AgriMarketing Program: National Industry Association Component: Annex A
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- Complete the project application form by downloading and saving the form to your computer.
- Use the step-by-step instructions below to help you complete your application form, including the project work plan and budget.
- See Additional Documents section of this document for a list of all additional required documents to ensure you have all the documentation needed to complete your application package.
- Attach the documents to your form and submit.
If you experience any trouble submitting your application, or if you prefer to apply by mail or email, please contact us by telephone at 1-877-246-4682.
How to complete an application
Agriculture and Agri-Food Canada (AAFC) will use the information you provide in this section to establish your organization's identity.
See section 1.2 of the Applicant Guide to determine if you are eligible to apply under this program.
Your organization's legal name, as it appears in legal documents such as articles of incorporation, certificate of incorporation, etc.
Operating as (if used)
Enter the name under which your organization operates, if that name is different from its Legal Name.
Canada Revenue Agency (CRA) business number
A CRA business number is a nine-digit number that gives each registered business its own unique identifier. For more information on obtaining a CRA business number, visit the CRA business number web page.
If you do not have a CRA Business Number, or do not wish to share it at this time, enter nine zero's (that is, 000000000).
Enter the contact information of the person in your organization who is responsible for responding to inquiries regarding this application.
If your project is approved for funding, this is the person who will be liaising with AAFC during the project. This person can be the same as the Primary Contact.
Provide the complete address of your organization's headquarters.
Primary project location
The location where the project will take place other than your organization's headquarter, if applicable.
If you have multiple project locations, the primary location is the one with activities associated to the largest portion of the budget.
AAFC will use the information you provide in this section to understand more about your organization and to assess your ability to carry out this project.
How many employees work for your organization?
Include the number of all full-time and part-time employees on your organization's payroll. Do not include contractors.
Describe your organization
Provide your organization's mandate and priorities. Include a brief history of the organization including any significant changes in the past two years (for example, a significant increase/decrease of staff, changes to executive leadership, including the Board of Directors, a change in mandate, etc.).
Does the mandate of your organization focus on any of the following groups?
This question is for statistical purposes only, and will not affect the outcome of your assessment.
Individuals who are:
or, Indigenous communities and governments such as:
|Persons with disabilities||
The Employment Equity Act defines persons with disabilities as persons who have a long-term or recurring physical, mental, sensory, psychiatric or learning impairment and who:
Includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace
The Employment Equity Act defines visible minorities as persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour
Individuals who are born female or who identify as female
Individuals aged 30 and under
Use this section if the mandate of your organization doesn't focus on any of the above-listed groups
|Decline to identify||
Use this section if the mandate of your organization might focus on one of the above groups, but you don't want to disclose that information at the time of your application
Please identify if you or your organization has previously received funding from AAFC. If yes, list the program(s) from which you've received funding.
Capacity to deliver this project
Your application must demonstrate that your organization can successfully complete the project. In this long-form answer, consider addressing some or all of the following questions:
- How difficult or complex is the project? How will its related activities be achieved and monitored?
- How will you ensure that you report regularly and accurately on the progress of the project against your work plan and budget forecasts?
- What management controls, human resources and technical capacity do you have to ensure this proposed project will be successful?
- What financial controls will you have in place to ensure proper financial management of the project?
- How will you ensure that expenses submitted to AAFC are accurate and can be properly assessed to determine eligibility?
AAFC will use the information in this section, in association with your project work plan and budget, to do a full assessment of your project.
Provide a short, descriptive project title that accurately reflects the activities and results of the project.
Provide a concise summary of your project.
How would you briefly describe your project to a friend or colleague, or on social media?
Please note that if your project is chosen for funding, this summary may be published on Government of Canada websites.
Your answer to this long-form question should present persuasive arguments for the approval of your application. Consider addressing some or all of the following questions:
- Does your project fall within the scope of the AgriMarketing Program by helping farmers and food processors create and maintain access to markets, and take advantage of market development opportunities around the world?
- How does the project help address a market access issue, develop a new market, or expand or maintain an existing market?
- How is your project linked to your sector's marketing strategy?
- Does your project fill a market gap or important need of the industry and Canada?
- How does your project align with the eligible activities describe in section 1.4 of the Applicant Guide?
- How do you plan to achieve the objectives of this project?
- What could be the short and long-term impacts on the industry if this project is not pursued?
Is your Project on Federal Land?
