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Sector Trend Analysis – Shrimp trends in China

April 2020

Executive summary

China is the third largest importer of shrimp with an 8.0% market share, after the U.S. and Japan, with imports valued at Can$2.4 billion in 2018 and registering the highest compound annual growth rate globally (CAGR) of 39.9% from imports valued at Can$614.9 million in 2014.

In 2018, China imported Can$2.3 billion of the world's shrimp, with Canada accounting for Can$221.5 million (a 9.4% market share).

China has a diverse supply network of shrimp providers. In 2018, China's top three suppliers of shrimp were Ecuador (Can$631.3 million, 76.6 million kilograms), Argentina Can$374.8 million, 38.0 million kilograms) and Thailand (Can$331.3 million, 25.0 million kilograms). Canada was the fifth largest supplier of shrimp to China supplying Can$221.5 million and 27.9 million kilograms of shrimp to China in 2018.

China's imports of shrimp from Canada experienced a compound annual growth rate (CAGR) of 26% from 2014 to 2018 as imports increased from Can$87.8 million in 2014 to Can$221.5 million in 2018.

The Chinese province of Shandong was the top importer of Canadian shrimp (Can$170.1 million, 23.3 million kilograms), followed by the city of Shanghai (Can$16.1 million, 0.5 million kilograms) and the province of Liaoning (Can$13.6 million, 1.8 million kilograms) in 2018. Among the Chinese provinces, Shandong had the largest CAGR of 34.0% and 19.3% respectively, in terms of both import values and volumes registered in 2018.

Introduction to China's seafood consumer

China is the most populous country in the world with 1,397.0 million people in 2018 and is expected to reach 1,431.6 million by 2022.Footnote 1

Seafood has always been a large part of Chinese food culture and the growing affluence within the middle class is creating an increasing demand for alternative sources of protein, including seafood. Additionally, seasonal consumer demand during Chinese New Year also serves to further increase the cultural importance and consumer demand for seafood.Footnote 2

Per capita expenditure of fish and seafood in China was US$12.6 in 2018 and is forecast to increase to US$15.2 by 2022. Per capita consumption of fish and seafood in China was 3.8 kilograms in 2018 and is expected to increase to 4.0 kilograms by 2022.Footnote 3

China continues to be the largest cultured shrimp producer in the world with production at 1.9 million metric tons in 2017, an increase from the 1.8 million metric tons produced in 2016. Industry sources believe that both domestic demand and stable export markets will continue to increase future production levels. Cultured freshwater and ocean shrimp are produced primarily in Guangdong, Jiangsu, Hubei, Zhejiang, Hainan and Guangxi provinces. In 2017, Guangdong led shrimp production with 637,000 tons, accounting for 32.8% of national production.Footnote 4

Consumers have busier lifestyles and prefer product convenience, like easy to cook and ready to eat. Cold water shrimp are popular as the shrimp are already cooked and in small packages, making it easier for consumers to cook at home. In addition, some local importers and processors adjust the cold water shrimp to cater to the local consumers' taste. Canada currently faces strong competition from Russia and Argentina in supplying cold water shrimp to China. Canadian exporters that can provide a stable and sufficient supply of cold water shrimp, especially in low season, have promising opportunities to increase their presence and market share as suppliers to this market, amidst their competition.

China's seafood distribution trends have evolved as less wet-market seafood is available within walking distances of communities thereby encouraging consumers to purchase fresh and frozen seafood from supermarkets.. Furthermore, according to the article, 'China shrimp consumption to hit 2 million metric tons by 2020', Chinese consume both fresh and live shrimp, in everything from shrimp dumplings to (including steamed dumplings in the north and boiled wonton dumplings in the south) and Chinese hot pot.Footnote 5

Urban consumers are increasingly purchasing their seafood and other groceries via their smart phones, opting for same or next-day delivery as improvements in the seafood cold chain has developed enough to ensure that fresh or frozen seafood are delivered in prime condition. Both e-commerce and growth in

direct-to-consumer retail have increased consumer's seafood product knowledge making imported seafood dishes popular when dining out.

