Cliff, Margaret, Ph.D.

Research Scientist

Contact Information:

Highway 97
Summerland, British Columbia V0H 1Z0
Telephone: 250-494-6365
Fax: 250-494-0755

Areas of Expertise:

  • sensory evaluation
  • taste research
  • wine research
  • wine quality
  • fruit & vegetable quality
  • statistical analysis
  • food quality
  • flavour research

Current Projects:

  • Development and evaluation of new sensory methodologies: Assessment of the effectiveness of the 'mouth feel' wheel for wine astringency evaluation
  • Evaluating consumer acceptance of BC wine: Assessment of Asian wine preferences.
  • Evaluating consumer acceptance of functional foods: Assessing suitable flavours of fruit-veggie bars.
  • Relating sensory and physio-chemical analyses: Evaluating anthocyanins, phenols and astringency in BC commercial red wines.
  • Wine quality evaluations and expert assessments

Research Publications:

The links below lead to abstracts with access to full text.







Other Science Related Publications:


  • Bowen, P.A., Bogdanoff, C.P., Usher, K.B., Estergaard, B.F., Cliff, M.A., and Stanich, K. (2012). "Irrigation frequency and rate effects on vine growth, leaf gas exchange, berry composition, and wine sensory quality in red winegrapes.", American Journal of Enology and Viticulture, 63(3), pp. 440A. (Abstract)


  • Cliff, M.A. (2010). "Exploring Urban Consumer Preferences for Apple Cultivars.", UBC Botanical Garden Apple Festival, Vancouver, BC, Canada, October 16-17, 2010.
  • Forney, C.F., Cliff, M.A., Liu, P.Y., and Toivonen, P.M.A. (2010). "Influence of packaging on the flavor of fresh-cut apple slices.", United Fresh 2010, Sands MegaCenter, Las Vegas, NV, USA, April 20-23, 2010. (Poster)
  • Forney, C.F., Song, J., Toivonen, P.M.A., Cliff, M.A., Lu, C., and Jordan, M.A. (2010). "Factors affecting the flavor of fresh-cut apples.", 107th Annual Conference of the American Society for Horticultural Science (ASHS) for Speciality Crops, Palm Desert, CA, USA, August 2-5, 2010, Published in: HortScience, 45(8), pp. S57. (Abstract)