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Customized report service – Flavoured dairy products in the United States and Canada

April 2020

Summary

In North America, consumption of flavoured milk is expected to grow steadily over the forecast period. Growing interest in nutritious and healthy beverages and changing dietary habits are reinforcing the demand for flavoured milk in North America. Flavoured milk is the fastest growing segment of the dairy milk category over the last five years, with sales estimated at US$4.5 billion in 2018 and a compound annual growth rate (CAGR) of 4.8% since 2015. It is expected that there will be no slowdown in the coming years for this type of product, as sales of flavoured milk are expected to reach about US$4.8 billion by 2022.

Flavoured dairy products are popular with young Americans. However, the flavoured milk industry is changing as more and more young adults are consuming them and they are the key factor in the growth of the flavoured milk market in the United States. As a result, the U.S. industry and processors are increasingly adapting and producing products with special flavours that are attractive to older consumers, such as coffee-flavoured products.

One of the key elements of what these consumers are looking for in flavoured milk products is a product that is packaged in single servings that is easy to consume and transport. These products are designed with ingredients that are functional with health benefits, such as higher protein content and lactose free. For example, the growing popularity of flavoured dairy products designed to be consumed before training, packaged in single servings, easy to drink and with appealing flavours.

Dairy products market

Historical data, Canadian milk market by category, retail sales value in US$ million 2018 fixed exchange rate
Category Sub-category 2015 2018 CAGR* % 2015-2018
Evaporated milk Flavoured evaporated milk 34.5 35.2 0.7
Plain evaporated milk 42.8 42.8 0.0
Evaporated milk - total 77.2 78.0 0.3
Fermented milk Buttermilk 10.7 10.4 −0.8
Flavoured milk Chocolate-flavoured dairy drinks only 306.6 376.8 7.1
Other flavourings - Milk-flavoured dairy drinks only 127.7 154.2 6.5
Chocolate flavored milk powder 58.2 67.7 5.2
Other flavoured powdered milks 29.1 34.2 5.6
Flavoured milk - total 521.6 633.0 6.7
White milk Fresh/pasteurized fat-free milk 1,269.7 1,298.8 0.8
Fresh/pasteurized whole milk 367.2 377.7 0.9
Fresh/pasteurized semi-skimmed milk 797.5 836.2 1.6
Creamer 0.5 0.6 7.1
Fat-free long-life UHT[1] milk 7.8 9.5 6.8
Long-life whole milk/UHT milk 2.3 2.8 6.9
Semi-skimmed long-life milk/UHT milk 4.6 5.6 6.7
Unflavoured powdered milk 262.9 254.3 −1.1
White milk - total 2,712.3 2,785.3 0.9
Total milk - Canada 3,321.9 3,506.7 1.8

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

1: Ultra-high-temperature processed dairy products (UHT milk products: ultra-high-temperature processing)

Historical data, United States milk market by category, retail sales value in US$ million 2018 fixed exchange rate
Category Sub-category 2015 2018 CAGR* % 2015-2018
Evaporated milk Flavoured evaporated milk 54.1 51.7 −1.5
Plain evaporated milk 397.3 380.4 −1.4
Evaporated milk - total 451.4 432.1 −1.5
Fermented milk Buttermilk 403.0 398.4 −0.4
Flavoured milk Chocolate-flavoured dairy drinks only 1,122.8 1,271.1 4.2
Other flavourings - Milk-flavoured dairy drinks only 2,694.0 3,126.6 5.1
Chocolate flavored milk powder 52.9 57.8 3.0
Other flavoured powdered milks 19.9 23.0 5.0
Flavoured milk - total 3,889.5 4,478.5 4.8
White milk Fresh/pasteurized fat-free milk 3,453.8 3,367.0 −0.8
Fresh/pasteurized whole milk 2,716.3 2,652.7 −0.8
Fresh/pasteurized semi-skimmed milk 4,925.6 4,803.2 −0.8
Creamer 263.0 263.8 0.1
Fat-free long-life UHT[1] milk 27.0 36.5 10.5
Long-life whole milk/UHT milk 21.9 29.5 10.6
Semi-skimmed long-life milk/UHT milk 39.9 53.8 10.6
Unflavoured powdered milk 364.3 352.2 −1.1
White milk - total 11,811.8 11,558.7 −0.7
Total milk - United States 16,555.7 16,867.7 0.6

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

1: Ultra-high-temperature processed dairy products (UHT milk products: ultra-high-temperature processing)

