Customized Report Services – Market Overview: Canadian lamb and sheep meat and product trends

November 2019

Market snapshot

In 2018, Canada's top five international markets for trade of lamb or sheep related products including meat, live sheep, sheep or lamb skins and wool were the United States (US), China, the United Arab Emirates (UAE), Egypt, and Saint Pierre and Miquelon. Canadian exports of lamb/sheep products to the world totalled Can$7.0 million in 2018. Wool represented 46.5% (Can$3.2 million) of the total export market share, followed by sheep and lamb meat exports at 34.0% (Can$2.4 million), sheep and lamb skins at 13.7% (Can$953,068), and live sheep stood at 5.8% (Can$402,917).

The Canadian lamb meat and related food products is a small, yet important, niche market. In 2018, the lamb industry reached retail sales of US$725.7 million with volume sales of 23.2 million kilograms within Canada. Lamb represented a sales value market share of 3.9% of the overall retail Canadian meat (US$18.7 billion) sector (including lamb, beef, chicken, pork, turkey and other similar meat categories), which is equivalent to a retail volume share of 1.6%. This lamb segment category has been increasing at a CAGR of 2.8% from 2014 to 2018 and is expected to continue to expand by a CAGR of 3.3% between 2019 and 2023.

Lamb within the foodservice industry in Canada contributed to an on-trade value of US$32.9 million in 2018, which consists of lamb varieties such as sausages (24.9%), burgers and grills (9.2%), prepared lamb overall (8.2%), meatballs (3.6%), and other lamb preparations (54.1%). The highest market share for foodservice profit operators of lamb products was mainly distributed within the restaurant services, while institutional non-profit operators mainly distributed lamb products within the educational services in 2018.

The pet food category is a thriving sector, and has introduced 95 new pet food products to the Canadian market that contain lamb meat ingredients between the period of January 2014 and September 2019. Meanwhile, there were 28 new lamb meat products and 77 new sheep milk, cheese/feta and/or sheep's casing food products launched during the same period. There was one new variety/range extension product launched in the Canadian supermarkets in August 2017 that contained frozen mutton (meat of an adult sheep), which consisted of mutton meat to use in a stew and was manufactured by Etnico Foods. Additionally, there were approximately 20 new blended spices, seasonings or sauce products launched that claimed to enhance the flavour or recommended that their product was especially great in lamb dishes.

Production

In 2017, Canadian farmers produced 813,900 sheep. According to the Food and Agriculture Organization (FAO) of the United Nations, the amount of sheep produced has been declining at a CAGR of −2.3% between 2013 and 2017. Pork has been growing the most at a CAGR of 2.6%, while along with sheep, cattle (−1.5%), horses (−0.5%) and turkeys (−0.1%) have reported a decline over the same period.

Livestock production in Canada (2013-2017)
Selected livestock ('000 head) 2013 2014 2015 2016 2017 CAGR* % 2013-2017
Chickens 166,500.0 167,000.0 167,397.0 170,106.0 170,442.0 0.6
Pigs 12,835.0 13,180.0 13,630.0 13,935.0 14,250.0 2.6
Cattle 12,240.0 12,050.0 11,640.0 11,610.0 11,535.0 −1.5
Turkeys 5,700.0 5,700.0 5,685.0 5,697.0 5,686.0 −0.1
Sheep 892.9 860.7 824.3 815.1 813.9 −2.3
Horses 407.0 408.0 400.6 399.1 398.3 −0.5
Goats 30.0 30.0 30.0 30.1 30.1 0.1
Mules 4.0 4.0 4.0 4.0 4.0 0.0
Source: Food and Agriculture Organization Corporate Statistical Database (FAOSTAT) Agricultural Production, 2019

Canadian trade of sheep/lamb products

In 2018, Canada's top five international markets for trade of lamb or sheep related products, including meat, live sheep, sheep or lamb skins and wool were the United States (US), China, the United Arab Emirates (UAE), Egypt, and Saint Pierre and Miquelon. Canadian exports of lamb/sheep products to the world totalled Can$7.0 million in 2018. Other smaller markets not included in the table below were Japan, France, Mexico, Belgium and Eritrea, which made up the remaining 0.12% of lamb/sheep related exports.

