Sector Trend Analysis - Fish and Seafood Trends In China

March 2017


Contents


  • Canadian dollar (C$)
  • Compound Annual Growth Rate (CAGR)
  • Harmonized System (HS)

Report content summary

This report looks to highlight the fish and seafood imports into China, and attempts to identify the best opportunities for Canadian exports.

Specifically, the data analysis that follows focusses on the top Chinese fish and seafood imports, of which Canada may be a supplier. It identifies the gap between China's imports from the world and the proportion provided by Canada, and then outlines top international competitors.

Unless otherwise specified, all figures in this document are based on import data as reported by China Customs, and were sourced from Global Trade Tracker (2016).

China market summary

The volume of fish and seafood retail sales in China grew by 4% to reach 38 million tonnes in 2015, and was expected to continue growing at a compound annual growth rate (CAGR) of 4% from 2015 to 2020, to reach 47 million tonnes by 2020.

Organic fish and seafood is increasing in popularity among Chinese consumers. Most Chinese consumers prefer natural and imported products because of their enhanced quality.

Canadian fish and seafood e-commerce retailers are expected to reach over 400 million Chinese consumers through the e-commerce pavilion established between Chinese online retailing giant Alibaba and Canada in 2016. In addition, Alibaba has partnered with the Canadian Trade Commissioner Service in China (TCS) to better facilitate goods and services between the two countries. The company and TCS agreed to help connect Canadian businesses, especially small and medium-sized enterprises (SMEs), with the Chinese e-commerce market.

Canada's performance

China's top ten suppliers of fish and seafood, C$
Rank Country 2010 2013 2014 2015 CAGR(%) 2010-2015
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
Not applicable (N/A)
N/A Worldwide 6,596,956,221 8,663,469,383 9,907,680,098 11,247,988,370 11.3
1 Russia 1,403,142,921 1,534,999,018 1,561,243,001 1,674,553,310 3.6
2 United States 877,008,116 1,326,639,934 1,519,828,719 1,637,081,484 13.3
3 Peru 1,122,577,490 1,050,321,995 1,153,293,055 1,510,371,006 6.1
4 Canada 225,784,045 419,390,006 514,776,966 715,834,935 26.0
5 Indonesia 161,976,804 378,765,091 463,550,352 529,818,256 26.7
6 New Zealand 134,682,880 360,810,417 436,149,845 510,011,358 30.5
7 Chile 353,462,752 453,070,470 458,080,760 449,052,673 4.9
8 Norway 424,006,075 444,499,215 599,225,000 448,409,897 1.1
9 Thailand 217,170,687 249,818,791 317,128,314 356,995,915 10.5
10 Japan 315,586,630 224,575,822 277,089,352 331,004,041 1.0
China's top ten suppliers of fish and seafood, market share (%)
Rank Country 2010 2011 2012 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Russia 21.3 25.0 21.8 23.3 23.7 25.4
2 United States 13.3 20.5 20.8 20.1 23.0 24.8
3 Peru 17.0 19.0 17.7 15.9 17.5 22.9
4 Canada 3.4 4.7 5.3 6.4 7.8 10.9
5 Indonesia 2.5 2.9 4.0 5.7 7.0 8.0
6 New Zealand 2.0 2.9 4.2 5.5 6.6 7.7
7 Chile 5.4 5.2 4.9 6.9 6.9 6.8
8 Norway 6.4 6.3 6.1 6.7 9.1 6.8
9 Thailand 3.3 2.5 3.0 3.8 4.8 5.4
10 Japan 4.8 2.4 2.6 3.4 4.2 5.0
Fish and seafood supply gap, C$
Supply 2010 2013 2014 2015 CAGR(%) 2010-2015
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 6,596,956,221 8,663,469,383 9,907,680,098 11,247,988,370 11.3
China's imports from Canada 225,784,045 419,390,006 514,776,966 715,834,935 26.0
Supply gap 6,371,172,176 8,244,079,377 9,392,903,132 10,532,153,435 10.6
Top fish and seafood commodity imports from the world, C$
Commodity Description 2013 (C$) 2014 (C$) 2015 (C$)
Source: Global Trade Tracker, 2016
Not applicable (N/A)
No Elsewhere Specified (N.E.S.)
N/A Total Fish and Seafood 8,663,469,383 9,907,680,098 11,247,988,370
230120 Flour/meal/pellet of fish, crustaceans, molluscs, etc. unfit for human consumption 1,725,393,603 1,722,614,908 2,312,183,574
030367 Frozen Alaska pollock 907,931,277 929,033,529 935,171,077
030363 Frozen cod 447,294,426 556,383,227 626,769,871
030389 Frozen fish, N.E.S. 480,395,226 568,297,624 576,721,264
030617 Frozen shrimp and prawns 205,308,933 330,333,639 571,787,113
030749 Frozen/dried cuttle fish and squid 460,978,296 495,857,808 482,930,962
030621 Live rock lobster and other sea crawfish 392,769,945 445,602,651 437,368,482
030312 Frozen Pacific salmon, exclude Sockeye salmon (red salmon) 394,618,109 443,759,580 430,259,961
030624 Live, fresh/chilled, dried, salted, or in brine crab 341,025,114 369,285,917 417,650,874
030214 Fresh Atlantic and Danube salmon 156,295,772 287,929,400 393,558,861
China's top fish and seafood commodity imports from Canada, C$
Commodity Description 2013 (C$) 2014 (C$) 2015 (C$) Share Over the World's Total Imports (%) 2013 Share Over the World's Total Imports (%) 2014 Share Over the World's Total Imports (%) 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
No Elsewhere Specified (N.E.S.)
N/A Total Fish and Seafood 419,390,007 514,776,964 715,834,935 4.8 5.2 6.4
030616 Frozen cold-water shrimp and prawns 83,735,370 82,378,574 142,051,935 56.1 50.1 56.7
030622 Live/chilled lobster 35,786,022 91,682,594 130,491,379 50.8 51.8 54.6
030614 Frozen crab, including in shell 84,925,157 100,804,677 117,395,001 51.8 57.3 53.2
030624 Live/chilled crab, including in shell 64,543,490 79,428,912 96,627,102 18.9 21.5 23.1
030214 Fresh Atlantic and Danube salmon 1,672,217 3,156,720 36,990,720 1.1 1.1 9.4
030389 Frozen fish, N.E.S. 15,255,429 12,957,805 25,402,212 3.2 2.3 4.4
030331 Frozen halibut/Greenland turbot 6,307,109 7,031,576 18,687,551 5.8 7.0 12.3
030366 Frozen hake 10,314,918 21,089,620 15,860,033 39.6 52.2 60.0
030612 Frozen lobster, including in shell 4,618,463 9,585,354 15,425,042 1.2 2.2 3.6
030339 Frozen flat fish (excluding halibut, plaice, sole and turbot) 8,783,372 13,281,325 15,220,859 3.7 5.1 6.7