Forecast data, Canadian milk market by category, retail sales value in US$ million 2018 fixed exchange rate
Category Sub-category 2019 2022 CAGR* % 2019-2022
Evaporated milk Flavoured evaporated milk 35.3 35.6 0.3
Plain evaporated milk 43.3 43.8 0.4
Evaporated milk - total 78.5 79.3 0.3
Fermented milk Buttermilk 10.3 9.6 −2.3
Flavoured milk Chocolate-flavoured dairy drinks only 404.8 477.5 5.7
Other flavourings - Milk-flavoured dairy drinks only 165.0 192.5 5.3
Chocolate flavored milk powder 71.5 80.2 3.9
Other flavoured powdered milks 36.3 41.2 4.3
Flavoured milk - total 677.6 791.5 5.3
White milk Fresh/pasteurized fat-free milk 1,301.9 1,305.5 0.1
Fresh/pasteurized whole milk 379.3 380.9 0.1
Fresh/pasteurized semi-skimmed milk 847.1 864.5 0.7
Creamer 0.6 0.8 7.2
Fat-free long-life UHT[1] milk 10.1 12.4 7.0
Long-life whole milk/UHT milk 3.0 3.7 7.0
Semi-skimmed long-life milk/UHT milk 6.0 7.3 7.0
Unflavoured powdered milk 248.7 232.2 −2.3
White milk - total 2,796.7 2,807.2 0.1
Total milk - Canada 3,563.1 3,687.5 1.2

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

1: Ultra-high-temperature processed dairy products (UHT milk products: ultra-high-temperature processing)

Forecast data, United States milk market by category, retail sales value in US$ million 2018 fixed exchange rate
Category Sub-category 2019 2022 CAGR* % 2019-2022
Evaporated milk Flavoured evaporated milk 49.7 45.2 −3.1
Plain evaporated milk 366.5 334.2 −3.0
Evaporated milk - total 416.2 379.4 −3.0
Fermented milk Buttermilk 390.9 364.4 −2.3
Flavoured milk Chocolate-flavoured dairy drinks only 1,292.0 1,334.0 1.1
Other flavourings - Milk-flavoured dairy drinks only 3,166.3 3,354.4 1.9
Chocolate flavored milk powder 58.4 60.6 1.3
Other flavoured powdered milks 23.2 24.6 1.9
Flavoured milk - total 4,539.9 4,773.7 1.7
White milk Fresh/pasteurized fat-free milk 3,242.9 2,938.1 −3.2
Fresh/pasteurized whole milk 2,553.6 2,319.3 −3.2
Fresh/pasteurized semi-skimmed milk 4,618.5 4,187.4 −3.2
Creamer 261.7 273.3 1.5
Fat-free long-life UHT[1] milk 39.6 49.0 7.3
Long-life whole milk/UHT milk 32.2 39.7 7.2
Semi-skimmed long-life milk/UHT milk 58.5 72.4 7.4
Unflavoured powdered milk 338.5 303.2 −3.6
White milk - total 11,145.5 10,182.4 −3.0
Total milk -United States 16,492.4 15,699.9 −1.6

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

1: Ultra-high-temperature processed dairy products (UHT milk products: ultra-high-temperature processing)

Distribution channel and companies

Flavoured dairy products sold in supermarkets and hypermarkets account for the majority of retail sales. U.S. supermarkets and hypermarkets are constantly improving and diversifying the flavoured dairy product offering in their stores to keep pace with new market trends. For example: from a refreshing beverage packaged in an elegant café au lait-style container, to a chocolate milk filled with vitamins and designed to be the ideal fuel for recovery after workouts, the different products they offer fit every lifestyle and every palate.

Flavoured dairy product distribution channels in Canada, 2014 to 2018
Distribution channels 2014 2018 CAGR* % 2014-2018
Convenience stores 529.3 489.6 −1.9
Food and beverage specialists 445.1 414.1 −1.8
Hypermarkets and supermarkets 2,660.0 2,484.4 −1.7
Others 62.8 21.5 −23.5
Online retailers 27.8 26.3 −1.4
"Stores dollar", variety stores and general merchandise retailers 75.6 70.7 −1.7
Milk - total 3,800.6 3,506.7 −2.0

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

Flavoured dairy product distribution channels in the United States, 2014 to 2018
Distribution channels 2014 2018 CAGR* % 2014-2018
Convenience stores 1,804.0 1,706.0 −1.4
Food and beverage specialists 1,985.8 1,877.9 −1.4
Hypermarkets and supermarkets 12,319.9 12,186.8 −0.3
Others 151.0 676.2 45.5
Online retailers 96.8 99.7 0.7
"Stores dollar", variety stores and general merchandise retailers 329.4 321.0 −0.6
Milk - total 16,686.9 16,867.7 0.3

