Market Snapshot – Processed Food and Beverages in Mexico

Canada and Mexico's complementary trade relationship provides key advantages for our agri-food exporters. Learn about key Mexican food market trends and opportunity sectors.

Video transcript

[Spanish themed music starts.]

[Fade up from black to a wood boards lined up horizontally. On top of the boards a string at the top is strung across the screen with green, red and yellow triangles hanging from it. On the bottom is a colour decoration of the same colours except the shapes are diamonds. Three bars appear on top. The upper and lower bars are green. The middle bar is red. The title of the video appears on the bars.]

Text on screen: Market Snapshot for Canadian Agri-Food Exporters. Processed Food and Beverages in Mexico

[The bars and text wipe off screen and an image of the Mexican and Canadian Flags appear side by side.]

Voice of narrator: Canada and Mexico…

[Dissolve to image of the Canadian Prime Minister and the Mexican President walking down a corridor lined with Canadian and Mexican flags inside the Canadian Parliament Buildings.]

…enjoy a well-established complimentary trading relationship.

[Dissolve to an image of a map of Mexico.]

In 2015 Mexico imported over...

[Dissolve to image of large cargo ship loaded with containers setting out to sea.]

…$915 million Canadian dollars…

[Cut to shot of French fries on a conveyor belt in a factory.]

...of processed food…

[Cut to image of colourful beverages sitting in lots of ice.]

…and beverage products from Canada.

[Dissolve to image of canola oil in a bowl with the flowers from the canola plant beside it.]

Sector imports increased at an average…

[Cut to image of two medium rare steaks topped with rosemary and sea salt.]

…year on year rate of 8% from 2010…

[Dissolve to image of a large cooked ham with bone in on a plate.]

…to 2015. There's still room…

[Dissolve to image of Canadian loonies with a plant growing out from them.]

…for Canada to grow, as we only…

[Cut to image of different types and colours of chocolate bar squares.]

…represented 5% of imports.

[Cut to image of a man in suit writing, in red, a dollar sign with a heart pulse also written in red.]

In terms of market trends, Mexico is becoming…

[Cut to a man on a stage leading an outdoor exercise class.]

...more health conscious, both at the individual…

[Dissolve to a time-lapse shot of Palaciao Nacional in Mexico City.]

…and policy level. For example…

[Cut to close shot of Mexican Pesos.]

…the government has imposed an 8% tax...

[Cut to image of various types of sugar on a wooden table.]

…on high calorie products.

[Cut to a factory shot of green bottles with red labels on top traveling along conveyor belts.]

In response, manufacturers…

[Cut to shot of a machine putting lids on yogurt containers.]

…are looking for and creating…

[Cut to an animation of a Nutritional Facts label. As the shot travels down the label the amounts change.]

…healthier options.

[Cut to a shot of a young Hispanic couple smiling and walking hand in hand outside.]

Furthermore Mexicans under the age of 25…

[Cut to an image of a young Hispanic couple with black aprons on and standing in a small organic shop that they own.]

…represent 46% of the population.

[Cut to image of several young business men and women.]

They're a key consumer group that can't be ignored.

[Dissolve to a shot of a young Hispanic man in a suit standing outside and smiling towards the camera.]

This generation is very comfortable using…

[Cut to a young Hispanic woman looking at her credit card and typing on her laptop.]

…digital technology to order online products.

[Cut to young woman pressing the screen in front of her and then digital images shopping carts appear.]

Online ordering services for processed food and beverages…

[Cut to a Dad and two daughters sitting on a living room couch looking at a laptop and then the mother joins them.]

…have been offered by Mexican grocery retailers through websites…

[Cut to a close shot of a woman's hands. She is holding a credit card in one hand and is typing on her cell phone with the thumb of her other hand.]

…and smart phone apps.

[Cut to a time-lapse shot of Palace Bellas Artes in Mexico City.

Here's a quick snapshot of the Processed Food and Beverage market in Mexico.

[Spanish themed music continues.]

[Five vertical white bars wipe onto the screen. Three of the images are the same image of a tall bottle with oil in it and the other two are of a maple syrup bottle in the shape of a maple leaf. These five vertical bars then wipe off screen to reveal a white background. A close up image of sliced ham slides onto the right half of the screen. On the left of the screen text appears.]

Text on screen: Mexico's Top 5 Agri-Food Imports from the World. (Import Value - $CAD, 2015)

[One at a time more text appears on screen.]

Text on screen: 1. Fresh bone-in pork (hams and shoulders), 2. Animal feed from soybean ingredients, 3. Fresh boneless beef, 4. Skim milk powder

[The screen dissolves to white. A close up image of waffes on a plate with maple syrup and blueberries on top wipes onto the right side of the screen. On the left side of the screen text appears.]

Text on screen: Mexico's Top 5 Agri-Food Imports from Canada. (Import Value - $CAD, 2015)

[One at a time more text appears on screen.]

Text on screen: 1. Fresh bone-in pork (hams and shoulders), 2. Fresh boneless beef, 3. Canola oil, 4. Frozen French fries, 4. Waffles and wafers

[The screen dissolves to white. An image of canola oil in a glass bottle with a handle, a spoon with canola oil on it and canola flowers sit on a white plate ontop of a white table cloth. This image wipes onto the right side of the screen. On the left side of the screen text appears.]

Text on screen: Mexico's Top Opportunity Segments for Canadian Processed Food Exporters. (2010-1015)

[One at a time more text appears on screen.] 1. Canola oil, 2. Waffles and wafers, 3. Grains worked of oats, 4. Fresh bone-in pork, 5. Chocolate bars

[Five vertical white bars wipe onto the screen. Three of the images are the same image of a tall bottle with oil in it and the other two are of a maple syrup bottle in the shape of a maple leaf. These five vertical bars then wipe off screen to reveal an aerial view of Mexico City.]

Narrator: Our trading relationship with Mexico gives you a competitive advantage.

[Dissolve to white screen. Dissolve to close shot of hands putting a processed meat package into a cardboard envelope.]

Do you have questions about…

[Cut to wider shot of same person putting processed meat into the cardboard envelope.]

…exporting your agriculture…

[Cut to close up shot of the envelope going inside a larger box for shipping.]

…or food products?

[Cut to wide shot of the cardboard box being taped up. Dissolve to animated video of a man standing in a green field with his back to camera. In the blue cloud covered sky there are several animated drawings of pie and graph charts, light bulbs and math equations.]

Are you looking for more market intelligence?

[Dissolve to a white background, which then dissolves to an image of a little Pug dog with loose dog food in a small pile in front of him. Three bars appear on top. The upper and lower bars are dark blue. The middle bar is yellow.

Text on screen: Canadian Agri-Food Exporters. Contact Us Today. aafc.mas-sam.aac@canada.ca

Contact us today.

[Dissolve to the animated Canada word mark]

Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)

[Spanish themed music fades out.]

[Fade to black.]

Market intelligence on the Mexican agri-food market

Visit market intelligence - Mexico to access reports that discuss opportunities and learn about trends in your sector of interest.

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