Canadas top markets for lamb/sheep products - meat, live sheep, skins and wool (Can$ dollars), 2018
Country Value in 2018 (Can$) Market share (%) in 2018
Total lamb/sheep products - meat, live sheep, skins and wool 6,958,970 100.0
1. United States 3,276,162 47.1
2. China 3,086,540 44.4
3. United Arab Emirates 306,160 4.4
4. Egypt 101,656 1.5
5. Saint Pierre and Miquelon 97,849 1.4
6. Malaysia 34,904 0.5
7. Trinidad and Tobago 28,691 0.4
8. Netherlands 9,176 0.1
9. Vietnam 5,198 0.1
10. United Kingdom 3,987 0.1
Subtotal lamb/sheep products - meat, live sheep, skins and wool 6,950,323 99.9
Source: CATSNET, Statistics Canada data, 2019

Canada exported Can$2.4 million (789.1 metric tonnes) of meat that consists of sheep cuts, lamb carcasses and fresh or frozen edible offal, including sheep offal in 2018. Over three quarters of the sheep/lamb meat was exported to the US (79.9%), followed by the UAE (12.9%), and Saint Pierre & Miquelon (4.1%). The top commodities in 2018, were fresh sheep cuts (bone in), fresh edible offal of sheep/goats/asses/mules or hinnies, both mainly going to the US, and fresh lamb carcasses mainly exported to the UAE.

Canada's exports to the world of lamb and sheep meat, 2018 measured values in Can$ dollars and volume in kilograms (kg)
Export description Volume (kg) Value (Can$) Top suppliers and market value share %
1 2 3
Total meat exports to the world - lamb and sheep 789,100 2,364,915 2,258,231 22,904 15,964
02042200 - Sheep cuts, bone in, fresh or chilled 57,020 1,249,056 United States: 99.98 France: 0.02
02042300 - Sheep cuts, boneless, fresh or chilled 8,352 69,643 Saint Pierre & Miquelon: 99.5 Western Sahara: 0.5
02044200 - Sheep cuts, bone in, frozen 3,794 28,691 Trinidad & Tobago: 100.0
02044300 - Sheep cuts, boneless, frozen 344 2,799 France: 100.0
02043000 - Lamb carcasses and half carcasses, frozen 1,913 12,441 Saint Pierre & Miquelon: 100.0
02041000 - Lamb carcasses and half carcasses, fresh or chilled 55,654 373,570 United Arab Emirates: 82.0 United States: 13.7 Saint Pierre & Miquelon: 4.3
02068000 - Sheep, goats, asses, mules or hinnies edible offal, fresh or chilled 637,826 487,000 United States: 92.8 Malaysia: 7.2
02069000 - Sheep, goats, asses, mules or hinnies edible offal, frozen 24,197 141,715 United States: 97.3 Japan: 2.7
Source: CATSNET, Statistics Canada data, 2019

In 2018, Canada exported 5,745 live sheep solely to the US, which represented a value of Can$402,917. Over half of the raw sheep/lamb skins (with or without wool) was exported to China (60.8%), while 38.1% of raw or pickled sheep/lamb skins (with or without wool) was exported to the United States. Other smaller markets for raw sheep/lamb skins (with wool on) was Vietnam, Mexico, Belgium and Eritrea.

Canada's exports to the world of live sheep and sheep/lamb skins, 2018 measured values in Can$ dollars and quantity (number)
Export description Quantity Value (Can$) Top suppliers and market value share %
1 2 3
01041000 - Sheep, live 5,745 402,917 United States: 100.0
Total exports to world - sheep/lamb skins 150,851 953,068 837,596 10,140 5,198
41021000 - Sheep/lamb skins, raw, with wool on, nes* 105,253 622,396 China: 87.3 United States: 11.7 Vietnam: 0.8
41022100 - Sheep/lamb skins, pickled, without wool on 45,219 326,694 United States: 88.9 China: 11.1
41022900 - Sheep/lamb skins, raw, without wool (preserved or further prepared), nes* 379 3,978 China: 100.0

Source: CATSNET, Statistics Canada data, 2019

*nes: nowhere else specified

Canada exported a total of Can$3.2 million (1.3 thousand tonnes) of wool products in 2018. Canada's main market was China exporting Can$2.5 million (1.2 thousand tonnes) of greasy shorn wool, which represented 77.3% of the total market share of wool. The US export market share within all four wool categories represented 19.2%, while the Netherlands was a smaller market player for wool or of fine animal hair waste (other than noils or garnetted stock) at 0.3%.