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

Major Companies and Affiliated Brands for New Flavoured Dairy Products in Canada 2014 to 2018
Brand owner Brand 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Agropur Natrel 15.8 14.7 15.3 16.8 18.6 4.1
Quebon 56.6 52.3 54.4 59.2 65.5 3.7
Sealtest 62.7 55.0 53.9 55.5 58.2 −1.8
Avalon Avalon 0.7 0.8 0.8 1.0 1.2 11.9
Groupe Lactalis SA Beatrice 125.9 116.3 120.6 131.2 145.0 3.6
Lactantia 10.2 9.5 9.8 10.7 11.8 3.7
Nestle SA Coffee Crisp 0.1 0.1 0.1 0.1 0.1 3.3
Nestle 1.2 1.1 1.1 1.2 1.3 3.3
Organic Meadow Inc Organic Meadow 2.3 2.1 2.2 2.4 2.6 3.3
Others Others 28.7 26.5 24.4 23.6 23.2 −5.2
Private Label Private Label 25.9 24.0 25.1 27.4 30.5 4.2
Saputo Inc Dairyland 107.7 99.6 103.4 112.7 124.6 3.7
Milk 2 Go 21.2 20.0 2.4 22.2 24.6 3.8
Neilson 74.7 69.1 71.8 78.2 86.5 3.7
Nutrilait 10.0 9.3 9.7 10.7 11.9 4.4
The Hershey Co Oh Henry! 23.5 21.8 22.7 24.7 27.4 3.9
Flavoured milk - total 567.2 521.6 535.7 577.6 633.0 2.8

Source: GlobalData, 2019

*CAGR:Compound Annual Growth Rate

U.S. companies are focused on expanding their facilities and product portfolio in response to the growing demand for flavoured milk in the beverage industry. The companies are actively participating in the development of innovative flavours and flavoured dairy products claiming to have health benefits for consumers.

WhiteWave was bought out by Danone and is now called Danone North America. The acquisition was completed in April 2017 and the new company was renamed DanoneWave and in April 2018, Danone North America.

Major Companies and Affiliated Brands for New Flavoured Dairy Products in the United States, 2014 to 2018
Brand owner Brand 2014 2015 2016 2017 2018 CAGR* % 2014-2018
Agropur DynaMoo 17.5 17.5 17.7 17.8 18.4 1.3
Schroeder 28.6 28.7 28.8 29.1 30.2 1.3
Anderson Erickson Dairies Anderson Erickson 8.5 8.6 9.3 9.7 10.4 5.0
Associated British Foods Plc Ovaltine 1.2 1.2 1.2 1.2 1.2 −1.5
Borden, Inc. Borden 129.3 124.1 126.2 128.3 133.9 0.9
Byrne Dairy Byrne Dairy 5.4 5.8 6.2 6.3 6.5 4.8
Cloverland Farms Dairy Cloverland 7.4 7.8 8.0 8.3 8.9 4.5
Danone Group DairyPure - Others 462.7 N/A
Horizon 832.1 N/A
Darigold Inc. Darigold 90.8 91.0 92.2 93.1 96.7 1.6
Fairlife, Llc Fairlife 32.9 55.5 76.1 99.4 N/A
Gossner Foods Inc. Gossner 19.6 20.0 19.8 19.6 20.0 0.5
HP Hood Lactaid 38.0 38.1 38.4 38.6 39.9 1,2
Kemps Kemps 1.2 1.2 1.2 1.2 1.2 −0.9
Nestle SA Nesquik 21.3 21.6 21.1 20.6 20.6 −0.8
Oberweis Dairy, Inc Oberweis 0.4 0.4 0.4 0.4 0.4 −0.8
Others Others 42.0 47.2 345.2 554.9 759.7 106.2
Private Label Private Label 2,210.9 2,214.1 2,206.5 2,022.0 1,887.5 −3.9
Schneider's Dairy Inc. Schneider's-Overall 7.4 7.5 8.0 8.3 8.9 4.5
Shamrock Foods Shamrock Farms 5.9 5.9 6.0 6.2 6.4 2.2
The Hershey Co Hershey's 16.6 16.6 16.4 16.2 16.4 −0.4
The WhiteWave Foods Company DairyPure - Others 440.2 445.3 N/A
Dean's 69.4 70.1 N/A
Garelick Farms 32.6 34.1 N/A
Horizon 745.8 746.2 767.6 788.8 N/A
Land O' Lakes 305.5 307.1 N/A
Lehigh Valley 0.1 0.1 N/A
Mayfield 26.7 26.8 N/A
Purity 0.5 0.6 N/A
United Dairy Inc. United 6.9 7.0 7.7 8.0 8.6 5.7
Upstate Niagara Cooperative Upstate Farms - Overall 7.1 7.1 7.7 8.0 8.6 4.9
Flavoured milk - total 3,847.0 3,889.5 4,231.3 4,308.0 4,478.5 3.9

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

N/A: Data not available

Health and Wellness

New trends are emerging with a particular focus on functional ingredients with health benefits, such as higher protein content, lactose-free products and products that are low in sugar and fat.

Reducing the amount of sugar added means rethinking the flavours of milk, as even natural fruit flavours can be accompanied by a hint of sugar, while many favourite flavours, such as chocolate and caramel, depend on sugar for the sweetness consumers love. Brands that can successfully reduce the sugar content of their products without affecting the nutritional and taste profile of the drink are likely to be adopted by both children and adults.