According to Euromonitor International, the volume of fish and seafood retail sales in China grew by 4% in 2015, reaching 38 million tonnes. The key drivers of this growth could be consumers' increasing awareness of the benefits of fish and seafood, and powerful sales in inland lower-tier cities. Another possible reason might be Chinese economy's optimisation and diverse food selections which have encouraged Chinese consumers to change their diets from meat oriented to fish and seafood. The increasing internet retailing also boosted the growth of the market in 2015. It was expected that fish and seafood in China could continue to grow by a compound annual growth rate (CAGR) of 4% from 2015 to 2020, to reach 47 million tonnes by 2020.

Trade overview

Lobster

China's top lobster commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Lobster 40,404,485 101,267,948 145,916,421
030622 Live Lobster 35,786,022 91,682,594 130,491,379
030612 Frozen Lobster 4,618,463 9,585,354 15,425,042
China's top lobster commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Lobster 2,268,543 5,058,838 6,227,507
030622 Live Lobster 1,919,916 4,360,758 5,056,889
030612 Frozen Lobster 348,627 698,080 1,170,618

Live lobster

China's top 10 suppliers of live lobster, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 35,786,022 91,682,594 130,491,379
2 United States 31,767,300 84,473,272 107,800,827
3 United Kingdom 25,287 659,175 476,970
4 Kenya 0 0 73,158
5 Ireland 483 0 44,375
6 France 28,737 81,163 36,480
7 Japan 428 24,057 28,627
8 Taiwan 683 58,625 25,152
9 New Zealand 379,843 0 12,294
.10 Australia 158,104 0 1,292
Live lobster supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 70,496,910 177,080,454 238,990,796 84
China's imports from Canada 35,786,022 91,682,594 130,491,379 91
Supply Gap 34,710,888 85,397,860 108,499,417 77

