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Seafood Value Chain Roundtable

The vision of the Seafood Value Chain Roundtable (SVCRT) is a prosperous and competitive Canadian seafood industry that is a world leader and the preferred supplier of high value seafood, domestically and internationally. It brings together leaders from across the seafood industry – harvesting, processing, further processing, retail, trade associations, wild capture, aquaculture, finfish, shellfish and more – with federal and provincial government representatives. The Roundtable provides an opportunity for information sharing, discussion and strategizing on a national level about its key priorities of competitiveness, trade, human resources and market access issues.

Key objectives:

  • improving sector competitiveness
  • maintaining and increasing access to international markets
  • addressing labour challenges
  • maximizing value from fisheries and aquaculture resources

Contact us

If you have any questions or would like more information, please email us at aafc.roundtable-tableronde.aac@canada.ca.

Working groups

  • Strategic Working Group helps guide roundtable activities and communicates sector priorities to government.
  • Seafood Import Monitoring Working Group to address the January 2018 implementation of, and Canadian compliance with, the United States Seafood Import Monitoring Program (SIMP).
  • Tools Development Working Group will address a need identified by the SVCRT for marketing tools to educate consumers about Canadian fish and seafood products.
  • On-Board Labour Standards Group will consider anticipated new market requirements to demonstrate that fleets and processing plants are free of abusive labour practices.
  • Maximizing Value Working Group will oversee the development of a detailed value maximization strategy for the Canadian fish and seafood industry, and provide a road map to help the industry move from where it is today to where it needs to be to maximize value.

Upcoming meeting

The next Roundtable meeting date is to be confirmed.

Meeting summary

Members

Co-chairs

  • Carey Bonnell (Industry Co-Chair) - Ocean Choice International
  • Marco Valicenti (Interim Government Co-Chair) – Agriculture and Agri-Food Canada

Industry

  • David Boyes – Arbegar Fishing Co. Ltd
  • Terry Ennis – Atlantic Aqua Farms
  • Karl Sullivan – The Barry Group
  • Christina Burridge – BC Seafood Alliance
  • Tim Kennedy – Canadian Aquaculture Industry Alliance
  • Robert Verge – Canadian Centre for Fisheries Innovation, Memorial University
  • Jean Lanteigne – Canadian Council of Professional Fish Harvesters
  • Catherine Boyd – Clearwater Seafoods
  • Dave Lomas – Clover Leaf Seafoods
  • Heather Mulock – Coldwater Lobster Association
  • Keith Sullivan – Fish, Food and Allied Workers
  • Paul Lansbergen – Fisheries Council of Canada
  • Eddie Campbell – Freshwater Fish Marketing Corporation
  • John Nishidate – Grand Hale Marine Products Co. Ltd.
  • Adam Ross – High Liner Foods
  • Mario Déraspe – L’Alliance des pêcheurs professionnels du Québec
  • Geoff Irvine – Lobster Council of Canada
  • Jerry Amirault – Lobster Processors Association of New Brunswick and Nova Scotia
  • Annie Chiasson – Maritime Fishermen's Union
  • Alexandra Leclerc – Metro Inc.
  • Jennifer Woodland – Nuu-chah-nulth Seafood
  • Lisa Fitzgerald – Nova Scotia Fisheries Sector Council
  • Theresa Williams – Oban Ventures Ltd.
  • Ian MacPherson – PEI Fisherman's Association Ltd.
  • Sarah Provencher – Quebec Fish Processors Association
  • Chris Sporer – Seafood Producers Association of British Columbia
  • Kerry Cunningham – Sea Star Seafoods Ltd.
  • Andrew Lively – True North Seafood Co.
  • Derek Butler – Association of Seafood Producers
  • Brian Burke – Nunavut Fisheries Association

Provincial governments

  • Larry Neilson – British Columbia Ministry of Agriculture
  • Tim Metzger – Ontario Ministry of Agriculture, Food and Rural Affairs
  • Denis Desrosiers – Quebec Ministry of Agriculture, Fisheries and Food
  • Kimberly Watson – Agriculture, Aquaculture and Fisheries – New Brunswick
  • Sean Barry – Newfoundland Department of Fisheries and Land Resources
  • Dave McGuire – Prince Edward Island Department of Agriculture and Fisheries
  • Michelle Blinn – Nova Scotia Department of Fisheries and Aquaculture
  • Janelle Kennedy – Nunavut Department of Environment – Fisheries and Sealing Division
  • Tracy St. Denis – Government of the Northwest Territories

Federal government

  • Sylvie Millette LeDuc – Agriculture and Agri-Food Canada
  • Joanne Constantine / Ian Alexander – Canadian Food Inspection Agency
  • Parthiban Muthukumarasamy – Canadian Food Inspection Agency
  • Mia Garland-Keeling – Atlantic Canada Opportunities Agency
  • Ingrid Schenk – Fisheries and Oceans Canada
  • Sylvie Verdon – Innovation, Science and Economic Development Canada

Reports

Extracting Maximum Value from Canada’s Fisheries and Aquaculture Resources

This study investigates how Canada could maximize output per kilogram of Canadian fish and seafood, and sets out a road map to show how industry can move from where it is today to where it needs to be to maximize value.
Author: Gardner Pinfold Consultants Inc.
Date: September 2017

Canadian Fish and Seafood Industry Growth Targets

This study identifies realistic growth targets for the seafood sector to support strategic planning by:

  1. assessing growth opportunities and competitiveness considerations
  2. identifying market segments with the greatest potential and
  3. developing achievable 5 and 10 year growth targets

Author: GSGislason and Associates Ltd.
Date: March 2016

Opportunities and Challenges in the European Union

This presentation includes an overview of the European market and key opportunities and challenges in these markets.
Author: Phaff Export Marketing
Date: December 2015

National Marketing Alliance for Canadian Seafood: Governance Options

This paper provides three options for a governance structure for a national seafood alliance.
Author: Gardner Pinfold Consultants Inc.
Date: March 2015

Canada-Korea FTA Readiness and Export Opportunities in the Seafood Sector

This study assesses the readiness of Canada's fish and seafood industry to benefit from the Canada-Korea agreement and outlines notable import requirements, market potential, consumer preferences, and marketing and promotion approaches. The study also reviews market opportunities more broadly in the region, under the Trans-Pacific Partnership free trade agreement and in China.
Author: Gardner Pinfold Consultants Inc.
Date: March 2015

National Seafood Alliance Project

This project resulted in a presentation to be used by fish and seafood industry leaders to generate constructive discussion amongst their members regarding the merits of creating a national seafood alliance, and to gauge member support for the initiative.
Author: Sheil Commmunications
Date: November 2014

Canadian Seafood Benchmarking Study

This business-oriented study identifies the potential for improved seafood quality and international competitiveness.
Author: GSGislason & Associates Ltd.
Date: February 2013

Roundtable research reports are available by special request by writing to aafc.roundtable-tableronde.aac@canada.ca. The Industry Engagement Division reserves the right to withhold documents that contain sensitive or proprietary information.

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