Flavoured dairy products in Canada, by product attribute, 2014 to 2018
Product attribute 2015 2018 CAGR* %2015-2018 2019 2022 CAGR* %2019-2022
Entirely natural product 2.2 2.7 7.1 2.9 3.3 4.6
Fat free 23.9 29.7 7.6 32.1 38.3 6.1
Without specific attribute 346.9 427.5 7.2 457.7 534.5 5.3
Reduced fat content 111.8 127.0 4.4 134.7 153.6 4.5
Reduced sugar content 36.9 46.0 7.6 50.3 61.8 7.1
Total 521.6 633.0 6.7 677.6 791.5 5.3

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

Flavoured dairy products in the United States, by product attribute, 2014 to 2018
Product attribute 2015 2018 CAGR* %2015-2018 2019 2022 CAGR* %2019-2022
Addition of omega-3 0.8 0.9 1.6 0.9 0.9 1.1
Added proteins 39.7 46.1 5.1 46.3 48.2 1.3
Added vitamins 5.3 6.5 6.8 6.5 6.7 1.0
Entirely natural product 104.8 118.5 4.2 119.6 123.5 1.1
Fat free 467.3 526.7 4.1 535.0 566.5 1.9
Lactose-free 1,669.6 1,902.4 4.4 1,924.8 2,009.5 1.4
Without specific attribute 1,095.7 1,286.5 5.5 1,308.2 1,390.9 2.1
Reduced fat content 506.2 591.0 5.3 598.6 627.4 1.6
Total 3,889.5

4,478.5

4.8 4,539.9 4,773.7 1.7

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

Flavoured dairy products in Canada, by certification, 2014 to 2018
Country Accreditation 2015 2018 CAGR* %2015-2018 2019 2022 CAGR* %2019-2022
Canada Organic[1] 2.2 2.7 7.1 2.9 3.3 3.4
Other accreditation 519.4 630.2 6.7 674.8 788.2 4.0
Canada - total 521.6 633.0 6.7 677.6 791.5 4.0
United States Organic[1] 1,148.6 1,394.9 6.7 1,407.0 1,452.0 0.8
Other accreditation 2,740.9 3,083.5 4.0 3,132.9 3,321.7 1.5
United States - total 3,889.5 4,478.5 4.8 4,539.9 4,773.7 1.3

Source: GlobalData, 2019

*CAGR: Compound Annual Growth Rate

1: includes products that are certified organic by an approved certification body and listed by the authorities of the country. Exclude producers who claim to be organic on the packaging of their products, but who are not listed by local or regional authorities (which may be the case for many artisanal and/or regional producers).