Frozen lobster

China's top 10 suppliers of live lobster, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 4,618,463 9,585,354 15425,042
2 United Kingdom 0 450,248 420,139
3 New Zealand 96,957 110,052 259,381
4 Myanmar 307,887 97,979 134,540
5 France 50,661 0 69,364
6 Mozambique 1,596,500 220,155 23,443
7 Malaysia 0 0 18,525
8 United States 242,699 60,315 7,191
9 Netherlands 0 0 189
10 Australia 9,453 6,016 0
Frozen lobster supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 11,995,486 10,877,689 16,357,814 17
China's imports from Canada 4,618,463 9,585,354 15,425,042 83
Supply Gap 7,377,023 1,292,335 932,772 −64

Crab

China's top crab commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Crab 149,497,343 180,233,589 214,022,103
030614 Frozen crab, including in shell 84,925,157 100,804,677 117,395,001
030624 Live/chilled crab, including in shell 64,543,490 79,428,912 96,627,102
160510 Prepared/ preserved cab (excluding smoked) 28,696 0 0
China's top crab commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Crab 15,919,745 16,497,640 14,714,103
030614 Frozen crab, including in shell 11,982,033 12,563,124 10,700,272
030624 Live/chilled crab, including in shell 3,920,836 3,934,516 4,013,831
160510 Prepared/preserved crab (excluding smoked) 16,876 0 0

Frozen crab

China's top 10 suppliers of frozen crab, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 84,925,157 100,804,677 117,395,001
2 United States 46,962,995 40,663,226 49,327,439
3 Chile 11,459,230 11,189,452 25,203,520
4 Russia 8,727,187 5,801,411 5,683,712
5 United Kingdom 1,963,890 2,649,603 5,243,788
6 Ireland 735,508 1,627,475 2,112,330
7 Argentina 592,733 2,439,155 1,873,427
8 North Korea 683,570 2,072,715 1,739,621
9 Namibia 1,171,404 2,011,979 1,710,022
10 Myanmar 196,640 554,381 1,662,297
Frozen crab supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 163,966,917 175,922,905 220,516,753 16
China's imports from Canada 84,925,157 100,804,677 117,395,001 18
Supply Gap 79,041,760 75,118,228 103,121,752 14

Fresh crab

China's top 10 suppliers of live crab, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 64,543,490 79,428,912 96,627,102
2 Bangladesh 40,831,794 44,826,642 56,433,045
3 United States 78,426,741 66,697,895 51,703,451
4 North Korea 15,369,520 18,096,040 33,198,376
5 Russia 3,557,065 6,815,174 29,678,677
6 Indonesia 51,320,021 52,656,875 20,833,413
7 Madagascar 8,772,200 19,493,235 18,876,398
8 Philippines 10,761,390 12,376,094 17,606,373
9 Pakistan 11,535,916 9,262,133 15,541,342
10 Malaysia 46,819 13,119 14,845,274
Fresh crab supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 341,025,110 369,285,918 417,650,874 7
China's imports from Canada 64,543,490 79,428,912 96,627,102 14
Supply Gap 276,481,620 289,857,006 321,023,772 5

Shrimp

China's top shrimp commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Shrimp 92,187,939 87,815,084 154,308,896
030616 Frozen cold-water shrimp and prawns 83,735,370 82,378,574 142,051,935
030617 Frozen shrimp and prawns 8,446,966 5,418,208 12,111,444
030626 Fresh cold-water shrimp and prawns 0 18,302 108,092
030627 Fresh shrimp and prawns, except cold-water 371 0 37,425
030613 Frozen shrimp and prawns, including in shell 0 0 0
160520 Prepared/ preserved shrimp and prawns 0 0 0
160521 Prepared/ preserved shrimp and prawns, not in airtight containers (excluding smoked) 3,997 0 0
160529 Prepared/ preserved shrimp and prawns, in airtight containers (excluding smoked) 1,235 0 0
China's top shrimp commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Shrimp 20,344,505 17,237,898 22,921,163
030616 Frozen cold-water shrimp and prawns 18,719,685 16,924,797 22,108,697
030617 Frozen shrimp and prawns 1,624,347 312,556 808,879
030626 Fresh cold-water shrimp and prawns 0 545 2,583
030627 Fresh shrimp and prawns, except cold-water 25 0 1,004
030613 Frozen shrimp and prawns, including in shell 0 0 0
160520 Prepared/ preserved shrimp and prawns 0 0 0
160521 Prepared/ preserved shrimp and prawns, not in airtight containers (excluding smoked) 400 0 0
160529 Prepared/ preserved shrimp and prawns, in airtight containers (excluding smoked) 48 0 0