All projects must comply with the Canadian Environmental Assessment Act 2012 (CEAA 2012). To help us determine if the CEAA 2012 applies to your project, indicate whether the project is on federal land. Under CEAA 2012, federal land means:
- lands that belong to Her Majesty in right of Canada, or that Her Majesty in right of Canada has the power to dispose of, and all waters on and airspace above those lands, other than lands under the administration and control of the Commissioner of Yukon, the Northwest Territories or Nunavut;
- the following lands and areas:
- the internal waters of Canada, in any area of the sea not within a province
- the territorial sea of Canada, in any area of the sea not within a province
- the exclusive economic zone of Canada, and
- the continental shelf of Canada; and
- reserves, surrendered lands and any other lands that are set apart for the use and benefit of a band and that are subject to the Indian Act, and all waters on and airspace above those reserves or lands.
Have you received, initiated, or do you anticipate requiring any local, provincial, territorial, federal environmental authorizations related to this project (this does not include electrical, hydro or gas permits)?
If a project is on federal land, additional legislative requirements such as permits or authorizations may be needed before a project can begin. AAFC staff will follow-up with you for further details and/or clarification, as required.
Indicate in the application form whether you have or will obtain federal, provincial, territorial or municipal environmental authorizations or permits (for example, a municipal wastewater discharge authorization). Copies of these authorizations or permits may be required by AAFC during the application assessment.
If you have applied for any of the above-mentioned permits, provide details on whether the project has any environmental effects and risks. Positive or negative environmental effects and risks can include those related to air emissions, soil erosion, noise, effluent, waste water, solid waste, odour, construction, rare species and habitat, nearby bodies of water. Any public concerns should also be addressed. AAFC reserves the right to request additional information.
Does the project pose any risks or result in any effects to the environment, including any positive or negative effects on the surrounding environment?
Environmental effects could include those related to air emissions, noise, effluent, waste water, solid waste, odour, soil erosion during construction, rare species, species habitat, nearby water bodies. Any public concern should also be included.
Project data collection
AAFC is committed to the fair and transparent distribution of program funds. We will be using the following questions for reporting purposes only; answers will not directly affect the outcome of your project's assessment.
North American Industry Classification System (NAICS)
NAICS is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States.
For more information, visit North American Industry Classification System (NAICS) Canada 2017 Version 1.0.
AAFC has selected the NAICS identifiers that best suit this program for reporting purposes. To simplify the selection process, we have sorted the codes into the following four categories that we created:
- agricultural production
- food and beverage manufacturing
- other manufacturing
We recognize that not all projects will fit perfectly into one identifier; if this is the case for your project, select the identifier that that best defines the overall intent of your project, or the identifier that best defines the activity with the highest dollar value.
Harmonized System codes
The Harmonized Commodity Description and Coding System, generally referred to as "Harmonized System" or simply "HS," is a multipurpose international product terminology developed by the World Customs Organization. It comprises of about 5,000 commodity groups; each is identified by a six digit code, arranged in a legal and logical structure that is supported by well-defined rules to achieve uniform classification of goods coming into or leaving Canada. As an exporter, you are responsible for the correct use of HS when declaring your goods.
To find your HS code, visit Statistics Canada's website.
Input all 6-digit HS codes relating to your project activities.
To add an HS code, press the + symbol.
To delete an HS code, press the x symbol.
You may enter up to 25 HS codes per project. If you will exceed this number, or if you think HS codes do not apply to your project, contact the AgriMarketing Program.
Select any of the following groups who will directly benefit from the intent of this Project's activities
Definitions are the same as those listed above in Organizational Capacity section
AAFC is committed to enhancing the vitality of the official language minority communities (OLMCs), supporting and assisting their development, and promoting the full recognition and use of both English and French in Canadian society.
If approved, would your project activities reach an audience of both English-speaking and French-speaking individuals or groups?
OLMCs consist of Francophones outside Quebec and Anglophones in Quebec. These communities are often represented by provincial and regional organizations.
If approved, would your project activities specifically target an official language minority community (French-speaking people outside Quebec or English-speaking people in Quebec)?
When it is determined that projects under this program involve activities related to the development and transfer of knowledge and may have an impact on OLMCs or are susceptible of promoting the use of English and French, AAFC will include appropriate linguistic commitments in agreements with your organization and ensure that additional expenses incurred as a result of these commitments are considered eligible for contribution funding.
- Project web pages and/or project social media account(s) produced and maintained in both official languages
- Project materials offered in both official languages (brochures, kits, handouts, newsletters, reports, etc.)
- Project-related advertisement in OLMC media (newspapers, radio, social media)
If funded, your organization may be required to publicly acknowledge AAFC's support for the project. In these cases, the department may request that such acknowledgments include text in both official languages.