Canada's exports to the world of wool, 2018 measured values in Can$ dollars and volume in kilograms (km)
Export description Volume (kg) Value (Can$) Top suppliers and market value share %
1 2 3
Total exports to the world - wool 1,330,300 3,238,070 2,789,897 343,517 104,656
51011100 - Greasy shorn wool, not carded or combed 1,278,083 2,944,292 China: 85.0 United States: 11.5 Egypt: 3.5
51012100 - Degreased shorn wool, not carded, combed or carbonized 225 4,410 United States: 100.0
51012900 - Degreased wool, other than shorn wool, not carded, combed or carbonized 45,018 273,205 United States: 100.0
51032000 - Waste, other than noils, of wool or of fine animal hair, other than garnetted stock 6,974 16,163 Netherlands: 56.8 United Kingdom: 24.7 United States: 18.5
Source: CATSNET, Statistics Canada data, 2019

Sector overview - meat in Canada

The Canadian meat sector based on retail sales (including lamb, beef, chicken, pork, turkey and other similar meat categories) is expected to grow from US$18.7 billion in 2018 to US$22.2 billion in 2023. Beef, chicken, and pork had the highest market share in the meat sector. Lamb represented a retail sales value market share of 3.9% of the overall Canadian retail meat sector in 2018.

In volume terms, the meat sector is expected to grow from 1,461.8 million kg in 2018 to 1,565.6 million kg by 2023, registering a 10-year (2014-2023) compound annual growth rate (CAGR) of 1.7% in Canada. The Canadian meat sector is forecast to register an overall retail value growth of 3.5% and volume growth of 1.3% between the 2019 to 2023 period. In comparison to the United States, the overall value and volume growth within Canada will grow faster, whereby the US holds a significant value (90.7%) and volume (92.3%) share of the meat market in 2018 and the American market is expected to grow by a value of 2.0% and a volume of 1.2% between 2019 and 2023.

In terms of retail sales, purchasing fresh meat from over the counter was the largest preferred consumer choice, followed by chilled raw packaged and processed meat. Furthermore, frozen meat is expected to be the fastest growing category in volume terms with a CAGR of 2.6%, followed by continued growth in the fresh meat - counter (1.7%) and chilled raw packaged and processed meat (1.7%) from 2018-2023.

Per capita consumption of meat in Canada is higher than the global level (16.7kg) standing at 39.4kg in 2018, yet is lower when compared to the American regional level (52.1kg) and is expected to reach 40.7kg by 2023. Per capita expenditure of meat in Canada stood at US$594 in 2018, which was higher when compared to both global (US$180.1) and American regional (US$557.6) averagesFootnote 1.

The top distribution channels in the Canadian meat sector were hypermarkets & supermarkets, accounting for a value share of 72.8% in 2018, followed by food & drinks specialists (20.6%) and convenience stores (4.0%). Key packing material used were rigid plastics by a 65% share.

Canadian retail sales of the meat sector, historical and forecast using 2018 fixed exchange rates, off-trade sales, US$ millions
Category 2014 2018 CAGR* % 2014-2018 2019 2023 CAGR* % 2019-2023
Beef 4,968.5 5,439.8 2.3 5,516.2 6,060.3 2.4
Chicken 4,145.5 5,222.9 5.9 5,481.5 6,559.5 4.6
Pork 3,565.4 3,992.8 2.9 4,100.3 4,591.8 2.9
Turkey 1,430.9 1,805.8 6.0 1,896.4 2,272.6 4.6
Other 1,274.2 1,498.8 4.1 1,555.2 1,816.8 4.0
Lamb 649.4 725.7 2.8 747.6 852.2 3.3
Total meat 16,033.7 18,685.9 3.9 19,297.3 22,153.2 3.5

Source: GlobalData Intelligence Center: Consumer, 2019

*CAGR: Compound Annual Growth Rate

Retail market in the lamb industry

In 2018, the lamb industry reached retail sales of US$725.7 million with volume sales of 23.2 million kilograms within Canada. Lamb represented a sales value market share of 3.9% of the overall retail Canadian meat sector, which is equivalent to a retail volume share of 1.6%. This segment category has been increasing at a CAGR of 2.8% from 2014 to 2018 and is expected to continue to expand by a CAGR of 3.3% between 2019 and 2023.

