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Evaluation of the AgriMarketing Program Stream C: Market Development – Summary

About the Evaluation

Market Development

What we found



Design and Delivery


Recommendation 1

The Assistant Deputy Minister, Programs Branch, should improve the cohesiveness of performance data and work with the Information Systems Branch towards implementing a system for managing and reporting on applications, projects, and performance information.

Management Response Recommendation 1

Under the Canadian Agricultural Partnership, performance measures and indicators for the various eligible activities have been standardized across the program. These performance indicators are collected through the Project Application Form and will be automatically transferred to a database and included in the final version of the Work Plan. Program Branch is collaborating with the Information Systems Branch to finalize the implementation of this database.

In addition to enabling the collection and reporting of performance indicators, this database will enable reporting based on variables such as activities, markets, etc., as the results against the targets are entered when the performance reports are submitted by the program recipient.

Recommendation 2

The Assistant Deputy Minister, Programs Branch, working with the Assistant Deputy Minister, Strategic Policy Branch, should make collaboration on data linkage for SMEs a regular part of the Program’s performance measurement.

Management Response Recommendation 2

Officials from Program Branch will engage with the Research and Analysis Directorate officials, in the Strategic Policy Branch, to determine how data linkage for SMEs can be expanded and automated. Program Branch officials will integrate this information into the regular SME Program performance reports.

This will be a long-term target to allow the collection of SME program data through the new and improved application form as well as information collected through the database currently under development.

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