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AgriMarketing Program: National Industry Association Component: Step 1. What this program offers

Step 1. What this program offers

Update on the AgriMarketing Program

The AgriMarketing Program is supporting industry as market development activities adjust to the pressures of the global COVID-19 outbreak. While generally focusing on international activities, the program will consider requests to redirect funding to support:

Contact your Program Officer to discuss how the flexibilities offered by the program can support your sector to adapt and rebuild during the outbreak.

The second intake for AgriMarketing Program applications for fiscal years 2021-2022 (year 4) and 2022-2023 (year 5) is anticipated to launch in the late summer of 2020. Due to the uncertain planning environment resulting from the COVID-19 outbreak, further details related to the application process and a specific date for application submission, will be forthcoming.

AgriMarketing Program: National Industry Association (NIA) Component aims to increase and diversify exports to international markets and seize domestic market opportunities.

It will accomplish these goals by supporting industry-led promotional activities that highlight Canadian products and producers and boost Canada's reputation for high quality and safe food.

If approved, support is available in the form of non-repayable contributions support from Agriculture and Agri-Food Canada.

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