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Commodity Innovation Series - Snapshot of Opportunities in Germany's Berry Sector

August 2017

Commodity Innovation Series - Snapshot of Opportunities in Germany's Berry Sector (PDF Version, 320 KB) | Help with downloadable formats

Germany is the largest importer of fresh berries in the European Union (EU)

Comprehensive Economic and Trade Agreement (CETA) will provide canadian producers with new market opportunities in Germany and the European Union

Trade

Import volume of fresh berries in 2016, EU share per country
Country Share
United Kingdom 25%
Germany 21%
France 11%
Netherlands 10%
Belgium 6%
Spain 6%
Italy 4%
Austria 3%
Sweden 2%
Other 12%
Source: Global Trade Tracker, 2017

Germany's value of fresh, frozen, and processed berry imports from the world grew by 11% in 2016

Germany's volume of fresh, frozen, and processed berry imports from the world grew by 8% in 2015

Increase in German consumer spending on fruit snacks, 2006-2014, % per year
Fruit snack % per year
Grapes, blue, seedless 17
Blueberries 15.1
Raspberries 13.7
Grapes, rose 13.4
Blackberries 10.4
Ready-to-eat fruit 8
Strawberries 3.8
Total fresh fruit 0.7
Source: Canadian Trade Commissioner Service

Challenges:

Opportunities:

Innovation

Germany's top companies to launch cranberry products from 2012-2016
Company Number of products launched
Aldi group 23
Aldi süd 15
Lidl 15
Edeka zentrale 12
Rewe group 11
Source: Mintel, 2017
Germany's top companies to launch blueberry products from 2012-2016
Company Number of products launched
Aldi group 43
Aldi süd 22
Edeka zentrale 17
Aldi nord 16
Lidl 14
Source: Mintel, 2017

Increase in vegetarian and low sugar eating habits

Growing claims:

  1. Vegetarian
  2. No additives/preservatives
  3. Low/no/reduced fat

Declining claims:

  1. High/added fibre
  2. Cardiovascular health
  3. All natural
  4. Premium
  5. Low/no/reduced calorie

Growing focus on convenient and eco-friendly packaging

Top packaging types:

  1. Tub
  2. Jar
  3. Flexible

Top packaging materials:

  1. Plastic unspecified
  2. Glass plain
  3. Polypropylene plastic

Top innovative markets for berry products in europe

Rating scale: Description of this image follows.
Description
Product innovation rating scale
Innovation Criteria Germany United Kingdom Spain France Finland Netherlands Norway Italy Russia Austria
Relaunch 4 5 4 7 1 4 5 5 4 5
New product 17 16 17 14 20 18 17 16 17 16
Product line diversity 14 14 11 11 9 9 8 8 7 9
Health and wellness claims 19 17 17 16 18 15 15 15 16 13
Rating scale: Excellent (20-17), Very good (16-13), Good (12-9), Fair (8-5), Low (4-0)

Germany has the largest number of new berry product launches in the world.

How we can help

We offer multiple programs and services to help you achieve your international business goals, such as the Agri-Food Trade Service, AgriMarketing Program, and Canada Brand. International Trade Commissioners are also an excellent point of contact for export advice and can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions, and local business contacts.

Have we piqued your interest?

For more information on opportunities in Japan or to join our distribution list, contact Single Window at aafc.mas-sam.aac@canada.ca

Find out about our programs, services and tools to support your exporting efforts. Agri-Food Trade Services for Exporters

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