Applicants are also encouraged to complete an OLMC self-identification section in the application form to help AAFC collect information on whether applicants are a member of an OLMC to tailor future communications activities.
The Work Plan is an important part of the application form for evaluation purposes.
Funding for each approved project should be undertaken and completed within one to three fiscal years. The fiscal year begins April 1and concludes March 31.
To add an activity, press the + symbol.
To delete an activity, press the x symbol.
You may enter up to 50 activities/target markets per project.
Target Market by Country
For each activity, select the most appropriate target country from the list. You can choose from a menu of 31 country options. There will also be the opportunity to specify another country if your target market does not appear on the menu. You will have the opportunity to choose Other and then to specify the country.
Enter the date that the individual activity will start.
Enter the date that the individual activity will finish.
For each activity, indicate the primary goal for the target market – specifically, whether your proposed project will help:
- address a market access issue
- develop a new market
- expand an existing market
- maintain an existing market
Type of activity
For each activity, select the type of activity:
- advertising and/or promotion
- incoming mission
- market research
- outgoing mission
- technical training
- trade advocacy
- trade shows
If you feel your project does not fall within any of the activity options presented, you have the opportunity to choose Other and to specify using a descriptor of your choice.
You can indicate as many Types of Activities as you feel are necessary to accurately reflect the scope of the project.
Based on Target Market, summarize activities, dates and details
Your goal is to help the reviewers visualize what you want to do, so be specific. Keep in mind to answer the following questions: Who? What? Where? When? Include details such as trade show names, number of participants, number of days, etc.
Provide at least one performance measure for each of the expected results that applies to the Type of Activity. Enter a numeric value for each expected result that applies. For expected results that do not apply, enter n/a.
- value of estimated sales (CAD$)
- value of market impacted (CAD$)
- estimated value of markets identified (CAD$)
- size of reach/circulation/readership
- # of website/social media views/hits
- # of potential buyers reached
- # of new leads
- # of members using research or data
- # of participants attended
- # of issues advanced
The list of expected results will be repeated for each type of activity.
Select the activity/target market to add eligible costs to.
To add an eligible cost, press the + symbol.
To delete an eligible cost, press the x symbol.
You may enter up to 25 eligible cost items per activity/target market.
Name of cost item
Enter a short description of the eligible cost.
Select the corresponding cost category for the item.
In this field, describe the cost item in more detail. The description should give a breakdown of how the number was budgeted. For example, "airfare," is insufficient; the description should be more detailed, such as, "Roundtrip airfare from Toronto to London for the Great Food Trade Show $800 × 2 people."
Eligible Cost Items
Any costs incurred before April 1, 2018 are normally ineligible for reimbursement. Any costs incurred after March 31, 2023 are ineligible for reimbursement. Ineligible costs cannot be considered as part of an applicant's cost-share.
AAFC may allow eligible costs to be incurred after a complete funding proposal has been received by the program, but prior to the signing of a Contribution Agreement if AAFC deems this necessary for the achievement of objectives under the project and if such costs are reasonable and required to carry out the eligible activities to which they relate. It is very important that you understand that in these cases, costs cannot be reimbursed until a signed Contribution Agreement (CA) between your organization and AAFC is in place, therefore these incurred costs are done solely at your risk without obligation of payment by AAFC.
The following table demonstrates the eligible costs under this program and any limitations or instructions you need to know to help you complete your budget.
Eligible cost items
Administrative costs: Organizations' expenses (that is, fundamental operational costs); not directly related to undertaking the project activities but necessary for the organization to manage activities outlined in the work plan and to administer the reporting requirements of the contribution agreement, including project management costs. Under the 10% flat rate, administrative cost items do not need to be detailed, negotiated or substantiated when submitting a claim. However, if subject to a compliance audit, the recipient may be asked to supply supporting documentation. For this purpose, it is important to keep in the mind the following examples.
Administrative costs means costs related to:
- project management costs: management and administrative staff wages not working on outcome of projects, including those who negotiate service contracts, pay the invoices, manage the project budget, monitor and/or prepare the claims and any financial or progress/performance reports for the project
- salaries, Mandatory Employment Related Costs (MERCs), and benefits and/or contract services
- administrative office supplies and expenses:
- basic telephone fees (including fax lines) and cell phones
- materials and office supplies (for example, pens, pencils, paper, envelopes, cleaning supplies, subscriptions)
- monthly internet fees
- postage and courier fees
- office equipment (for example, computers, printers, photocopiers)
- office space (rent) and related utilities, maintenance and property taxes
- audit fees (if eligible)
- insurance (fire, theft, liability) (if eligible)
- administrative information technology (IT) products and services, including maintenance
- other overhead type expenditures relating to the organization's office
Administrative costs will be calculated at a 10% flat rate that will be cost-shared under the project.
