Market Snapshot: Fish and Seafood in the European Union

Now is the time to start building your business in the European Union (EU). Once the Comprehensive Economic and Trade Agreement (CETA) enters into force over 95% of our fish and seafood products will be tariff free when they enter the EU. This offers big opportunities for our seafood companies.

Video transcript

[Electronic, beat-driven music starts.]

[Bars of colour enter the screen from all sides. The title of the video is displayed on these bars.]

Text on screen: Market Snapshot for Canadian Agri-Food Exporters: Fish and Seafood in European Union (EU)

[The bands of colour and the title fade off the screen to reveal an image of fish on ice.]

[The image of fish on ice rotates ninety degrees and five other images appear on the screen with it. The six images are tiled horizontally across the screen. We see a lobster fisherman unloading a fresh catch, a fisherman carrying a container of fresh fish, a female fishmonger holding up a fresh catch, the fish on ice, a close up of the tail of a fish, and a pile of fresh red snapper for sale at a market.]

[Electronic, beat-driven music continues.]

Narrator: For Canadian seafood exporters...

[The image of the lobster fisherman changes into an image of a salmon fisherman pulling a net back onto his boat. The image of the fish on ice changes into an image of the flag for the European Union.]

...now is the time to start building your business in the European Union. Once the Comprehensive Economic and Trade Agreement, or CETA...

[The images of the salmon fisherman, the fisherman carrying a container of fresh fish, and the female fishmonger fly off screen to the left. They are replaced by a word.]

[The image of the close up of the tail of a fish changes into an image of several fishing boats docked at a pier.]

Text on screen: CETA

...enters into force...

[The images of the European Union flag, the fishing boats docked at a pier, and the pile of fresh red snapper shift from the right side of the screen to the left, covering the word CETA and revealing new text on the right side.]

Text on screen: 95% tariff free

...over 95% of our fish and seafood products will be tariff free when they enter the EU.

[The image of the pile of red snapper changes into an image of many types of lobster tails for sale in a market. The image of the boats docked at a pier changes to an image of a single boat docked in a harbour. The image of the flag of the European Union changes into an animated world map showing trade between international cities.]

[Electronic, beat-driven music continues.]

This offers big opportunities for our seafood companies. When CETA is fully implemented, approximately seven years later...

[The remaining images on the screen drop off the bottom. New text appears on screen.]

Text on screen: 100% tariff free

...100% of our fish and seafood will be tariff free.

[A grey and blue band appears on screen and pushes the existing text off screen. New text appears on the bar.]

Text on screen: EU Market Facts

[The grey and blue band disappears off the left of the screen and new text appears from the right to replace it.]

[Electronic, beat-driven music continues.]

Text on screen: Average consumption of fish and seafood in the EU - 2014

[Orange text appears on screen under the existing text.]

Text on screen: 24 kilograms per person

[All the text on screen disappears. A new grey and blue bar appears from the left. New text appears on this bar. Underneath the bar a text list appears on screen one item at a time.]

Text on screen: Top Species Consumed in the EU - 2014. 1. Atlantic and Danube salmon. 2. Frozen shrimp and prawns. 3. Tuna/skipjack/bonito. 4. Cuttle fish and squid. 5. Cod.

[All the text on screen flies off the screen to the right.]

[A new grey and black bar appears on screen from the left. There is new text on the bar.]

[Electronic, beat-driven music continues.]

Text on screen: Top 10 EU Fish and Seafood Imports from Canada - 2014

[Ten new images appear on screen from the top. Each image shows a different type of fresh seafood that Canada exports to the EU. A text list appears in a grey box over the images of fresh seafood.]

Text on screen: 1. Shrimp and prawns; preserved, not in airtight container. 2. Lobsters; fresh, live, dried, salted or in brine. 3. Lobsters; frozen and in shell. 4. Scallops; frozen, dried, salted or in brine. 5. Shrimp and prawns; preserved in airtight container.

[The grey box with the text list flips to reveal a second text list.]

Text on screen: 6. Shrimp and prawns; frozen cold-water. 7. Salmon; prepared or preserved, whole or in pieces. 8. Hake; fresh or chilled. 9. Cod; frozen fillets. 10. Salmon; frozen Pacific, Atlantic and Danube fillets.

[All the text on screen disappears. At the same time all the images leave the screen from the top. They reveal a simple bar graph indicating the top export markets for Canadian fish and seafood products. The graph shows us that the UK is the largest market, followed by Denmark, France, Belgium, Netherlands, and Germany.]

[Electronic, beat-driven music continues.]

Text on screen: Top Export Markets for Canadian Fish and Seafood Products

[Four new images fall from the top of the screen to cover the graph. All four photos show fresh seafood found in Canada. A new grey bar appears on screen from the left. New text appears on this bar.]

Text on screen: Opportunities for New Products

[A grey box appears over the images. A new text list appears over the grey box.]

Text on screen: Live shellfish. Niche products, such as geoduck. Freshwater species.

[The grey boxes and text disappear from the screen. The images disappear as well but reveal new images.]

[We now see four new images on the screen. From left to right; a close up of a fisherman handling fresh lobster, an image of the flag of the European Union, a female fisherman measuring her salmon catch, and a red fishing boat docked in a small harbour.]

The total fish and seafood market in the EU...

[The images of the female fisherman and the red fishing boat leave the screen to the right revealing new text.]

[Electronic, beat-driven music continues.]

Text on screen: Total EU fish & seafood market, C$ 50.4 billion

...is about 50.4 billion Canadian dollars. Of that total market, the EU imports...

[The two remaining image fly off the screen to the top. Five new images of fresh seafood fly in from the right side, covering the text on screen. New text on screen appears.]

Text on screen: Imports = 60% or C$ 31.5 billion

...about 60% of its fish and seafood. Of that 60%, Canada currently supplies...

[The five images fly off the screen to the left, wiping the text off screen as it goes, and a new set of five images appears on the left. New text on screen appears on the right.]

Text on screen: Canada's share of EU market, 2%

...only 2%. Clearly there's room for growth.

[Electronic, beat-driven music continues.]

[The word CETA appears in white over the images of seafood. The images of seafood start moving left to right behind the word CETA. More images appears as the originals move across the screen.]

With CETA, Canada will have preferential access to the European market. It will also open the door to more value-added fish and seafood products...

[The images of seafood and the word CETA now fade into a video of a fisherman hauling a net back onto his fishing boat.]

...as tariffs on these products are reduced.

[Cut to a video of a tanker ship on the ocean.]

Are you ready to export? There's more to know about the EU fish and seafood market.

[Cut to a grey background. The same coloured bars from the opening of the video now reappear on screen. Text appears on the bars.]

Text on screen: Contact us today. Tradecommissioner.gc.ca

Visit our website and contact your agri-food trade commissioners in Europe for market information and resources.

Text on screen: Canada, © Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2016).

[Electronic, beat-driven music fades out.]

[Fade to black.]

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