Retail Price Analysis

Examples of current prices of flavoured dairy products (liquid and powder) on the U.S. market
Name of the product Retailer Price (Can$) Price (US$) Quantity Units Price per unit (Can$) Price per litre/kilogram (Can$) Name of the company Reference date
La Lechera Dulce De Leche, 13.4 ounces (pack of 12) Walmart (WM) 65.16 49.14 379.2 12 grams 5.43 14.32 Nestle S.A. June 19, 2019
Horizon Organic Chocolate Organic Lowfat Milk, 8 fluid ounces, 6 count Walmart (WM) 8.45 6.37 226.4 6 grams 1.41 6.22 The Whitewave Foods Company June 19, 2019
Darigold 1% Chocolate Milk, 16 ounces, 12 count Costco (CC) 19.08 14.39 473 12 milliltres 1.59 3.36 Northwest Dairy Association june 19, 2019
California Farms BG11230 California Farms Sweetened Condensed Milk - 24x14 ounces Walmart (WM) 10.34 7.8 397 24 grams 0.43 1.09 Santini Foods Inc May 23, 2019
Nesquik Low Fat Chocolate Milk, 14 ounces, 12 count Costco (CC) 23.33 17.59 414 12 milliltres 1.94 4.7 Nestle S.A. June 19, 2019
Nesquik Low Fat Strawberry Milk, 14 ounces, 12 count Costco (CC) 23.33 17.59 414 12 milliltres 1.94 4.7 Nestle S.A. June 19, 2019
Horizon Organic Chocolate Organic Lowfat Milk 6 count, 8 fluid ounces ea FreshDire count (FDR) 10.6 7.99 237 6 milliltres 1.77 7.45 The Whitewave Foods Company January 11, 2019
Horizon Organic Chocolate Low-Fat Milk, 8 fluid ounces, 18 Count Staples (STAP) 55.02 41.49 237 18 milliltres 3.06 12.9 The Whitewave Foods Company June 20, 2019
Blue Diamond Almond Breeze Almond Coconut Milk, 32 fluid ounces Walmart (WM) 6.8 5.13 946 1 milliltres 6.8 7.19 Blue Diamond Almond June 03, 2019
Longevity Brand: Sweetened Condensed Milk, 14 ounces Walmart (WM) 6.33 4.77 396 1 grams 6.33 15.97 Longevity June 19, 2019
Eagle Brand Borden Caramel Condensed Milk, 14.0 ounces Walmart (WM) 2.81 2.12 396 1 grams 2.81 7.1 The J.M. Smucker Co June 20, 2019
Nestle Shelf Stable Low Fat Chocolate Milk - 15/8 ounces. Bottles CobornsDelivers (COBD) 20.54 15.49 236 15 milliltres 1.37 5.8 Nestle S.A. June 06, 2019
Muscle Milk 100 Calorie RTD Shakes Chocolate,4 pack Walgreen (WGN) 11.26 8.49 330 4 milliltres 2.81 8.53 CytoSport, Inc. June 20, 2019
Muscle Milk Pro Series RTD Shakes Chocolate,4 pack Walgreen (WGN) 9.27 6.99 330 4 milliltres 2.32 7.02 CytoSport, Inc. June 02, 2019
Muscle Milk 100 Calorie RTD Shakes Vanilla Creme,4 pack Walgreen (WGN) 11.26 8.49 330 4 milliltres 2.81 8.53 CytoSport, Inc. June 20, 2019
PremierProteinShakesStrawberries&Cream,11 ounces,4 pack Walgreen (WGN) 13.25 9.99 330 4 milliltres 3.31 10.04 Premier Nutrition Corporation June 20, 2019
Nestlé La Lechera Sweetened Condensed Milk, 11.8 ounces, 12 pack Walmart (WM) 71.45 53.88 335 12 grams 5.95 17.77 Nestle S.A. June 20, 2019
Quest Protein Powder - Chocolate Milkshake - 2 lb Walmart (WM) 86.66 65.35 907 1 grams 86.66 95.54 Quest June 19, 2019
Quest Protein packets, Vanilla Milk Shake, 1.1 ounces (Inner pack of 12) Walmart (WM) 46.49 35.06 31 12 grams 3.87 124.98 Quest Nutrition, LLC March 28, 2019
Atkins Ready To Drink Creamy Chocolate Meal Shake, 4 pack Meijer (MJR) 10.86 8.19 500 4 milliltres 2.72 5.43 Atkins December 23, 2018
Atkins Ready To Drink Vanilla Cream Meal Shake, 4 pack Meijer (MJR) 10.86 8.19 500 4 milliltres 2.72 5.43 Atkins December 23, 2018
Horizon 1% Low Fat Organic Vanilla Milk - 6/8 ounces Boxes CobornsDelivers(COBD) 13.91 10.49 236 6 milliltres 2.32 9.82 Dean Foods Co JuIy 15, 2019
Eagle Brand Sweetened Condensed Milk Squeeze Bottle, 14 ounces Meijer (MJR) 4.36 3.29 397 1 grams 4.36 10.99 The J.M. Smucker Co April 03, 2019
Great Value Sweetened Condensed Fat Free Milk, 14 ounces Walmart (WM) 1.63 1.23 396 1 grams 1.63 4.12 Walmart Inc November 08, 2018
LA Lechera: Condensed Milk Sweetened, 14 ounces Walmart (WM) 2.17 1.64 397 1 grams 2.17 5.48 Nestle S.A. January 07, 2019
Boost High Protein Complete Nutritional Drink Very Vanilla Walgreen (WGN) 25.18 18.99 236 12 milliltres 2.1 8.89 Casa Cuervo March 27, 2019
Boost Kid Essentials Nutritionally Complete Drink, 1.5 Cal Vanilla Walgreen (WGN) 79.55 59.99 236 27 milliltres 2.95 12.48 Casa Cuervo March 27, 2019
Boost Calorie Smart Balanced Nutritional Drink Vanilla Walgreen (WGN) 12.98 9.79 237 6 milliltres 2.16 9.13 Casa Cuervo March 27, 2019
Boost Breeze Resource Drink Peach Walgreen (WGN) 57.01 42.99 236 27 milliltres 2.11 8.95 N.A March 27, 2019
California Farms Organic Sweetened Condensed Milk, 14 fluid ounces Meijer (MJR) 5.29 3.99 396 1 grams 5.29 13.36 N.A April 03, 2019
Ensure Enlive Advanced Nutrition Shake Vanilla Walgreen (WGN) 37.12 27.99 236 12 milliltres 3.09 13.11 Abbott Laboratories March 27, 2019
Ensure Nutrition Shake Vanilla Walgreen (WGN) 23.86 17.99 236 12 milliltres 1.99 8.42 Abbott Laboratories March 27, 2019
Ensure A countive High Protein Nutrition Shake Vanilla Walgreen (WGN) 11.92 8.99 237 6 milliltres 1.99 8.38 Abbott Laboratories March 27, 2019