You may also choose to not claim administrative costs, and opt- out of the flat rate.
To ease administrative burden, these costs do not need to be detailed at the time of application and will not be negotiated or need to be validated when submitting a claim.
You may also choose to not claim administrative costs, and opt- out of the flat rate.
Note: Recipients must keep documentation supporting their administrative claim available for possible review by the department at a later date; possibly within the context of audit and evaluation. This will be used for potential departmental decisions, and no adjustments will be made to the recipient's contribution regardless of the amounts actually spent. The department can monitor and review the flat rate option from time to time and, if warranted and justified, can make changes to the rate.
Eligible cost items
Salaries and benefits paid to, or on behalf of, staff to execute activities outlined in the project work plan. These costs do not include completing financial or performance reports for the project.
Includes Mandatory Employment Related Costs (MERCs), Employment Insurance (EI), Canada Pension Plan (CPP), Quebec Pension Plan (QPP), vacation pay and benefits*.
*Benefits mean payments an employer is required to make by virtue of company policy or collective agreement, such as contributions to a group pension plan.
- Timesheets must be maintained for employees who work less than 100% of their time on the project
- For further clarification, salary and benefit costs do not include incentive amounts such as performance pay (for example, bonuses), or benefits that are considered perks, such as a gym membership or parking allowance.
- Severances are ineligible
- Benefit costs must not exceed 25% of the eligible salary costs for each employee who works on the project
- These costs do not include those incurred for completing administrative financial or performance reports for the project
Eligible cost items
Professional or specialized services are eligible when a contract is entered into for:
- consultant/expert services
- financial auditing (required for the project)
- environmental assessment
- interpretation and translation services
- A contract should be in place with the contractor that includes payment terms and deliverables
- Recipients must use a fair and competitive or otherwise justifiable and generally accepted sound business process that results in competent and qualified contractors working on the project
- Materials developed for domestic activities must be available in French and English
Eligible cost items
Travel costs directly related to the project, such as:
- per diems (accommodations, meals, incidentals and local transportation)
- transportation, such as airfare
- the recipient may claim cost for air, rail and ground transportation (to an out-of-city destination) for individual travel as follows:
- private vehicle: kilometric rates ($0.55/km) as well as costs for parking at the destination. Private vehicle is not to be used if more expensive than rental, rail or air
- rental vehicle: the cost for an intermediate vehicle (or the cost of a larger vehicle, based upon factors such as, but not limited to, safety, the needs of the traveler, and the bulk or weight of goods transported), gas, and parking at the destination
- air: economy airfare rate only for all travel (not Business or First Class). Bookings should be made as far in advance as possible. Seat selection and baggage costs are eligible. If a higher class is purchased, proof of the flight's economy rate must be obtained for reimbursement purposes
- alcohol, entertainment, and gifts are ineligible
- When travel is approved, claimants have the following options:
- claim the established per diem
- claim actual expenses incurred which are less than the established per diem
- The per diems will contribute to covering the costs for daily accommodation, meals, local or in-city transportation (buses, taxis, vehicle rentals, etc.), and incidentals (personal phone calls, laundry, insurance, gratuities, etc.) for individual travel
- If using option (a), per diems can be claimed for every day on travel status as follows:
Travel within Canada (Can/day):
- day trip with no overnight stay: $70
- trip with overnight stay: $300
Travel outside Canada (Can/day):
- day trip with no overnight stay: $100
- trip with overnight stays: $425
Eligible cost items
Other costs for project-related deliverables include:
- shipping of product samples and marketing materials
- conference and registration fees
- marketing costs related to production of materials, documents/marketing plans
- meeting room or booth space rentals, including audio-visual equipment rentals
- costs related to trade show displays (panels, booths, banners, stands, etc.)
