costs are automatically calculated at a flat rate of 10% based on the total activity costs in the budget.


Unpaid debts to the Government of Canada

The recipient of AAFC funds must declare any amounts owing to the Government of Canada. Any amounts due to the recipient under AAFC programs may be set off against any such amounts owing to the Government of Canada under any agreement or any legislation with the Government of Canada.

Lobbying activities

The applicant must ensure that a person lobbying on behalf of the applicant is registered and in compliance with the Lobbying Act.

More information on the obligations in the Lobbying Act can be found on the website of the Commissioner of Lobbying of Canada.

Conflict of Interest

Current or former public servants or public office holders are required to avoid conflict of interest situations while employed by the federal government, and for a period of time following their service. The Applicant acknowledges that any individuals who are subject to the provisions of the Conflict of Interest Act, the Values and Ethics Code for the Public Sector, the Conflict of Interest Code for Members of the House of Commons, any applicable federal values and ethics code or any applicable federal policy on conflict of interest and post-employment shall not derive any direct benefit resulting from this application unless the provision or receipt of such benefit is permitted in such legislation, policy or codes.

Consent for Use, Disclosure and Copyright

Personal information will be treated and disclosed in accordance with the Privacy Act. You have the right to access your personal information held by Agriculture and Agri-Food Canada and to request changes to incorrect personal information by contacting the AAFC Access to Information and Privacy Director at

For more information about AAFC's privacy practices, you may refer to the following Personal Information Banks: Public Communications PSU 914 and Outreach Activities PSU 938.

Business information will be disclosed only in accordance with the provisions of the Access to Information Act.

For information about the Privacy Act and the Access to Information Act, visit Privacy Act and Access to Information Act. For further information about these Acts please contact the Access to Information and Privacy Director at

Copyright permission

AAFC may disclose, reproduce and distribute any part of or the whole of the documentation provided in or with this Application Form, within AAFC and to its authorized third parties, including other government departments, for purposes consistent with the receipt, assessment and subsequent treatment of the Application.

Additional documents

In addition to the application form, the following documents are required as part of a complete application package. Use the attachment checklist in the Project Information tab to track required documentation.

Your application cannot be considered until the documentation is attached to this form or submitted directly to AAFC. An incomplete package won’t be processed until all documents are received.

Document name Description
Signature of applicant authorized representative form Applicants must have their authorized representative(s) sign and attach this form as part of the online project application package.
A copy of the applicant organization's Certificate of Incorporation or Articles of Incorporation Certificates and Articles of Incorporation are issued and filed, respectively, by or with provincial, territorial or federal government that document the applicant's status as a legal entity.
Financial statements Statements for the last two years.
AgriMarketing Program Questionnaire Analysis of strengths, weaknesses, opportunities, and threats for project
NEW Questionnaire on Diversification Analysis on how your project is diversifying its activities into new and emerging markets

Membership Listing

A current listing of all your organization's members.
Project Endorsement Letters/ Letters of Support (if available, not a requirement) Letters of support from organizations indicating they believe there is a need for the proposed project and expressing hope that the proposed project will be accepted.


Once you have completed your application form and all the additional documents, please submit your project application with all required documents attached.

Attach all required documentation to the PDF application form by using the paperclip function on the left sidebar.

For technical assistance submitting your application, or at any time during the application process, you can access the technical help file by going to the information icon () located throughout the project application form.

For more information on the AgriMarketing Program, please contact us by:

Agriculture and Agri-Food Canada
AgriDiversity Program
1341 Baseline Road
Tower 7, 7th Floor, Room 216
Ottawa, ON K1A 0C5
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