Pet Food Sales in Canada

May 2016


Contents


  • Canadian dollar (C$)
  • Canadian (CAD)
  • United States dollar (US$)
  • Compound Annual Growth Rate (CAGR)
  • Harmonized System (HS)

Executive Summary

Bird Seed

The value and volume sales of bird seed is on an on-going decline with a current compound annual growth rate (CAGR) of −3.8 (in volume) and −1.4 (in value).This decline in sales is deeply associated to the declining bird population and the high-upfront costs associated with exotic birds.

Cat Food

In 2014, cat food sale values grew by 1% and sales volume by 3% from the previous year, reaching value sales of C$723.6 million. This modest increase in growth came from the cat treats and premium cat food.

Dog Food

In 2014, dog food value sales grew by 4% and sales volume by 2% from the previous year, reaching value sales of C$1,107.70 million. This continuous increase in growth came from premium dry dog food and dog treats.

Source: Euromonitor International, 2016

Pet Food

Bird Seed

The value and volume sales of bird seed is on an on-going decline with a current compound annual growth rate (CAGR) of −3.8 (in volume) and −1.4 (in value).This trend is deeply associated to the decreasing bird population and the high-upfront costs associated with exotic birds. However, the increased priced of bird seed helped to somewhat offset the rate of decline (Euromonitor International, 2015).

Despite this decline in sales, premium offerings continue to maintain their market share; while economic offerings continue to lose their share as cheaper private label offerings are making further progress. Increasingly, consumers are buying seed mixes and food selections that resemble the food birds would find in their natural habitat, thereby improving sales of higher-quality bird food. But the high-end segment remains limited (Euromonitor International, 2015).

The retail and volume sales are expected to decline with a CAGR of − 2%. This expected decline in bird seed sales can be explained by the negative trends in bird ownership and the requirements and restrictions placed on the importation of pet birds by federal agencies such as the Canadian Food Inspection Agency (Euromonitor International, 2015).

Historic Volume and Retail Sales of Bird Seed in Canada, From 2011 to 2015
Category Units 2011 2012 2013 2014 2015 (Estimate) 2011 – 15 CAGR(%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Bird Food ‘000 tonnes 2,953.8 2,802.8 2,696.3 2,604.6 2,531.7 −3.8
Bird Food CAD millions 33.2 32.3 31.9 31.6 31.4 −1.4
Forecast Volume and Retail Sales of Bird Seed in Canada, From 2016 to 2020
Category Units 2016 2017 2018 2019 2020 2016 - 20 CAGR(%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Bird Food ‘000 tonnes 2,468.4 2,391.9 2,341.7 2,297.2 2,260.4 −2.2%
Bird Food CAD millions 31 30.5 29.9 29.3 28.9 −1.7%

Cat Food

In 2014, cat food value grew by 1% and volume by 3% from the previous year. This continuous increase in growth came from cat treats and premium cat food.

Dry cat food is the leading sub-category of cat food category with a CAGR of 3.5% in value for the forecasted period (2016 to 2020). This is in part due to the growing demand for natural, organic, and grain-free formulas (Euromonitor International, 2015).

Cat food is predicted to have a CAGR of 1% for both value and volume sales over the next forecasted period, with an anticipated value of C$790 million (Euromonitor International, 2015).

Historic Volume Sales of Cat Food in Canada, in (000) Tonnes from 2011 to 2015
Category 2011 2012 2013 2014 2015 (Estimate) 2011-15 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Cat Food 154,485.4 155,611.0 157,236.8 158,826.2 160,424.5 0.9
Cat Treats and Mixers 2,295.1 2,316.7 2,349.1 2,380.6 2,409.4 1.2
Dry Cat Food 102,687.5 104,201.6 105,854.9 107,408.8 108,910.0 1.5
Wet Cat Food 49,502.9 49,092.8 49,032.8 49,036.8 49,105.2 −0.2
Historic Retail Sales of Cat Food in Canada, in CAD Millions from 2011 to 2015
Category 2011 2012 2013 2014 2015 (Estimate) 2011-15 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Cat Food 663.8 683.3 703.2 723.6 744.0 2.9
Cat Treats and Mixers 61.5 63.4 65.4 67.5 69.6 3.1
Dry Cat Food 384.5 399.6 413.1 427.2 441 3.5
Wet Cat Food 217.8 220.4 224.7 229 233.3 1.7
Forecast Volume Sales of Cat Food in Canada, in (000) Tonnes from 2016 to 2020
Category 2016 2017 2018 2019 2020 2016-20 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Cat Food 161,994.6 163,568.8 165,047.3 166,339.5 167,516.6 0.8
Cat Treats and Mixers  2,440.9 2,473.9 2,506.1 2,537.9 2,571.4 1.3
Dry Cat Food  110,324.0 111,750.7 113,087.8 114,216.4 115,258.6 1.1
Wet Cat Food  49,229.7 49,344.1 49,453.4 49,585.3 49,686.6 0.2
Forecast Retail Sales of Cat Food in Canada, in CAD Millions from 2016 to 2020
Category 2016 2017 2018 2019 2020 2016-20 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Cat Food 756.2 766.7 775.8 783.6 789.8 1.1
Cat Treats and Mixers 71.6 73.4 74.9 76.4 77.8 2.1
Dry Cat Food 449.6 457.3 464.2 470.2 475.2 1.4
Wet Cat Food 235 236 236.7 237 236.8 0.2