Fresh lamb from over-the-counter is the largest category with US$358.3 million in retail off-trade sales in 2018. The 'shelf-stable' (other than canned) lamb category consisting of dried lamb products have shown significant growth by 15.8% between the 2014-2018 period and is expected to grow at a CAGR of 9.0% from 2019-2023.

Canadian retail sales of the meat sector - lamb, historical and forecast using 2018 fixed exchange rates, off-trade sales, US$ millions
Category 2014 2018 CAGR* % 2014-2018 2019 2023 CAGR* % 2019-2023
Shelf-stable lamb 7.5 8.6 3.6 9.0 10.3 3.5
Canned lamb 6.8 7.4 2.1 7.6 8.4 2.4
Other shelf-stable lamb 0.7 1.2 15.8 1.3 1.9 9.0
Chilled raw packaged lamb - processed 66.8 78.9 4.2 83.0 98.1 4.3
Coated portions - lamb 27.3 32.7 4.6 34.5 40.8 4.3
Burgers and grills - lamb 24.8 29.0 4.1 30.5 35.8 4.1
Sausages - lamb 12.5 14.5 3.9 15.2 18.1 4.4
Meatballs - lamb 2.3 2.7 4.5 2.8 3.4 4.2
Chilled raw packaged lamb - whole cuts 120.4 133.3 2.6 136.4 154.7 3.2
Cooked lamb - counter 11.3 12.8 3.2 13.3 15.1 3.2
Cooked lamb - packaged 71.0 77.8 2.3 79.8 89.4 2.9
Fresh lamb - counter 324.8 358.3 2.5 367.5 414.6 3.1
Frozen lamb 47.5 56.0 4.2 58.7 70.1 4.5
Processed lamb 35.4 41.6 4.1 43.6 51.9 4.5
Whole cuts of lamb 12.1 14.4 4.4 15.1 18.2 4.6
Total meat - lamb 649.4 725.7 2.8 747.6 852.2 3.3

Source: GlobalData Intelligence Center: Consumer, 2019

*CAGR: Compound Annual Growth Rate

Foodservice distribution of lamb (on-trade)

Lamb within the foodservice industry in Canada contributed to an on-trade value of US$32.9 million in 2018, which consists of lamb varieties such as sausages (24.9%), burgers and grills (9.2%), prepared lamb overall (8.2%), meatballs (3.6%), and other lamb preparations (54.1%). Foodservice profit operators selling lamb products represented 87.7% of the market share distributed mainly in the restaurant services, while institutional non-profit operators held the remaining market share of 13.0% distributed mainly in the educational services in 2018.

Distribution channels of the Canadian lamb sector by outlet type, in 2018 on-trade sales value in US$ - using last years fixed exchange rate
Distribution channel type Operator buying price volume (kilograms) Sales value (US$ dollars) Market share %
Foodservice (profit operators) 3,575,692.7 28,868,538.7 87.7
Accommodation 377,987.5 3,052,605.6 9.3
Leisure 155,543.3 1,245,664.5 3.8
Mobile operator 31,709.8 260,251.4 0.8
Pub, club and bar 10,614.9 85,817.6 0.3
Restaurant 2,804,374.7 22,638,431.5 68.7
Retail foodservice providers 70,617.3 573,640.9 1.7
Travel 40,898.5 330,858.2 1.0
Workplace 83,946.7 681,269.0 2.1
Institutional (cost operators) 503,378.0 4,065,457.4 12.3
Complementary services 4,157.0 34,928.0 0.1
Education 325,069.3 2,616,513.7 7.9
Healthcare 98,272.9 785,407.0 2.4
Military and civil defence 39,627.5 329,137.3 1.0
Welfare and services 36,251.3 299,471.2 0.9
Total foodservice - lamb 4,079,070.7 32,933,995.9 100.0
Source: GlobalData Intelligence Center - Consumer, 2019

Competitive landscape in the meat and lamb sectors

Leading brands in the meat sector in 2018 include Maple Leaf (10.3%) value share, Schneiders (5.2%) Marcangelo (2.3%), and Lilydale (2.2%). Private labels held a 4.0% market value share within the overall meat sector at a CAGR of 3.7% between 2013 and 2018, whereas 'name-brand' (trademark) brands registered a CAGR of 3.3%.

As reported in GlobalData between the 2015-2018 period, sales of fresh, and packaged chilled raw whole cuts or cooked lamb categories were driven by 'other' companies that did not fall under the branded (or trademark) category. Private labels represented 2.0% of the market share within the chilled raw packaged lamb (whole cuts) category in 2018.

