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Customized report – Trends in products containing cold-pressed oils worldwide

October 2018

This document presents an analysis of cold-pressed oils and products using cold-pressed oil as an ingredient and analyzes products launched in the world between 2013 and 2017. Examples of cold-pressed oils and new products containing cold-pressed oils are included at the end

Product launch analysis

According to Mintel, between 2013 and 2017, a total of 2,823 products using cold-pressed oil as an ingredient were launched in the world. Between 2013 and 2017, the United States (U.S.) launched 418 products; the U.K. launched 259 products, and Canada launched 102 products. Among all products, 1,313 were new products and 791 were new varieties. Since Canada is ranked seventh in the number of product launches, the top seven countries have been chosen for the tables in this report.

Number of products containing cold-pressed oil launched, by launch type and country, 2013 to 2017
Launch type United States Germany India France Italy United Kingdom Canada Number of variants
New product 128 117 129 57 68 51 33 1,313
New variety/range extension 141 95 56 41 39 53 37 791
New packaging 117 36 48 54 40 40 25 602
Relaunch 28 10 6 9 6 1 6 104
New formulation 4 1 1 1 0 3 1 13
Total sample 418 259 240 162 153 148 102 2,823
Source: Mintel 2018

All product launches were in the food category. 2,063 (73%) out of 2,823 products, were cold pressed oils, and 237 were cold cereals that use cold-pressed oils as ingredients. The rest of the products containing cold-pressed oils are below 47 in each of the other sub-categories.

Number of products containing cold-pressed oils launched between 2013 and 2017, by sub-category and country
Sub-category United States Germany India France Italy United Kingdom Canada Total Sample
Oils 194 198 194 135 139 90 64 2,063
Cold cereals 173 0 0 0 0 4 16 237
Bread and bread products 2 3 5 1 3 0 2 47
Snack/cereal/energy bars 5 1 0 0 3 13 0 46
Dressings and vinegar 5 7 0 1 0 10 3 39
Vegetable snacks 6 7 0 2 2 2 0 35
Pasta sauces 3 5 0 4 0 1 6 33
Pickled condiments 0 0 5 1 0 14 0 32
Meat substitutes 2 7 0 9 2 2 3 29
Seasonings 0 5 2 0 0 3 0 28
Other 28 26 34 9 4 9 8 234
Total sample 418 259 240 162 153 148 102 2,823
Source: Mintel 2018
Number of product launches containing cold-pressed oils, by company, brand and country
Company Brand Country Number of variants
Aldi Millville, Simply Nature Organic, Lyttoo, GutBio and others U.S., U.K. 33
Urtekram Urtekram, Urtekram Always Organic and others Sweden 27
Pågen Pågen Surdegsbröd, Pågen and others Sweden 26
Bio Planète Bio Planète and others Germany, France 26
Kashi Kashi, Kashi Golean and others U.S., Canada 24
Lidl Lidl and others Germany, Italy, U.K. 23
Bear Naked Bear Naked U.S. 22
Colavita Colavita and others U.S., Italy, Canada 21
Healthy Times Healthy Times U.S., Canada 19
inSpiral Visionary Products Inspiral Kale Os Germany, France, Italy, U.K., Sweden 18
Other Other Other 2,345

Total

2,584
Source: Mintel 2018

Aldi is the company with the most new products, with 33 variants and a variety of brands as seen from the above table.

Number of products containing cold-pressed oils, by sub-category and claim
Sub-category Organic Kosher Low/no/reduced allergen No additives/preservatives Gluten free Total sample
Oils 807 384 225 259 214 2,063
Cold cereals 55 176 66 82 51 237
Bread and bread products 6 0 2 29 1 47
Snack/cereal/energy bars 10 12 35 10 32 46
Dressings and vinegar 6 4 25 23 23 39
Vegetable snacks 31 1 31 2 31 35
Pasta sauces 18 1 11 9 9 33
Pickled condiments 14 0 0 3 0 32
Meat substitutes 25 5 3 0 3 29
Seasonings 3 2 2 9 2 28
Others 137 82 122 77 105 234
Total sample 1,112 667 522 503 471 2,823
Source: Mintel 2018

Organic is the claim with the highest number of products followed by kosher.