Dog Food

In 2014, dog food value grew by 4% and by 2% in volume from the previous year, reaching a C$1.1 billion in value sales. Premiumisation and humanisation remain the key factors supporting value growth (Euromonitor International, 2015).

Premium dry dog food and dog treats were the top sub-categories in 2014, both with a CAGR of 4% and 5% (2011 to 2015). The average unit price of dog food increased by 2% in 2014 (Euromonitor International, 2015). This was mostly driven by the continued growth in the average unit price of premium dry dog food.

Dog food is predicted to have a CAGR of 2% in value sales over the next forecasted period from 2016 to 2020, with an anticipated value of C$1,278.8 billion.

Historic Volume Sales of Dog Food in Canada, in (000) Tonnes from 2011 to 2015
Category 2011 2012 2013 2014 2015 (Estimate) 2011-15 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Dog Food 307,301.3 311,340.0 316,599.2 322,326.9 327,888.7 1.6
Dog Treats and Mixers 12,219.0 12,476.5 12,750.5 13,017.8 13,320.6 2.2
Dry Dog Food 261,020.6 265,039.3 270,023.6 275,442.1 280,652.8 1.8
Wet Dog Food 34,061.7 33,824.2 33,825.1 33,867.0 33,915.3 −0.1
Historic Retail Sales of Dog Food in Canada, in CAD Millions from 2011 to 2015
Category 2011 2012 2013 2014 2015 (Estimate) 2011-15 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Dog Food 989.7 1,027.00 1,066.50 1,107.70 1,150.50 3.8
Dog Treats and Mixers 218.8 228.8 240.6 251.7 265.3 4.9
Dry Dog Food 640.2 665.9 691.1 718.8 745.7 3.9
Wet Dog Food 130.7 132.4 134.7 137.2 139.5 1.6
Forecast Volume Sales of Dog Food in Canada, in (000) Tonnes from 2016 to 2020
Category 2016 2017 2018 2019 2020 2016-20 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Total Dog Food 331,885.0 336,073.7 340,219.0 343,912.2 347,462.8 1.2
Dog Treats and Mixers 13,586.6 13,844.4 14,149.8 14,443.7 14,722.1 2.0
Dry Dog Food 284,269.7 288,052.8 291,782.0 295,115.7 298,329.0 1.2
Wet Dog Food 34,028.7 34,176.6 34,287.3 34,352.8 34,411.7 0.3
Forecast Retail Sales of Dog Food in Canada, in CAD Millions from 2016 to 2020
Category 2016 2017 2018 2019 2020 2016-20 CAGR (%)
Source: Euromonitor International, 2016
Compound Annual Growth Rate (CAGR)
Dog Food 1,180.2 1,208.9 1,234.3 1,257.7 1,278.8 2.0
Dog Treats and Mixers 278.0 290.9 302.2 313.2 323.9 3.9
Dry Dog Food 761.7 776.9 790.3 802.1 812.1 1.6
Wet Dog Food 140.4 141.1 141.8 142.4 142.8 0.4

For More Information

For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found under Statistics and Market Information at the following link, arranged by sector and region of interest:

Resources

  • Euromonitor International, Cat Food in Canada, 2015.
  • Euromonitor International, Dog Food in Canada, 2015.
  • Euromonitor International, Other Pet Food in Canada, 2015.

Pet Food Sales in Canada
Global Analysis Report
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