The effects of water pollution and the use of possible antibiotics have caused consumers to be concerned over domestically produced or harvested seafood, opting instead for seafood caught within international deep waters, considered to be safer and to deliver stronger nutritional benefits. Additionally, higher disposable incomes and gross domestic product growth exceeding 6.7% and the detection of African Swine Fever (ASF) in August 2018, have encouraged further consumption of seafood as the disease, in particular, reduced domestic pork supply and consumer demand for pork products.Footnote 6

Trade overview

China is the third largest import market for shrimp representing an 8.0% market share, after the U.S. and Japan, with imports valued at Can$2.4 billion in 2018 and registering the highest compound annual growth rate globally (CAGR) of 39.9% from imports valued at Can$614.9 million in 2014. China was the second largest importer of shrimp by volume, with 258.1 million kilograms (kilograms) of shrimp imported in 2018. China's import volume has increased by a CAGR of 34.8% from 2014 to 2018 when import volumes of shrimp registered 78.2 million kilograms in 2014.

Top ten global shrimp[1] markets, in Can$ millions, historical
Country 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 25,635.8 25,050.3 26,569.6 28,948.5 29,437.7 3.5 100.0
United States 7,618.7 7,194.5 7,796.9 8,720.6 8,343.5 2.3 28.3
Japan 3,045.7 2,918.5 3,151.3 3,297.0 3,089.5 0.4 10.5
China 614.9 976.1 1,036.2 1,110.0 2,358.0 39.9 8.0
Spain 1,382.1 1,493.1 1,572.3 1,649.5 1,618.9 4.0 5.5
France 1,128.9 1,101.0 1,216.4 1,288.3 1,261.7 2.8 4.3
Netherlands 853.4 779.7 884.2 1,003.0 1,110.5 6.8 3.8
United Kingdom 1,078.3 1,165.2 1,170.9 1,143.6 1,104.2 0.6 3.8
Germany 802.2 779.9 833.8 881.8 909.2 3.2 3.1
Korea 626.8 652.6 705.4 840.3 902.8 9.6 3.1
Italy 716.9 671.2 751.5 737.8 809.2 3.1 2.7

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

1: For the purpose of this report, shrimp was defined using the following HS codes: 030613, 030616, 030617, 030623, 030626, 030627, 030635, 030636, 030695, 160529, 160521

Top ten global shrimp markets, volume measured in million kilograms, historical
Country 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 2,353.4 2,320.6 2,366.4 2,525.4 2,695.8 3.5 100.0
United States 570.1 585.7 605.5 666.4 698.3 5.2 25.9
China 78.2 102.8 107.0 119.0 258.1 34.8 9.6
Japan 223.1 213.7 223.6 234.5 221.4 −0.2 8.2
Spain 157.1 164.1 164.8 169.7 165.9 1.4 6.2
France 104.3 107.0 110.4 111.6 111.8 1.7 4.1
Korea 62.9 77.7 83.0 89.9 98.7 11.9 3.7
Netherlands 78.6 76.1 92.2 79.3 92.9 4.3 3.4
Denmark 90.5 79.5 79.8 84.6 85.7 −1.3 3.2
United Kingdom 82.3 77.3 83.7 81.1 80.2 −0.6 3.0
Italy 71.0 67.0 72.7 70.2 78.2 2.4 2.9

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

In 2018, China's top three suppliers of shrimp were Ecuador (Can$631.3 million, 76.6 million kilograms), Argentina Can$374.8 million, 38.0 million kilograms) and Thailand (Can$331.3 million, 25.0 million kilograms). Canada was the fifth largest supplier of shrimp to China supplying Can$221.5 million and 27.9 million kilograms of shrimp to China in 2018.

China's top global suppliers of shrimp, in Can$ millions, historical
Country 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 614.9 976.1 1,036.2 1,110.0 2,358.0 39.9 100.0
Ecuador 156.1 243.6 128.8 141.1 631.3 41.8 26.8
Argentina 56.1 77.1 258.2 182.9 374.8 60.8 15.9
Thailand 95.1 155.9 174.6 184.4 331.3 36.6 14.0
India 38.3 79.7 59.1 93.7 276.5 64.0 11.7
Canada 87.8 154.3. 167.8 214.5 221.5 26.0 9.4
Vietnam 27.3 13.7 39.4 47.4 179.8 60.1 7.6
Greenland 23.1 42.8 54.4 82.3 100.9 44.5 4.3
Indonesia 20.5 86.8 38.6 20.2 42.2 19.8 1.8
Malaysia 7.0 15.6 17.3 21.5 38.5 52.9 1.6
Pakistan 8.2 7.8 12.7 17.4 25.4 32.7 1.1

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

China's top global suppliers of shrimp, volume measured in million kilograms, historical
Country 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 78.2 102.8 107.0 119.0 258.1 34.8 100.0
Ecuador 16.8 27.0 13.5 15.0 76.6 46.2 29.7
Argentina 6.2 8.0 27.6 20.6 38.0 57.2 14.7
India 4.1 8.9 6.5 10.9 35.5 71.3 13.8
Canada 17.2 22.9 22.2 29.8 27.9 12.8 10.8
Thailand 7.3 9.8 11.6 13.3 25.0 36.2 9.7
Vietnam 2.2 1.1 2.7 3.2 13.8 58.8 5.4
Greenland 5.2 5.9 6.8 10.7 12.4 24.2 4.8
Indonesia 2.5 8.6 4.2 2.3 5.5 22.1 2.2
China 5.1 0.6 1.6 0.015 3.8 −7.0 1.5
Malaysia 0.6 1.0 1.5 1.7 3.4 51.8 1.3

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

In 2018, China's shrimp imports were valued at Can$2.4 billion representing a CAGR of 39.9% from 2014. The top imported shrimp products to China in 2018 were frozen shrimps and prawns valued at Can$1.8 billion, 193.0 million kilograms (which consequently experienced a significant growth rate of 52.1% from import values of Can$330.3 million registered in 2014), followed by frozen cold-water shrimps and prawns, valued at Can$390.6 million, 52.3 million kilograms.

In addition, shrimp and prawns (fresh or chilled) imports experienced a positive year-over year value of 26.3% as imports increased from Can$142.0 million, 7.6 million kilograms in 2017 to Can$179.3 million, 10.5 million kilograms in 2018. Shrimp and prawns (prepared/preserved in airtight containers) also experienced a CAGR of 50.0% from 2014 to 2018 as imports increased in value to Can$16.2 million, 2.1 million kilograms in 2018 from Can$3.3 million, 0.2 million kilograms in 2014. Similarly, shrimp and prawns (not in airtight containers) also increased in value from Can$403,058; 34,877 kilograms in 2014 to Can$1.3 million, 0.1 million kilograms in 2018, a growth rate of 32.7% in value.

China's top global imports of shrimp, by Harmonized System (HS) code, in Can$ millions, historical
HS code Description 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 614.9 976.1 1,036.2 1,109.9 2,358.0 39.9 100.0
030617 Frozen shrimp and prawns 330.3 571.8 591.5 611.3 1,769.2 52.1 75.0
030616 Frozen cold-water shrimp and prawns 164.5 250.6 279.8 344.8 390.6 24.1 16.6
030636 Shrimp and prawns, fresh or chilled N/A N/A N/A 142.0 179.3 N/C 7.6
160529 Prepared shrimp and prawns 3.3 5.2 8.3 10.4 16.2 50.0 0.7
160521 Prepared shrimp and prawns 0.4 0.8 1.5 0.7 1.3 32.7 0.1
030635 Cold-water shrimp and prawns N/A N/A N/A 0.6 0.9 N/C 0.0
030695 Shrimp and prawns N/A N/A N/A 0.2 0.1 N/C 0.0
030626 Cold-water shrimp and prawns, not frozen 0.3 0.6 0.6 N/A N/A 41.4 (2014-2016) 0.0
030627 Shrimp and prawns, except cold-water, not frozen 0.1 0.1 0.1 N/A N/A 0.0 (2014-2016) 0.0

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

N/A: Not available

N/C: Not calculable

China's top global imports of shrimp, by Harmonized System (HS) code, volume measured in million kilograms, historical
HS code Description 2014 2015 2016 2017 2018 CAGR* % 2014-2018 Market share % 2018
Total 78.2 102.8 107.0 119.0 258.1 34.8 100.0
030617 Frozen shrimp and prawns 36.1 59.2 60.7 63.4 193.0 52.0 74.8
030616 Frozen cold-water shrimp and prawns 34.9 36.4 37.6 46.8 52.3 10.6 20.3
030636 Shrimp and prawns, fresh or chilled 0.0 0.0 0.0 7.6 10.5 N/C 4.1
160529 Prepared shrimp and prawns 0.2 0.5 0.8 1.1 2.1 71.7 0.8
160521 Prepared shrimp and prawns 0.0 0.1 0.1 0.1 0.1 21.8 0.0
030627 Shrimp and prawns, except cold-water, not frozen 6.8 6.7 7.7 0.0 0.0 6.0 (2014-2016) 0.0

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

Top five global shrimp suppliers to China by product type, in Can$ millions, historical

1. Ecuador
HS code Product 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 156.1 243.6 128.8 141.1 631.3 41.8
030617 Frozen shrimp and prawns 147.4 225.4 127.6 138.9 627.2 43.6
030616 Frozen cold-water shrimp and prawns 8.7 18.2 1.3 2.1 4.1 −17.1

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

2. Argentina
HS code Product 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 56.1 77.1 258.2 182.9 374.8 60.8
030617 Frozen shrimp and prawns 49.7 67.1 242.4 178.7 370.2 65.2
030616 Frozen cold-water shrimp and prawns 6.4 10.0 15.9 4.1 4.6 −7.9

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

3. Thailand
HS code Product 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 95.1 155.9 174.6 184.4 331.3 36.6
030617 Frozen shrimp and prawns 22.4 50.0 66.3 89.2 223.4 77.7
030636 Shrimp and prawns, fresh or chilled 0.0 0.0 0.0 87.1 100.7 N/C
160529 Prepared shrimp and prawns 1.9 1.8 4.0 4.0 6.0 33.0
160521 Prepared shrimp and prawns 0.0 0.4 0.1 0.2 0.8 N/C
030616 Frozen cold-water shrimp and prawns 1.4 0.5 2.2 3.9 0.3 −32.6
030627 Shrimp and prawns, except cold-water, not frozen 69.4 103.1 102.0 0.0 0.0 21.2 (2014-2016)

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

4. India
HS code Product 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 38.3 79.7 59.1 93.7 276.5 64.0
030617 Frozen shrimp and prawns 36.2 77.3 51.6 89.1 271.2 65.5
030616 Frozen cold-water shrimp and prawns 2.1 2.3 7.4 3.6 4.5 21.6
160529 Prepared shrimp and prawns 0.0 0.2 0.1 1.1 0.7 56.0 (2015-2018)

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

5. Canada
HS code Product 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 87.8 154.3 167.8 214.5 221.5 26.0
030616 Frozen cold-water shrimp and prawns, cooked by steaming or boiling 82.4 142.1 161.8 203.6 207.6 26.0
030617 Frozen shrimp and prawns, cooked by steaming or boiling 5.4 12.1 6.0 10.4 13.9 26.5

Source: Global Trade Tracker, 2019

*CAGR: Compound Annual Growth Rate

Canada's performance

Canada was the fifth largest supplier of shrimp to China. China's imports of shrimp from Canada experienced a CAGR of 26% from 2014 to 2018 as imports increased from Can$87.8 million in 2014 to Can$221.5 million in 2018, as evidenced in the above chart. In 2018, China imported Can$207.6 million and 27.6 million kilograms of frozen cold-water shrimps and prawns in addition to Can$13.9 million and 0.3 million kilograms of frozen shrimps and prawns from Canada.

In 2018, Canada exported over Can$475 million worth of shrimp to the world, with 43% going to China, as Canada's leading importer.

In 2018, China imported Can$2.3 billion of the world's shrimp, with Canada accounting for Can$221.5 million (a 9.4% market share).

Shrimp export gap, in Can$ millions, historical
Imports of shrimp 2014 2015 2016 2017 2018 CAGR* % 2014-2018
China's world imports 611.2 970.1 1,026.4 1,098.9 2,340.2 39.9
China's Canadian imports 87.8 154.3. 167.8 214.0 221.5 26.0
Gross export gap 523.4 815.8 858.6 884.9 2,118.7 41.8

Source: Global Trade Tracker (GTT), 2019

*CAGR: Compound Annual Growth Rate

The province of Newfoundland and Labrador was the top exporter of shrimp (Can$103.6 million, 15.2 million kilograms) to China in 2018, followed by Nova Scotia (Can$71.6 million, 11.1 million kilograms) and British Columbia (Can$26.9 million, 1.0 million kilograms). Among all Canadian provinces, Newfoundland and Labrador had the largest CAGR's of 32.1% and 17.5% respectively, in terms of both export values and volumes registered in 2018.

Top Canadian provincial exports of shrimp to China, in Can$ millions, historical
Province 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 72.3 146.8 144.4 175.8 204.4 29.7
Newfoundland and Labrador 34.0 88.0 83.1 99.5 103.6 32.1
Nova Scotia 27.7 39.4 44.9 60.4 71.6 26.8
British Columbia 10.5 18.9 16.2 15.5 26.9 26.6
Quebec 0.0 0.06 0.0 0.0 1.7 N/C
New Brunswick 0.0 0.3 0.2 0.5 N/C
Ontario 0.07 0.1 0.03 −30.1 (2014-2016)
Northwest Territories 0.06 N/C
Alberta 0.3 N/C

Source: Global Trade Tracker (GTT), 2019

*CAGR: Compound Annual Growth Rate

N/C: Not Calculable

Top Canadian provincial exports of shrimp to China, volume measured in million kilograms, historical
Province 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 16.1 24.5 23.4 26.2 27.6 14.4
Newfoundland and Labrador 8.0 13.7 13.3 15.7 15.2 17.5
Nova Scotia 7.1 8.9 9.2 9.7 11.1 11.7
British Columbia 1.0 1.8 0.9 0.8 1.0 1.3
Quebec 0.0 0.0 0.0 0.0 0.2 N/C
New Brunswick 0.0 0.0 0.0 0.0 0.1 N/C
Ontario 0.0 0.0 0.0 0.0 0.0 N/C
Northwest Territories 0.0 0.0 0.0 0.0 0.0 N/C
Alberta 0.0 0.0 0.0 0.0 0.0 N/C

Source: Global Trade Tracker (GTT), 2019

*CAGR: Compound Annual Growth Rate

N/C: Not Calculable

The Chinese province of Shandong was the top importer of Canadian shrimp (Can$170.1 million, 23.3 million kilograms), followed by the city of Shanghai (Can$16.1 million, 0.5 million kilograms) and province of Liaoning (Can$13.6 million, 1.8 million kilograms) in 2018. Among the Chinese provinces, Shandong had the largest CAGR of 34.0% and 19.3% respectively, in terms of both import values and volumes registered in 2018.

China provincial imports of shrimp from Canada, in Can$ millions, historical
Provinces/cities 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 87.8 154.3 167.8 214.5 221.5 26.0
Shandong 52.8 103.7 125.7 162.2 170.1 34.0
Shanghai (city) 4.7 5.8 7.2 10.9 16.1 35.8
Liaoning 12.0 22.8 15.1 25.5 13.6 3.2
Jiangsu 0.0 0.0 0.0 0.1 7.8 N/C
Anhui 0.2 0.4 0.0 0.0 3.1 92.4
Guangdong 0.7 2.5 0.9 0.4 3.0 45.9
Beijing (city) 0.2 0.0 0.4 1.2 2.7 94.0
Tianjin 15.7 15.5 14.6 10.7 2.4 −37.7
Fujian 0.2 1.8 1.2 2.5 1.9 81.7
Chongqing 0.0 0.0 0.0 0.6 0.9 N/C
Zhejiang 1.1 1.9 2.7 0.4 0.0 −71.5
Hainan 0.3 0.0 0.0 0.0 0.0 N/C

Source: Global Trade Tracker (GTT), 2019

*CAGR: Compound Annual Growth Rate

N/C: Not Calculable

China provincial imports of shrimp from Canada, volume measured in million kilograms, historical
Provinces/cities 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Total 17.2 22.9 22.2 29.8 27.9 12.8
Shandong (city) 11.5 16.6 17.2 23.2 23.3 19.3
Liaoning 2.2 2.9 1.9 3.7 1.8 −4.1
Jiangsu 0.1 1.1 N/C
Shanghai 0.2 0.5 0.5 0.8 0.5 24.5
Anhui 0.1 0.1 0.0 0.0 0.4 58.2
Tianjin 2.9 2.3 2.1 1.7 0.3 −42.4
Guangdong 0.1 0.3 0.1 0.0 0.3 32.5
Beijing (city) 0.1 0.0 0.0 0.1 0.2 22.2
Fujian 0.0 0.1 0.1 0.1 0.0 25.2
Chongqing 0.0 0.0 0.0 0.1 0.0 N/C
Zhejiang 0.2 0.3 0.3 0.0 0.0 −56.7
Hainan 0.0 0.0 0.0 0.0 0.0 N/C

Source: Global Trade Tracker (GTT), 2019

*CAGR: Compound Annual Growth Rate

N/C: Not Calculable

New product launch analysis

There were 734 food products and 26 pet products containing shrimp as an ingredient launched in China from January 2014 to December 2018. Top product attributes were varied as claims associated with time/speed, microwaveability and no additives/preservatives were popular, in addition to, flexible packaging presented as new variety/range extensions and new packaging and products. Flavourings such as prawn/shrimp and unflavoured/plain were in demand and were distributed via supermarkets and mass merchandise/hypermarkets with General Mills Food releasing products in four of the five recorded years.

Product launches of shrimp as an ingredient in China, 2014 to 2018, by 2018 product attributes
Product attributes Yearly launch counts
2014 2015 2016 2017 2018
Yearly product launches 148 132 170 147 137
Top five claims
Time/speed 30 25 34 21 22
Social media 20
Microwaveable 24 7 18 11 12
High/added protein 12 10
No additives/preservatives 13 19 33 10 7
Imported status
Not imported 137 121 157 120 122
Imported 4 5 8 9 9
Top packaged types
Flexible 99 81 107 107 99
Tub 5 10 13 10
Flexible stand-up pouch 8
Flexible sachet 9 7 9 6
Carton 6 9 4
Top launch types
New variety/range extension 73 60 85 72 56
New packaging 29 16 27 29 46
New product 43 53 55 42 30
Relaunch 1 2 3 4 4
New formulation 2 1 1
Top flavours (including blend)
Prawn/shrimp 11 27 25 31 30
Unflavoured/plain 12 44 38 14
Pork 3 5
Seafood 9 8 7 6 4
Spice/spicy 3 3
Top five store types
Supermarket 93 86 75 92 76
Mass merchandise/hypermarket 25 39 70 38 35
Department store 8 2 8 9 11
Internet/mail order 2 2 17 7 6
Convenience store 1 5
Top five companies
Pillsbury 7
General Mills Food 4 6 4 7
Chuang Xin Synear 8 6
Quan Hui Foods 6 4
Qinqin Food 4
Source: Mintel, 2019

Conclusion

Given the expected continued growth of the shrimp market in China, Canadian seafood producers have an opportunity to expand their exports to the China shrimp market. Imports of Canadian shrimp have increased in CAGR by 26% from 2014 to 2018 and remains an important trade opportunity and export commodity for Canada.

It is important for Canadian exporters to work closely with their importing partners to ensure that China's import requirements are met and that the necessary documentation are provided; and recognize that significant commitment and market development efforts are required to both preserve and grow Canada and China seafood trade relations. The prospect remains for Canada to increase its presence and positive brand image within the Chinese market and further trade growth based upon strong and established relations.

For more information

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

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For additional information on China Fisheries and Seafood Expo (CFSE) 2019, please contact:

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Agriculture and agri-food Canada
ben.berry@canada.ca

Resources

Sector Trend Analysis – Shrimp trends in China
Global Analysis Report

Prepared by: Laurie Bernardi, International Market Research Analyst

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020).

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