Products containing cold-pressed oils, by store type and country
Store type United States Germany India France Italy United Kingdom Canada Number of variants
Supermarket 186 83 78 37 74 31 62 1,298
Mass merchandise/hypermarket 64 41 36 39 40 21 22 519
Natural/health food store 85 72 67 61 14 4 13 444
Internet/mail order 16 12 13 5 6 56 0 142
Department store 21 6 13 3 0 3 0 73
Specialist retailer 0 2 15 4 9 0 0 71
Drug store/pharmacy 7 12 4 0 1 0 1 60
Gourmet store 8 16 2 7 1 0 1 49
Convenience store 0 0 4 0 3 0 0 28
Club store 16 0 0 0 0 0 3 27
Other types 15 15 8 6 5 33 0 112
Total sample 418 259 240 162 153 148 102 2,823
Source: Mintel, 2018

Supermarket is the top store type through which the products with cold-pressed oils are distributed between 2013 and 2017, followed by mass merchandise/hypermarket. In the U.S, products with cold-pressed oils were distributed through 186 supermarkets and in Canada they were distributed through 62 supermarkets between 2013 and 2017.

Example of products

2,823 products using cold-pressed oils as ingredients were launched in the world between 2013 and 2017. Here are some examples of the products.

Organic Virgin Coconut Oil
Company Costco Wholesale
Brand Kirkland Signature
Category Sauces and seasonings
Sub-category Oils
Country Canada
Country of manufacture Canada
Date published December 2017
Price in US Dollars 20.20

Kirkland Signature Organic Virgin Coconut Oil is a cold pressed, unrefined and additive free product, is said to be versatile in food preparation, is good to be used as a substitute for butter or in any baking recipes and is ideal for sautéing vegetables over medium heat. The imported kosher oil can be used as a moisturising body butter and retails in a 2.3 kilogram (kg) pack.

Extra Virgin Olive Oil
Company Napa Valley Naturals
Brand Napa Valley Naturals
Category Sauces and seasonings
Sub-category Oils
Country United States
Country of manufacture United States
Date published November 2017
Price in US Dollars 10.99

Napa Valley Naturals Extra Virgin Olive Oil has been added to the range. It is pressed from select olives grown on pristine orchards in Northern California. The fresh, tree ripened Arbequina and Arbosana olives are cold pressed early in the year when they are dark purple in color, yielding an early harvest oil that is golden green with a fruity, smooth, sweet flavor. This kosher certified unfiltered olive oil is free from GMO, features acidity 0.5% or less, and retails in a recyclable 25.4 fluid ounce (fl.oz.) bottle.

Kamut Digestive Biscuits
Company Peregrine Trading
Brand Seggiano
Category Bakery
Sub-category Savoury biscuits/crackers
Country United Kingdom
Country of manufacture Italy
Date published October 2017
Price in US Dollars 4.80

Seggiano Kamut Digestive Biscuits are handmade with stoneground wholegrain flour and cold pressed sunflower oil. The vegan product is a source of fibre, iron and phosphorus, and is free from yeast and dairy. They retail in a 170 gram (g) pack bearing the EU Green Leaf logo.

Lemon & Herb Sauce for Salads & Marinade
Company Carbsmart
Brand Carbsmart
Category Sauces and Seasonings
Sub-category Cooking sauces
Country South Africa
Country of manufacture South Africa
Date published December 2017
Price in US Dollars 3.80

Carbsmart. Lemon & Herb Sauce for Salads & Marinade is recommended for chicken, fish and salads. The halal and kosher certified marinade is diabetic friendly and suitable for people on a banting diet. It is made with cold pressed oil and is free from added sugar, artificial sweetener, MSG and wheat. The product retails in a recyclable 500g pack.

Resources

Prepared by Hongli Wang, Market Analyst, Global Analysis Team

© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2018).

For more information reach us at aafc.mas-sam.aac@canada.ca

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