Leading companies and market shares for beef products in Canada, historical retail value sales in current prices, US$ millions and % breakdown
Category and company name 2015 2016 2017 2018 Market share % in 2018
Chilled raw packaged lamb - whole cuts 121.7 126.9 129.7 133.3 23.4
Others 111.3 116.1 118.7 122.0 21.4
Private label 10.4 10.8 11.0 11.3 2.0
Cooked lamb - packaged: Others 72.0 74.7 76.3 77.8 13.7
Fresh lamb - counter: Others 328.6 342.2 349.7 358.3 62.9
Total - lamb 522.3 543.9 555.8 569.4 100.0
Source: GlobalData Intelligence Center - Consumer, 2019

Product launch and trend analysis of lamb and sheep milk

Lamb meat and pet food products

Mintel indicates that there were 28 new lamb meat products and 95 pet food products launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2014 and September 2019. Notably these lamb products were more an established niche from the years of 2014 to 2017, whereby the number of new product introductions have lowered in 2018 and 2019.

Number of lamb - meat and pet food products launched in Canada (January 2014 - September 2019), total product item count (123)
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2014 2015 2016 2017 2018 2019 (January to September)
Pet food - lamb (95) 26 31 16 14 4 4
Meat - lamb (28) 7 3 8 5 4 1

Source: Mintel, 2019

The top category containing lamb as an ingredient was found within pet food products. According to Mintel, new pet food and meat brands that contain lamb on the market is 'Purina Beyond Grain Free' natural dog food, 'Spice It Up Foods' lamb curry with rice meal, 'Iams Proactive Health' pâté with lamb and rice for adult dogs, and 'Compliments' dog food with lamb and rice. The fastest growing flavours added to lamb products include bacon/lardon/pancetta/speck, Mediterranean, cheddar cheese, unflavoured/plain, and spice/spicy.

Top companies in 2019 include George Weston, Mars, Eat Well Ethnic Foods, Colgate-Palmolive, Sobeys, and Nestlé. The sub-categories displaying lamb meat or pet food products and their corresponding top brand includes processed meat (Sungold Specialty Meats Lamb Tonight), meals and meal centers (Nirvana Pies), soup (MeccaMeals), baby food (Mother Hen), and pet food category (Nutro).

Brands of lamb - meat and pet food product launched in Canada (January 2014 to September 2019), displaying number of products by sub-categories
Sub-category Top brands launched (product item count) Number of products in sub-category
Processed meat Sungold Specialty Meats Lamb Tonight (4), Sungold Specialty Meats (3), La Fernandière (2), PG (1), M&M Meat Shops (1), Freden Fine Foods (1), Les Tout-Cuits Du Boucher (1), PC President's Choice (1), PC Free from (1), New Zealand Spring Lamb (1) 16
Meals and meal centers Nirvana Pies (2), MeccaMeals (1), PG (1), L'Olivier Plats Gourmet (1), Les Fougères Restaurant (1), Spice It Up Foods (1), Nirvana Pockets (1), Vijs (1) 9
Soup MeccaMeals (1), The Original Soupetc! (1) 2
Baby food Mother Hen (1) 1
Pet food Nutro (3), PetKind Pure Kindness (3), Murr of Iceland (2), Nutrience Grain Free SubZero (2), Dick Van Patten's Natural Balance Wild Pursuit (2), Blue Homestyle Recipe (2), PC President's Choice Nutrition First (2), Zignature (2), Merrick Grain Free (2), Dick Van Patten's Natural Balance Delectable Delights (2), Weruva (2), Purina Beneful Prepared Meals (2), Dick Van Patten's Natural Balance L.I.D. (2), Blue Freedom (2), KLN NutriSource (2) 95
Total sample size 123
Source: Mintel, 2019

Lamb-related blended spices, seasonings or sauce products

Mintel indicates that between January 2014 to September 2019, there were approximately twenty additional new blended spices, seasonings or sauce products launched that claimed to enhance the flavour or recommended that their product was especially great in lamb dishes. In January 2019, the company 'Paradis Végétarien' launched a new variety/range extension meat substitute product suitable for vegans which is a soy and shiitake mushroom lamb flavoured 'Veg-O-Mix' that is pre-cooked and ready-to-eat and can be heated up by being barbecued, stir-fried, oven cooked or steamed.

