Join Agriculture and Agri-Food Canada at the Summer Fancy Food Show

June 17, 2013

This year marks the 59th edition of the Specialty Food Association's Summer Fancy Food Show (SFFS), taking place from June 30 to July 2, in New York City. Known as the largest specialty food and beverage event in North America, the SFFS presents a fantastic opportunity for Canadian companies to showcase their interesting and innovative products and learn from industry experts, while networking with colleagues from around the world and experiencing first-hand the leading trends in the American market. This year's show boasts a roster of 2,400 exhibitors with 180,000 diverse products, from more than 80 countries and international regions!

Canada Pavilion

Agriculture and Agri-Food Canada (AAFC) joins 21 registered Canadian exhibitors in the Canada Pavilion, located in the International Hall of the Jacob K Javits Convention Center. This year's pavilion features a variety of Canadian products from the provinces of Quebec, Ontario, Alberta and British Columbia. These include herbs and spices, maple syrup, apple cider vinegar, chocolate, desserts and spreads, water, fair trade coffee, cookies, barbecue rubs, crackers, appetizers, sauces and dips, frozen teapops, prepared vegetables and fruits, and organic cereals.

The pavilion offers Canadian industry the opportunity to highlight quality food and beverage products on an international stage. Companies participating in the pavilion benefit from market knowledge and guidance offered by AAFC staff as well as local trade commissioners. Custom Canada-branded booths and promotional materials and images displayed in the pavilion differentiate exhibitors as distinctly Canadian.

Join us at this year's event to connect with these and many other Canada Brand member companies:

Holy Crap

Holy Crap cereal is an artisan blend of ancient organic whole grain, high fibre, super foods including chia seeds, buckwheat, hulled hemp hearts, cranberries, raisins, apples and cinnamon all of which give Holy Crap a unique great tasting flavor all its own. Holy Crap cereal is soy-free, gluten-free, nut-free, salt-free, sugar-free, lactose-free and GMO-free.

Ethical Bean Coffee

Ethical Bean Coffee is one of Canada's leading suppliers of 100% Fairtrade Certified, Organic coffee. The company, based in Vancouver, British Columbia, prides itself on being both just, and better, in everything that they do. Whether through programs that respect the earth and its farmers or by leaving a minimal environmental footprint, Ethical Bean is constantly seeking new ways to do the right thing. “Just. Better.” isn't just a tagline. It's the standard by which Ethical Bean lives and breathes.

Citadelle Maple Syrup Producers' Cooperative

Since 1925, this nearly 2000-strong maple syrup producers cooperative has offered traditional and gourmet pure maple syrup products. Products produced in Citadelle facilities use the most innovative technologies to create consistent, high-quality and award-winning flavour, designed for the ultimate delight of consumers. Citadelle is proud to be vertically integrated from tree to table.

Pied-Mont Dora Inc.

Pied-Mont Dora Inc., established in 1945, is a third-generation, family-owned and -operated business, with a production facility located 45 minutes north of Montreal. The company currently employs over 40 people in the production of jam, jelly, fruit spread, chocolate hazelnut spread, sweet spread, coulis (dessert topping), table syrup (pancake syrup), fillings, chutney, and pasta sauce. While the production facility has grown in size since the company's humble beginnings, its commitment to quality remains the same. Pied-Mont Dora takes pride in the ability to customize and create quality small or large-batch recipes for branded or private label lines.

This is just a sample of the unique Canadian companies that can be found at this year's show! For more information on the Summer Fancy Food Show visit And don't forget to follow us on Twitter @ats_aafc for news and updates throughout the show.

Until next time,

Carrie MacKenzie & Shannon Fraser

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