Frozen cold-water shrimp and prawns

China's top 10 suppliers of frozen cold-water shrimp and prawns, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 83,735,370 82,378,574 142,051,935
2 Greenland 22,543,469 22,905,487 42,796,916
3 Ecuador 1,965,969 8,690,388 18,183,195
4 Russia 4,777,714 9,840,063 12,929,968
5 Argentina 2,824,504 6,382,357 10,040,559
6 Estonia 4,679,953 4,315,751 7,724,001
7 Denmark 15,011,264 13,534,589 7,722,214
8 United States 192,907 876,988 2,442,348
9 India 0 2,078,161 2,285,192
10 Faroe Islands 1,611,847 1,285,414 844,236
Frozen cold-water shrimp and prawns supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 149,368,352 164,496,933 250,642,420 30
China's imports from Canada 83,735,370 82,378,574 142,051,935 30
Supply Gap 65,632,982 82,118,359 108,590,485 29

Frozen shrimp and prawns

China's top 10 suppliers of frozen shrimp and prawns, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Ecuador 55,390,398 147,388,144 225,393,173
2 Indonesia 3,342,163 18,247,422 83,542,455
3 India 48,064,265 36,159,840 77,253,056
4 Argentina 35,438,543 49,729,408 67,074,469
5 Thailand 15,248,963 22,387,507 49,985,470
6 Canada 8,446,966 5,418,208 12,111,444
7 Myanmar 6,629,769 11,448,769 11,065,599
8 Australia 3,547,439 5,726,218 8,326,804
9 Pakistan 1,898,144 7,565,520 7,711,005
10 Mozambique 5,694,465 4,001,249 7,646,609
Frozen shrimp and prawns supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 205,308,933 330,333,638 571,787,113 67
China's imports from Canada 8,446,966 5,418,208 12,111,444 20
Supply Gap 196,861,967 324,915,430 559,675,669 69

4. Clams

China's top clam commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Clams 7,632,556 13,455,230 27,417,403
030771 Live, fresh or chilled clams 0 3,327,436 13,452,585
030779 Clams, cockles and ark shells 7,396,039 9,871,530 13,126,557
160556 Prepared/ preserved clams, cockles and ark shells (excluding smoked) 236,517 256,264 838,261
China's top clam commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Clams 1,057,199 1,506,536 1,816,864
030771 Live, fresh or chilled clams 0 79,966 337,841
030779 Clams, cockles and ark shells 1,038,299 1,407,670 1,441,223
160556 Prepared/ preserved clams, cockles and ark shells (excluding smoked) 18,900 18,900 37,800

Live Clams

China's top 10 suppliers of live clam, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 United States 10,296 8,535,818 23,364,056
2 Canada 0 3,327,436 13,452,585
3 Pakistan 65,212 612,363 2,161,233
4 Ireland 898,209 1,530,117 1,838,305
5 Myanmar 107 223,837 730,390
6 North Korea 166,736 321,258 638,144
7 Thailand 10,859,094 7,849,362 270,936
8 South Korea 901,204 763,913 215,716
9 New Zealand 6,508 41,048 58,997
10 Mexico 5,261 133,865 33,543
Live calm supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
Not calculable (N/C)
China's imports from the world 13,021,036 23,369,724 42,796,881 81
China's imports from Canada 0 3,327,436 13,452,585 N/C*
Supply Gap 13,021,036 20,042,288 29,344,296 50

Clams, cockles and ark shells

China's top 5 suppliers of clams, cockles and ark shells, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
Note: China has only 8 suppliers of clams, cockles, and ark shells in 2015.
1 Canada 7,396,039 9,871,530 13,126,557
2 Pakistan 0 111,144 865,581
3 Ireland 31,996 192,688 204,864
4 India 122,082 109,096 83,910
5 United States 1,365 3,208 28,682
Clams, cockles and ark shells supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-2015
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 7,551,482 10,296,016 14,321,046 38
China's imports from Canada 7,396,039 9,871,530 13,126,557 33
Supply Gap 155,443 424,486 1,194,489 177