These lamb-related blended spices, seasonings and sauces consisted of several varieties of flavours and ingredients including a blue cheese herb mustard to coat leg of lamb before roasting (Mustard Tree from Stonewall Kitchen), cranberry mustard to accompany lamb breast, steak sauces, spicy rubs, sweet & sour maple vinegar to glaze lamb, curry flavours, a coffee seasoning rub and teriyaki sauces. There were also cultural flavours that originated from specific countries such as India's original Tikka Masala sauce, Chimichurri Argentinian-inspired sauce, and a Moroccan seasoning rub.

Sheep milk, cheese/feta or sheep's casing food products

According to Mintel, there were 77 new sheep milk, cheese/feta and/or sheep's casing food products launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2014 and September 2019. There were 70 products or 90.9% that claimed to contain some type of cheese ingredient made from sheep's milk (21 products that contained Pecorino Romano cheese), 2 yogurt products and 1 cream cheese spread containing sheep's milk, and 4 sausage products that contained sheep's casings.

Number of sheep-related food products launched in Canada (January 2014 to September 2019), total product item count (77)
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2014 2015 2016 2017 2018 2019 (January to September)
Sheep-related food products (77) 13 19 15 13 11 6

Source: Mintel, 2019

The top category produced from sheep was found within the dairy category for its sheep milk ingredients. According to Mintel, new brands related to sheep milk ingredients or even advertised as a logo include 'Quesos Rocinante' firm ripened Iberian cheese, 'Maese Miguel' firm ripened Manchego cheese, and 'Splendid Chocolates' that were molded in the shape of a sheep. The new ingredients often found in sheep-related products were butternut squash, kale, herbal preparations, and rhubarb.

Top companies between the end of 2018 and September 2019 include Quesera Cuquerella, A. Zorbas & Sons, Flora Manufacturing & Distributing, Dodoni, Catelli Foods Corporation, and Arla Foods. The top five sub-categories containing sheep milk, cheese/feta or sheep casing food ingredients along with their corresponding top brand includes dairy (Agropur Import Collection), meals & meal centers (Pilaros), sauces & seasonings (Western Family), processed fish, meat and egg products (Piller's), and side dishes category (Western Family).

Brands of sheep-related food product launched in Canada,(January 2014 to September 2019) displaying number of products by sub-categories
Top 5 sub-category Top brands launched (product item count) Number of products in sub-category
Dairy Agropur Import Collection (4), PC Black Label (4), Krinos (2), Roussas (2), Saputo (1), Papillon (1), Biobio (1), La Quesería Selección (1), Maese Miguel (1), Arla Apetina (1), Quality Sheep Milk (1), Tre Stelle Lupa (1), Dodoni (1), Best Baa Dairy (1), Quesos Rocinante (1), Maison Maurice Dufour Famille Migneron (1), Krinos Saganaki (1) 25
Meals and meal centers Pilaros (4), Western Family (3), PC President's Choice (3), PC President's Choice Loads Of (2), Simply. West Coast (1), Fazion (1), Delissio Pizzeria Vintage (1), Roman (1) 16
Sauces and seasonings Western Family (2), Cucina Antica (1), Monte Bene (1), Monte Bene Farm Fresh (1), Great Value (1), Milano (1), 4C (1), Kirkland Signature (1), PC Splendido (1), 4C Gluten Free (1), Martelli (1) 12
Processed fish, meat and egg products Piller's (2), Harvest (2), Western Family (1), PC President's Choice (1), Gourmet Bay (1), Curieux Bégin Produits Fins (1) 8
Side dishes Western Family (3), PC President's Choice (2), Olivieri Artisan Gigante (1), Duso's (1), Pastificio Temporin Linea Gourmet (1) 8
Total sample size 77
Source: Mintel, 2019

Product examples

Punjabi Lamb Curry
Source: Mintel 2019
Company Vij's Inspired Indian Cuisine
Brand Vij's
Sub-category Prepared meals
Country Manufactured in Canada, not imported
Related claims No additives/preservatives, microwaveable, gluten free, low/no/reduced allergen, hormone free
Store name Co-op supermarket
Launch type New packaging
Date published April 2017
Price in Canadian dollars 9.99

Vijs Punjabi Lamb Curry has been repackaged in a new design. This traditional lamb curry is rich with onions, tomatoes, garlic and ginger and spiced with Vij's own family recipe for garam masala, a spice mixture that is a hallmark of north Indian cuisine. The gluten free product is made with lamb raised without the use of added antibiotics and hormones, and it contains no artificial colors, flavors or preservatives. The fully cooked and microwavable product retails in a 400 gram (g) BPA-free pack.