- costs of product samples used in events to promote the sector (but not the promotion of a single brand)
- purchase of existing market research information
- advertising costs related to print and electronic media, billboards and posters
- Hospitality is ineligible. The cost of entertainment and gifts (e.g. meals and beverages, banquets, sightseeing tours, prizes and promotional articles to be given away as gifts) cannot be claimed to AAFC or be part of the industry contribution towards project costs
- The value of product samples purchased from a member and claimed to AAFC should be the member's production cost, not the retail price
- Exhibition costs for flagship trade shows are only eligible for those not participating through AAFC's Canada Pavilion Program
Ineligible project costs include, but are not limited to:
- costs not specifically required for the project
- for participants in AAFC's Canada Pavilion Program, all costs associated with exhibiting at flagship trade shows, including travel (airfare to/from Canada and per diems over the duration of the trade show), registration, booth costs, and shipping
- costs of hospitality, alcohol, entertainment and gifts
- the refundable portion of the GST, HST, value-added taxes, or other items for which a refund or rebate is eligible
- banking charges and fees, such as interest and credit card fees
- business cards, seasonal greeting cards and subscriptions to publications
- memberships in trade and professional organizations
- retail listing fees and slotting charges
- normal costs of establishing a commercial operation
- legal fees associated with the incorporation of an organization
- the purchase of land or buildings
- costs being reimbursed under an existing federal, provincial, territorial, or municipal program
- costs towards ongoing/regular communication with members, such as website and database maintenance, annual general meetings, and value chain roundtables
Ineligible costs cannot be counted as cash contributions towards the project. The applicant and partners cannot include them in their share of project costs.
Sources of funding
Please see section 1.3 of the Applicant Guide for information on cost-sharing, sources of funding, and government funding stacking limits.
Sources of funding
Under the sources for funding tab, enter your share of the cash funding that will come from:
- applicant directly (your organization)
- other federal government departments and agencies
- provincial/territorial governments
- municipal governments
- industry and partners (your members, industry partners, sponsors, etc.)
Unpaid debts to the Government of Canada
The recipient of AAFC funds must declare any amounts owing to the Government of Canada. Any amounts due to the recipient under AAFC programs may be set off against any such amounts owing to the Government of Canada under any agreement or any legislation with the Government of Canada.
The applicant must ensure that a person lobbying on behalf of the applicant is registered and in compliance with the Lobbying Act.
More information on the obligations in the Lobbying Act can be found on the website of the Commissioner of Lobbying of Canada.
Conflict of interest
Current or former public servants or public office holders are required to avoid conflict of interest situations while employed by the federal government, and for a period of time following their service. The Applicant acknowledges that any individuals who are subject to the provisions of the Conflict of Interest Act, the Values and Ethics Code for the Public Sector, the Conflict of Interest Code for Members of the House of Commons, any applicable federal values and ethics code or any applicable federal policy on conflict of interest and post-employment shall not derive any direct benefit resulting from this application unless the provision or receipt of such benefit is permitted in such legislation, policy or codes.
Consent for use, disclosure and copyright
Personal information will be treated and disclosed in accordance with the Privacy Act. You have the right to access your personal information held by Agriculture and Agri-Food Canada and to request changes to incorrect personal information by contacting the AAFC Access to Information and Privacy Director at firstname.lastname@example.org.
For more information about AAFC's privacy practices, you may refer to the following Personal Information Banks: Public Communications PSU 914 and Outreach Activities PSU 938.
Business information will be disclosed only in accordance with the provisions of the Access to Information Act.
For information about the Privacy Act and the Access to Information Act, visit Privacy Act and Access to Information Act. For further information about these Acts please contact the Access to Information and Privacy Director email@example.com.
AAFC may disclose, reproduce and distribute any part of or the whole of the documentation provided in or with this Application Form, within AAFC and to its authorized third parties, including other government departments and agencies, for purposes consistent with the receipt, assessment and subsequent treatment of the Application.
In addition to the application form, the following documents are required as part of a complete application package:
|Signature of applicant authorized representative form||Applicants must have their authorized representative(s) sign and attach this form as part of the online project application package.|
|A copy of the applicant organization's Certificate of Incorporation or Articles of Incorporation||Certificates and Articles of Incorporation are issued and filed, respectively, by or with provincial, territorial or federal government that document the applicant's status as a legal entity|
|Statements for the last two years|
|Project Endorsement Letters/ Letters of Support (if available, not a requirement)||
Letters of support from organizations indicating they believe there is a need for the proposed project and expressing hope that the proposed project will be accepted.
|National Industry Association Component Questionnaire|
A current listing of all your organization's members.
Once you have completed your application form and all the additional documents, please submit your project application.
For technical assistance submitting your application, or at any time during the application process, you can access the technical help file by clicking on the information icon located throughout the project application form.
For more information on the AgriMarketing Program: National Industry Association Enterprise component, please contact us by:
Agriculture and Agri-Food Canada
AgriMarketing Program: NIA
1341 Baseline Road
Tower 7, 6th Floor, Room 215
Ottawa, ON K1A 0C5
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