5. Hake

China's top hake commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Hake 10,314,918 21,089,620 15,860,033
030366 Frozen hake 10,314,918 21,089,620 15,860,033
China's top hake commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Hake 5,467,460 11,690,426 10,254,282
030366 Frozen hake 5,467,460 11,690,426 10,254,282

Frozen hake

China's top 10 suppliers of frozen hake, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
1 Canada 10,314,918 21,089,620 15,860,033
2 United States 6,794,839 9,494,996 2,973,059
3 Argentina 1,933,294 3,367,180 2,560,749
4 New Zealand 5,076,723 2,561,949 2,063,568
5 Uruguay 593,538 2,038,091 777,585
6 Russia 250,778 380,353 410,729
7 Chile 560,166 265,093 385,418
8 South Africa 161,853 265,843 225,655
9 Australia 0 0 212,398
10 South Korea 244,855 619,344 180,047
Frozen hake supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 26,068,964 40,436,664 26,446,354 1
China's imports from Canada 10,314,918 21,089,620 15,860,033 24
Supply Gap 15,754,046 19,347,044 10,586,321 −18

6. Salmon

China's top salmon commodity imports from Canada, C$
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Salmon 18,517,546 16,396,336 41,245,049
030214 Fresh Atlantic and Danube salmon 1,672,217 3,156,720 36,990,720
030312 Frozen Pacific salmon (excluding Sockeye salmon) 15,668,690 9,445,057 2,758,812
030311 Frozen Sockeye salmon 0 1,317,209 844,822
030319 Frozen Salmonidae (excluding trout and Pacific, Atlantic and Danube salmon) 129,993 69,912 405,913
030213 Fresh/ chilled Pacific salmon 12,097 68,096 210,249
030541 Smoked Pacific, Atlantic And Danube salmon, including fillets (excluding offal) 56,437 21,514 30,510
160411 Prepared/ preserved salmon, whole or pieces 2,778 9,725 3,149
030441 Fresh/ chilled Pacific, Atlantic, Danube salmon fillet 0 61 874
030219 Fresh/ chilled Salmonidae (excluding trout and Pacific, Atlantic and Danube salmon) 28,073 0 0
030313 Frozen Atlantic salmon 947,261 2,123,749 0
030481 Frozen Pacific, Atlantic And Danube salmon fillets 0 184,293 0
China's top salmon commodity imports from Canada (kilograms)
Commodity Description 2013 2014 2015
Source: Global Trade Tracker, 2016
Not applicable (N/A)
N/A Total Salmon 6,550,669 3,977,774 4,808,608
030214 Fresh Atlantic and Danube salmon 193,954 320,471 3,757,015
030312 Frozen Pacific salmon (excluding Sockeye salmon) 5,908,823 2,966,675 781,970
030311 Frozen Sockeye salmon 0 166,937 130,738
030319 Frozen Salmonidae (excluding trout and Pacific, Atlantic and Danube salmon) 123,188 61,949 128,664
030213 Fresh/ chilled Pacific salmon 826 2,970 8,517
030541 Smoked Pacific, Atlantic And Danube salmon, including fillets (excluding offal) 1,689 424 1,536
160411 Prepared/ preserved salmon, whole or pieces 150 446 141
030441 Fresh/ chilled Pacific, Atlantic, Danube salmon fillet 0 6 27
030219 Fresh/ chilled Salmonidae (excluding trout and Pacific, Atlantic and Danube salmon) 3,840 0 0
030313 Frozen Atlantic salmon 199,026 399,060 0
030481 Frozen Pacific, Atlantic And Danube salmon fillets 119,173 58,836 0

Fresh Atlantic and Danube salmon

China's top 5 suppliers for fresh Atlantic and Danube salmon, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
Note: China has only 8 suppliers of fresh Atlantic and Danube salmon in 2015.
1 Faroe Islands 62,470,973 88,322,859 143,914,182
2 Chile 7,075,548 35,498,357 69,862,637
3 United Kingdom 32,387,712 61,414,638 59,666,495
4 Australia 1,144,169 5,143,080 49,471,888
5 Canada 1,672,217 3,156,720 36,990,720
Fresh Atlantic and Danube salmon supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 156,295,774 287,929,401 393,558,862 20
China's imports from Canada 1,672,217 3,156,720 36,990,720 86
Supply Gap 154,623,557 284,772,681 356,568,142 18

Frozen Pacific salmon (exclude Sockeye salmon)

