Market Snapshot – Pet Food in the European Union

Watch this snapshot video to find quick information on the European Union's pet food sector and top opportunities for Canadian agri-food exporters

Video transcript

[Upbeat modern music starts.]

[Fade up from black to an image of a little Pug dog with a dog dish in his mouth and loose dog food in a small pile in front of him. Three bars appear on top. The upper and lower bars are dark blue. The middle bar is yellow. The title of the video appears on the bars.]

Text on screen: Market Snapshot for Canadian Agri-Food Exporters. Pet Food in the EU.

[The bars and text wipe off screen and the image of the dog dissolves to a shot of hundreds of people walking on a city street.]

Voice of narrator: The second largest export market for Canadian pet food producers…

[Cut to an image of a Jack Russell Terrier dog with a red and white striped scarf around its' neck, sitting by a beautiful marina in Italy in the summer.]

…is the European Union. In 2016…

[Cut to an image of a Bouvier dog looking over the water and gondolas in Venice.]

…this market was valued at…

[A white bar wipes onto the right quarter of the screen and reveals text.]

Text on screen: EU Market=$15.6 billion Canadian (CAD)

…an estimated $15.6 billion Canadian dollars.

[An aerial view of Venice and its waterways wipes on to cover the image of the dog. Then an image of the European Parliament with the flags of Europe in front, wipes on to fill the screen]

The EU holds incredible potential for the Canadian pet food producer.

[Dissolve to a close shot of pet food on a conveyor belt in a factory.]

This lucrative market will become even more attractive…

[A white bar wipes onto the bottom of the screen, leaving the pet food factory image above.]

Text on screen: CETA

… once CETA comes into force.

[Cut to a graphic image of Europe with an animated drawing of a pet food bag with an image of two dogs on the front and a red maple leaf. Over top of the bag of pet food is a red circle with a line through it. The image of the pet food slowly zooms forward and the red circle with the stripe through it disappears.]

The elimination of EU tariffs will help Canadian pet food producers...

[Cut to a shot of pet food being produced in a factory.]

…processors…

[Cut to a shot of pet food in packages being wrapped together for shipping.]

...and exporters to be more competitive…

[Cut to a open air market on a beautiful European street.]

…in the EU. Canada's global…

[Cut to a white background with a dog eating dog food out of a bowl. A white bar wipes onto the left side of the screen putting the dog on the right side of the screen.]

Text on screen: Canada's pet food exports to the world, 2016 $938 millionCAD

…pet food exports in 2016 amounted to $938 million Canadian dollars. Of that total, 13% was destined for EU member states.

[Shot of dog and text wipes off screen to reveal an image of seniors talking on a cobble stoned street each holding a dog on a leash.]

In 2016, we were the 5th among non-EU pet food suppliers...

[Cut to an aerial view of Paris with the Eifel Tower. A white bar wipes onto the bottom half of the screen revealing text.]

Text on screen: Canada's pet food exports to the EU, 2016 = $120 million CAD

…with Canadian pet food exports to the EU reaching $120 million Canadian dollars.

[With the shot of Paris remaining on the top of the screen the text wipes off to the right and new text wipes on from the left.]

Text on screen: Represents 1% of global pet food exports to the EU.

However, that represented only 1% of global pet food exports…

[A shot of the EU Parliament building with EU flags flying in front wipes on from the top.]

…to the EU.

[Dissolve to an image of cat food inside a food dish shaped like the head of a cat.]

There's room to expand exports...

[Dissolve to bird seed with a silver scoop with a wooden handle in it.]

…based on the reputation and quality…

[Dissolve to dog food on a blue scoop which is inside the bag of dog food. A “Made in Canada” logo appears on screen over top of the dog food.]

…of Canadian products.

[Cut to an excited Jack Russell Terrier dog in tall grass and then he turns runs away from camera.]

Here is a quick snapshot of the EU Pet Food market.

[Upbeat modern music continues.]

[Four vertical images of pet food slide on and off the screen from right to left to reveal a white screen and reveals a white background.]

Text on screen: Global Pet Food Exporters – Top EU Markets Export Sales to Market ($CAD – 2016)

[An empty pet food bowl slides onto the right side of the screen. Sections of different coloured pet food dissolve into the bowl one at a time. Each coloured section relates to the text on the left side of the screen.]

Text on screen: Germany $2.60 billion, United Kingdom $1.56 billion, Netherlands $1.50 billion, France $1.49 billion, Belgium $1.28 billion

[The screen dissolves to white.]

Text on screen: Canadian Pet Food Exporters – Top EU Markets. Export Sales to Market ($CAD – 2016)

[A long round empty bird feeder appears on screen. Bit by bit the feeder fills up with sections of birdseed. Each section relates to the text on the screen beside the feeder.]

Text on screen: Spain $17.39 million, France $17.36 million, Sweden $10.33 million, Germany $10.13 million, United Kingdom $9.97 million

[An animated bird flies onto screen and lands on the bird feeder.]

[Four vertical images of pet food slide on and off the screen from right to left to reveal an image of a cat sitting beside sandwich board written in French, “welcome we're open” outside of a stone building.]

Narrator: The opportunities with the EU pet food market are expanding...

[Dissolve to a close shot of a brown Guinea pig.]

[Dissolve to a close shot of three colourful parakeets. An animated arrow moves up the screen over the image of the birds.]

Text on screen: 6.5%

…with an average year-on-year growth rate…

[The arrow continues up the screen and the image of the birds dissolves to an image of a happy black and white dog.]

…of 6.5%...

[Dissolve to footage of a little girl feeding dog food to a couple puppies outside on the grass.]

…from 2011 to 2016.

[Dissolve to white screen. Dissolve to close shot of hands putting a processed meat package into a cardboard envelope.]

Do you have questions about…

[Cut to wider shot of same person putting processed meat into the cardboard envelope.]

…exporting your agriculture…

[Cut to close up shot of the envelope going inside a larger box for shipping.]

…or food products?

[Cut to wide shot of the cardboard box being taped up. Dissolve to animated video of a man standing in a green field with his back to camera. In the blue cloud covered sky there are several animated drawings of pie and graph charts, light bulbs and math equations.]

Are you looking for more market intelligence?

[Dissolve to a white background, which then dissolves to an image of a little Pug dog with loose dog food in a small pile in front of him. Three bars appear on top. The upper and lower bars are dark blue. The middle bar is yellow.

Text on screen: Canadian Agri-Food Exporters. Contact Us Today. mas-sam@agr.gc.ca

Contact us today.

[Dissolve to the animated Canada word mark]

Text on screen: (c) Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2017)

[Upbeat modern music fades out.]

[Fade to black.]

Market intelligence on the EU pet food sector

Visit our Europe pet food sector market intelligence section for reports on this sector.

Canada-European Union Comprehensive Economic and Trade Agreement (CETA)

Find out what CETA involves and what's in it for you by visiting the CETA for Agri-Food Exporters.

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