The Innovators

The year 2011 marked 125 years since the first five research farms were created in Agassiz, British Columbia; Indian Head, Saskatchewan; Brandon, Manitoba; Ottawa, Ontario; and Nappan, Nova Scotia.

Today, Agriculture and Agri-Food Canada has a network of research centres, farms and stations across the country, where scientists work with farmers, industry and research community to support a more profitable agriculture sector that produces healthier, safer, higher quality, more environmentally-sustainable and abundant food for Canadians.

This video has won the 2011 MarCom's prestigious Platinum Award, for its excellence in terms of quality, creativity and resourcefulness.

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Video Transcript

[Green screen with static white text.]

Text on screen: The following preview has been approved for all audiences by Agriculture and Agri-Food Canada. The film has been rated E, Enlightening, appropriate for all audiences. Scenes may open your eyes about the importance of science and research in the food you eat. www.agr.gc.ca

[Epic music.]

[Black screen with white text, zooming in slowly.]

Text on screen: 125 Years of Science and Research presents

[Black screen with white text, zooming in slowly.]

Text on screen: An Agriculture and Agri-Food Canada production

[Cut to a series of shots of fledgling crops in fields. Video is in vignette and is sepia-toned to give the effect of old video.]

Male narrator:
The early 1900s. Farmers struggle to find crops that can grow in the harsh Prairie grasslands. Tens of thousands of acres unused.

[Cut to a close-up shot of a farmer walking through a barren field.]

What little is planted, lost.

[Cut to a black screen. Cinematic awards begin to fade in.]

Text on screen: Order of Canada - 17 recipients; Knight National Order of Quebec; 2008 Brockhouse Canada Prize - Interdisciplinary Research in Science and Engineering; 2010 Seeds of the Year - Estival Lettuce AC Metcalfe Malting Barely; 2010 Canadian Society for Bioengineering Awards - Multiple Award Winner; Canadian Society of Agronomy - Distinguished Agronomist.

[Fade to black.]

[Fade up from black to reveal a series of old still images of farmers working in the fields.]

What the farmers needed was a hero.

[Fade to black.]

That hero...

[Fade up from black to reveal an old still image of two men working in a laboratory. Video zooms in on a beaker and fades to black.]

...was science.

[Fade up from black to reveal a close-up of a field of wheat. Video zooms out to show the entire wheat field.]

Developed by a group of daring, dedicated researchers...

[Cut to a close-up shot of a combine harvesting wheat. Cut to a person harvesting wheat by hand. Cut to a combine dumping the harvested wheat in a transport truck. Cut to several shots of other combines harvesting wheat.]

...Marquis Wheat was better quality, better suited to Prairie soil, and launched a new era in farming innovation.

[Cut to shots of people doing experiments with wheat plants.]

[Cut to a view of the exterior of two of the Agriculture and Agri-Food Canada research centres.]

Since 1886, at centres across the country...

Black screen with blue text: Crop Development

[Cut to two scientists working with plants in a laboratory.]

...Canadian researchers have been bringing science...

Black screen with blue text: Crop Production

...to agriculture.

[Cut to a man taking a handful of grain from a stockpile.]

Black screen with blue text: Animal Science

[Cut to an exterior shot of a man collecting data next to a cattle pen.]

Black screen with blue text: Food Science

[Cut to a woman harvesting apples.]

Black screen with blue text: Soil and Water Management

[Cut to a woman doing soil and water tests on an Agriculture and Agri-Food Canada research farm.]

Black screen with blue text: Pest Management

[Cut to a woman sitting at a microscope looking at a tiny worm.]

[Cut to a series of shots of people harvesting fruit.]

Breeding fruit that tastes better and stays fresher...

[Cut to a series of shots of livestock raised for meat consumption; shots of meat processing plants.]

Making sure we have the safest, highest quality meat...

[Cut to a series of shots of grain crops; bottled canola oil.]

Finding new uses for plant residues...

[Cut to a series of shots of agri-food products and livestock.]

Improving our health with innovative new foods...

[Fade to black.]

[Heartbeat]

[Still, old photo of a farmer standing next to plough horses fades in and out with the heartbeat.]

[Still, old photo of an entomology exhibit booth from the Federal Ministry of Agriculture fades in and out with the heartbeat.]

[Still, old photo of a meat packing facility fades in and out with the heartbeat.]

But all that discovery...

[Still, old photo of men picking apples in an orchard fades in and out with the heartbeat.]

...was just...

[Still, old photo of two men using old farming equipment fades in and out with the heartbeat.]

...the beginning.

[Fade up from black. Animated graphic of the sun rising around the earth, as seen from outer space.As the sun rises it reveals Canada. Video illustrating Canada's agriculture industry is playing within the map borders of Canada.]

The next challenge: to produce crops that give higher yields, resist disease, deliver more nutrition, to ensure that our agricultural practices are sustainable and continue to fuel the Canadian economy.

[Cut to series of shots of Canadian agriculture. The cuts become increasing more rapid until the video clips are too short to even be seen.]

[Fade to black.]

[Fade up from black to reveal grey text on screen.]

Text on screen: The Innovators.

The Innovators.

[Boom]

Text on screen: Agriculture

[Boom]

Text on screen: Rooted in Science

[Fade to black.]

[Fade up from black to reveal grey text on screen.]

Text on screen: Now playing everywhere. www.agr.gc.ca

Now playing everywhere.

[Epic music fades out.]

[Fade to black.]

[Fade up from black to reveal white text on screen.]

Text on screen: Directed by 19 research centres across Canada. Agassiz and Summerland, British Columbia. Lacombe, Alberta. Lethbridge, Alberta. Saskatoon, Saskatchewan. Swift Current, Saskatchewan. Brandon, Manitoba. Winnipeg, Manitoba. London, Ontario. Ottawa, Ontario. Harrow, Ontario. Sherbrooke, Quebec. Québec City, Quebec. Saint-Jean-sur-Richelieu, Quebec. Fredericton, New Brunswick. Charlottetown, Prince Edward Island. Kentville, Nova Scotia. St. John's, Newfoundland.

[Fade to black.]

[Fade up from black to reveal white text on screen.]

Text on screen: © Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food Canada (2011).

[Fade to black.]

[Fade up from black to reveal the Canada wordmark.]

Text on screen: Canada

[Fade to black.]

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