Agri-food Trade Commissioners at Your Service

Learn how your company or organization can benefit from export advice and guidance to help you achieve your international business goals. With our on-the-ground presence in 161 cities worldwide and our offices across Canada, the Trade Commissioner Service is everywhere you do business.

Video transcript

[Quick fade up from black.]

[Fade up to see an aerial shot of a freighter, fully loaded, travelling out at sea.]

[Cut to a shot of a man in a suit standing against a white background. He is speaking slightly off camera.]

Nathan Funk: A trade commissioner's role…

[Cut to a shot of clouds moving in the sky. A red bar fades onto the screen from left to right. The title of the video appears within the red bar.]

Text on screen: Canadian Agri-Food Trade Commissioners

…is to help exporters prepare for international trade.

[An airplane flies across the screen from left to right. As the plane flies across the screen the title changes.]

Text on screen: At Your Service

[Cut to a shot of a transport truck driving quickly down a road.]

[Cut to a wide time lapse shot of a European city.]

[Cut to a close up shot of a menu board outside a restaurant in a European city.]

[Cut to an outdoor café filled with people.]

[Cut to a shot of a woman wearing a black jacket standing against a white background. She is speaking slightly off camera.]

Nora Grütters: We have offices around the world and in Canada.

[The shot quickly changes to show a blurred globe against which text appears.]

Text on screen: Over 160 offices worldwide

[The shot changes to show the skyline of a European city at night and during the day.]

[The shot changes to show a very busy street in a European city. There are people as far as the eye can see.]

[Cut back to Nora Grütters standing against a white background.]

We provide market knowledge.

[Cut to a different woman standing against a white background and speaking slightly off camera.]

Julie Ferguson-Ceniti: You want to know what the consumers are buying, what the trends are.

[Cut back to a close up shot of Nora.]

Nora: We can provide you with statistics.

[Cut back to a shot of Julie.]

Julie: We are everything you need to know about the market. That's us.

[Cut to a shot of a train in a freight yard being loaded with cargo.]

[Cut to a time lapse shot of a European city skyline changing from dusk to darkness.]

[Cut to a time lapse shot of a neighbourhood in a European city.]

[Cut back to a shot of Julie.]

The Agri-Food Trade Commissioners are really super specialized.

[Cut back to a shot of Nathan.]

Nathan: An Agri-Food Trade Commissioner would be one that's more specialized, of course.

[Cut back to a shot of Nora.]

Nora: …highly specialized expert in anything that relates to food.

[Cut back to a shot of Nathan.]

Nathan: We know what you need to do in order to get your product in the market…

[Text appears on screen.]

Text on screen: Nathan Funk, Agri-Food Trade Commissioner

…and whether or not your product is suited to the market.

[Cut back to a shot of Julie. Text appears on screen.]

Text on screen: Julie Ferguson-Ceniti, Agri-Food Trade Commissioner

Julie: When you're looking to export to a market like Europe, or Japan, or China…

[Cut to a series of shots illustrating the places that Julie mentions.]

[Cut back to a shot of Julie.]

…we know what the consumers are looking for, we know what the distributors are looking for…

[Cut to a shot of Nora.]

[Text appears on screen.]

Text on screen: Nora Grütters, Agri-Food Trade Commissioner

Nora: Whether the packaging is right, or whether there are taste preferences…

[Cut to a shot of an Asian neighbourhood within a European city.]

…we would know.

[Cut to a shot of Julie.]

Julie: We are really your eyes, your ears. We are your database.

[Cut to a shot of people, all wearing suits, having a discussion.]

Nora: We help you establish business contacts.

[Cut to a shot of Nora.]

We provide market intelligence and we troubleshoot if there's a problem with your product.

[Cut to an overhead shot of a group of people working around a computer.]

[Cut to a shot of Julie.]

Julie: We are the vitamins for your company.

[Cut to a close up shot of a maple leaf shaped bottle being filled with Canadian maple syrup.]

[Cut back to a shot of Julie.]

One of the first things that you would do if you're looking at exporting to anywhere overseas is contact your trade commissioner service.

[Cut to a shot of Nora.]

Nora: We are matchmakers. So we put you in touch with the right people interested in your product.

[Cut back to a shot of Julie.]

Julie: That's what we're there for. We're there to help you and to make sure that you're successful.

[Cut to a time lapse shot of the harbour of a large city. Text appears on screen.]

Text on screen: Contact Us Today

Text on screen: tradecommissioner.gc.ca

[Cut to the animated Canada wordmark on a white background.]

Text on screen: Canada, Her Majesty the Queen in Right of Canada, as represented by the Minister of Agriculture and Agri-Food (2015).

[Funky piano music fades out.]

[Fade to black.]

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