China's top 9 suppliers for fresh Pacific salmon, C$
Rank Country 2013 2014 2015
Source: Global Trade Tracker, 2016
Note: China has 9 suppliers of fresh Pacific Salmon only in 2015.
1 United States 184,966,575 235,266,170 291,293,247
2 Russia 128,318,554 94,493,213 78,066,578
3 Japan 45,684,622 79,477,529 38,413,407
4 Chile 17,170,497 21,946,712 18,616,023
5 Canada 15,668,690 9,445,057 2,758,812
6 Norway 97,265 322,891 508,510
7 South Korea 318,665 1,222,583 257,931
8 New Zealand 0 0 42,351
9 United Kingdom 0 0 429
Fresh Atlantic and Danube salmon supply gap, C$
Supply 2013 2014 2015 CAGR(%) 2013-15
Source: Global Trade Tracker, 2016
Compound Annual Growth Rate (CAGR)
China's imports from the world 394,618,108 443,759,581 430,259,961 4
China's imports from Canada 15,668,690 9,445,057 2,758,812 −58
Supply Gap 378,949,418 434,314,524 427,501,149 6

Opportunities and challenges

Potential Canadian commodity exports to China's fish and seafood market
Rank Commodity Description
Source: Global Trade Tracker, 2016
1 030616 Frozen cold-water shrimp and prawns
2 030622 Live/chilled lobster
3 030779 Clams, cockles and ark shells
4 030624 Live/ chilled crab, including in shell
5 030366 Frozen Hake
6 030771 Live, fresh or chilled clams
7 030612 Frozen lobster, including in shell
8 030214 Fresh Atlantic and Danube salmon
9 030821 Fresh sea urchins
10 030819 Sea cucumbers

Above are the top ten potential Canadian commodity exports to the fish and seafood market in China. The prospective of each commodity is based on China's market size for certain products, Canada's market share on such products, and the growing trends in both world and Canada's export markets to China.

Organic fish and seafood is increasing in popularity among Chinese consumers. Most Chinese consumers prefer natural and imported products because of their enhanced quality.

While Canada's exports of fish and seafood commodities in China grew at a compound annual growth rate of 26% from 2010 to 2015, some fish and seafood sectors are still facing a challenging market environment in China.

E-Commerce

China's top internet e-grocers are JD.com, Alibaba, Amazon, Walmart (YIHAODIAN), GOME, Sundan, LVMH, Hisap, and Auchan. JD.com leads the e-grocers and is the largest for computer, communications, and consumer businesses; while Alibaba is the second-top e-grocer, it is by far the largest e-commerce business in China with 56% of all transactions.

As Chinese e-commerce giant Alibaba and Canada launched Tmall Global's country pavilion in September 2016, Canadian fish and seafood e-commerce retailers are expected to reach over 400 million Chinese consumers through this cross-border e-commerce channel. In addition, Alibaba has partnered with the Canadian Trade Commissioner Service in China (TCS) to better facilitate goods and services between the two countries. The company and TCS agreed to help connect Canadian businesses, especially small and medium-sized enterprises (SMEs) with the Chinese e-commerce market. This partnership between Alibaba Group and Canada has created significant opportunities for Canadian business development in China.

According to Planet Retail, mobile internet retailing is booming in China as consumers increasingly use mobile devices to compare prices and make purchases at any time. As a result, internet retailers are targeting the opportunities offered by m-commerce such as developing an e-commerce mobile app. In addition, Chinese consumers are used to fast service and quick delivery of their online purchases. Holding inventory inside the country can help to expedite transactions and meet consumer expectations.

For more information

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found under Statistics and Market Information at the following link, arranged by sector and region of interest:

For additional information on China Fish and Seafood Expo (CFSE) and Hospitality China 2015 please contact:

  • Ben Berry, Deputy Director
    Trade Show Strategy and Delivery
    Agriculture and Agri-Food Canada
    ben.berry@agr.gc.ca

Resources

  • Euromonitor International, 2016. Fish and Seafood in China – Category Analysis.
  • Euromonitor International, 2015. Chinese Consumers at a Glance.
  • Global Trade Tracker Database, 2016.
  • ALIZILA, 2016. Trudeau, Ma Launched Pavilion on Tmall Global.
  • Planet Retail, 2016.

Sector Trend Analysis - Fish and Seafood Trends In China
Global Analysis Report
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