Market Opportunity - Mexico

In 2015, Mexico's agri-food and seafood imports were valued at $32.7 billion representing an increase at a compound annual growth rate of 8.1% from 2013 and 2015.

Video transcript

[Mexican themed music starts.]

[The video opens a view of a Mexican city. A red bar appears from the left. The title of the video appears on the bar.]

Text on screen: Canadian Agri-Food Trade Commissioners

Marie-Michelle Poulin: Mexico is a unique market.

[The text disappears and is replaced by new text. The red bar remains.]

Text on screen: Market Opportunity Mexico

It's got a very large population.

[The red bar, text and image disappear from the screen. They are replaced by a view of the Mexican parliament building.]

One hundred and twenty million consumers...

[Cut to a shot of Marie-Michelle Poulin. She is standing against a white background and speaking slightly off camera.]

...with a median age of about twenty seven years old.

[Cut to a shot of a plate of traditional Mexican food.]

Mexico imports about 43% of its basic food needs.

[Cut back to a shot of Marie-Michelle Poulin.]

It's actually the world's 7th largest importer...

[Cut to a shot of cooked shrimp hanging on the edge of a bowl of Mexican food.]

...of food and Canada is Mexico's second largest supplier of foods.

[Mexican themed music fades out.]

[Cut to a shot of Marie-Michelle Poulin.]

[Different Mexican themed music fades in.]

Text on screen: Marie-Michelle Poulin, Trade Commissioner

My name is Marie-Michelle Poulin. I work in the Canadian Embassy in Mexico City...

[Cut to a shot of a large Mexican city.]

...as a Trade Commissioner. My work, day in and day out...

[Cut to a shot of Marie-Michelle Poulin.]

..is to help Canadian companies be successful in the market.

[Cut to a shot of fresh, bright red hot peppers and fresh bright green lettuce.]

Text on screen: Know the Market

Traditionally Mexico has been a population...

[Cut to a shot of Marie-Michelle Poulin.]

...that consumed a lot of fresh foods.

[Cut to a shot of a modern Mexican family. The parents are at the kitchen table looking at papers while the two children are sitting on the sofa.]

However there's changing lifestyles. And increasingly there are double income families...

[Cut to a shot of a woman and her daughter walking out of the front door of their house.]

...which increases the purchasing power...

[Cut to a shot of Marie-Michelle Poulin.]

...but also limits the amount of time spent on preparing meals. As a result, Mexican families are increasingly looking at...

[Cut to a series of shot of a family shopping in a grocery store.]

...prepared meals or frozen meals that they can incorporate into their diet.

[Cut to a shot of Marie-Michelle Poulin.]

They're also for healthier alternatives.

[Cut to a shot of a variety of fresh produce.]

They're very well travelled.

[Cut to a shot of a large, pristine agricultural field.]

They know what is consumed in the United States and they are aware of what the health trends are.

[Cut to a shot of Marie-Michelle Poulin.]

So they're looking for health and wellness products in the broadest sense.

[Cut to a shot of a healthy, fresh salad with guacamole.]

They may be low sugar, low salt, low calorie, or high fiber, gluten-free, organic, natural.

[Cut to a shot of Marie-Michelle Poulin.]

All of these are very popular in Mexico right now.

[Cut to a shot of a large, official Mexican building.]

Opportunities exist...

[Cut to a shot of Marie-Michelle Poulin.]

...for value-added...

[Cut to a shot of a bottle of liquid with a straw in it.]

...food and beverage.

[Cut to a shot of someone cutting a sandwich.]

We're talking about cold-cuts, beef, lamb and pork.

[Cut to a shot of a glass full of ice and soda. The drink has a slice of lime in it.]

Also, carbonated beverages.

[Cut to a shot of two people enjoying a bottle of red wine.]

Wines, beers.

[Cut to a shot of two woman sharing a plate of food.]

[Cut to a shot of Marie-Michelle Poulin.]

And a whole range of products.

[Cut to an aerial shot of a large Mexican city.]

One of the biggest markets in Mexico is...

[Cut to a shot of pellets shaking their way down a conveyor belt.]

...food ingredients and animal feed.

[Cut to a shot of Marie-Michelle Poulin.]

There's a lot of opportunities...

[Cut to a shot of people making traditional tortillas.]

...for large volumes to be exported...

[Cut to a shot of Marie-Michelle Poulin.]

...from Canada to Mexico in this field.

[Cut to a satellite image of Mexico.]

Text on screen: Know the Regulations

With NAFTA, we have an advantage over many other countries. Mexico has trade agreements with...

[Cut to a shot of Marie-Michelle Poulin.]

...over 40 countries in the world but it's still negotiating more. So this advantage is eventually going to reduce.

[Cut to a shot of an elderly Mexican woman sitting on a bench on a sunny day.]

First and foremost, a Canadian exporter should really understand the market.

[Cut to a shot of Marie-Michelle Poulin.]

It's also important to understand the Mexican culture....

[Cut to a shot of a young Mexican man in a suit.]

Text on screen: Build your Relationships

[Cut to a shot of two people working at a computer.]

...and the business practices.

[Cut to a shot of Marie-Michelle Poulin.]

Mexico really focuses on strong personal relationships...

[Cut to a close up shot of two people talking.]

...and it's important to invest in those.

[Cut to a shot of Marie-Michelle Poulin.]

With your importer but also with your buyers...

[Cut to a shot of a young family having a fun day at the beach.]

...but also with the end consumer.

[Cut to a shot of Marie-Michelle Poulin.]

Don't hesitate to come and visit the market. Attend a trade show...

[Cut to a shot of a large Mexican city at sunset.]

Text on screen: Be Prepared

...visit some stores, meet with some buyers and importers.

[Cut to a shot of Marie-Michelle Poulin.]

Always remember to be flexible. When you're bringing a new product in a different market you have to listen to the experts and to the buyers.

[Cut to a shot of a large Mexican city.]

Mexico offers great opportunities for Canadian exporters so if you think that this is the right market for you...

[Cut to a shot of Marie-Michelle Poulin.]

...don't hesitate to get in touch with us on the phone or by email and we'll be happy...

[Cut to a shot of a roundabout in a Mexican city.]

...to help you with your market entry strategy.

Text on screen: Tradecommissioner.gc.ca

[The text on screen changes.]

Text on screen: Contact Us Today

[Cut to the animated Canada wordmark on a white background.]

Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)

[Mexican themed music fades out.]

[Fade to black.]

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