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AgriMarketing Program: National Industry Association Component: Questionnaire

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1. Please complete the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis that outlines factors impacting your sector. Strengths and weaknesses are from the internal environment within the sector, while opportunities and threats are from the external environment.
2. Identify each target market within the project and how it links to your organization’s long-term (3-5 year) marketing strategy
Target Market by Country Rationale (size of the market, current economic conditions and future prospects, current and emerging trends, recent market access)
3. Does your project include participation at a flagship trade show?
4. Has your organization received market development assistance through the Canadian Trade Commissioner Service either in Canada through the Regional Office or abroad? If so, how has this impacted the development of your work plan?
5. National Industry Association Component applicants should be a member of Canada Brand. How will Canada Brand be integrated under this project?

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AgriMarketing Program: National Industry Association Component Questionnaire (On-screen fillable PDF version, 1.1 MB)

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