Cliff, Margaret, Ph.D.

Research Scientist


Contact Information:

Highway 97
Summerland, British Columbia V0H 1Z0
Telephone: 250-494-6365
Fax: 250-494-0755
Email: margaret.cliff@agr.gc.ca

Areas of Expertise:

  • Sensory evaluation
  • Taste research
  • Wine research
  • Wine quality
  • Fruit & vegetable quality
  • Statistical analysis
  • Food quality
  • Flavour research

Current Projects:

  • Using descriptive analysis and preference mapping for early-stage assessment of new apple cultivars
  • Tracking the flavour and texture characteristics of Ambrosia apples from pre-harvest treatments
  • Conducting consumer research to understand the acceptability of new cherry cultivars
  • Documenting the variation of micro-oxygenated Merlot wines using phenolic, anthocyanin, colorimetric and sensory analyses
  • Evaluating the sensory attributes of corn-roots and developing a suitable food formulation for a medical dietary supplement
  • Profiling the sensory characteristics of BC wines from inoculated and spontaneous yeast fermentations

Research Publications:

The links below lead to abstracts with access to full text.

2016

2015

2014

2013

2012

2011

2010

2009

Other Science Related Publications:

2016

  • Cliff, M.A., Stanich, K., and Toivonen, P.M.A. (2016 Confidential). Sensory profiling of Ambrosia apples from static low oxygen and dynamic controlled atmosphere storage followed by an air and/or air plus oxygen period – A confidential report. AAFC Agri-Innovation Program. 11 pp. August 9 2016. (Report)
  • Stanich, K., Cliff, M.A., and Huang, E. (2016 Confidential). Consumer acceptance of the texture, flavour and appearance of four new apple cultivars (SPA 628, SPA 766, SPA 813, SPA 875): a confidential report. AAFC Agri-Innovation Program. January 2016. (Report)
  • Stanich, K., Cliff, M.A., and Toivonen, P.M.A. (2016). Sensory profiling of Ambrosia apples produced using reflective row cover or foliar phosphorous spray at two orchards in the Similkameen Valley: A project report. AAFC Agri-Innovation Program. July 2016. (Report)

2015

  • Stanich, K. and Cliff, M.A. (2015 confidential). Consumer preference of new and commercial apples: a confidential project report. AAFC Agri-Innovation Program Jan 26, 2015. 6 pp. (Report)
  • Stanich, K., Cliff, M.A., and Toivonen, P.M.A. (2015 Confidential). Evaluation of the sensory characteristics of sweet cherries treated with Parka+™: A confidential report. AAFC Agri-Innovation Program. December 2015. (Report)

2014

  • Stanich, K., Cliff, M.A., and Hampson, C.R. (2014 confidential). Degree-of-liking assessment of new and commercial cherry germplasm by industry stakeholders: a confidential project report. AAFC Agri-Innovation Program Nov 4, 2014.7 pp. (Report)
  • Toivonen, P.M.A. and Cliff, M.A. (2014). Progress Report for Project ID number J-000379. P020-BCFGA- Canadian Tree Fruit Products Development - Activity 4: Update on Improving Ambrosia™ Apple Quality after Long Term Storage. AIP-ASP reporting: Okanagan Plant Improvement Company (PICO)/Scientist Meeting Agenda – March 26, 2014: PARC-Summerland. (Report)

2013

  • Cliff, M.A. (2013). "Does wine serving temperature really influence perception of wine quality? (AAFC Coastal Newsletter, Issue 1, May 2013)".

2012

  • Bowen, P.A., Bogdanoff, C.P., Usher, K.B., Estergaard, B.F., Cliff, M.A., and Stanich, K. (2012). "Irrigation frequency and rate effects on vine growth, leaf gas exchange, berry composition, and wine sensory quality in red winegrapes.", American Journal of Enology and Viticulture, 63(3), pp. 440A. (Abstract)
  • Cliff, M.A., Li, J.B., and Stanich, K. (2012 Internal). Evaluating Consumers’ Awareness, Attitudes and Beliefs on Apple Waxing", Developing Innovative Agri-Products (DIAP) Program, Agriculture and Agri-Food Canada, Summerland, BC, Canada May 15, 2012. (Report)

2011

  • Cliff, M.A. and Stanich, K. (2011 Internal). Evaluating Consumers’ Awareness, Attitudes and Beliefs on Apple Waxing", Developing Innovative Agri-Products (DIAP) Program, Agriculture and Agri-Food Canada, Summerland, BC, Canada Dec 14, 2011. (Report)

2010

  • Cliff, M.A. (2010). "Exploring Urban Consumer Preferences for Apple Cultivars.", UBC Botanical Garden Apple Festival, Vancouver, BC, Canada, October 16-17, 2010.
  • Forney, C.F., Cliff, M.A., Liu, P.Y., and Toivonen, P.M.A. (2010). "Influence of packaging on the flavor of fresh-cut apple slices.", United Fresh 2010, Sands MegaCenter, Las Vegas, NV, USA, April 20-23, 2010. (Poster)
  • Forney, C.F., Song, J., Toivonen, P.M.A., Cliff, M.A., Lu, C., and Jordan, M.A. (2010). "Factors affecting the flavor of fresh-cut apples.", 107th Annual Conference of the American Society for Horticultural Science (ASHS) for Speciality Crops, Palm Desert, CA, USA, August 2-5, 2010, Published in: HortScience, 45(8), pp. S57. (Abstract)
Date modified: