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Market Snapshot – Processed Foods in India

As a key growing market, India presents many lucrative opportunities for Canadian food exporters. You can find trends, opportunities and more by watching this snapshot video.

Video transcript

[Indian themed starts.]

[Fade up from black to an image of a field of canola ready to be harvested. Three bars appear on top. The upper and lower bars are an image of canola flowers. The middle bar is orange. The title of the video appears on the bars.]

Text on screen: Market Snapshot for Canadian Agri-Food Exporters. Processed Food in India

[The bars, text wipes off screen and the canola field dissolves to a shot of a busy and colourful market in India.]

Voice of narrator: India is one of the world's largest processed food importers.

[Cut to large cargo ship with containers on top sailing in the ocean.]

In 2016 India imported 46.6 million dollars…

[Cut to image of large shipping port.]

…of Canadian Processed foods.

[Cut to a shot of a freight train in India going by.]

This growing market holds significant opportunities for Canadian food processors and exporters.

[Cut to shot of a busy street in India at dusk. A white bar wipes onto a quarter of the screen revealing text.]

Text on screen: Population of 1.3B

India has a population of 1.3 billion, of that…

[An image of Indian businessmen at a laptop slides across the previous shot with a white bar on half the screen, which reveals text.

Text on screen: 47% under the age of 25

…47% are under the age of 25.

[Cut to a shot of new apartment buildings being constructed.]

With rising household income, India should become the world's…

[Cut to an image of a crowded street in India with people, cars, motorcycles and buses. A white bar wipes onto a quarter of the screen to reveal text.

Text on screen: 3rd largest economy by 2030

…third largest economy by 2030.

[Cut to a man looking at a product in a grocery store. A white bar wipes onto screen revealing text.]

Text on screen: $8.1 trillion CAD in consumer spending by 2030

By 2030, consumer spending is expected to reach $8.1 trillion Canadian dollars.

[Cut to a graphic of Indian paper currency with stairs going up from left to right. There's also a red arrow that curves upward to show growth.

In terms of market trends, India's consumers are becoming more aware…

[Cut to an animation of a Nutritional Facts label. As the shot travels down the label the amounts change.]

…of the health and wellness attributes…

[Cut to a shot of products in silver packages going down a conveyor belt in a factory.]

…of their products. Furthermore…

[Cut to a shot of a map of India with a hand holding a magnifying glass.]

…India is one of the largest importers of vegetable-based…

[Cut to a shot of hundreds of bottles containing oil traveling slowly along a conveyor belt in a factory.]

…oils, accounting for 84% of their global processed foods imports.

[Cut to a slow motion shot of people walking on a busy street in India.]

This is a key sector, which cannot be ignored.

[Cut to a time-lapse shot of the India Gate in New Delhi, India in the evening.

Here's a quick snapshot of the India market for processed foods.

[Indian themed music continues.]

[Five vertical white bars wipe onto the screen. These bars have images of oils and pulses on them. These five vertical bars then wipe off screen to reveal a white background. A close up image of Canola flowers slides onto the right half of the screen. On the left of the screen text appears.]

Text on screen: India Top Imports, Processed food, Global, 2015. 1. Crude palm oil. 2. Crude soy bean oil. 3. Refined palm oil. 4. Crude sunflower seed or safflower oil. 5. Crude canola oil.

[The screen dissolves to white. An image of Canola oil in a glass bottle and a spoon with oil on it is sitting on a white plate with canola flowers surrounding it wipes onto the right half of the screen. On the left text appears.]

Text on screen: India Top Imports. Processed food, Canada, 2015. 1. Crude canola oil. 2. Lactose and lactose syrup. 3. Other pet food, excluding dog and cat food. 4. Mustard seed oilcake. 5. Active yeasts.

[The screen dissolves to white. An image of three white spoons with mustard seeds wipes onto the right half of the screen. On the left text appears.]

Text on screen: Opportunities for Canadian producers in India. 1. Non-roasted malt. 2. Vegetable oilcake, excluding canola meal. 3. Frozen raspberries, blackberries, etc. 4. Crude soybean oil and its fractions. 5. Other pet food, excluding dog or cat food.

[Five vertical white bars wipe onto the screen. These bars have images of oils and pulses on them. These five vertical bars then wipe off screen to reveal a shot of an Indian man and woman looking at a tablet while the man holds onto a chain, which is attached to a cow.]

Narrator: India is an enormous market in transition with opportunities…

[Cut to a combine, harvesting Soya with a truck driving beside to receive the separated plant.

…for Canadian agriculture exporters.

[Dissolve to white screen. Dissolve to close shot of hands putting a processed meat package into a cardboard envelope.]

Do you have questions about…

[Cut to wider shot of same person putting processed meat into the cardboard envelope.]

…exporting your agriculture…

[Cut to close up shot of the envelope going inside a larger box for shipping.]

…or food products?

[Cut to wide shot of the cardboard box being taped up. Dissolve to animated video of a man standing in a green field with his back to camera. In the blue cloud covered sky there are several animated drawings of pie and graph charts, light bulbs and math equations.]

Are you looking for more market intelligence?

[Dissolve to a white background, which then dissolves to an image of a field of canola ready to be harvested. Three bars appear on top. The upper and lower bars are an image of canola flowers. The middle bar is orange.] 

Text on screen: Canadian Agri-Food Exporters. Contact Us Today. aafc.mas-sam.aac@canada.ca

Contact us today.

[Dissolve to the animated Canada word mark]

Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)

[Indian themed music fades out.]

[Fade to black.]

Market intelligence on the India agri-food sector

Visit market intelligence-India to access reports that discuss opportunities and learn about trends in your sector of interest. Export questions? Expert answers.

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