Ensure Plus Nutrition Shake Strawberry Walgreen (WGN) 13.25 9.99 236 6 milliltres 2.21 9.36 Abbott Laboratories March 27, 2019
Nutren Pulmonary Complete Liquid Nutrition 1.5 Cal 24 pack Vanilla Walgreen (WGN) 106.07 79.99 250 24 milliltres 4.42 17.68 Nestle S.A. March 27, 2019
Horizon Organic Chocolate Low-fat Milk 8 ounces, 12 pack Target (TG) 16.96 N.A 236 12 milliltres 1.41 5.99 The Whitewave Foods Company June 19, 2019
Premier Protein Shake - Chocolate - 11 ounces/4 pack Target (TG) 10.6 N.A 325 4 milliltres 2.65 8.15 Premier Nutrition Corporation June 19, 2019
Boost High Protein Creamy Strawberry Complete Nutritional Drink - 6 count. CobornsDelivers(COBD) 17.09 N.A 237 6 milliltres 2.85 12.02 Casa Cuervo June 07, 2019
Boost High Protein Rich Chocolate Complete Nutritional Drink - 6 count. CobornsDelivers(COBD) 17.09 N.A 237 6 milliltres 2.85 12.02 Casa Cuervo June 15, 2019
Core Power High Protein Chocolate Milk Shake CobornsDelivers(COBD) 4.63 N.A 340 1 milliltres 4.63 13.61 Fairlife May 13, 2019
Core Power High Protein Vanilla Milk Shake CobornsDelivers(COBD) 4.63 N.A 340 1 milliltres 4.63 13.61 Fairlife May 08, 2019
Eagle Brand Fat Free Sweetened Condensed Milk CobornsDelivers(COBD) 3.57 N.A 397 1 grams 3.57 8.99 The J.M. Smucker Co June 18, 2019
Fairlife 2% Chocolate Supermilk CobornsDelivers(COBD) 5.29 N.A 1.5 1 litre 5.29 3.53 Fairlife June 17, 2019
Boost Very Vanilla Original Drink - 6/8 ounces. Bottles CobornsDelivers(COBD) 14.97 11.29 236 6 milliltres 2.5 10.57 Casa Cuervo June 15, 2019
Boost Chocolate Plus Drink - 6/8 ounces.Bottles CobornsDelivers(COBD) 18.55 13.99 236 6 milliltres 3.09 13.1 Casa Cuervo June 16, 2019
Boost Vanilla Plus Drink - 6/8 ounces.Bottles CobornsDelivers(COBD) 18.55 13.99 236 6 milliltres 3.09 13.1 Casa Cuervo June 17, 2019
Ensure Original Milk Chocolate Nutrition Shake - 6/8 ounces CobornsDelivers(COBD) 14.97 11.29 236 6 milliltres 2.5 10.57 Abbott Laboratories June 11, 2019
Ensure Strawberries Nutrition Shake - 6/8 ounces CobornsDelivers(COBD) 14.97 11.29 236 6 milliltres 2.5 10.57 Abbott Laboratories June 08, 2019
Ensure Original Vanilla Nutrition Shake - 6/8 ounces CobornsDelivers(COBD) 14.97 11.29 236 6 milliltres 2.5 10.57 Abbott Laboratories June 17, 2019
Ensure Plus Butter Pecan Nutrition Drink - 6/8 ounces CobornsDelivers(COBD) 18.29 13.79 236 6 milliltres 3.05 12.91 Abbott Laboratories June 08, 2019
Glucerna Chocolate Shake - 6 pack. CobornsDelivers(COBD) 16.56 12.49 237 6 milliltres 2.76 11.65 Target Corporation Avril 25, 2019
Organic Valley Chocolate Good To Go 1% Milk 11 ounces Meijer (MJR) 1.76 1.33 325 1 milliltres 1.77 5.44 Organic Valley Family of Farms November 08, 2018
Slim Fast Milk Chocolate Meal Replacement Shake - 4/10 ounces. Bottles CobornsDelivers(COBD) 9.27 6.99 295 4 milliltres 2.32 7.86 Kainos Capital LLC June 02, 2019
Special K Dark Chocolate Protein Shake - 4/10 ounces. CobornsDelivers(COBD) 12.27 9.25 295 4 milliltres 3.07 10.4 Kellogg Co May 13, 2019
Eagle Sweetened Condensed Milk Caramel, 14 ounces Meijer (MJR) 2.65 2.0 396 1 grams 2.65 6.7 The J.M. Smucker Co April 03, 2019
Fairlife® Reduced Fat Ultra Filtered Chocolate Milk - 52 fluid ounces Target (TG) 4.89 3.69 1.5 1 litre 4.89 3.26 Fairlife November 07, 2018
Silk® Nog Original Milk - 32 fluid ounces Target (TG) 3.96 2.99 946 1 milliltres 3.96 4.19 DanoneWave Public Benefit Corp November 07, 2018
(4 pack) Great Value Sweetened Condensed Fat Free Milk, 14 ounces Walmart (WM) 6.14 4.63 396 4 grams 1.53 3.88 Walmart Inc June 19, 2019
Condorelli Latte di Mandorla - 1 litre Walmart (WM) 22.53 16.99 1 1 litre 22.53 22.53 Condorelli June 19, 2019
Ensure Max Protein Nutrition Shake Cafe Mocha Walgreen (WGN) 11.92 8.99 330 4 milliltres 2.98 9.03 Abbott Laboratories March 27, 2019
Chobani Gimmies Strawberry Greek Style Yogurt Milkshake - 6 pack/24 fluid ounces Target (TG) 5.69 4.29 118 6 milliltres 0.95 8.04 N.A February 13, 2019
Chobani Gimmies Cookies & Cream Greek Style Yogurt Milkshake - 6 pack/24 fluid ounces Target (TG) 5.69 4.29 118 6 milliltres 0.95 8.04 N.A February 13, 2019
Ensure® Enlive Nutrition Shake - Milk Chocolate - 4 count Target (TG) 10.6 7.99 237 4 milliltres 2.65 11.18 Abbott Laboratories February 27, 2019
Ensure® Enlive Nutrition Shake - Vanilla - 4 count Target (TG) 10.6 7.99 237 4 milliltres 2.65 11.18 Abbott Laboratories February 27, 2019
Ensure Max Protein Nutritional Shake - Chocolate - 11.2 fluid ounces/4 pack Bottles Target (TG) 11.92 8.99 330 4 milliltres 2.98 9.03 Abbott Laboratories June 20, 2019
Ensure Max Protein Nutritional Shake - Mocha - 11.2 fluid ounces/4 pack Bottles Target (TG) 11.92 8.99 330 4 milliltres 2.98 9.03 Abbott Laboratories June 20, 2019
Glucerna Snack Nutrition Shake Classic Butter Pecan Ready-to-Drink - 6 pack Target (TG) 12.58 9.49 237 6 milliltres 2.1 8.85 Target Corporation February 27, 2019