Curry Lamb Pocket
Source: Mintel 2019
Company Nirvana Foods
Brand Nirvana Pockets
Sub-category Pastry dishes
Country Manufactured in Canada, not imported
Related claims Microwaveable, on-the-go
Store name Your Independent Grocer supermarket
Launch type New product
Date published March 2017
Price in Canadian dollars 6.99

Nirvana Pockets Curry Lamb Pocket is fragrantly spiced with masala. The handcrafted and microwavable, grab and go product is described as wholesome and natural, and retails in a 270g pack containing two 135g units.

Algerian Soup with Lamb and Orzo
Source: Mintel 2019
Company Orientalys Foods
Brand MeccaMeals
Sub-category Wet soup
Country Canada
Related claims Microwaveable, Halal
Store name Adonis supermarket
Launch type New product
Date published December 2014
Price in Canadian dollars 4.99

MeccaMeals Algerian Soup with Lamb and Orzo is a delicious version of the Chorba soup native of Algeria and usually eaten during Ramadan. The microwavable soup is ready in five minutes and has been prepared according to the halal protocol. It retails in a 350 millilitre (ml) pack featuring the Canada Inspection logo.

Lamb Ragout
Source: Mintel 2019
Company L'Olivier
Brand L'Olivier Plats Gourmet
Sub-category Prepared meals
Country Manufactured in Canada, not imported
Related claims No additives/preservatives, microwaveable, low/no/reduced sodium, ease of use
Store name Pharmaprix drug store
Launch type New product
Date published August 2014
Price in Canadian dollars 13.50

L'Olivier Plats Gourmet Lamb Ragout is a homemade gourmet frozen meal that is ready to heat. It contains no preservatives and is low in sodium. The microwavable product retails in a pack containing one portion.

Lamb Tourtière
Source: Mintel 2019
Company Les Fougères
Brand Les Fougères restaurant
Sub-category Pastry dishes
Country Manufactured in Canada, not imported
Related claims No additives/preservatives
Store name Metro – Pointe Claire (H9R 3J1), merchandise/hypermarket
Launch type New product
Date published January 2014
Price in Canadian dollars 18.99

Les Fougères Restaurant Lamb Tourtière with red pepper and goat's cheese, is a distinctive natural take home food handmade from Restaurant Les Fougères in beautiful Chelsea, Quebec. The product is free from additives and preservatives, and retails in a 908g pack.

Merquez Lamb Sausages
Source: Mintel 2019
Company Sungold Specialty Meats
Brand Sungold Specialty Meats
Sub-category Processed meat products
Market Canada
Related claims Halal
Store name Safeway supermarket
Launch type New product
Date published August 2016
Price in Canadian dollars 11.99

Sungold Specialty Meats Merguez Lamb Sausages are spicy, flavourful, uncooked, and halal certified. This product is a North African inspired recipe and retails in a 375g pack bearing a QR code.

Firm Ripened Iberian Cheese
Source: Mintel 2019
Company Quesera Cuquerella
Brand Quesera Rocinante
Sub-category Dairy/hard and semi-hard cheese
Importer Agropur
Market Canada
Store name Metro merchandise/hypermarket
Launch type New product
Date published September 2019
Price in Canadian dollars 7.49

Quesos Rocinante Firm Ripened Queso Ibérico (Firm Ripened Iberian Cheese) is now available. This Spanish cheese is a blend of cow's, sheep's and goat's milk, contains 32% milk fat and 39% moisture and is said to be aged for 50 days. This product retails in a 150g pack.

Mutton Stew
Source: Mintel 2019
Company Etnico Foods, Canada
Brand Etnico Foods
Sub-category Processed fish, meat and egg products
Market Canada
Store name Sobeys supermarket
Related claims Halal
Launch type New variety/range extension
Date published August 2017
Price in Canadian dollars 10.00

Etnico Foods Mutton Stew contains ingredients for traditional cooking. The halal certified, uncooked product retails in a 0.807kg pack.

Resources

Customized Report Services – Market Overview: Canadian lamb and sheep meat and product trends
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

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