Canada’s Wine Industry

Canada’s winemaking industry, North American Industry Classification System (NAICS) 31213, consists of establishments that are primarily engaged in manufacturing wine or brandy from grapes or other fruit. This includes establishments primarily engaged in growing grapes and manufacturing wine, manufacturing wine from purchased grapes and other fruit, blending wines, making cider or distilling brandy.

Significance

The Canadian wine industry, although not a major producer by global standards, generates essential economic activities. The sector generates both direct and indirect employment through agricultural production, manufacturing and tourism. Furthermore, Canada is one of the world’s largest producers of ice wine, a high-quality luxury item, considered to be the flagship product for Canadian wine exporters.

Structure

In 2012, 476 establishments were operating in Canada with the majority in Ontario (234) and British Columbia (171). The industry generated revenues of $1.1 billion and employed over 3,700 people. The volume of Canadian wine sales totalled 207 million litres in 2013, with approximately 62 million litres representing 100% Canadian wines. The bulk of wine production in Canada is from bottling and blending operations, in general, by the larger firms. The smaller estate wineries typically produce wine from 100% Canadian grapes. The industry is a net importer of wine, importing $2.3 billion in 2014, while exports in the same year amounted to $97.8 million. The United States and China account for 86% of exports and the majority of imports come from the United States (22%), France (22%), Italy (19%), and Australia (10%).

Canadian wine industry imports, exports and sales of goods manufactured (2012)
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The following figures are in millions of Canadian dollars.

Canadian wine industry imports, exports and sales of goods manufactured (2012)
Imports 2,092.00
Exports 61.80
Domestic shipments 997.80
Canadian market (imports and domestic shipments) 3,089.80
Sales of goods manufactured (exports and domestic shipments) 1,059.60

Source: Statistics Canada

Performance

Between 2004 and 2012, sales of goods manufactured by the Canadian wine industry increased 31.2% to a value of over $1 billion. Exports of wine grew at an average annual rate of 4.3% over the same period, and imports had an average annual growth rate of 6.5%. As a result, imports represent a greater proportion of the domestic market, increasing to 68% in 2012 compared to 62% in 2004. Between 2004 and 2012, direct employment grew from 2,828 employees to 3,719 employees. The supply of Canadian-produced V. vinifera grapes has grown steadily which has helped increase the production of quality domestic wines.

Canadian wine industry sales of goods manufactured and employment (2004-2012)
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Canadian wine industry sales of goods manufactured and employment (2004-2012)
2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales of goods manufactured (in millions of Canadian dollars) 807.79 781.93 792.47 815.70 932.30 1,023.04 960.92 1,019.27 1,059.61
Employment (number of people) 2,828 2,389 2,853 3,011 3,161 3,583 3,334 3,603 3,719

Source: Statistics Canada

Note: The manufacturing statistics cited in this profile are taken from Statistics Canada’s Annual Survey of Manufactures and Logging, which lags behind the current date by at least 2 years.

Wineries, 2004-2013

Principal statistics [a] 2004 2005 2006 2007 2008 2009 2010 2011 2012 2012/11 AAG [b]
2007-12

Note:
[a] Statistics Canada, Annual survey of manufactures and logging (ASML) (note there is at least a 2 year lag in ASML figures)
[b] Average annual growth rate

Employment total (number of employees) 2,828 2,389 2,853 3,011 3,161 3,583 3,334 3,603 3,719 3.2%
Employment – production (number of employees) 1,387 1,181 1,395 1,482 1,530 1,660 1,474 1,750 1,626 −7.1%
Employment - administration (number of employees) 1,441 1,208 1,458 1,529 1,631 1,923 1,860 1,853 2,093 13.0%
GDP (millions of chained 2002$) 419 437 434 440 502 481 480 529 545 3.0% 4.4%
Total revenue (millions $) 813.9 799.4 810.5 836.6 956.2 1051.2 975.4 1037.1 1076.5 3.8% 5.2%
Revenue from goods manufactured (millions $) 807.8 781.9 792.5 815.7 932.3 1023.0 960.9 1019.3 1059.6 4.0% 5.4%
Value-added, goods manufactured (millions $) 518.3 515.0 512.4 536.0 617.6 602.7 577.5 602.3 631.2 4.8% 3.3%
Value-added/worker, goods manufactured (millions $) 0.37 0.44 0.37 0.36 0.40 0.36 0.39 0.34 0.39
Value-added as % of revenue from goods manufactured 64.2% 65.9% 64.7% 65.7% 66.2% 58.9% 60.1% 59.1% 59.6%
Domestic market (millions $) 2030.9 2076.9 2281.2 2453.9 2668.3 2756.3 2778.9 2956.4 3089.8 4.5% 4.7%
Domestic penetration 37.6% 35.2% 33.1% 32.0% 33.9% 36.1% 33.2% 32.4% 32.3%
Global trade statistics [a] 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2013/12 AAG [b]
2008-13

Note:
[a] Industry Canada trade data online (Statistics Canada data)
[b] Average annual growth rate

Exports (millions $) 44.0 51.3 37.2 30.4 27.9 29.3 37.0 62.5 61.8 81.4 32% 23.9%
Exports as % of revenue from goods manufactured 5.4% 6.6% 4.7% 3.7% 3.0% 2.9% 3.8% 6.1% 5.8%
Imports (millions $) 1,267.1 1,346.3 1,525.9 1,668.6 1,763.9 1,762.6 1,854.9 1,999.6 2,092.0 2232.8 7% 4.8%
Imports as % of domestic market 62.4% 64.8% 66.9% 68.0% 66.1% 63.9% 66.8% 67.6% 67.7%
Balance of trade (millions $) −1,223.1 −1,295.0 −1,488.7 −1,638.2 −1,736.0 −1,733.3 −1,818.0 −1,937.1 −2,030.2 −2,151.4
Trade statistics with the United States [a] 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2013/12 AAG [b]
2008-13

Note:
[a] Industry Canada trade data online (Statistics Canada data)
[b] Average annual growth rate

Exports (millions $) 32.8 40.3 26.7 16.7 15.2 12.6 16.8 37.1 32.8 47.5 45% 25.6%
Imports (millions $) 156.9 166.6 196.7 226.6 252.4 252.0 293.8 341.3 392.6 455.5 16% 12.5%
Balance of trade (millions $) −124.1 −126.2 −170.0 −209.8 −237.2 −239.4 −277.1 −304.2 −359.8 −408.1

Contact us

For more information about Canada's food industry, read Significance of the Food and Beverage Processing Industry in Canada or contact the Sector Development and Analysis Directorate at sdad-ddas@agr.gc.ca.

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