Source: GlobalData, 2019

N.A: Data not available

Analysis of product launches

Chocolate, strawberry and banana flavours make up the bulk of flavoured dairy products in the United States. However, what were considered to be more marginal flavours for flavoured dairy products (percentage of sales), such as coffee, vanilla or citrus flavours, are expected to become more important as the profile of the typical consumer evolves.

Flavoured dairy product launches in the United States, January 2014 to May 2019
Category Main types of launches
2014 2015 2016 2017 2018 2019[a] Total
Annual product launches (total) 53 30 21 28 29 17 178
New product 19 10 5 8 14 9 65
New packaging 21 11 6 13 8 2 61
New variety/range extension 10 6 8 4 4 5 37
Product re-launched on the market 3 2 2 3 3 1 14
Top five claims[1] on packaging
Kosher 44 22 21 27 19 16 149
Hormone-free 29 21 20 20 17 14 121
Fortified with vitamins and minerals 25 8 9 14 15 9 80
Recyclable packaging 8 15 10 6 9 7 55
Low/fat reduced 37 23 12 20 9 4 105
Main types of packaging
Bottle 21 15 5 20 22 16 99
Carton 32 11 15 8 6 1 73
"Flexible" materials 0 1 0 0 1 0 2
Unidentified 0 3 1 0 0 0 4
The three main flavours (including blends)
Chocolate 31 19 9 18 18 7 102
Vanilla/Bourbon vanilla/Madagascar vanilla 5 1 1 2 3 2 14
Strawberry 3 2 0 2 3 1 11
Other flavour 6 2 5 3 1 2 19
Unidentified flavour N/A N/A N/A N/A N/A N/A 32
Top Five Claims for Product Ingredients[2]
Sugar-based 47 26 19 25 27 16 160
Natural ingredient 25 18 16 19 16 13 107
Organic 15 7 3 4 11 1 41
Reduced fat 6 13 5 8 8 0 40
Fat free 12 9 7 5 6 5 44

Source : Mintel 2018

N/A: Data not available

a: The review period for 2019 includes January, February, March, April and May.

1: The same product may have several claims on the packaging. For example: a flavoured dairy product may be kosher and fortified with vitamins and minerals.

2: The same product may claim several characteristics on the ingredients of the product.

Flavoured dairy product launches in Canada, January 2014 to May 2019
Category Main types of launches
2014 2015 2016 2017 2018 2019[a] Total
Annual product launches (total) 12 9 9 8 10 4 52
New packaging 6 6 5 2 6 2 27
Product re-launched on the market 1 2 2 1 2 0 8
New product 1 1 1 1 1 1 6
New variety/range extension 4 0 1 4 1 1 11
Top five claims[1] on packaging
No food additives/preservatives 4 2 2 2 7 1 18
High protein content and added protein 0 1 3 3 6 4 17
Kosher 6 6 3 2 5 4 26
Low/No/Fat Reduced 10 7 8 5 5 3 38
Fortified with vitamins and minerals 10 4 7 4 5 3 33
Main types of packaging
Bottle 5 6 7 3 5 2 28
Carton 7 3 2 5 3 2 22
Materials "flexible" 0 0 0 0 1 0 1
Flexible flat-bottomed pouch 0 0 0 0 1 0 1
Unidentified 0 0 1 0 0 0 1
The five main flavours (including blends)
Chocolate (and dark chocolate) 8 5 8 7 6 3 37
Strawberry 0 1 0 0 1 0 2
Maple flavour 1 1 0 0 0 0 2
Vanilla/Bourbon vanilla/Madagascar vanilla 1 0 0 0 1 0 2
Other 3 2 1 1 3 1 11
The top five claims for product ingredients[2]
Sugar-based 12 9 9 8 10 4 52
Artificial ingredients 7 6 6 1 6 3 29
Natural Ingredient 4 6 2 4 3 0 19
Organic 1 0 0 4 1 0 6

Source : Mintel 2018

N/A: Data not available

a: The review period for 2019 includes January, February, March, April and May.

1: The same product may have several claims on the packaging. For example: a flavoured dairy product may be kosher and fortified with vitamins and minerals.

2: The same product may claim several characteristics on the ingredients of the product.

Examples of product launches in the United States

Buncha Banana Protein Enhanced Milk Beverage
Company Nestlé
Brand Nestlé Nesquik Protein Plus
Sub-category Flavoured milk
Name of the store Meijer
Store type Supermarket
Store address Rolling Meadows 60008
Date of publication May 2019
Type of launch New variety/range extension
Price in US dollars 1.89

Nestlé Nesquik Protein Plus Buncha Banana Protein Enhanced Milk Beverage contains 28% less sugar than the leading flavoured protein-enriched milk and is made from milk from cows not treated with growth hormone bovine somatotropin (BST). The Class A product provides 23 grams of protein per bottle and is made with real milk from U.S. dairy farms. The certified kosher product is naturally and artificially flavoured and sold at retail in a recyclable 14-ounce bottle containing a Smartlabel QR code.

Cookies ‘n Cream Ice Cream Inspired Vitamin D Milk
Company Schneider's Dairy
Brand Schneider's Supreme
Sub-category Flavoured milk
Name of the store Giant Eagle
Store type Supermarket
Store address Erie 16509
Date of publication May 2019
Type of launch New variety/range extension
Price in US dollars 1.49

Schneider's Supreme Cookies 'n Cream Ice Cream Inspired Vitamin D Milk is supposed to take the consumer back to the age of Schneider's superior, old-fashioned ice cream. This pasteurized and homogenized Class A product is certified kosher, provides 14 grams of protein, is gluten-free, is made with BST-free cow's milk and is sold in a 16-ounce retail package bearing the Real and National Dairy Farm Program logo.

Low Fat Chocolate Milk
Company Darigold
Brand Darigold
Sub-category Flavoured milk
Name of the store Safeway
Store type Supermarket
Store address Seattle 98116
Date of publication May 2019
Type of launch New variety/range extension
Price in US dollars 1.25

Darigold Low Fat Chocolate Milk contains 1% milk fat, vitamins A and D, and is said to provide calcium and protein. This gluten-free product is made from homogenized, ultra-pasteurized Grade A milk from non-BST treated cows. The product is certified kosher and is sold at retail in a 14-ounce package.

Ginger Turmeric Organic Milk
Company Alexandre Family Farm
Brand Alexandre Family Farm
Sub-category Flavoured milk
Name of the store QFC
Store type Supermarket
Store address Seattle 98136
Date of publication May 2019
Type of launch New variety/range extension
Price in US dollars 5.49

Organic turmeric and ginger milk from the Alexandre family farm is pasteurized in vats, contains 4% milk fat and is gently processed to be bioavailable. This Grade A milk with extra cream cap comes from the manufacturer's 100% A2/A2 verified cow herd and is sold at retail in a 28-ounce bottle bearing the Organic, Pasture Promise, California Certified Organic Farmers (CCOF), American Humane Certified, Non-GMO Project verified and United States Department of Agriculture (USDA) Eco Dairy logos. The manufacturer claims to grow lush and diverse green grasses in a coastal climate year-round so that these regenerating organic pastures can feed its herd of 100% A2/A2 verified cows.

Chocolate Whole Milk
Company Trader Joe's
Brand Trader Joe's
Sub-category Flavoured milk
Name of the store Trader Joe's
Store type Supermarket
Store address Des Peres 63131
Date of publication March 2019
Type of launch Product re-launched on the market
Price in US dollars 3.99

Trader Joe's Chocolate Whole Milk has been relaunched. The product is described as a rich and creamy delicacy made with fair trade cocoa from small family farms in Peru. This ultra-pasteurized homogenized Grade A product contains vitamin D and is made with milk from cows that are not treated with BST. It is certified kosher and retails in a 64-ounce package.

Resources

Customized report service – Flavoured dairy products in the United States and Canada
Global Analysis Report

Prepared by: François Thériault

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